Deep Dive into Agile Marketing
John Cass
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
Episodes
Mentioned books
Sep 19, 2019 • 42min
An Interview with Jeff Clark of Forrester Research - Episode Three:
In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 1, 2019 • 21min
An Interview with Jayson Gehri on Agile Marketing at IBM - Episode Two
Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 14, 2019 • 26min
An Interview with Alan Belniak - Episode 1
Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers.Don't miss this exciting first episode from the Deep Dive into Agile Marketing! Learn more about your ad choices. Visit megaphone.fm/adchoices
