Revenue Makers

Approached with the right strategy, expanding enterprise contracts can lead to big wins. In this episode, Andrew Johnson, head of sales and go-to-market at Superhuman, unveils the secrets behind transitioning from B2C to B2B and leveraging Product Led Sales (PLS) to target enterprise-level accounts.Learn how Andrew's "seed, land, and expand" motion transforms small user engagements into large-scale contracts, and discover the power of product signals in building a robust sales pipeline.From understanding your Ideal Customer Profile (ICP) to navigating the challenges of up-market organizations, Andrew lays out actionable insights that can immediately elevate your revenue strategy. In this episode, you’ll learn: How leveraging product signals can create a warmer, more effective sales motion by operationalizing data for both sales and customer success.Why transitioning from B2C to B2B requires a strategic messaging adjustment and the identification of key customer signals to attain traction.How defining and targeting your Ideal Customer Profile (ICP) is crucial for scaling up and achieving successful product-market fit with enterprise-level accounts.Things to listen for:03:44 Product-led sales focus on usage-based signals for higher intent and a warmer customer experience.07:36 How to expand your user base through high-intent engagement.15:33 Andrew’s tips on using CRM and sales conversations.26:06 Learning to meet client needs in chaos.

Leadership in sales isn't just about crushing quotas and closing deals and if you need proof, look no further than Chris Lee. As the CRO of Zilliant and seasoned veteran from Salesforce, Siebel, and DocuSign, Chris is an expert in the less-discussed aspects of revenue leadership — mentorship, culture, and the human touch. Whether it’s navigating quirky scenarios to close a deal or mentoring new leaders in making fearless decisions, Chris’s insights remind us that at the heart of sales, it's all about people buying from people.Tune in to discover why mastering fundamental skills trumps reliance on technology and how setting clear visions can transform your team's output.In this episode, you’ll learn: How building strong personal connections can greatly enhance B2B sales success, reiterating the age-old but crucial philosophy that people buy from people they trust and know.Why mentorship and cultivating a positive work environment are key strategies for new sales leaders aiming to foster a team that balances respect and camaraderie, driving better decisions and enhancing team dynamics.The importance of viewing failures as stepping stones, akin to solving a Rubik’s cube, where each setback is an opportunity for recalibration and eventual triumph.Things to listen for:04:31 A primer on avoiding office politics10:08 How to connect with customers on a personal level.16:07 When considering sales rep success, it’s about more than just hitting the numbers. 17:03 True success comes from personal connection and understanding.26:05 Building relationships throughout the customer journey is crucial.

Maximizing revenue growth is not just about the numbers—they're about the story behind them.In this riveting second half of our conversation with the legendary Guy Kawasaki, we certainly heard some stories. Guy spoke about seeing failure as an opportunity for learning and how to cultivate a company’s soul starting with mission-driven business approaches. Never one to shy away from blunt truths, Guy laid out how embracing diversity—not just demographically but in thoughts and experiences—can propel companies to profound success.Guy is all about leading by example and ensuring every action aligns with a deeper purpose, beyond mere profit. Listen in for a chance to reflect on your leadership, the diversity of your teams, and how you handle failure—with one of the absolute best players in the game. In this episode, you’ll learn: 1. How leading by example and fostering a culture of respect and inclusivity impacts team performance and revenue growth. 2. Why diversity and inclusion aren't just checkboxes but essential components of successful companies.3. The undeniable value of experiencing failures and learning from them. Setbacks and failures are merely stepping stones on the path to achieving greater success. Things to listen for:05:12 Intelligence and ability are randomly distributed everywhere.14:03 Jane Goodall exemplifies what it means to be mission-driven.17:08 Learn from bad bosses, like Elizabeth Holmes.

Driving unprecedented revenue isn't just about great products; it's also about embodying grit, growth, and grace in your go-to-market strategies.In this captivating episode, Guy Kawasaki, the former Chief Evangelist at Apple and current Chief Evangelist at Canva and prolific author, unpacks the profound impact ethical leadership and innovative sales approaches can have on business success. Kawasaki shares how bringing "good shit" to market can fundamentally shift how products are perceived and sold.Ready to uncover the secrets to transforming your go-to-market strategy from ordinary to extraordinary by embracing a mindset that prioritizes making genuine impacts over mere transactions? Prepare to be inspired to infuse your sales and marketing efforts with creativity, morality, and, most importantly, results that matter.Join us for this first half of a two-part series to explore not just how to meet your numbers but how to redefine and achieve new heights in business and personal success straight from Guy Kawasaki. In this episode, you’ll learn: Why embracing the principles of growth, grit, and grace can transform your leadership style and the culture of your team, leading to more sustained and meaningful success in the market.How the concept of "evangelism" in sales shifts the focus from simply hitting targets to genuinely enhancing customer welfare, establishing deeper connections and loyalty within your market.The importance of product design and empathetic innovation in creating products that not only meet but anticipate customer needs. Things to listen for:05:16 Evangelism is sales with a focus on welfare.08:40 The best way to understand electric cars is to drive one. 10:47 Tech CEOs built what they wanted to use.14:18 Grace leads to change. We have an obligation to help.18:12 A mission-driven leader prioritizes excellence and innovation.

The art of gifting is not just about thoughtfulness—it can be a strategic powerhouse in the world of revenue generation.In this episode, which may prove to be the gift that keeps on giving, Kris Rudeegraap, CEO of Sendoso, unwraps the surprising might of personalized gifting in driving meaningful business connections. Explore the innovative tactics that elevate gifting from a generous gesture to a revenue-accelerating move. Learn to use intent data segmentation to fine-tune your outreach for resonant impact.Whether you're a revenue leader looking to break through the noise with something unique or a high-achiever eager to harness data for personalized buyer experiences, this episode of "Revenue Makers" has gift-giving all wrapped up. In this episode, you’ll learn: 1. The transformative power of gifting in ABM: Discover how personalized gifting can serve as a potent tool in account-based marketing, helping you cut through the clutter and create memorable interactions with potential clients. 2. Harness data and AI for precision in sales outreach: Unearth the secrets to leveraging intent signals, interest data, and AI technology to enhance the relevance of your sales approaches. 3. Expand your global reach with tailored regional strategies: Gain actionable insights into how understanding regional preferences and utilizing local resources can amplify your gifting campaigns' effectiveness. Things to listen for:04:42 Learn how to maximize your gift-giving strategies09:15 Check out a new framework that automates personalized gifting and messaging.15:19 Marketers value good advertising and gifting strategy.22:12 Customers want personalized, data-driven marketing strategies.23:56 How not to manage a warehouse in Las Vegas. 26:43 Master the international gifting market.

The podcast delves into the complexities of marketing attribution, emphasizing the need for a consistent methodology and a single source of truth for pipeline data. It discusses the challenges of accurately attributing marketing success, the inefficiency of MQLs, and the importance of adapting to the post-cookie era in marketing attribution. The episode also highlights the shift towards account focus for improved conversion rates and the significance of data-driven decisions.

These days budget cuts mean all organizations are doing more with less. Turns out, a lack of budget doesn't necessarily mean disaster for innovative revenue leaders.@Ashley Deibert, CMO at Piano, for example, shows how embracing AI and fostering key relationships can turn tight budgets into opportunities for creative innovation. Ashley leverages technology to not just sustain but enhance her team's efficiency – even in lean times. Being transparent, communicating openly, and having a collective leadership approach can help boost morale during tough financial times.Ashley highlights the benefits of working together on budgeting, showing how marketing and sales can complement each other, and how the CFO plays a key role in boosting revenue. She also talks about the risks of not nurturing this vital relationship.Tune in to find out how budget limitations don't have to mean the end of revenue growth. They're a chance to rethink, adapt, and inspire your team to reach new heights if you can get a little creative.In this episode, you’ll learn: How to balance human expertise with AI capabilities to foster an environment of productivity and innovation, particularly when faced with the need to make strategic cuts. Learn from Ashley's experience on how AI can not only replace routine tasks but also enhance human roles, ultimately benefiting your business infrastructure.The art of negotiating vendor contracts with a focus on cultivating relationships grounded in trust. Discover Ashley's perspective on the importance of shared understanding and how this strategic approach can lead to long-term success and mutually beneficial partnerships.Strategies for maintaining team morale and effectiveness in the face of budget cuts by championing transparency, collaboration, and shared leadership. Gain actionable tactics to empower your team with contributions to the budgeting process, ultimately fostering a more creative and resilient organizational culture.Things to listen for:05:05 Leveraging AI to streamline content creation processes09:17 Initial skepticism shifted to AI as a valuable partner20:32 Balancing top-down and bottom-up budgeting approaches24:55 How the CFO can be a strategic motivator in business31:49 Facing budget woes with surety and self-assuranceResources:More from 6sense: https://6sense.com/revenue-makers/

Devin Reed, a marketing genius, shares insights on aligning content with CEO objectives and storytelling in B2B marketing. Learn about crafting compelling narratives, shifting to problem-solving content, and engaging customers. Explore unconventional sales campaigns, effective messaging, and advice for new content marketers. Dive into data-driven decisions and cutting-edge content strategies.

Transforming revenue isn't just about cold calls and content—it's about having the audacity to try something new and alignment with your goals.In this episode of Revenue Makers, Saima Rashid and Adam Kaiser chat with 2X CEO Domenic Colasante, about how he is boldly reimagining marketing tactics. Colasante's approach with 2X highlights a crucial point: traditional marketing methods are becoming outdated. By turning trucks into billboards and targeting CIO hotspots, he demonstrates how thinking outside the box can be a powerful force in enhancing brand visibility.For high-achieving revenue leaders, consider this conversation a call to reevaluate your ABM strategies and empower your teams to courageously embrace new ideas. Throw out your old scripts and transform your sales approach by infusing your marketing with a human touch and turning faceless statistics into a narrative that drives engagement and conversions.In this episode, you’ll learn:The effectiveness of account-based marketing (ABM) strategies in driving sales adoption - Learn about Domenic's firsthand experience with an innovative ABM campaign for Siemens and take away key insights on how you can apply similar strategies to captivate high-value accounts and shift your sales organization toward more targeted and effective approaches.The importance of aligning sales and marketing through not just data, but human interaction - Domenic delves into the necessity of educating sales teams on the transition from traditional marketing qualified leads (MQLs) to intent-driven ABM. Discover how to foster a culture of collaboration by bringing human conversations and joint efforts to the forefront of your marketing efforts.Maximizing your existing marketing technology before seeking new solutions - Domenic explains how conducting thorough tech stack health assessments can unveil opportunities to enhance your capabilities and add value without significant additional investments. Embrace the power of using what you have to its full potential and learn how to drive better results while reducing costs.Things to listen for:[00:00] Embrace change in marketing and sales strategies[03:30] ABM: Account-Based Marketing shifts focus to individuals[19:28] How sales and marketing teams adapt to new data[20:41] Salespeople need proof and support to change[24:58] Building a team of 1,000 innovating marketers and specialized services[27:52] Maximizing tech integration boosts performance and impact[32:22] How Domenic created an ABM program Resources:More from 6sense: https://6sense.com/revenue-makers/

While businesses everywhere are engaging in quarterly business reviews, we’re taking time to do something a little unprecedented: We’re performing a QBR for Revenue Makers! In this episode, hosts Saima Rashid and Adam Kaiser take a retrospective look at their podcast journey, highlighting significant insights gained from their engaging conversations with a quarter’s worth of eye-opening guests. The big themes? Having the courage to embrace boldness, innovation, and change management while acknowledging the importance of being data-driven in today's business landscape. Tune in as Saima and Adam offer actionable insights that can inspire and guide your own revenue projects and, just maybe, help you learn to stop worrying and learn to love QBRs. In this episode, you’ll learn: The significance of preparing for QBR: Gain valuable insights into the internal workings of a QBR and how it offers an opportunity to understand what worked, what didn't, and how to align goals moving forward—even when applied to a podcast.The art of differentiation and being bold: Learn how to cut through the noise by executing innovative campaigns that resonate with your audience.The power of being data-driven: Effectively utilize data to drive impactful decisions within your organization.Things to listen for:03:32 QBRs as a moment for reflection and celebration.06:39 How to build events backward from end goal data.11:58 Challenging integrated marketing campaign to raise awareness.19:00 AI tools are becoming essential for work.26:20 Discussing strategy with leadership. Resources:More from 6sense: https://6sense.com/revenue-makers/