Deep Dive into Agile Marketing
John Cass
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
Episodes
Mentioned books
Nov 18, 2020 • 22min
Episode Nine: An Interview with Jim Ewel
In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 30, 2020 • 23min
The Basics of Agile Marketing with Nina Rachetta at 3M - Episode Eight
Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 3, 2020 • 34min
An Interview with Giannina Rachetta on Agile Marketing at 3M - Episode Seven
In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 16, 2020 • 20min
An Interview with Amy Luethmers on agile marketing - Episode Six
In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 27, 2020 • 36min
Andrew Burrows on Agile Marketing at IBM - Episode Five
In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 19, 2019 • 17min
An Interview with Seema Sheth-Voss - Episode Four
In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 19, 2019 • 42min
An Interview with Jeff Clark of Forrester Research - Episode Three:
In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 1, 2019 • 21min
An Interview with Jayson Gehri on Agile Marketing at IBM - Episode Two
Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 14, 2019 • 26min
An Interview with Alan Belniak - Episode 1
Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers.Don't miss this exciting first episode from the Deep Dive into Agile Marketing! Learn more about your ad choices. Visit megaphone.fm/adchoices
