This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Want to learn about the top claims against emerging CPG brands?Join Daniel Scharff in this episode of the Startup CPG podcast to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law. From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established brands.Gain insights into specific areas of litigation, including false advertising, health claims, and ADA compliance. Learn about Prop 65 risks in California and the increasing challenges with ADA lawsuits targeting websites. Lauren also offers crucial advice for brands on influencer endorsements and avoiding misleading marketing claims.Tune in now!Listen in as Lauren shares about:Consumer Protection LitigationLitigation Risk OverviewOrigins of LawsuitsSettlement DiscussionsNegotiation StrategyClass Action ConsiderationsNatural and Artificial ClaimsSugar Content and Health ClaimsSustainability and Environmental ClaimsSlack Fill-In PackagingAmericans with Disabilities Act (ADA) and Website AccessibilityProp 65 and Chemical Exposure RisksEpisode Links:Lauren’s WebsiteLauren’s Email lauren@handelfoodlaw.comLauren’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher.Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding into retail. As a beer policy pro and advocate, Dan studies the global shifts in the alcohol industry, predicting a promising future for non-alcoholic beers.Whether you're a brewing maverick or a non-alc beverage explorer, this episode is tailor-made for you. Don't miss out – tune in to gain more insights  of the beverage business!Listen in as Dan shares about:Launching a Beer RegionallyUnderstanding Retail DynamicsBuilding Relationships and Understanding the Value ChainPolicy Changes and Market DynamicsRise of Non-Alcoholic BeerConsumer Shift Towards Healthier ChoicesEpisode Links:Dan’s Websites:hsbeer.com     schlafly.com Dan’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Can you handle the highs, survive the lows, and still rock the runway?In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of entrepreneurship, navigating acquisitions, and the tough decisions that led to the closure of Rowdy Energy. He also weighs in on the competitive energy drink market, offering wisdom on balanced decision-making for startups.Tune in to learn more about the journey from setbacks to new beginnings. Don't miss out!Listen in as Jeff shares about:- Suja's Origin and Growth- Foundational Wisdom- Risk-Taking Timing- Disruptive Success- Market Dynamics and Challenges- The “Rule of Twos”- Brand Differentiation- Learning from SetbacksEpisode Links:Church’s WebsiteChurch’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice.In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner. But that’s not all – Jenna also unravels the intricate web of distributor partnerships, offering valuable guidance for emerging brands looking to navigate this complex landscape. She draws from her wealth of experience, shedding light on both the challenges and opportunities within the food service industry.Whether you're a startup entrepreneur finding your way or a seasoned professional aiming to boost your food service sales know-how, this episode is packed with actionable strategies and insider tips. Tune in to gain a competitive edge in the ever-evolving world of food service salesListen in as Jenna Cameron  shares about:- Packaging Design Strategies- Channel Analysis- Outreach Tactics- Distributor Relationships- Start Local- Leverage UNFI for Retail- Strategic Broker Selection- Incentivize OperatorsEpisode Links:Jenna’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com As we kick off the new year, we welcome you with 2024’s first podcast episode so chock-full of insights, we had to split it into two parts! Our guest, a seasoned sales pro with a decade in the food service industry, is here to spill the beans.In this episode of the Startup CPG Podcast, host Daniel Scharf sits down with Jenna Cameron to discuss her experience, which includes notable contributions at JUST Egg, Alpha Foods, and her current role as the Sales Lead at Simulate. Jenna shares insights into effective marketing, navigating the competitive market, surviving in the food service industry, and Simulate's journey from direct-to-consumer to achieving success in grocery. Jenna is an absolute pro at Foodservice, especially the sales side, and we know you'll all be taking notes as she talks through specific distributors and operators that are great fits for emerging brands.Whether you're a foodservice novice or deep in the industry, this podcast is your shortcut to success. Jenna covers the ins and outs of navigating food service channels, building industry relationships, tackling D2C challenges, dealing with Gen Z and branding, locking in product-market fit, cultivating regional relationships, handling pricing challenges, and creating solid price sheets. It's a practical guide to navigating the dynamic world of foodservice.Listen in as Jenna Cameron  shares about:- Navigating Foodservice Channels- Building Relationships that lead to sales- Establishing Product Market Fit- Building a Regional Strategy- Tackling Foodservice Pricing- Creating Effective Price and Sales SheetsEpisode Links:Jenna’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the industry. Meet Paul Voge, the brains behind Aura Bora, Clara Paye, the powerhouse founder of Unite, and Mitch Orland from Earth Fare. We couldn't keep this goldmine of insights to ourselves, so we're sharing it on our Startup CPG podcast. From effective networking to strategic sales pitches, pitching to retailers,  and delving into the practical strategies of catching the attention of retailers, this episode is packed with actionable tips and insights. Discover the importance of differentiation, leveraging personal connections, and showcasing data stories to secure deals with major retailers. Whether you're a startup or a seasoned pro, this episode offers actionable tips for building connections, maximizing sales help, and thriving in a competitive market. Ready to elevate your product? Hit play now!Listen in as Paul, Clara and Mitch share about:Selling StrategiesPitching to RetailersSales Help and BrokersStarting a Business During the PandemicData Stories and DifferentiationWalmart Pitching and ExpansionTrade Show StrategiesBuyer's Perspective (Earth Fair)Episode Links:Clara’s WebsiteClara’s LinkedInPaul’s WebsitePaul’s LinkedInMitch’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software hereStrategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgEver wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast, we're joined by Aaron Barnholt, President of Cultivate CPG, sharing his strategies from his extensive experience in launching brands like the CPG’s individual entrepreneurs.If you've ever felt the challenges of building momentum, choosing the right broker, or adapting to retailer requirements, consider this episode your solution.From targeting premium anchor accounts to navigating negotiations with major retailers, this episode offers actionable insights for entrepreneurs at every stage and concise guide to long-term success in the competitive CPG landscape.Listen in as Aaron shares about:-Grocery Industry Expertise-Cultivate CPG's Approach-Navigating Retail Strategies-Story and Product Differentiation-Building Momentum-Choosing the Right Broker-Adapting to Retailer RequirementsEpisode Links:Aaron’s WebsiteAaron on LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks, and Luke Peterson from A-Frame Farm, delve into their mission to make America fall in love with buckwheat and improve diets and soil health. Discover the wonders of regenerative organic certified buckwheat products and the principles of soil health in regenerative farming. They share their early education on organic farming, the versatile uses of buckwheat, and the importance of a direct relationship with ingredient suppliers for transparency. Don't miss out on the taste and health benefits that buckwheat brings to the table. Tune in now!Listen in as Emily & Luke share about:-Origins of the Partnership  -Buckwheat's Superpowers  -Regenerative Farming-Direct Relationships Matter-Targeting Consumer Trends-Beyond Tradition-Consumer InsightsEpisode Links:Emily’s WebsiteEmily’s InstagramLuke;s WebsiteLuke;s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software hereStrategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgIn this episode of the Startup CPG podcast with Daniel Scharff featuring Matt Levine, the founder of Chlorophyll Water, he recounts the journey of transforming a unique product idea into a major success. Matt discusses the genesis of Chlorophyll Water, emphasizing the importance of proactivity and relationship-building in a competitive market. The entrepreneur's scrappy approach to brand growth, centered on profitability and effective marketing through platforms like LinkedIn and RangeMe, is highlighted as he navigates challenges and secures prime spots in major outlets.Join us together with  Matt Levine in this insightful podcast episode as he shares the remarkable journey of turning a unique product idea into a major success, emphasizing proactive sales strategies, scrappy brand growth, and the pivotal role of relationships with retailers and distributors in securing prime spots in major outlets.Ready to take your business to the next level? Hit play now and absorb the Chlorophyll Water success story firsthand!Listen in as Matt shares about:- Origins and Inspiration of Chlorophyll Water- Strategic Market Entry- Collaborations and Partnerships- Sustainable Growth Philosophy- Effective Sales Strategies- Marketing Focus- Product Strategy- Consumer EngagementEpisode Links:Matt Levine’s WebsiteMatt Levine’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgIn this episode of the Startup CPG podcast, Daniel Scharff sits down with Myles Powell, the founder of Myles Comfort Food. Myles Comfort Foods is a clean, premium comfort food brand elevating the landscape of frozen foods through the marriage of quality and clean convenience that the modern day consumer is seeking in grocery. Join us as we dive into Myles' inspiring journey, exploring topics like rebranding, fundraising, and the strategies that led to the successful launch of Myles Comfort Foods on Target shelves.Listen in as Myles’ share about:-Rebranding-Leveraging Data in your Brand Story-Successful fundraising strategies-Target Placements-Leveraging Endorsements-Gathering Organic Surveys-Product Innovation and Feedback-Seeking Support and CollaborationEpisode Links:Myles WebsiteMyles on InstagramMentioned: NIQ’s Byzzer, Jenna CameronDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here