AM/PM Podcast

Kevin King
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Feb 29, 2024 • 58min

#384 - The Slow Burn of Success: Cigars, Connections, and Business Talk with Abe Chomali

Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision.   As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for agencies, underlining the need for a blend of numerical acuity and agile thinking to navigate Amazon's dynamic terrain. Tune in to learn about the Amazon PPC tactics that truly add value to your Amazon FBA business, as we navigate the shiny distractions in favor of tried-and-true ad placements like Sponsored Products and Sponsored Brands.   Wrapping up this insightful dialogue, they dive into the steps one agency owner took to dramatically boost operational efficiency and client rapport. Hear how the introduction of ClickUp and the strategic placement of a traffic manager can revolutionize business workflow. The episode also peeks into our unique interview tactics that aim to build a harmonious team dynamic. We don't just talk shop; we also celebrate the cigar culture and its ability to foster profound connections amidst the fast-paced buzz of the business world. Sharing anecdotes from events like the Billion Dollar Seller Summit and the Collective Mind Society, I reflect on the transformative power of these experiences in forging deep personal and professional ties. In episode 384 of the AM/PM Podcast, Kevin and Abe discuss: 00:00 - E-Commerce Entrepreneurship and Amazon Success 12:39 - Client Collaboration for Effective Communication 16:10 - Adapting to Changes in Amazon Algorithms 19:19 - Common Mistakes in PPC Management 22:58 - Effective Keyword Campaign Strategies 24:24 - Improving Agency Efficiency and Client Communication 27:59 - Effective Interviewing Techniques for Staff 34:26 - Brand Acquisitions, Challenges, and Changes 39:16 - Deepening Connections Through Cigar Conversations 43:46 - Importance of In-Person Networking 47:38 - Business Event Experiences and Connections 49:14 - Collective Mind Society Trip Experience 53:41 - Cigar Lounge Discovery and Membership Benefits 57:00 - Kevin’s Words of Wisdom
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Feb 22, 2024 • 1h 3min

#383 - The Benefits Of Sourcing Products In Indonesia with Wayne Thompson and Daniel Carlin

As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting.   Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode peels back the layers of logistics, payment terms, and the creation of both B2B and D2C marketplaces that empower local artisans and delight consumers.   But it's not all about the bottom line; there's a heartbeat to this story that resonates with social responsibility. From challenging labor exploitation to fostering fair trade, Wayne and Daniel's platform is a catalyst for positive change. They're not just building businesses; they're building bridges—between Indonesian craftsmanship and global marketplaces, between economic opportunity and ethical practice. So sit back and let the tropical breeze of Bali inspire you with tales of innovation, adaptation, and the vibrant expat lifestyle that fuels the entrepreneurial spirit. In episode 383 of the AM/PM Podcast, Kevin, Wayne, and Daniel discuss: 00:04 - Exploring Trade Opportunities in Indonesia  04:02 - Exploring Handicrafts in Bali 09:38 - From Ice Cream to Online Marketplace 13:12 - Building Successful Business in Bali 18:22 - Building a Concierge B2B Platform 21:13 - Customizable Products in Indonesia 26:08 - Logistics Challenges in Indonesia 29:37 - Sourcing Quantities for Manufacturing 38:15 - Fast Growth and Adaptation in Business 49:59 - Creating a B2B and D2C Marketplace 56:18 - Indonesia's Diverse Fabric Industry 1:02:30 - Kevin’s Words Of Wisdom
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Feb 15, 2024 • 1h 2min

#382 - From Estonian Streets to Global E-Commerce Success: Egle Raadik's Amazon FBA Journey and Seven-Figure Exit

Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.   Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on.   But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss. In episode 382 of the AM/PM Podcast, Kevin and Egle discuss: 00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik 08:48 - Getting Started In eCommerce and Amazon FBA 10:02 - Discovering Selling on Amazon in Asia 14:04 - Lessons Learned From Selling on Amazon 17:52 - Pivoting and Learning From Mistakes 24:11 - Entrepreneurship Challenges and Conscious Uncoupling 30:36 - Stress From Exits and Overcoming Them 33:43 - Repeating Mayhem and Moving Forward  36:35 - Building and Selling Amazon US Brands 36:51 - The Importance of PPC in Business 39:48 - Creating vs Modifying Products From Scratch 44:00 - Amazon Sales and Business Buyers  46:14 - Business and Event Planning in Estonia
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Feb 7, 2024 • 1h 1min

#381 - Charisma Hacking And How It Can Improve The Voice Of Your Brand with McCall Jones

Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.   There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion.   Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business’ success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom.   In episode 381 of the AM/PM Podcast, Kevin and McCall discuss: 00:00 - Attractive Character and Charisma Model  07:36 - The Power of Charisma in Marketing 12:40 - Effective Communication for Video Success  15:59 - Engaging Characters in Videos  16:15 - Creating Charismatic Presence in Speeches 23:55 - The Importance of Warming Up  26:18 - Engaging Audience Through Pain and Consequences  30:06 - Importance of Engagement and Audience Response  33:04 - Understanding Attention Span and Charisma Style 40:25 - Different Charisma Styles in Convincing People  46:19 - Maximizing Personal Style for Effective Communication  46:43 - Charisma to Attract and Convert Audiences 50:41 - Authenticity in Online Marketing 56:10 - Testing Influencers for Brand Alignment  1:00:27 - Understanding Your Brand as a Character 1:00:39 - Kevin's Words Of Wisdom
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Feb 1, 2024 • 1h 12min

#380 - The Entrepreneur's Odyssey: Sell - Scale - Exit - Repeat with Colin Campbell

What happens when you pair raw entrepreneurial insights with hard-earned wisdom? You get a masterclass in navigating the business world, which is exactly what unfolded during my sit-down with Colin C. Campbell. This entrepreneurial maven, with ventures like Paw.com and Hip Optical to his name, joins us to shed light on the cyclical nature of "Start, Scale, Exit, Repeat." The conversation takes off from ground zero—starting a business—with guidance that's as real as it gets, sailing through the stormy seas of scaling, and anchoring safely at the docks of a strategic exit.   Ever wonder what it feels like to lose $100 million before your 30th birthday? Colin has been there, and it's the kind of experience that can either break you or pave a runway for seven successful exits. In this episode, we expose the underbelly of entrepreneurial setbacks, turning them into stepping stones for future triumphs. Colin and I reflect on the delicate dance of scaling, sharing the secret sauce for transforming small operations into titans of industry. We also tackle the art of hiring, where the employee's profile is the linchpin of efficiency, and dissect the challenges of raising funds, underscoring the importance of proving your business concept before reaching for investors' pockets.   Strap in for a journey through the evolution of marketing and innovation, where differentiation is king and securing your niche can catapult your business into the stratosphere. We analyze case studies like Reebok's 11-year hustle for U.S. distribution, Paw.com's dive into product diversification, and Hip Optical's fast-track manufacturing as blueprints for success. The final leg of our excursion guides you through the meticulous planning required for a lucrative exit, from compiling a list of potential acquirers to accentuating your team's prowess over personal ego. So, gear up for an episode brimming with entrepreneurial wisdom and strategies that promise to fuel your growth and amplify your business's potential. In episode 380 of the AM/PM Podcast, Kevin and Colin discuss: 03:34 - Success of Book and E-Commerce Focus 08:26 - Successes and Failures in E-Commerce Lessons 10:39 - E-Commerce Crash and Bad Luck 14:56 - Helium 10's Journey and Acquisitions 17:24 - Scaling Your Business and Delegating Responsibilities 29:54 - Scaling Business With the Right Profile 31:46 - The Scalability of Business  35:41 - Success and Challenges of Subscription-Based E-Commerce  40:38 - Using Suppliers for Financing in E-Commerce  44:20 - Reviews in Reebok's Success  52:18 - Innovation and Marketing in Business  54:16 - Maximizing Value in Exiting and Repeating 1:01:15 - Maximizing Company Value and Planning 1:11:12 - Virtual BDSS Event Announcement and Kevin's Words Of Wisdom
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4 snips
Jan 25, 2024 • 1h 8min

#379 - Expert Advice On Amazon Seller Compliance, Black Hat Tactics, & More with Chris McCabe

Ever found yourself tangled in the enigmatic web of Amazon's seller suspensions? Fear not, for Chris McCabe of eCommerce Chris joins Kevin King, to unravel the mysteries behind Amazon's enforcement tactics. From Chris' pivotal transition from an Amazon insider to a rescuer of distressed sellers, we dissect the complexities of policy warnings, suspensions, and the art of the appeal. Prepare to arm yourself with knowledge as we expose the perils that lurk within Amazon’s watchful gaze and the proactive compliance measures needed to safeguard your online empire.   Navigating Amazon’s TOS requires more than just luck—it's an intricate dance of understanding their team’s dynamics. We discuss the different factors that might leave your business on thin ice and strategize on circumventing language barriers for clearer support. This episode is filled with tricks of the trade, offering a clear path through the maze that could be the difference between thriving and barely surviving on the platform.   As we draw curtains on this enlightening session, brace yourself for a foray into the murky depths of Amazon's review system and the harrowing odyssey of account suspensions tied to 'related accounts.' We also contrast the starkly different treatment of colossal brands versus the smaller sellers and share entrepreneurial wisdom that transcends the Amazon marketplace. Stitched with insights into decision-making and team-building, this episode is a beacon for Amazon business owners intent on weathering the storm in today’s competitive marketplace. Join us for a conversation that's more than just talk—it's a roadmap to mastering your trade in the e-commerce age.   In episode 379 of the AM/PM Podcast, Kevin and Chris discuss: 01:38 - Expert Advice on Amazon Seller Performance 04:39 - An Expert's Help with Kevin's IRS Woes 10:57 - Oversight and Support for Amazon Sellers 19:00 - Changes in Seller Evaluation and Trustworthiness 23:44 - Policy on Relating Accounts for Suspensions 25:08 - Seller Review Abuse and Compliance 30:53 - Inconsistent Enforcement and Fake Online Reviews 44:13 - Issues With Amazon Review Wipes 47:14 - Financial Crimes at US-Based Companies 51:32 - Issues With Amazon's Review System 55:55 - Early Involvement in Problem-Solving Importance 1:01:36 - Seller Velocity and Speaker Lineup Highlights 1:02:53 - Kevin's Entrepreneurial Insights and Words of Wisdom
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Jan 18, 2024 • 1h

#378 - The Real Money Is In Retail with Robert Gomez

Join Kevin as he sits down with Robert Gomez, whose e-commerce journey took him from college side hustles with prohibited items on Amazon to dominating retail spaces like Walmart.com. Robert shares the gritty details of his early pitfalls, facing legal threats from well-known brands, and how he rose from the ashes to build a retail empire. Listen in as we dissect the crucial pivots and strategic moves that propelled Robert from a risky start to nationwide success, and how these experiences carved out a blueprint for e-commerce triumph.   In their candid conversation, Robert peels back the curtain on the challenging transition from a comfortable corporate job to the unpredictable world of Amazon FBA and beyond. He recounts the meticulous process of establishing an LLC, juggling a demanding consultancy role, and the relentless pursuit of his entrepreneurial vision. The chat uncovers the delicate balance of security and risk, revealing how a steadfast commitment to an independent business venture can coexist with a corporate safety net until the scales tip in favor of remarkable growth and retail partnerships.   Hear about the nuances of building robust vendor relationships, the finesse required in negotiating terms with giants like Walmart, and the comparison between Amazon sales and brick-and-mortar retail. Robert's story is a masterclass in business strategy, showcasing the value of face-to-face supplier meetings, the art of risk-sharing, and the impact of retail presence on a brand's success. As we discuss the journey from $500,000 to a projected $10-12 million in revenue, Robert's insights provide a roadmap for Amazon and Walmart entrepreneurs looking to navigate the complexities of online marketplaces and retail expansion. So, tune in and take notes - this episode is a great learning experience for anyone aiming to take their brands to new heights.   In episode 379 of the AM/PM Podcast, Kevin and Robert discuss: 00:00 - Robert's Unconventional E-Commerce Success 04:50 - Lessons Learned From Selling on Amazon  07:02 - Corporate to Amazon FBA Journey 16:06 - Getting Nationwide Distribution With Walmart  19:30 - Achieving Seven Figures on Amazon 20:09 - Building a Business With Negotiated Supplier Terms  24:04 - Negotiating Terms With A Potential Buyer  24:30 - Building a Successful Coffee Brand 29:49 - Sell to Retailers, Stand Out 40:42 - Negotiating Retail Prices With Walmart 46:03 - Comparing Sales on Amazon vs Walmart 48:50 - The Importance of Retail in Sales 51:27 - Navigating Retail and Online Marketplaces 53:01 - Expanding Internationally and Targeting Walmart 56:28 - Opportunities in Retail  58:50 - Kevin's Golden Nugget Tip
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Jan 11, 2024 • 56min

#377 - Inside the Secretive and Thriving Marketplace of Buying and Selling Amazon Accounts

Ever wondered what happens to those Amazon accounts that fall by the wayside, or how you could swiftly step into the e-commerce arena with an established online store? Join me as I sit down with the pioneering pair, Yoroslav from Ukraine and Aaron from the UK, who have carved out a fascinating niche in the Amazon ecosystem, wheeling and dealing in the trade of Amazon accounts. Their tales of growth, from Aaron's modest outset with Amazon selling to Yaroslav's foray into the world of online auctions, underscore the diverse pathways to success in this digital bazaar.   In our conversation, we pulled back the curtain on the logistics and strategic finesse required to run a bustling Amazon operation. The duo spills on the value of robust systems and processes when scaling up, and how a team of 40 to 50 can effectively manage a portfolio of high-revenue brands. Our guests don't shy away from the gritty details either.   As the episode unfolds, we examine the nuts and bolts of acquiring and transitioning online stores, revealing the intricacies of valuation and the due diligence required to sidestep potential landmines. Yaroslav's knack for creating a thriving marketplace for these digital storefronts paints a picture of a sector where auctions are commonplace and the rules of the game are constantly evolving. Whether you're an e-commerce veteran or new to the marketplace hustle, this episode offers key lessons and insights into a side of Amazon that remains shrouded in mystery to many. In episode 377 of the AM/PM Podcast, Kevin, Aaron, and Yaroslav discuss: 00:00 - Exploring Buying and Selling Amazon Accounts 08:49 - Amazon Partnership and Selling Journey 18:19 - Selling and Acquiring Amazon Stores 20:59 - Acquiring and Selling Amazon Stores  25:06 - Selling Amazon Stores and Closure  26:42 - Acquiring and Selling Dormant Amazon Stores 29:47 - Acquiring and Transferring Online Stores  31:03 - Due Diligence for Selling a Store 36:53 - Acquiring and Selling Stores 40:40 - Exploring Opportunities in the Amazon Marketplace  41:05 - Jay-Z's Journey to Meet Amazon Execs 45:11 - Demand for Partnership With Online Sellers  47:28 - Understanding Amazon Accounts 53:29 - Wearable Technology Opportunities 54:00 - Buying and Selling Amazon Accounts 54:47 - Kevin's Words Of Wisdom
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Jan 4, 2024 • 1h 2min

#376 - Maximizing Earnings with the Amazon Influencer Program: Strategies & Secrets Revealed with Liz Saunders

Have you ever wondered what it takes to transform your online presence into a burgeoning business? Liz Saunders of Fluencer Fruit joins us to uncover the secrets of harnessing the Amazon Influencer Program to its fullest potential. As we reminisce about the evolution of Amazon since 2016, Liz offers a valuable list of strategies for both sellers and creators, emphasizing how the right approach can turn into a substantial income stream.    As we navigate the intricacies of shoppable videos on Amazon, our conversation takes a turn into the art of creating content that truly converts. Liz sheds light on the optimal video lengths that keep shoppers engaged, the unexpected retention rates for longer videos, and the power of platforms like TikTok to drive traffic and sales. Plus, discover the groundbreaking Fluencer Fruit Chrome extension, a tool that could redefine your approach to product research and elevate your Amazon influencer game to unparalleled heights.   Wrapping up, we dive into the nitty-gritty of content monetization and the journey to turn an engaged audience into a thriving side hustle. The discussion reveals how specialized courses and tools can guide you from the start-up phase to scaling your Amazon content for increased revenue. Moreover, Liz explains the value of providing a white-glove service for brands seeking quality, shoppable content from vetted influencers. This episode is a must-listen for anyone ready to tackle Amazon's complex ecosystem head-on, armed with insights that could be your ladder to online retail success.   In episode 376 of the AM/PM Podcast, Kevin and Liz discuss: 06:51 - Amazon Influencer Program for Making Money 13:05 - Influencer Marketing and Amazon Attribution 19:40 - Amazon Influencer Program and Video Length 21:16 - Residual Benefits and Storefront Linking 24:34 - Approval Process for Shoppable Videos 32:40 - Maximizing Product Opportunities Through Influencer Marketing 34:20 - The Fluencer Fruit Chrome Extension 41:41 - Navigating Competitiveness on Amazon  42:34 - Creating Shoppable Amazon Videos 45:18 - Shift Towards Violence in Product Promotion 49:08 - Influencers and Language Strategy 52:17 - Amazon's Placement Impact on Sales 53:30 - Amazon Influencer Program 59:19 - Opportunities in Influencer Marketing 1:01:20 - Words Of Wisdom From Kevin King
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Dec 28, 2023 • 1h 5min

#375 - Crafting Your Money-Making Exit with Nate Lind

Nate Lind, seasoned entrepreneur and business broker, joins me on an eye-opening journey through the thickets of e-commerce and the artful dance of business exits. Together, we peel back the layers of what it takes to thrive and survive in the competitive world of selling on Amazon, from the volatile whims of affiliate programs to the calculated strategies behind selling unique supplement brands. My own tale weaves through this narrative, sharing lessons learned from bootstrapping a business with credit card-funded inventory to finding success in niche markets like anti-aging and specialized hair care.   The conversation takes a turn to reveal the underbelly of missed opportunities and the adrenaline-fueled world of online business brokerage. As we swap stories, he unveils the evolution of Website Closers and the thriving market for digital marketing agencies, and Nate also shares his invaluable insights on the importance of timing and preparation for those looking to make their exit. The trade secrets from his book "Maximum Exit" come to life as we discuss the nuts and bolts of preparing for a business sale, including a due diligence checklist that's essential for any seller's arsenal.   As we wrap up, the Four Burners Theory comes into play, challenging listeners to consider the balance of health, work, family, and friends in the quest for entrepreneurial success. We explore the complex decision-making behind selling a business, whether it's for personal growth, health, or a new adventure. We talk about candid reflections on the post-exit paths for entrepreneurs, and how, after the dust of a sale settles, the drive to conquer new challenges often ignites anew. Join us for a deep dive into the labyrinth of online business, where strategy, timing, and intuition are your best guides to a successful exit.   In episode 375 of the AM/PM Podcast, Kevin and Nate discuss: 04:52 - Control of Money Flow in E-Commerce 09:34 - The Impact of Online Billing Scams  13:08 - Success in Selling Unique Supplement Brands 23:12 - Website Closers and M&A Marketplace Introduction 26:42 - Mastermind and Competitors in Affiliate Marketing 31:35 - Current Trends in Selling Businesses  33:00 - Market for Digital Marketing Agencies 35:26 - Digital Marketing's Role in Selling on Amazon 43:14 - Success in Black Hat Affiliate Marketing 46:38 - Navigating Challenges in International Business Transactions 48:48 - Preparing for a Business Sale 55:33 - Four Burners Theory for Selling Businesses 1:01:01 - Selling Business Strategies and Tips 1:04:30 - Words Of Wisdom Of The Week From Kevin

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