The Emily Osmond Show

Joining us on the podcast today is brand stylist, web designer, artist and visual storyteller Emma Troy! From her farm in south-east Queensland, Emma helps creative businesses build brands, websites and visuals that illustrate their story and illuminate their value. This year, I worked with Emma on a brand refresh and a new website for my business, which you’ll find at emilyosmond.com. I was so impressed with Emma’s organisation, processes, communication and of course ridiculous design skills! In this episode, Emma and I discuss her journey from design generalist to VIP packages and just recently the launch of her online template shop! We also chat about mindset challenges when it comes to pricing, creating meaningful client experiences even if it means they can’t be fully automated, and why boundaries are best for her AND her clients. If you are embarrassed by your current website and know it’s time to step it up a level, Emma has a special treat for you: $100 off her beautiful design templates for the website platform Showit. Infact, a little insider’s tip: my website is based on the ‘Penelope’ template and then customised by Emma! To check out Emma’s template shop and snap up $100 off your very own customisable website template designed specifically for creatives, simply go to www.emmatroy.com.au/emily and enter “VIPEMILY” at checkout! CONNECT WITH EMMA TROY: www.emmatroy.com.au www.instagram.com/emmatroydesign CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership  

Why I tripled the price of one of my programs this year, how I chose the new price, how I maximised this move, and what happened after I increased the price. CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership

Kylie Tyrrell is the head stylist and owner of Goldchalk, whose obsession is colour, the WOW factor, and helping others feel AMAZING in their spaces. She is also a mother of three and has more than 12 years of experience in pulling spaces together, including working on major magazine shoots for Home Beautiful and Inside Out magazine. I have the pleasure of working with Kylie inside my coaching program The Modern Marketing Collective and seeing her make huge shifts to the way she approaches her business and marketing in just a few months, to build her confidence, her community, her prices and her profit! In this episode we discuss: We discuss: Shifting the time for money mentality Realising the value in what she has to offer and increasing her confidence and her prices The way Kylie introduces her prices to clients that feels great to hear How Kylie used to believe busy was better - and what she did to change this From pointless posting on Instagram up to 3 times a day to how she now attracts clients using the platform Attracting 1,000 new followers in just a few months Creating relationships with her audience who are actually interested in what she is sharing Learning into niching down to scale up How she values being a lifelong learner What she wished she knew when she first started her business. CONNECT WITH KYLIE: Website: www.goldchalk.com.au Instagram: www.instagram.com/goldchalk Facebook: www.facebook.com/goldchalkstyling CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to attract and connect with your ideal customers

If you’re a business owner, I’m sure you have heard about the need for a ‘ideal customer avatar’. If I asked you to describe your ideal customer avatar - what would you say?So often, when my students start working with me they have followed some very common but flawed advice to create their ideal customer avatar. And because of this, a few things happen: They are not attracting the type of customers that they really want to work with Even if their ideal customer found them online, they would keep on scrolling  - i.e. they are invisible to their ideal customers They don't know how to create content and write captions that connect with their ideal customers and feel stuck with what to share OR it feels as though the content they are sharing is being flung into an empty void with no one engaging with it (apart from your two best friends!). So today, I’m sharing with you the three most common mistakes I see business owners making when creating their ideal customer avatar - and how to fix these! CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to attract and connect with your ideal customers

Today I have someone joining us on the podcast from one of mine and Koden’s all time favourite TV shows! Melanie Schilling is one of the experts on Channel Nine’s Married At First Sight. Along with being one of Australia’s highest profile therapists, she is also a highly recognised and respected thought-leader in inspiring confidence, courage and competence. As a qualified specialist in human behavioural performance and purpose, Mel’s relentless ambition is to discover and celebrate the exceptional individual inside all of us. In this episode, we speak about Mel’s journey of tapping into her courage and acting 'as if' to create pathways to the opportunities she wanted (including pitched herself into MAFS when someone else was already in the role) - and how we too can do the same. We also speak about dealing with media backlash, online trolls and developing resilience; plus how to build a personal brand and a consistent message when the work you do is so diverse. Mel is running a free online masterclass on 9th December about ‘The 3 things you need to create an epic, positive plot-twist in the last two months of 2020’ (and they don’t involve alcohol or binge-tv watching!). Click this link to register. CONNECT WITH MEL: Website: https://melanieschilling.com/ Instagram: https://www.instagram.com/mel_schilling1/ CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership  

As business owners, it can sometimes feel as though we spend our day making decisions! I know sometimes I wish I could take a decision holiday! When it gets to Friday night and ordering takeaway, I often ask Koden to just choose what he wants and get enough for me - I’ve made enough decisions for one week! Making decisions is part of being a business owner and a leader - and with it comes the skill of discernment: “the ability to judge well”. And with making decisions also comes the need to say “no”, which I know can feel hard. We don’t want to hurt someone’s feelings, or feel as though we are letting someone down, rejecting them, being rude or ungrateful or even missing an opportunity that we will regret later. In this episode we look at how to make saying “no” easier - and how to take the emotion out of it. CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership  

Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013. Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work. She has come to newborn and maternity photography in the last six years, having fallen in love with capturing this special time in her client’s lives. The ‘Big Bang’ for the business came when Zoë’s first child arrived into the world. Her love of photography exploded and the connection was established with the beauty of portraiture and creating lasting legacies for families. In this episode, we discuss: Zoë and Geoff’s commitment to make their business work What they did in the early days to get their business found Being shy and being a successful business owner How Zoë uses Instagram to attract and connect with her ideal clients Niching down to grow How they went from 5 Christmas mini photoshoot bookings two years ago, to 16 last year and 47 this year - at a higher price. Wildwood Photography: Website: wildwoodphotography.com.au Instagram: instagram.com/lovewildwood CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership

Ever struggled with having boundaries in place for your clients or community? This one's for you! We chat: - Advice for if you get an email at 9am at night from a prospective client and you're worried you'll lose them if you don't reply right away - Are your lack of boundaries actually disempowering your clients and community? - Why fear can stop you putting boundaries in (and the silly thing I was most scared of!) - Three things I did this year to help with my own boundaries - and the result - Ideas for putting boundaries in place in YOUR business. CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com FREE CLASS: How to create a full time income from your business FREE CLASS: Scale your business with a course or membership

In this episode I speak with interior designer Sarah Yarrow, a student inside my coaching program The Modern Marketing Collective, about how she built a business by following the breadcrumbs in life Sarah is the owner of Sarah Yarrow Interiors, whose purpose is to create beautiful, calming places to connect and restore while empowering their clients to select responsibly sourced pieces that are kind to the environment while supporting local. Sarah’s work has been featured in a number of national print magazines including Home Beautiful, Inside Out and Australian Woman’s Weekly. We discuss: Ending a business partnership The clever ways Sarah attracted her first clients Showing up as herself, rather than who she thought she needed to be (including ditching high heels) Choosing the right lead magnet for her brand A simple tweak that helped to generate more enquiries and clients and plays to Sarah’s strengths A breakdown of Sarah’s revenue (and realised after we finished recording that the $185,000 was generated in 9 months, not 12.) How and why marketing feels easier and less forced now And lots more. You can find Sarah at www.sarahyarrowinteriors.com and on Instagram at www.instagram.com/sarah_yarrow CONNECT WITH ME: Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free workshop: How to create a full time income from your business

If you are currently working full time or part time for someone else, but you really want to resign and go all in on your business, chances are you might be wondering when the right time is to take the leap. From my own experience quitting my job to go full time in my business, and speaking with many of my students who (very excitingly!) have done the same, there are two main ways to approach this. Which of these approaches you take are likely to come down to two things: your personality and your circumstances. I explore these two approaches in this episode - along with the things I considered before I quit my job. If you are ready to take your business to the next level, to connect with your audience, attract more of your ideal customers, and make great money, without meaning you need to sacrifice your lifestyle in order to grow, my free online class is PERFECT for you. Go to emilyosmond.com/free to register!