Law Firm Growth Podcast How to Charge What You’re Worth With Value Based Pricing
Resource Links:
- CaseFuel Website (http://casefuel.com/)
- Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
Most service providers, especially up and coming lawyers have difficulty ranging the fees for their services because of a particular toxic mindset. This mindset traps an individual into thinking that their worth is always tied down to the amount of effort they pour into it. However, that kind of thinking needs to end.
Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours.
If you are still in the dark and can’t decide on the worth of your services, listen to this episode today!
We’ll be talking about:
- Eye-opening conversation with a prospect [00:41]
- Toxic belief system [01:22]
- Value based pricing [02:08]
- Visible practice in personal injury [02:27]
- Value is not dictated by the hours [04:14]
- Focus more on the value, not on the input [05:21]
- Learn to communicate the value effectively [07:15]
- Build the consultation process brick by brick [09:16]
- Focus on presenting the outcome, not the context [11:02]
About Our Host:
Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
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