FP&A Tomorrow

The Go-To-Market Strategy for FP&A Pros to Drive Growth using Operational Metrics with Rohit Divate

Jun 26, 2025
Rohit Divate, a seasoned finance leader and head of operations at Sprig, shares his insights into driving growth in high-growth SaaS environments. He discusses the shifting role of finance from traditional analytics to a key strategic partner. Rohit emphasizes the balance between rapid scaling and sustainable practices. The episode highlights the impact of AI on finance and operational metrics. There’s also a playful dive into topics like the thrill of aviation and nostalgic childhood memories, reminding listeners of the joys beyond the boardroom.
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ADVICE

Essentials of Great FP&A

  • Great FP&A accelerates growth and ensures sustainability in business models.
  • Focus on tactics in strategy and always avoid running out of cash.
INSIGHT

Early Stage Metrics Reality

  • Early stage companies often don’t have clear unit economics or benchmarks.
  • Instead, focus on consistent improvement and deep partnership with marketing and sales teams.
ADVICE

Build Trust to Get Accountability

  • Never force action by saying "finance said so"; you'll lose accountability.
  • Build trust by helping others with their needs, then accountability follows naturally.
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