FP&A Tomorrow

Paul Barnhurst
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Aug 7, 2025 • 59min

FP&A Framework for Finance Leaders to Drive $15B Growth with AI & Forecasting Tools - Brian McGrath

In this episode of FP&A Tomorrow, host Paul Barnhurst welcomes Brian McGrath, Co-Founder and COO of FutureView Systems, to explore how FP&A teams can scale smarter, automate faster, and operate as strategic business partners. With over 20 years of experience leading finance transformations in high-growth companies, Brian dives into why finance must be more than a cost center, it should be a driver of operational success and storytelling. From automation frameworks to AI and the power of curiosity, Brian shares lessons that can help FP&A professionals become essential, not just operational.Brian McGrath is the Co-Founder and COO of FutureView Systems, a firm dedicated to delivering scalable, technology-enabled FP&A solutions for growing companies. A graduate of the University of Florida and UNC Chapel Hill, Brian has helped organizations streamline processes, eliminate manual workflows, and build finance functions that influence real-time decisions. His hands-on experience, systems thinking, and deep commitment to automation and business alignment make his insights invaluable for any finance professional ready to modernize their approach.Expect to Learn:Why automation should be baked into FP&A from day oneWhat accountability-based forecasting looks like in practiceHow to shift FP&A from a cost center to an operational partnerPractical methods for protecting your most valuable asset: timeWhy “humble curiosity” is essential to understanding the businessHere are a few quotes from the episode:“The best way to elevate your career? Focus more on your customer’s success than your own.” - Brian McGrath“FP&A should be embedded in operations, helping deploy capital in ways that truly move the business.” - Brian McGrath“Accountability-based forecasting means budget owners own their numbers, finance is there to support, not control.” - Brian McGrathBrian McGrath delivered a compelling vision for the future of FP&A, one where automation, process thinking, and operational alignment are non-negotiable. He emphasized that great FP&A professionals are not just technically skilled, but also curious, empathetic, and strategically embedded within the business. From designing scalable systems to navigating AI and storytelling, Brian’s insights offer actionable guidance for finance leaders looking to evolve from number crunchers to decision enablers.Easy Strategic FP&A: Introducing BEZ (BE EASY), with Agentic AI capabilities to maximize FP&A’s strategic impact. Automate complex FP&A processes and have a conversation with your data. Modern FP&A can Be Easy. Learn more at: https://bit.ly/3H0DqppFollow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Brian:LinkedIn - https://www.linkedin.com/in/financial-planning-and-analysis/.Website - https://www.futureviewsystems.com/Follow Paul: Website - https://www.thefpandaguy.com/LinkedIn - https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode[02:04] - Brian’s Background[07:42] - Scaling Finance Teams[09:52] - Accountability Forecasting[14:00] - FP&A as Ops Partner[20:23] - FP&A Get Involved in Ops[24:59] - Developing Curiosity in Finance[29:16] - Guarding Your Time in FP&A[43:21] - How AI is Reshaping FP&A[48:47] - #1 Technical Skill for FP&A Pros[56:14] - Final Advice for FP&A Success
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Jul 31, 2025 • 49min

How FP&A Pros Build High-Performing Teams through Trust and Problem Solving with Jesse Mishler

In this episode of FP&A Tomorrow, host Paul Barnhurst welcomes Jesse Mishler to explore what it takes to build a thriving FP&A function grounded in purpose, people development, and strategic problem-solving. From military discipline to corporate finance leadership, Jesse offers a rare blend of operational rigor and emotional intelligence. His reflections on transforming real estate spaces, empowering teams, and navigating financial complexity will resonate with finance professionals and leaders alike. This episode dives into the evolving role of finance in shaping organizational culture, driving performance, and making workspaces more human-centered and impactful.Jesse Mishler serves as Senior Vice President of FP&A at Carr Properties, where he oversees corporate forecasting, executive reporting, and strategic financial planning. A U.S. Marine Corps veteran with over two decades of experience, Jesse brings a mission-driven mindset to FP&A leadership. He is known for building high-performing, people-first finance teams, championing cross-functional collaboration, and implementing innovative planning tools like JEDOX to drive operational efficiency. With a master’s in real estate from Georgetown University and a passion for continuous learning, Jesse’s leadership reflects both financial precision and personal authenticity.Expect to Learn:How military principles like integrity and resilience translate to corporate leadership.What makes FP&A a strategic hub, not just a back-office function.Why developing people is one of the most fulfilling aspects of leadership.Key operational metrics in commercial real estate and how they guide decision-making.The power of curiosity in becoming a better business partner.Here are a few quotes from the episode:"FP&A should be the hub of the company, connecting insights, strategy, and communication across the business." - Jesse Mishler"The most rewarding part of my job is seeing others grow and surpass even their own expectations."- Jesse Mishler"Sometimes the most impactful help you can offer takes less than five minutes, it starts with listening." - Jesse MishlerJesse shared powerful insights into how leadership, resilience, and curiosity can shape a successful FP&A career. He highlighted the importance of problem-solving over perfection, the value of building trust through authentic actions, and the transformational impact of investing in people. From leveraging real estate finance to fostering team growth, Jesse’s advice offers practical, inspiring takeaways for finance professionals aiming to elevate their strategic influence and lead with integrity and empathy.Corporate Finance Institute: You know the numbers. Now it’s time to own the story.The new FP&A Professional (FPAP) Certification from CFI is built for finance professionals who want to lead with insight-not just report the data.Learn more at: https://corporatefinancialinstitute.pxf.io/c/6003589/3067930/23723Follow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Jesse:LinkedIn - https://www.linkedin.com/in/jessemishler/Company - https://www.carrprop.com/Follow Paul: Website - https://www.thefpandaguy.comLinkedIn - https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.In Today’s Episode[03:58] - What Makes Great FP&A[06:05] - Lessons from the Marines[09:01] - FP&A as a Problem Solver[12:36] - Why Real Estate Finance[15:23] - Key Metrics in Real Estate[18:41] - Choosing & Using JEDOX[22:54] - Developing People in FP&A[30:41] - Leadership & Trust[36:26] - No.1 Technical FP&A Skills[41:02] - Favorite Hobby[47:08] - Closing Advice: Be Curious
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Jul 24, 2025 • 47min

CEO Mindset for Finance Pros to Scale Firms, Avoid Failure & Replace Technical Focus - Chris Ortega

Chris Ortega, CEO and founder of Fresh FP&A, shares his insights from over two decades in finance. He discusses the critical shift from being a CFO to embracing a CEO mindset, stressing the need for financial professionals to move beyond spreadsheets. Chris emphasizes the importance of niching down to serve specific industries effectively and reveals how early failures became powerful learning moments. Plus, he uses engaging analogies from basketball and football to articulate business roles and the value of advisory partnerships.
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Jul 17, 2025 • 57min

The Budgeting Process Fix for FP&A Leaders to End Chaos and Improve Team Impact with Adam Rakich

Adam Rakich, Founder and Consulting Director at North Texas, discusses the frustrating world of budgeting and offers transformative strategies for finance professionals. He humorously addresses why budgeting is often disliked, highlighting the 'Jurassic Park' trap of unnecessary complexity. Adam emphasizes the importance of soft skills and collaboration in elevating finance's impact. He introduces driver-based planning to simplify the process, alongside the intriguing 'James Bond Philosophy' for effective budgeting. Tune in for insightful, actionable advice!
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Jul 10, 2025 • 46min

Being a First Time CFO in The Restaurant Industry, Lessons Learned with Alex Holt

Alex Holt, CFO of Milo’s Hamburgers, shares his journey from public accounting to the fast-food industry. He discusses the unique challenges of budgeting and cash flow forecasting in a growing family-owned restaurant. Alex highlights the importance of data visualization and how technology, including AI, is transforming financial operations. He also dives into the critical aspects of labor and food cost management, as well as the role of empathy and curiosity in fostering better business relationships.
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Jul 3, 2025 • 53min

How SaaS FP&A Teams Leverage AI to Manage Cloud Costs & Transform Decision-Making with Raheli Sasson

In this episode of FP&A Tomorrow, host Paul Barnhurst is joined by Raheli Sasson, the Director of FP&A at JFrog. Raheli shares her expertise on the evolving role of FP&A professionals, discussing the importance of being proactive, clear, collaborative, and continuously learning. She also dives into the challenges of managing cloud hosting costs in a hypergrowth environment and how AI is transforming the finance industry. Raheli discusses the use of AI tools for productivity, forecasting, and machine learning, and provides insights on data storytelling and its impact on decision-making.Raheli Sasson is the Director of FP&A at JFrog, where she partners with executive leadership to deliver financial and operational results. With deep expertise in budgeting, forecasting, and process automation, Raheli is passionate about leveraging technology and AI to drive efficiency in finance. She has managed budgets exceeding $1 billion and spearheaded global initiatives to integrate AI in finance.Expect to Learn:How finance can act as a strategic partner to drive company growth, especially in the early stages.The importance of balancing growth with sustainability in high-growth SaaS companies.Key metrics and strategies for scaling operations and go-to-market efforts in early-stage startups.Insights into how AI is changing the landscape of finance and operations.Tips on building trust and accountability within teams to ensure collaborative success.Here are a few quotes from the episode:"The ability to present financial data clearly and compellingly is one of the most powerful tools you can have in your FP&A toolbox." - Raheli Sasson"AI is transforming finance, and for me, it's not just about automation. It's about leveraging it to forecast better and make smarter, data-driven decisions." - Raheli Sasson"A great FP&A professional is not just reactive but proactive, anticipating needs before they arise and simplifying complex financial data for everyone." - Raheli SassonRaheli shared key insights on what makes a great FP&A professional, the importance of collaboration in high-growth environments, and how AI is transforming finance. Her practical advice on managing costs, forecasting, and data storytelling provides valuable takeaways for aspiring finance leaders.Corporate Finance Institute: You know the numbers. Now it’s time to own the story.The new FP&A Professional (FPAP) Certification from CFI is built for finance professionals who want to lead with insight-not just report the data.Learn more at: https://corporatefinancialinstitute.pxf.io/c/6003589/3067930/23723Follow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Raheli:LinkedIn - https://www.linkedin.com/in/rahelisasson/?originalSubdomain=ilCompany - https://www.linkedin.com/company/jfrog-ltd/Follow Paul: Website - https://www.theFP&Aguy.com LinkedIn - https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode[03:49] - What’s Great FP&A?[07:15] - Transitioning from Auditing to FP&A[10:35] - Managing Cloud Hosting Costs in Hypergrowth[15:48] - Passion for AI and Becoming an Advocate[22:57] - Impact of AI Workshops on Team Productivity[27:44] - Introduction to Deep Research[33:36] - Best Use Cases for AI in FP&A[37:15] - Implementing AI Training in Finance[43:04] - Favorite Gen AI Tool[44:55] - Soft FP&A Skill
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Jun 26, 2025 • 55min

The Go-To-Market Strategy for FP&A Pros to Drive Growth using Operational Metrics with Rohit Divate

Rohit Divate, a seasoned finance leader and head of operations at Sprig, shares his insights into driving growth in high-growth SaaS environments. He discusses the shifting role of finance from traditional analytics to a key strategic partner. Rohit emphasizes the balance between rapid scaling and sustainable practices. The episode highlights the impact of AI on finance and operational metrics. There’s also a playful dive into topics like the thrill of aviation and nostalgic childhood memories, reminding listeners of the joys beyond the boardroom.
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Jun 19, 2025 • 58min

How To Master FP&A Business Acumen and Communication with John Sanchez

In this episode of FP&A Tomorrow, host Paul Barnhurst sits down with John Sanchez, an expert in Financial Planning & Analysis (FP&A) with over 20 years of experience. John, now the managing director of FP&A Group, discusses his journey from accounting to FP&A, the importance of effective communication in finance, and why understanding the business is crucial to delivering great financial analysis. The episode delves into how FP&A professionals can elevate their work beyond spreadsheets by getting involved with business partners and focusing on the bigger picture.John Sanchez brings over 20 years of experience in FP&A and corporate finance. He has worked with world-class organizations such as Royal Caribbean Cruises and AutoNation, and now trains finance professionals through his consulting firm, FP&A Group. With a background in accounting and M&A, John brings a wealth of knowledge and practical insights to FP&A, including the importance of business acumen and communication skills for financial professionals.Expect to Learn:How great FP&A professionals go beyond Excel to understand the business.The importance of business acumen in making impactful financial decisions.Why communication, especially listening, is crucial in FP&A.Insights on John’s career journey from accounting to FP&A.Practical tips for improving communication and networking in finance.Here are a few quotes from the episode:"Great FP&A is about getting out of your chair, away from Excel, and interacting with your business partners to understand how the business really works." - John Sanchez"Communication is everything in FP&A. If you’re not a good listener, you’re going to miss a lot." - John Sanchez"If you’re just good at Excel, you’ll always be an Excel monkey. You need to understand the business to truly add value." - John SanchezJohn shares valuable insights, real stories, and practical advice for anyone in FP&A. If you want to level up in finance or just learn from someone who’s been there, this episode is for you. He shares what’s worked, what hasn’t, and the key lessons he’s learned along the way.Corporate Finance Institute: Master real-world finance skills with CFI’s FMVA program to learn financial modeling, valuations, and strategic insights top finance teams use. Get 30% off any plan and take the next step in your career. Explore now at https://corporatefinanceinstitute.com/pricing-FP&A guy/?utm_source=FP&A guy&utm_medium=organic&utm_campaign=podcast_adsFollow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow John:LinkedIn: https://www.linkedin.com/in/fpajohn/ Website: https://thefpagroup.com/ YouTube: https://www.youtube.com/@FPAFastTrack Follow Paul: Website - https://www.theFP&Aguy.com LinkedIn -https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode [04:00] - What is Great FP&A? [15:13] - From Accounting to M&A [22:00] - The Power of Communication [28:14] - Life Keeps Going [37:57] - Communication in FP&A [45:57] - Top Technical Skill [52:38] - Get to know You [54:32] - Superpower Question [56:09] - Closing Remarks
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Jun 12, 2025 • 51min

The CFI Certification for Finance Professionals to Master Excel and Power Query with Landon & Clarke

In this episode, Paul Barnhurst sits down with Clarke Carter and Landon Cortenbach, two finance professionals who’ve taken different paths into the world of FP&A and both turned to Corporate Finance Institute (CFI) to level up their skills. They discuss why Excel still dominates the finance world, what separates good FP&A from great, and how to pick the right certification to match your career goals. How Clarke used CFI’s FP&A specialization to move from accounting into planning and analysis, and how Landon, a seasoned CFO, turned to CFI’s FMVA program to sharpen his modeling and Excel chops after years in senior roles.Clarke Carter is a CPA and CMA working as a senior accountant in the healthcare industry. He supports budgeting and planning and has deep experience with Adaptive Insights and Excel modeling. Landon Cortenbach is a veteran CFO and finance executive who has scaled startups and worked with Fortune 50 companies. With a background in accounting, operations, and enterprise tech, Landon’s passion is in financial transformation and continuous learning. He’s a CPA, Six Sigma Green Belt, and a big advocate for real-world financial education.Expect to Learn:Why mastering Excel is still foundational in FP&AThe difference between theory and real-world finance trainingHow Power Query can save you hours every weekWhat separates effective FP&A teams from the restHow to choose between certifications like CFA, FMVA, or FPACHere are a few quotes from the episode:"Slow and steady wins. Make time daily to learn, and you’ll be amazed where you end up." - Clarke Carter"Power BI and Excel together are unstoppable once you know how to use them." - Clarke Carter"The moment I understood how three-statement models fit together, everything clicked." - Landon CortenbachClarke and Landon bring practical advice, personal stories, and a lot of perspective. If you’re looking to level up in FP&A or just want to hear from two people who’ve learned through doing, this one’s for you. They share what worked, what didn’t, and what they’d tell anyone trying to move forward in finance.Corporate Finance Institute: Master real-world finance skills with CFI’s FMVA program to learn financial modeling, valuations, and strategic insights top finance teams use. Get 30% off any plan and take the next step in your career. Explore now at https://corporatefinanceinstitute.com/pricing-FP&A guy/?utm_source=FP&A guy&utm_medium=organic&utm_campaign=podcast_adsFollow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Landon:LinkedIn - https://www.linkedin.com/in/landonjcortenbach/Follow Clarke:LinkedIn - https://www.linkedin.com/in/clarke-carter-cpa-cma-47392180/Follow Paul: Website - https://www.theFP&Aguy.com LinkedIn -https://www.linkedin.com/in/thefpandaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode[02:18] - Guest Introductions[06:22] - What Is Great FP&A?[08:57] - Choosing the CFI Program[14:20] - Program Impact[17:19] - Top Skills Learned[23:42] - Study Advice[28:07] - Modeling & Excel[32:16] - Advice about the CFO[39:13] - Soft Skills for FP&A[47:17] - Book Recommendation
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Jun 5, 2025 • 45min

How SaaS CFOs Can Fix FP&A Gaps to Scale Performance and Boost Profitability with Paul Lynch

In this episode, Paul Barnhurst sits down with Paul Lynch, the energetic and straightforward CEO of Centage. They dive into what makes great FP&A in today’s world and why so many companies are still stuck with outdated tools and bad habits. From growing startups to leading mature SaaS businesses, Paul shares lessons learned, mistakes made, and why data, not gut instinct, is what really drives success. You’ll hear why Excel refuses to die, how sales and finance can (and should) work better together, and why chasing growth without understanding your numbers is a recipe for disaster. Paul Lynch has spent his career leading B2B software companies and helping them scale with better decision-making tools. He’s been CEO at Assembla and Import.io, and now heads up Centage, a modern FP&A platform. Originally from Dublin and now living in Texas, Paul brings a mix of humor, experience, and blunt truths about finance, growth, and leadership. He’s also a former whiskey salesman in South Africa, a passionate cook, and a lifelong Liverpool fan. Expect to Learn:Why reporting is not just planning should be the core of FP&A.How poor unit economics can quietly destroy your business.Why hiring data people early matters more than sales or recruiters.The lasting dominance of Excel and what that says about innovation.How Paul’s early sales career in South Africa shaped his leadership style.Here are a few quotes from the episode:“We need to stop worshipping Excel and start building tools for the next 40 years.” - Paul LynchMany companies chase growth without even knowing if they’re making or losing money.” - Paul Lynch“The moment you think you know more than your customer, your business starts to fail.” - Paul LynchPaul brings energy, candor, and real-world perspective to a topic that’s often bogged down in spreadsheets and jargon. This episode is a must-listen for finance professionals who want to rethink how they use data, sharpen their business instincts, or learn from someone who’s built and led through both booms and busts. If you’ve ever questioned how to grow responsibly, build a smarter team, or move beyond Excel, Paul’s insights will challenge your thinking and leave you with practical takeaways to act on.Corporate Finance Institute: Master real-world finance skills with CFI’s FMVA program to learn financial modeling, valuations, and strategic insights top finance teams use. Get 30% off any plan and take the next step in your career. Explore now at https://corporatefinanceinstitute.com/pricing-FP&A guy/?utm_source=FP&A guy&utm_medium=organic&utm_campaign=podcast_adsFollow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Paul Lynch:LinkedIn - https://www.linkedin.com/in/paulglynch/Website - https://www.centage.com/Follow Paul: Website - https://www.theFP&A ndaguy.com LinkedIn - https://www.linkedin.com/in/theFP&A ndaguyEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A  Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today’s Episode[03:37] - Real-Life FP&A Example[06:28] - Starting in Sales[09:39] - Customer-Led Roadmaps[11:53] - FP&A in Sales[14:18] - Key SaaS Metrics[16:09] - Ignoring Unit Economics[18:26] - VC and Growth[24:13] - Innovation in FP&A[32:51] - Rise of Data[35:42] - Key FP&A Skills[38:27] - Get To Know You

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