Shankar Vedantam is the host of the wildly popular podcast, Hidden Brain and esteemed author of the book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain. We initially interviewed Shankar in mid 2021 but want to highlight this discussion for you again as it is one we still discuss in more recent episodes. Before reading Shankar’s book and interviewing him for this podcast we were, as Shankar describes himself, card-carrying rationalists. We were firmly in the camp of believing rational, scientific findings and believing that lies and deception are harmful to ourselves and to our communities. However, Shankar walks us through a compelling argument, that paradoxically, self-deception actually plays a pivotal role in our happiness and well-being. In our discussion with Shankar we cover: (6:38) Speed round questions. (11:04) The difference between self delusions being useful and being harmful. (16:23) How nations are a delusional construct. (23:00) Awareness of self-delusions and how daily gratitudes can shift our perspective of the world.  (25:56) Shankar’s personal story of delusional thinking.  (29:58) The role emotions play in our mood and delusions. (35:23) How avoidance of delusional thinking is a sign of privilege. (37:30) Why our perceptions play an important role in understanding delusions. (44:36) Shankar’s unique approach to conspiracy theories. (52:28) What music Shankar has been listening to during COVID. (52:15) Grooving Session and Bonus Track with Kurt and Tim. We really hope you find Shankar’s unique insight on how delusions are useful as compelling as we did. If you’re a regular Behavioral Grooves listener, please consider supporting us through Patreon. Thank you!  © 2022 Behavioral Grooves   Books  Useful Delusions: The Power and Paradox of the Self-Deceiving Brain https://amzn.to/2PUkzlv  The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives https://amzn.to/3e1qgWY Links Noise: A Flaw in Human Judgment by Kahneman, Sibony and Sunstein, 2021 https://amzn.to/3heyr5r  Richard Dawkins https://richarddawkins.net/  Mahabharata https://en.wikipedia.org/wiki/Mahabharata  Lake Wobegon Effect https://en.wikipedia.org/wiki/Lake_Wobegon    Other Episodes We Talk About The Myth of the “Relationship Spark” with Logan Ury (featuring a guest appearance by Christina Gravert, PhD): https://behavioralgrooves.com/episode/the-myth-of-the-relationship-spark-with-logan-ury-featuring-a-guest-appearance-by-christina-gravert-phd/ Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin: https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/  Self Control, Belonging, and Why Your Most Dedicated Employees Are the Ones To Watch Out For with Roy Baumeister: https://behavioralgrooves.com/episode/self-control-belonging-and-why-your-most-dedicated-employees-are-the-ones-to-watch-out-for-with-roy-baumeister/ George Loewenstein: On a Functional Theory of Boredom: https://behavioralgrooves.com/episode/george-loewenstein-on-a-functional-theory-of-boredom/ Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism: https://behavioralgrooves.com/episode/gary-latham-phd-goal-setting-prompts-priming-and-skepticism/ John Bargh: Dante, Coffee and the Unconscious Mind: https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/ Linda Thunstrom: Are Thoughts and Prayers Empty Gestures to Suffering Disaster Victims? https://behavioralgrooves.com/episode/linda-thunstrom-are-thoughts-and-prayers-empty-gestures-to-suffering-disaster-victims/ 

Three things generate a sense of meaning IN life; Coherence - can you make sense of the world? Purpose - do you feel a sense of purpose with what you do? And Significance - does your life matter? Having meaning in your life is correlated with a sense of self certainty. Knowing who you are and having a sense of self, gives you structure and a stable way of seeing the world.   But how do you answer the question “who am I?” Our guest, Dr Brian Lowery PhD says the answer isn’t as individualistic as we may have been led to believe. Not only do those around us; our friends, co-workers and parents contribute to who we are, Brian claims they actually create who we are. Putting it bluntly, there is no way of separating “you” from your relationships.   We’ve waited a long time to talk to Brian, who is the Walter Kenneth Kilpatrick Professor of Organizational Behavior at the Stanford Graduate School of Business. He is a social psychologist by training, but Brian’s work is by no means traditional in that field. He studies how individuals perceive inequality, and his research explores individuals' experiences of inequality and fairness in a way that sheds light on intergroup conflict and the nature of social justice. Brian is also a fellow podcaster, hosting the show Know What You See which is definitely worth checking out.   Listeners can become a Behavioral Grooves supporter by donating to our work through Patreon. Or please consider writing us a podcast review on your app. Thanks!   Topics (5:21) Welcome to Brian Lowery and speed round questions. (7:34) The meaning IN life vs. the meaning OF life. (9:23) How meaning in life is linked to a sense of self certainty. (13:30) Context matters: those around us create who we are. (17:13) What are you referring to when you talk about you? (19:23) The responsibility we have when interacting with others.  (21:27) Does authenticity assume a stability of self? (26:17) Our relationships define us while also limiting our freedom. (30:59) The myth of rugged individualism. (36:35) Do we really have freewill? (42:06) What Brian talks about on his podcast, Know What You See. (43:42) What role does music play in the identity of self? (51:43) Grooving Session with Kurt and Tim discussing the meaning in life.   © 2022 Behavioral Grooves   Links Know What You See Podcast: https://podcasts.apple.com/us/podcast/know-what-you-see-with-brian-lowery/id1580636076  Monty Python’s The Meaning Of Life: https://www.youtube.com/watch?v=LAwDWZoETk4&ab_channel=MontyPython  Episode 67, George Loewenstein: On a Functional Theory of Boredom: https://behavioralgrooves.com/episode/george-loewenstein-on-a-functional-theory-of-boredom/  Episode 248, John Bargh: Do We Control Situations or Do Situations Control Us? https://behavioralgrooves.com/episode/control-situations-with-john-bargh/  Kimberle Crenshaw: https://www.law.columbia.edu/faculty/kimberle-w-crenshaw  Episode 307, Groove Track | Mind Over Milkshakes: Why Expectations Matter A Lot: https://behavioralgrooves.com/episode/mind-over-milkshakes-groove-track/  Behavioral Grooves Patreon:  https://www.patreon.com/behavioralgrooves   Musical Links Killer Mike “Untitled”: https://www.youtube.com/watch?v=lNsAfGDkUtk   

Incentives can improve motivation. But what actually happens when the incentive is removed? An influential body of research previously suggested that extrinsic rewards have a negative impact on intrinsic motivation. However, more recent studies show this not to be the case over the long term. Our guest, Dr Indranil Goswami PhD, talks us through the longer term effects of temporary incentives and the implications for motivating behavior change. Indranil is an Assistant Professor of Marketing at the University at Buffalo.  The research that we focus on in this episode is the paper he co-wrote with Dr Oleg Urminsky PhD, called  “The Dynamic Effect of Incentives on Post-Reward Task Engagement”. While there may be a dose of confirmation bias with this conversation, Kurt and Tim are excited to hear more about Indranil’s research which backs up what they have been telling companies for years: “Incentives are useful for improving people's behavior, engagement and performance.” Managers, academics and even parents have bought into the widely held belief that extrinsic motivators are not a useful tool for initiating behavior change. But Indranil’s work may help you reevaluate the tools you use to motivate those around you. Listen in and let us know if it encourages you to rethink your incentive program. Regular listeners to Behavioral Grooves may enjoy being part of our exclusive group of Patreon members by supporting our work. You can also write a review of our podcast on whatever platform you listen on, and we often read these out on the show. Thank you!   Topics (2:49) Welcome and speed round questions. (4:00) Do extrinsic incentives always suppress intrinsic motivation? (9:41) Does post incentive disengagement actually happen? (16:59) The surprising effect of big incentives. (22:42) Real world experiences of incentives. (25:03) Can we design incentives that improve post reward performance? (31:40) What is more motivating - flat fee payment schemes or rate based payment scheme? (38:57) Does Indranil use music as motivation? (43:18) Grooving Session with Kurt and Tim on rewards and motivation.   © 2022 Behavioral Grooves Links Goswami I, Urminsky O (2017) The dynamic effect of incentives on postreward task engagement: https://pubmed.ncbi.nlm.nih.gov/28054810/  Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman  Dan Ariely: https://danariely.com/  Eisenberger, R., & Cameron, J. (1996) Detrimental effects of reward: Reality or myth? https://doi.org/10.1037/0003-066X.51.11.1153 Dan Ariely, Uri Gneezy, George Loewenstein, Nina Mazar (2009) Large Stakes and Big Mistakes: https://doi.org/10.1111/j.1467-937X.2009.00534.x Episode 106, Jana Gallus: The Role of Precision in Incentives: https://behavioralgrooves.com/episode/jana-gallus-the-role-of-precision-in-incentives/  Goswami, Indranil and Urminsky, Oleg (2018). Don't Fear the Meter: How Longer Time Limits Yield Biased Preferences for Flat Fee Contracts: http://dx.doi.org/10.2139/ssrn.3448174 Episode 71, Alex Imas: Clawback Incentives and Tom Waits: https://behavioralgrooves.com/episode/alex-imas-clawback-incentives-and-tom-waits/  Behavioral Grooves Patreon:  https://www.patreon.com/behavioralgrooves   Musical Links Ravi Shankar “The Spirit of India”: https://www.youtube.com/watch?v=gMk2eTqPLWk 

Groove Track | Why can’t you find a cab in the rain?  We take a deep dive exploring the 1997 study “LABOR SUPPLY OF NEW YORK CITY CAB DRIVERS: ONE DAY AT A TIME,” by  Colin Camerer, Linda Babcock, George Loewenstein, and Richard Thaler.   This paper shifts through piles of data to look at how NY city cab drivers behaved - and what they found was an economic anomaly - the cab drivers did not behave as classical economists predicted.  The data showed that the drivers worked shorter hours on days when they earned faster (e.g., when it's raining) which goes against what economists would have predicted (i.e., that they maximize those opportunities).     Kurt and Tim run through how the study came to be, what they measured, and the implications of the paper's findings.  This is a quick and fun dive into one of behavioral science classic studies.   Find out more about this paper in our blog post

Love connects us to things in a deep way. But when we say we love our car, or we love our favorite beach, or we love our children, the love we express for each of those things is very different. So can we really love things as much as we love people?  Our guest is Dr. Aaron Ahuvia, the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. He is a Professor of Marketing at the University of Michigan Ann Arbor’s Ross School of Business. Among the many books and papers he has authored, our favorite is the paper titled “Dr. Seuss, Felicitator”. For those of you who are unfamiliar with the term “felicitator,” it is someone who brings happiness to others.  With Aaron, we discuss the very interesting and important topic of loving the things in our lives, why we love them, and how that love can change over time. This is especially true with brands and products and sporting teams and neighborhoods. One of the big takeaways from our conversation with Aaron is just to let go of this notion that it might be bad to love something. If you love Behavioral Grooves, and it brings you a little happiness, please consider becoming one of our special Patreon members. Or you can tell us, and others, how much you love the show by leaving us a podcast review on whatever platform you use to listen. Thanks!   Topics (4:45) Welcome and speed round questions. (7:09) Can you really love a thing like you love a person? (9:39) The difference between liking and loving. (13:13) Why do we love sports teams? (18:05) Why do we love something that can’t reciprocate? (20:18) Is there an evolutionary basis to our love of objects? (23:44) Do we love the things we use more often? (27:44) Loving the music vs. the equipment that plays the music. (34:29) The social aspect of the objects we buy. (36:46) How Aaron loves music. (42:46) Grooving Session with Kurt and Tim on what we love. © 2022 Behavioral Grooves Links Aaron Ahuvia’s book “The Things We Love: How Our Passions Connect Us and Make Us Who We Are”: https://amzn.to/3IW0Jxj  Broadbent, Sarah (2012) Brand love in sport: antecedents and consequences: https://www.researchgate.net/publication/305330187_Brand_love_in_sport_antecedents_and_consequences  Seth Stephens-Davidowitz, Episode 306, “Trust Your Gut? Only If The Data Supports It”: https://behavioralgrooves.com/episode/trust-your-gut/  Rory Sutherland & Pete Dyson, Episode 290 “Transport Your Thinking; Why We Need To Reframe Travel”: https://behavioralgrooves.com/episode/transport-rory-sutherland-pete-dyson/  Behavioral Grooves Patreon:  https://www.patreon.com/behavioralgrooves.    Musical Links Cory Wong “Power Station”: https://www.youtube.com/watch?v=V1loN5mhRkI  Brian Eno “Desert Island Music”: https://www.youtube.com/watch?v=6rQBi692Dw8 

Disembarking people from a plane, row by row during the height of COVID, but then cramming all the passengers into a bus to the terminal…where is the common sense in that? Best selling author Martin Lindstrom laments that we are drowning in bureaucracy and that technology is contributing to the death of common sense in society. Founder and chairman of Lindstrom Company, Martin Lindstrom is also the best selling author of seven New York Times best-selling books. We talk with Martin about his most recent book, “The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS”. Our conversation covers a lot of ground in a short time, including how John F. Kennedy was a trendsetter for the way businessmen dress today, why Martin lives without a phone, as well as how to cultivate more human-to-human connections. And since no conversation on Behavioral Grooves would be complete without a chit-chat about music, we find out what artists Martin would choose to take with him to a desert island. If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon. We really appreciate all our listeners' support, thanks. Topics (2:55) Welcome to Martin and speed round. (8:19) Is technology contributing to the death of common sense? (9:51) Separating private life and work life. (14:45) What is the Ministry of Common Sense about? (22:58) Compliance and being different. (27:07) What musical artists would Martin take to a desert island? (30:03) Grooving Session with Kurt and Tim on common sense.   © 2022 Behavioral Grooves Links Martin Lindstrom’s book: “The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS”: https://amzn.to/3z0CJ7M  Martin Lindstrom: https://www.martinlindstrom.com/  Whitney Johnson, Episode 285: “The Three Phases of Growth and Learning”: https://behavioralgrooves.com/episode/three-phases-of-growth/  Charlie Bell: https://en.wikipedia.org/wiki/Charlie_Bell_(businessman)  Human Risk Podcast: https://www.human-risk.com/podcast  Nir Eyal, Episode 303 “From Distracted To Focused: Nir Eyal’s Secrets On How To Be Indistractable”: https://behavioralgrooves.com/episode/nir-eyal-how-to-be-indistractable/  Vanessa Bohns, Episode 253 “Why You Don‘t Need to be Powerful to be Influential”: https://behavioralgrooves.com/episode/influence-vanessa-bohns/  Robert Cialdini, Episode 226 “The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence”:  https://behavioralgrooves.com/episode/cialdini-unity-in-influence/  Andrea Belk Olson, Episode 304 “Finding Out What Your Customers Want and Why It Matters”: https://behavioralgrooves.com/episode/what-your-customers-wants/  Behavioral Grooves Patreon page: https://www.patreon.com/behavioralgrooves Musical Links Tina Turner “Proud Mary”: https://www.youtube.com/watch?v=TTfYnRQgKgY&ab_channel=TinaTurner  Phil Collins “A Groovy Kind of Love”: https://www.youtube.com/watch?v=HsC_SARyPzk&ab_channel=PhilCollins  Mozart “Requiem”: https://www.youtube.com/watch?v=Zi8vJ_lMxQI  Vivaldi “Four Seasons”: https://www.youtube.com/watch?v=GRxofEmo3HA 

When making big decisions, people often go with what feels right - who we marry, where we live, what career we pursue. We base these decisions on our gut instinct. But what if our gut is biased, misinformed or quite simply wrong?  Economist, former Google scientist, New York Times bestselling author and friend of the show Seth Stephens-Davidowitz has mined through thousands of data sets to prove that we are, in fact, frequently making ill-informed decisions when we only trust our gut. And we are delighted to be talking to Seth again about his fantastic new book, Don't Trust Your Gut: Using Data to Get What You Really Want in Life. From the data, Seth has uncovered what activities make us most happy, which isn’t always the most comfortable activity. “If you're on the fence, between walking with friends, and lying on the couch watching Netflix…go on that walk…it's been proven, beyond a shadow of a doubt that that's the more likely path to happiness.”  But surprisingly there is one aspect of life that data cannot give us answers on. Listen to Seth’s entertaining interview to find out when exactly we should and shouldn’t trust our gut. At Behavioral Grooves, the data tells us that our listeners are loving our recent episodes! Thank you to everyone who has recently left us a podcast review. We read each and every one of them! Some of our dedicated Behavioral Grooves, donate to our work through Patreon page. Please consider supporting our work in this way, many thanks.   Topics (2:58) Welcome and speed round questions. (10:04) Should we really not trust our gut? (16:09) Relationships are as unpredictable as the weather forecast. (20:16) Big data doesn’t apply to everything. (22:51) Is skepticism underrated?  (24:51) What is mappiness? (27:48) Does supporting a winning team make you more happy? (29:28) The #1 happy activity. (32:29) Mistaking a comfortable activity for an enjoyable activity. (37:28) What is dataism? (44:20) The data behind hustling.  (46:54) Would Bob Dylan and Leonard Cohen make it today? (52:37) Grooving Session with Kurt and Tim on trusting your gut.   © 2022 Behavioral Grooves   Links Seth’s book: “Don't Trust Your Gut: Using Data to Get What You Really Want in Life”: https://amzn.to/3yICKwT  Episode 246, Seth Stephens-Davidowitz: Are You More Honest with Google or Your Friends? https://behavioralgrooves.com/episode/are-you-more-honest-with-google/  Alexander Todorov, “Face Value: The Irresistible Influence of First Impressions”: https://amzn.to/3Pi59kp  Episode 211, AJ Jacobs: A Thousand Thanks: A Lifetime of Experiments and Gratitude: https://behavioralgrooves.com/episode/a-thousand-thanks-with-aj-jacobs/  Seth’s previous book: “Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are”: https://amzn.to/32ULlgD Episode 222, Shankar Vedantam “How Delusions Can Actually Be Useful: Shankar Vedantam Reveals How“: https://behavioralgrooves.com/episode/shankar-vedantam-useful-delusions/  Mappiness: http://www.mappiness.org.uk/  Krishnamurti T, Loewenstein G. The partner-specific sexual liking and sexual wanting scale: psychometric properties. Arch Sex Behav. 2012 Apr;41(2): https://pubmed.ncbi.nlm.nih.gov/21720917/  Episode 287, Nick Epley, Why Talking To Strangers Is Actually Good For Your Wellbeing: https://behavioralgrooves.com/episode/talking-to-strangers/  Episode 274: Paul Bloom, Why Finding Pleasure in Life is a Painful Journey: https://behavioralgrooves.com/episode/pleasure-is-a-painful-journey/  Episode 205: Logan Ury, The Myth of the “Relationship Spark”: https://behavioralgrooves.com/episode/relationship-spark-logan-ury/  1000 True Fans, Kevin Kelly: https://kk.org/thetechnium/1000-true-fans/    Musical Links Rick Springfield “Jesse’s Girl”: https://www.youtube.com/watch?v=qYkbTyHXwbs  Bruce Springsteen “Glory Days’: https://www.youtube.com/watch?v=WccS8iFXgFI  Bob Dylan “The Times Are A-Changin’”: https://www.youtube.com/watch?v=90WD_ats6eE 23refvc  Leonard Cohen “Hallelujah”: https://www.youtube.com/watch?v=YrLk4vdY28Q  Metallica “Nothing Else Matters”: https://www.youtube.com/watch?v=tAGnKpE4NCI  Luther Ingram "(If Loving You Is Wrong) I Don't Want to Be Right": https://www.youtube.com/watch?v=FvJj7SN9EWI 

Over the last 50 years, little has changed for the pharmaceutical management of mental illness. This is troublesome, but not unsolvable, according to The New York Times writer and author, Daniel Bergner. We talked with him about his most recent book, The Mind and the Moon: My Brother’s Story, the Science of Our Brains, and the Search for Our Psyches, and some of the key themes he discovered along his personal journey with a mentally challenged family member and other people he came to know well. We discussed the shortcomings of our current mental healthcare systems and processes, the benefits of non-traditional mental health therapies, the ancient myth about the Turkey Prince, and how we might be able to get immediate relief by reframing the conversation about pain management and pain suppression. The book features stories about his brother and a few other people that are told in remarkable detail over a long period of time. The gripping and beautifully-told narrative will open your eyes to some of the challenges that mental illness brings to life. Our conversation with Daniel explored these stories and areas of mental health that are too often overlooked - and we are grateful we get to share that conversation with you. If you are a regular listener to Behavioral Grooves, please consider contributing to our work through Patreon. Writing a podcast review or giving us a quick rating also helps others find our show. Weird, isn’t it? But, yeah, it’s true. We would appreciate any help you can offer. Most importantly, if you or someone you know needs help, please seek help. The Mental Health Guide is a global resource with phone numbers and websites in dozens of countries: https://www.helpguide.org/find-help.htm. Topics (2:45) Welcome and speed round. (5:23) What the book The Mind and The Moon is about. (7:18) Progress in mental health treatment and with society in the last 50 years. (10:00) The 3 stories that illustrate mental health in the book. (15:50) The effect of psilocybin. (18:15) What a turkey under a table can teach us about managing mental illness. (21:09) What are the next steps in mental health? (22:51) Daniel’s personal journey. (26:23) Writing the book in the context of the Trump election and George Floyd. (29:15) This is not an anti-pharmaceutical book. (35:18) Was it deliberate that music was a big part of the book?  (41:42) Grooving Session with Kurt and Tim discussing mental health.   © 2022 Behavioral Grooves   Links Mental Health Guide with global phone numbers and websites: https://www.helpguide.org/find-help.htm  Daniel Bergner’s book, “The Mind and The Moon: My Brother's Story, the Science of Our Brains, and the Search for Our Psyches”: https://amzn.to/3aka5pU  Psilocybin:  https://en.wikipedia.org/wiki/Psilocybin Steven Hyman: shorturl.at/lty19  Episode 274, Paul Bloom, “Why Finding Pleasure in Life is a Painful Journey”: https://behavioralgrooves.com/episode/pleasure-is-a-painful-journey/  Episode 255, Daniel Almeida “The 5 Healthy Brain Habits Of A Neuroscientist”: https://behavioralgrooves.com/episode/healthy-brain-habits-neuroscience/  Behavioral Grooves Patreon page: https://www.patreon.com/behavioralgrooves Musical Links Stanley Brothers “The Darkest Hour Is Just Before Dawn”: https://www.youtube.com/watch?v=rmiYKpVNOVg  Marty Robbins “Red River Valley”: https://www.youtube.com/watch?v=ezJkRDQmL2Y  Simon & Garfunkel “The Sound of Silence”: https://www.youtube.com/watch?v=NAEppFUWLfc  Wolfgang Mozart “Symphony No. 36 in C Major, K. 425 ‘Linz’ - I. Adagio - Allegro spiritoso”: https://www.youtube.com/watch?v=FMloPIwd_FM  Antonio Vivaldi “Four Seasons - Spring”: https://www.youtube.com/watch?v=6LAPFM3dgag 

Customer feedback lacks two fundamental pieces of information: context and behavior. Traditional methods of insight, like the Net Promoter Score (NPS) and customer feedback surveys have their limitations. Andrea Belk Olson, our guest on this episode, challenges organizations to adopt a different approach to customer behavior by delving into the WHY and the WHAT, then coming up with a WOW hypothesis - a 3 step process called the 3W Ideation.   Author of the new book, “What to Ask: How to Learn What Customers Need but Don't Tell You”: https://amzn.to/3yvooRF, Andrea Belk Olson is the CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator. She delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.   By using behavioral insights in organizations, Andrea believes that companies can become more customer focused. And when everyone in an organization is customer focused, the whole strategic vision of the company realigns.    If you enjoy listening to Behavioral Grooves Podcast, please consider donating to our work through our Patreon page: https://www.patreon.com/behavioralgrooves. We use all the donations to fund the production of the podcast. Thanks!   Topics (3:11) Welcome and speed round questions. (7:14) How can marketers understand customers' needs? (13:01) How to remove the disconnect between marketing and sales. (16:42) The steps marketing can take to get closer to the customer. (19:23) How behavioral science can help with adapting to change. (26:07) The 3 W Ideation process: Why, What & WOW. (30:04) The shortcomings of the Net Promoter Scores (NPS). (32:44) What role does culture play? (37:31) What Beethoven can teach us about behavior change. (42:28) What music would Andrea take to a desert island?  (45:37) Grooving session with Kurt and Tim on What To Ask.    © 2022 Behavioral Grooves   Links Andrea Belk Olson’s book: “What to Ask: How to Learn What Customers Need but Don't Tell You”: https://amzn.to/3yvooRF  Episode 289, Why Not All Nudges Work ”In The Wild” with Nina Mazar PhD & Dilip Soman PhD: https://behavioralgrooves.com/episode/why-not-all-nudges-work-in-the-wild-nina-mazar-dilip-soman/    Musical Links Queen “I Want To Break Free”: https://www.youtube.com/watch?v=Z3w5gVM_4y8  Led Zeppelin “Whole Lotta Love”: https://www.youtube.com/watch?v=HQmmM_qwG4k 

Utilizing the power of identity by proudly declaring yourself as indistractable can be a persuasive step in becoming the kind of person we want to be. By changing the language we use to describe ourselves, we can actually influence our own behavior.    This is just one of the techniques that our popular guest, Nir Eyal describes in his new book, “Indistractable: How to Control Your Attention and Choose Your Life”. Nir is the international bestselling author of “Hooked: How to Build Habit-Forming Products”, a behavioral design expert, and host of the wonderful podcast “Nir and Far”.    In a world full of demands on our attention, we may think that getting distracted is a recent phenomenon and blame our technology use. But in this episode, Nir describes how getting distracted is simply part of our human nature, something we’ve been plagued with for centuries. Listen to our fascinating interview with Nir to learn how to be intentional with our tasks, what planning our time should look like and why leaving time for reflection can lead to more creative achievements.    If you enjoy this interview with Nir Eyal on Behavioral Grooves, please consider donating to our work through our Patreon page: https://www.patreon.com/behavioralgrooves. We use all the donations to fund the production of the podcast. Thanks!   Topics (3:42) Welcome and speed round questions. (7:22) Why to-do lists are the worst way to increase productivity. (12:41) Internal triggers and external triggers. (16:13) Why is it easier to look outside ourselves than inside ourselves? (17:57) Nir’s personal journey into behavioral design. (23:37) The morality of manipulation: behavioral design and ethics. (27:06) The regret test: how you test ethical design at the corporate level. (37:02) Practicing self compassion has surprising results on reaching your goals. (42:23) How the language we use affects our behavior. (49:28) Nir's very unusual answer to the desert island music question. (52:29) Grooving session with Kurt and Tim on being indistractable.  © 2022 Behavioral Grooves Links Nir Eyal’s book: “Indistractable: How to Control Your Attention and Choose Your Life”: http://geni.us/Indistractable Indistractable bonus content: http://nirandfar.com/indistractable Nir and Far Podcast: https://www.nirandfar.com/podcast/  Habits vs routines: https://www.nirandfar.com/habits/ Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/ Time boxing: https://www.nirandfar.com/timeboxing Kurt Lewin: https://en.wikipedia.org/wiki/Kurt_Lewin   Dan Pink, Episode 277: No Regrets? Really? Why Regrets Actually Bring Us Hope: https://behavioralgrooves.com/episode/why-regrets-bring-us-hope/  Roy Baumeister, Episode 171: Self Control, Belonging, and Why Your Most Dedicated Employees Are the Ones To Watch Out For: https://behavioralgrooves.com/episode/self-control-belonging-and-why-your-most-dedicated-employees-are-the-ones-to-watch-out-for-with-roy-baumeister/  Bernecker Katharina, Job Veronika (2015) “Beliefs about willpower moderate the effect of previous day demands on next day’s expectations and effective goal striving”: https://www.frontiersin.org/articles/10.3389/fpsyg.2015.01496/full  Behavioral Grooves Patreon : https://www.patreon.com/behavioralgrooves   Musical Links The Beatles “Don’t Let Me Down”: https://www.youtube.com/watch?v=NCtzkaL2t_Y  Kanye West “Stronger”: https://www.youtube.com/watch?v=PsO6ZnUZI0g&ab_channel=KanyeWestVEVO