How I Stopped Worrying and Learned to Love QBRs

While businesses everywhere are engaging in quarterly business reviews, we’re taking time to do something a little unprecedented: We’re performing a QBR for Revenue Makers!

In this episode, hosts Saima Rashid and Adam Kaiser take a retrospective look at their podcast journey, highlighting significant insights gained from their engaging conversations with a quarter’s worth of eye-opening guests. The big themes? Having the courage to embrace boldness, innovation, and change management while acknowledging the importance of being data-driven in today's business landscape.

Tune in as Saima and Adam offer actionable insights that can inspire and guide your own revenue projects and, just maybe, help you learn to stop worrying and learn to love QBRs.

In this episode, you’ll learn:

The significance of preparing for QBR: Gain valuable insights into the internal workings of a QBR and how it offers an opportunity to understand what worked, what didn't, and how to align goals moving forward—even when applied to a podcast.

The art of differentiation and being bold: Learn how to cut through the noise by executing innovative campaigns that resonate with your audience.

The power of being data-driven: Effectively utilize data to drive impactful decisions within your organization.

Things to listen for:

03:32 QBRs as a moment for reflection and celebration.

06:39 How to build events backward from end goal data.

11:58 Challenging integrated marketing campaign to raise awareness.

19:00 AI tools are becoming essential for work.

26:20 Discussing strategy with leadership.

Resources:

More from 6sense: https://6sense.com/revenue-makers/