In this bonus episode of the Startup CPG podcast, Grace sits down with Alison Cayne, the founder of Haven's Kitchen, to discuss the transformation of her business from a cooking school to a thriving CPG brand. Alison shares the challenges and lessons learned during this journey, touching on topics like sustainable packaging, navigating new food industry categories, and the strategic launch of a line of aiolis. She offers valuable insights into effective, cost-efficient marketing strategies and the importance of staying flexible in a rapidly changing market. They also cover the impact of the pandemic on fresh food products, consumer behavior, and the mental challenges of being a founder.
Tune in to learn from Alison's experience and gain practical tips for growing a successful CPG brand. Don't forget to subscribe and leave a review if you enjoyed the episode!
Listen in as they share about:
- Haven's Kitchen's Origin
- Challenges in Scaling
- Sustainability and Packaging
- Launch of Aiolis
- Industry Insights
- Product Evolution and Innovation
- Challenges in Business
- Marketing Strategies
- Social Media and Brand Positioning
- Retail Success and Future Outlook
- Advice for Founders
Episode Links:
Haven's Kitchen Website
Alison Cayne LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
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