Law Firm Growth Podcast

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Check out the Perpetual Traffic Podcast (https://www.digitalmarketer.com/podcast/perpetual-traffic/)When entering a new domain, going to the top of the food chain for advice is usually the right thing to do. But what if the experts you’re following are playing a completely different game?When trying to run ads, many attorneys fall into the misconception that bigger advertisers make better decisions. However, the challenges we’ve had to overcome for attorney campaigns we’ve run were not what we expected to find, and they go far beyond shelling out money just to reach your target audience.Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice.Cut back on those unnecessary spending and tune in to this episode.We’ll be talking about:Top advice from white-shoe law firms may not be relevant to you [00:55]Point #1: Switch focus, forget about targeting [02:19]Point #2: Facebook data is so good it overwhelms the fundamentals [06:54]Point #3: Frequency is the killer; Creativity is king [11:17]What makes CaseFuel’s Facebook marketing strategy exceptional [15:25]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Listen to the Student Loan Planner Podcast on iTunes, Stitcher or Spotify Check out the Student Loan Planner Website Estate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0Having student loans is an inevitability that most Americans, and almost every newly minted JD, will face. But it doesn’t have to spell the end of your dream practice if you know how to work around it.Setting up shop while trying to pay off their loans is a massive financial burden that no one would want to deal with. As a result, people often postpone their dreams, get married, have kids, and then one day, realize that they’re nowhere near their initial goal. Well, that doesn’t necessarily have to be your reality, too.Today, we’ll find out how you can manage to pay off your law school debt without having to kill your dreams with Travis Hornsby, a CFA professional and Founder of Student Loan Planner. We’ll help you change your perspective on student loans and discuss how you can start working on your practice even if you’re fresh out of law school.Take one step closer to your goals by tuning in to this episode now.We’ll be talking about:Average law school student loan situation [01:04]Viewing student loans as a tax can positively impact people’s mental health [04:16]The tools that affect the student loan system are here but are just not obvious [06:36]Should I wait for my student loans to be paid off? [09:35]Don’t abandon your niche and goals [12:11]To get to your goals, you need to have sufficient velocity [14:03]Saving money is not counted as a deduction from your income [17:18]Loan forgiveness programs have become more generous over time [18:24]Have a loan plan that takes your life goals into account [22:40]There are a lot of tax filing strategies and loopholes you can use [25:03]About Our Guest:Travis Hornsby started off as a bond trader and saw potential in the student loan planning business in October 2016. He is the Chief Student Loan Planner at Student Loan Planning. Being a Chartered Financial Analyst and an experience Excel programmer, he has created a model where people can pay off their student loans while saving money at the same time.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Most of you might wonder why people always go back to martial arts despite getting sprains and muscle tears a couple of times. After all, when looking at it from an observer’s perspective, having multiple fractures and passing out on the ring seems pretty painful, not to mention traumatic.However, what most people don’t realize is that martial arts is not just about broken bones or winning matches. It’s about picking up some valuable lessons along the way, coming up with the best techniques, and harnessing them to boost your business strategies in an ever-changing environment.In this week’s podcast episode, I’m here to share with you the important lessons that I have learned while training with the Michael Jordan of Brazilian Jiu-Jitsu, Marcelo Garcia, and how you can use them to improve your marketing tactics.Refine your strategies by tuning in to this episode now!We’ll be talking about:Lesson #1: You either win or you learn [03:10]Lesson #2: We all have the same time [06:34]Lesson #3: Play to your strengths [11:26]Lesson #4: Focus on the fundamentals [13:58]Lesson #5: Extra help is the biggest shortcut [17:56]Lesson #6: Active learning is much more powerful than a data dump [21:11]Lesson #7: Masters don’t need a game plan, but everyone else does [25:10]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (https://amzn.to/2Y7NLGA)Automatic Outreach Website (https://automaticoutreach.com/)There are bad lawyers, and there are good ones. But does doing well in the legal market really just involve skills and expertise?You can be the best lawyer in the world and not have a single client walking through your door. Conversely, you can be an average joe and score yourself tons of them. So what is it about some practices that make them do better than others?The secret will be revealed today as we talk with Brant Scheifler, Founder of Automatic Outreach, about the fishing analogy, why you should also prioritize client acquisition, what the three Ms of marketing are, and what they mean to your practice.Tune in to this episode and start hooking the right clients!We’ll be talking about:A little story about fishing [01:00]The link between fishing and marketing [03:49]What got Brant into marketing [06:35]Small business owners focus on their trade and not client acquisition [10:29]People tend to think tactic instead of strategy [15:31]Most are not sure who their ideal client is [19:09]Small businesses tend to emulate big brands [22:40]Be cautious of who you delegate your firm’s marketing decisions to [24:12]Never skip drilling down on your marketing strategy [26:27]The more resources you allocate, the better the outcome [28:09]Every marketing test needs measurement [30:00]The three Ms of marketing [31:30]Find out what makes your practice unique [33:09]Choose your media after you’ve figured out your market and message [36:20]The combination lock metaphor [37:56]About Our Guest:Brant Schlieffer is the Founder of Automatic Outreach, a team of SEO experts who have helped companies increase their profits exponentially. Based in North Carolina, people from all over the United States have reached out to him for his online marketing expertise.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)It’s no mystery that high-quality leads make easily closed deals. But sometimes what’s easy for right now can make it more difficult when it’s time to scale your business.More often than not, small practices avoid “low-quality” leads in pursuit of “high-quality” ones that have better conversion rates. But oddly enough, big practices in the same practice area investing in the same marketing channels as small ones can build their business on leads that a small firm would toss out. What is the big secret?In today’s podcast episode, we’ll help clear the fog on the bizarre mysteries surrounding leads and how you can use it to make client intake better.Let yourself in on the secret by tuning in to this episode now.We’ll be talking about:The principles of commitment and scarcity [02:34]Why referrals work [04:30]The disadvantage of high commitment, low scarcity channels [07:38]What makes the trust and estate planning practice issues unique [09:30]The pros and cons of going early into the customer journey [11:10]The biggest firms deal with lower quality leads than smaller firms [13:51]Don’t wish it was easier; wish you were better [16:37]The funnel-hacking death spiral [18:34]Stop looking for high-quality leads [24:00]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Grab a copy of “The Money Map for Lawyers” (https://get.newlawbusinessmodel.com/ua-mini-money-map)You must be thinking to yourself, “I’m not one of the biggest players in town and therefore, I should only charge this much.” But do you really have to sell yourself short?We spend too much time in our practice that we fail to realize the positive impact that we are making in the community and the importance of what we do to our clients’ lives. However, in order to play on the same field as the big names in the law industry, you should understand that you are definitely worth more than just a signature on the paper.In this week’s podcast episode, Ali Katz joins us to discuss current issues in traditional estate planning, how to make sure you don’t devalue your services, and how to determine the kind of direction you want your practice to take in order to live the practice of your dreams.Level up your practice today by tuning in to this episode!!We’ll be talking about:The law industry in the first wave of the pandemic [01:06]What makes it easy for some lawyers to transition to virtual consultations [03:23]You have to understand your worth as a trusted advisor [05:49]The issue with traditional estate planning process [08:57]Lawyers need to find value in the service they’re providing [11:23]Commitment is necessary for transitioning outside your practice area [15:00]Helping people see estate planning for what it truly is [19:04]How to convey the price of your service to your clients [21:21]The biggest challenge in systemization [26:06]Avoid marketing for your competition [28:43]Before you can sell your services, you have to sell yourself [31:54]Determining your practices’ direction through the three practice models [33:38]To have a 7-figure law practice, you need to know how to manage your financials [38:31]You can have anything you want, just not everything you want at the same time [40:22]Success means to have enough time, energy, and attention [42:12]Deliberate on what you want [44:14]Get back to your why [47:03]The next step to making a difference in your client’s lives [47:44]About Our Guest:Ali Katz is the CEO of Eyes Wide Open Life. She is also the founder and CEO of New Law Business Model, a company that assists lawyers in identifying what the next step should be for their practice depending on where they want it to be using three different practice models. Being in the business for more than ten years, she has helped many practices build the practices of their dreams.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:Visual Reference to the model referenced in the episode: http://casefuel.com/index.php/2020/08/03/visuals-ep-59-frame-control-and-closing-the-deal/CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)We often think of closing sales as something hardcore, complicated, and aggressive. But does that really hold true most of the time?The key to closing sales calls is by making your clients feel comfortable in the conversation. And the key to steering that conversation towards comfort is by being in control. So how do you make sure to maintain control?That’s what we’re here to find out in this episode as we talk about why you need to help your clients make the best legal decisions and how to direct your clients towards those decisions.Grow your close rates exponentially by tuning in to this episode now.We’ll be talking about:The essence of having a strategy for selling [03:34]Clients don’t know what they don’t know [04:01]Do the right thing for your client [05:56]People will throw out false objections [07:25]Framing the ideal call [08:23]The four-quadrant axis [10:00]Comfort vs discomfort [11:40]It’s easier to stay in control, it’s tough to get it back [14:39]Volunteering information is a double-edged sword [16:12]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Connect with Adam Collins through LinkedIn (https://www.linkedin.com/in/adam-collins-commercialre/)Reach out to Adam through his email (acollins@mgaco.com)As 2020 has passed its half-year mark, COVID continues to wreak havoc and a lot of people are forced to come up with creative solutions to adapt to the situation. The commercial real estate, specifically, has been severely affected by the pandemic. After all, who wants to pay rent for office space that they are not occupying?In these times when we need to make the most out of our under-utilized rent and office space, we need key people who can best negotiate our lease terms and conditions for us, and make critical real estate decisions. Now, who else best fits the description other than your real estate broker?In this week’s podcast episode, Adam Collins, managing director of MGA, joins us to discuss the commercial real estate market, what their clients’ current situations are, and what measures are taken to ensure safety in the workplace as the world is slowly getting back on its feet.Gain incredible insight into commercial real estate during a global crisis by listening to this episode now!We’ll be talking about:The year 2020 for Adam Collins [00:58]MGA’s clients and their situations [03:27]Your landlord is your business partner [05:45]You gotta give a little to get a little [07:22]The future of mortgages in the US [09:52]Getting back to work during a pandemic [12:24]Making meetings and collaborations happen at work and remotely [14:04]Precautionary measures taken by clients and tenants [16:15]The effect of the pandemic on co-working situations [19:29]Timing the commercial real estate market [22:29]About Our Guest:Adam Collins is the Managing Director of MGA, a real estate consultancy that specializes in tenant representation. He helps clients make the most flexible lease terms that’ll help their clients save money all while getting the office space they want and need.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Crushing Chaos with Allison Williams Podcast Episode (https://shows.acast.com/the-law-firm-growth-podcast/episodes/crushing-chaos-with-allison-williams)Estate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0When trying to make a lot of money for your practice, it only makes sense to accept whoever walks in the door, right?That couldn’t be more wrong. Ironically, in an effort to make more money, you’re actually setting yourself up to lose more money. At the end of the month, you’ll only manage to pay your bills by the skin of your teeth. And that vicious cycle of scarcity can go on and on unless you decide to break it.Stop selling yourself short and join me in today’s podcast as we talk about the abundance mindset and how you can use that to push yourself back to the virtuous cycle.Break yourself free and set yourself up for abundance by listening to this episode.We’ll be talking about:The Matthew Effect [01:21]The vicious cycles of scarcity and abundance [02:17]Momentum can push you towards to the top of to the bottom [05:23]The essence of niching [06:04]The burning dopamine [07:11]Why it’s important to raise your rates [08:42]What makes niching effective [11:09]Size only matters if you’re competing on the same dimensions [12:54]Intelligently reinvest in people, process, and marketing [13:30]When you have abundance, you’re able to make suitable decisions [15:14]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Contact Jan Roos (contact.casefuel.com/double-your-case-files/)Your front line intake staff can be your biggest asset or your worst nightmare. But it’s pretty easy to know which is which, right?When you ask an employee if they have your business’ best interest at heart, most of the time you’ll hear “Yes.” After all, what employee would want their source of income to fail? However, that’s not always true.Between having to work overtime to chase leads and eating dinner with their family, people will always choose to spend their valuable time with their family. Whether or not your firm gets five more clients, they’ll still be getting the same paycheck as they did last month. But do you think they’ll still be thinking that way if you start giving out incentives?Join me in today’s podcast episode as we get inside your intake staff’s head and learn how to find and empower A-players and transform your intake staff into your secret weapon!We’ll be talking about:Why you should prioritize your intake staff [00:54]What makes bad intake staff bad [01:43]The lifer: Choosing between work and life [01:57]The inner workings of a lifer [03:48]Aligning incentives [07:02]The power of call recording [09:38]The keener: The people-pleaser [11:17]The benefits of aligning incentives [13:10]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.