Deep Dive into Agile Marketing

Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketing in the two roles.About Your Host: John CassJohn Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.Follow John on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.  Learn more about your ad choices. Visit megaphone.fm/adchoices

For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Learn more about your ad choices. Visit megaphone.fm/adchoices

For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing.Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences.Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nina Rachetta returns to the podcast to discuss the basics of agile marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode Seven, John Cass interviews Giannina Rachetta, Product Marketing Manager at 3M about agile marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 5, John interviews Andrew Burrows, an Agile Marketing leader at IBM.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo.  Learn more about your ad choices. Visit megaphone.fm/adchoices