AM/PM Podcast

What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? Buckle up because today on the AMPM Podcast, we have a real treat for you. We're thrilled to have London-based branding expert, Frankie Thorogood, share his exceptional insights into the intricate world of E-commerce branding and marketing.   From the initial spark of passion for advertising to becoming a successful brand owner, Frankie's journey is nothing short of inspiring. We chat about his first product, a snood, and how he maneuvered its negative perception to his advantage, a classic case of turning lemons into lemonade. We also share our experiences with online selling, particularly sportswear and compression wear, discussing the unique challenges and breakthroughs that marked our journey. We even get to dissect the success story of his UK-based sportswear brand, discussing the challenges of selling on platforms like eBay and Amazon, and the need for finding the right logistics partner.   We conclude by walking you through the maze of customer feedback and its critical role in shaping a brand. We underline the importance of human interaction in understanding customer needs, a nuance often overshadowed by focus groups and AI testing. Shifting gears to marketing strategies, we share our experiences with Amazon, discussing pricing strategies and the need for understanding the buyer's perspective. All this and much more in our insightful session with Frankie Thorogood. So, tune in and gear up to dive into the fascinating world of E-commerce product branding and marketing. In episode 370 of the AM/PM Podcast, Kevin and Frankie discuss: 00:00 - Branding and Marketing Strategies for Success 01:58 - Bookstore Trips and Changing Reading Habits 07:37 - Analyzing Clever Advertising Campaigns 14:35 - From Retail to Online 16:57 - Selling Sportswear and Compression Wear 23:04 - Building a Successful Brand on Amazon 37:57 - Understanding and Engaging With Customers 44:23 - Marketing Strategies and Branding in E-Commerce 47:44 - Using Simple, Confident Titles on Amazon 53:57 - Passionate Pursuits and Potential Businesses 57:25 - This Week’s Words Of Wisdom From Kevin King

Join us as we engage in a riveting discussion with Jo Lambadjieva, who shares valuable insights and provides a deeper understanding of the importance of strategic thinking in marketing. Her journey from a background in finance to becoming a digital marketing professional in many industries, including the Amazon space, makes for an intriguing listen.    As the conversation progresses, we explore the world of Amazon aggregators, brand acquisition, and management. Jo enlightens us about her experiences in due diligence, onboarding new brands, and the hurdles encountered. We discuss the significance of forecasting and financials in enhancing performance and profitability. Furthermore, we talk about the best practices for Amazon sellers to track their data, improve cash flow, and consider diversification.    In the latter part of our discussion, we dive into the realm of AI for Amazon sellers. We dissect the transition from manual processes to automated ones using AI tools and software, the benefits of utilizing customer data, and the current state of the AI landscape. We touch on the impact of AI technology and its potential in the Amazon selling space, and Jo offers expert advice on AI-based e-commerce strategies and the major changes Amazon sellers should watch out for. Tune in to this insightful episode and elevate your understanding of the world of AI for e-commerce. 07:39 - Exploring E-Commerce Opportunities 13:05 - Challenges of Finding Experienced Employees 15:28 - Challenges of Bringing on New Brands 26:10 - AI E-Commerce Consultancy for Amazon Sellers 33:42 - GPT Chat vs Cloud 40:12 - AI Revolutionizes Amazon Seller System 44:00 - Creating an AI Newsletter for E-Commerce 47:16 - Providing Value in AI Content 52:31 - The Impact of AI on Services 55:12 - eCommerce and AI in a Changing Landscape 56:00 - This Week's Words Of Wisdom From Kevin

Ever dreamt of building an empire from a humble start? Our fascinating guest, Izabella Ritz, proves it's entirely possible. With her compelling journey from Russia to the US, Izabella has scaled the heights of entrepreneurship, starting from selling her interior design studio thrice due to earning restrictions in Russia and teaching herself English, to becoming a successful Amazon seller in the US.   Izabella's story is one of grit, resilience, and a relentless entrepreneurial spirit. She shares her learning curve in product development, business expansion, and making the most out of networking opportunities. Her unique insights into managing a family business, with her daughter and ex-Marine husband actively involved, and her commitment to fostering a community of Russian entrepreneurs, highlight the essence of her success. Her experience in navigating the challenges of settling as an immigrant and pursuing the American dream while acknowledging the hurdles adds another layer to her unique narrative.   To top it off, Izabella gives a glimpse into her strategic investment in events and masterminds to stay competitive and her innovative venture into TikTok. The episode wraps up with a discussion on the opportunities available in the US compared to countries like Russia, Ukraine, and Mexico, providing an enlightening new perspective on the American dream. With Izabella's inspiring journey, this episode is a treasure trove for anyone with an entrepreneurial spirit.   In episode 368 of the AM/PM Podcast, Kevin and Izabella discuss: 02:26 - Russian Entrepreneur's Journey to Success 05:09 - Entrepreneurship Challenges in Russia 09:52 - Navigating Immigrant Cultural and Economic Differences 15:46 - Success in Selling Products on Amazon 19:58 - Building Successful Russian Entrepreneurship Communities 28:32 - The Transition to English-Speaking Community 31:37 - Surprising Talent 35:38 - Amazon Selling for Service Providers 105 Seconds 43:17 - Potential Changes to Amazon's Review System 51:25 - Exploring Business Strategies and Self-Improvement 56:15 - Opportunities and Challenges of Immigration 1:01:44 - Kevin's Weekly Words Of Wisdom 

Join Kevin King and his guest, Jana Krekic, a language specialist and the founder of YLT Translations, as they engage in a fascinating conversation exploring the importance of translating Amazon listings for different countries. Listen to Jana share her inspiring journey from working in a call center 17 years ago to becoming a language expert and entrepreneur. Discover how she stumbled upon the Amazon industry and used it to generate her first sales, sparking her ambition to venture out on her own.    As we continue, Jana and Kevin tackle the challenges of learning European languages such as Finnish and Icelandic. With these languages lacking international words, we discuss the best strategies for language learning and the crucial role of immersion and conversation with native speakers. We also underline the significance of thinking in the target language to achieve true fluency. We also turn our attention to the limitations of AI in listing and content creation, analyzing its potential in copywriting, translations, and localization.   Moving on, we examine the potential of Open AI in creating more nuanced translations of listings and how this could revolutionize the translation process. We also explore the awakening of some brands to the potential of Amazon's global reach. We also shed light on the challenges of localizing listings when selling on Amazon's international marketplaces and how AI tools can assist in copywriting and translations. So tune in as we navigate the complexities of language, translation, and the power of connection in achieving success.   In episode 367 of the AM/PM Podcast, Kevin and Jana discuss: 00:06 - Multilingual Specialist From Serbia 08:14 - The Importance of Translations in Branding 17:24 - Translation Process for Multilingual Brand Expansion 20:21 - Translating Cultural Nuances 26:44 - AI Limitations in Translation and Integration 30:23 - Translation Tools in E-Commerce Limitations 34:39 - Challenges of Selling on Amazon 40:09 - Amazon Product Listing Issues in Different Markets 45:04 - Affordable One-Time Investment for Content Optimization 48:51 - Translation and LinkedIn Strategy 52:07 - Kevin's Words Of Wisdom This Week

In this episode, we talk to the Co-Founder of the Amazon ads agency Junglr about practical advice and real-world experiences on Amazon PPC, launching products, and more!   Get ready to unlock secrets to mastering Amazon advertising with our guest, Elizabeth Greene, an Amazon PPC expert, and a successful work-from-home mom. With her unique blend of personal and professional experience, Elizabeth navigates us through the complexities of Amazon PPC, sharing her insights on launching products and understanding the changes of Amazon PPC then and now. Her first-hand tips are sure to equip you with invaluable tools to thrive in this dynamic marketplace.   Plunge right into the challenges of Amazon PPC as we talk about Elizabeth's journey into this industry. We explore the transformation of the Amazon Advertising platform, tackling issues that sellers face including rising costs and adapting to Amazon's updates. Together, we dissect the upcoming changes to broad match and sponsored product ads, and anticipate the potential impacts on keyword targeting and off-platform advertising. If you're looking to understand the complexities of Amazon's advertising world, this episode is a very good listen.   As we conclude, we talk about a thorough understanding of video ad optimization and PPC strategy evaluation. Elizabeth helps us decode the elements of a successful video ad and the value of having the product as the focal point. We also uncover the importance of storytelling through data and a collaborative client relationship when choosing an Amazon ad agency. Wrapping up, we leave you with Elizabeth's wisdom to help you calculate advertising ROI, identify competitive categories, and boost your Amazon business’ success. Prepare to be enthralled, enlightened, and empowered by this episode!   In episode 366 of the AM/PM Podcast, Kevin and Elizabeth discuss: 06:56 - Navigating Amazon Advertising and Data Analysis 18:59 - Sponsored Products and Off-Platform Advertising  21:32 - Difference in Targeting and Expanded  25:36 - Effectiveness of Product Targeting on Amazon  29:01 - Product Selection and Relevancy in Launch  34:42 - Determining Benchmarks for Advertising Metrics  45:28 - Amazon Search Query Performance Data Value  51:12 - Clear Product Focus in Sponsored Video Ads 57:11 - LinkedIn Benchmarking and Search Tips 57:44 -  This Week’s Words Of Wisdom From Kevin

Join us as we welcome internet marketing titan, Perry Belcher, to the AM/PM Podcast! Listen in as we journey through Perry's remarkable career path - from humble beginnings before turning to digital marketing. Perry’s illustrious career even saw him get a personal call from none other than Jeff Bezos himself, a short story you don’t want to miss!   The conversation continues with Perry reflecting on the rise and fall of his business and partnerships. His journey, marked by selling health supplements to launching a digital marketing business, and finally starting the Driven Mastermind and the War Room, is an insightful one for any entrepreneur. Our chat also covers the importance of joining a mastermind group, the benefits it can bring, and how it can help you gain a broad perspective of different industries.   Lastly, Perry shares fascinating insights about the role of AI in business, specifically in copywriting. From reducing labor costs to crafting compelling headlines and stories, the potential applications of AI are far-reaching. He also discusses misconceptions people have about AI and the opportunities it presents. Tune in for a riveting discussion about the intersection of AI, E-commerce, and internet marketing. In episode 365 of the AM/PM Podcast, Kevin and Perry discuss: 09:22 - Success in Real Estate and Selling 16:45 - Running Successful Events 23:30 - The Value of Networking and Collaboration 29:55 - Selling Event Recordings for Profit 34:19 - Cash Prize Incentives for Speakers 39:00 - Leveraging Email Lists for Business Success 42:06 - Artificial Intelligence And Its Impact On Internet Marketing 53:21 - Other Mindblowing AI Capabilities 57:27 - AI's Role in Various Industries 1:07:38 - Follow Perry on Facebook for Updates 1:09:46 - Kevin’s Words Of Wisdom

Let's navigate the intricate landscape of E-commerce with Jon Derkits. Our guest this week is a seasoned expert who's worked with Amazon, consulted, and launched his own successful Amazon-selling ventures. Wouldn't you love to hear about his love for globe-trotting experiences, or perhaps learn more about the art of creating raving fans and starting irresistible newsletters? This is your opportunity!   During the course of our chat with John, he breaks down how to find success in the Amazon marketplace, tackling challenges head-on, and provides valuable insights into the business of acquiring small to large Amazon brands. Kevin and Jon also highlight the enormous potential of combining journalism and product selling - a winning strategy for any E-commerce seller on any platform. Get ready to learn how to use newsletters as a powerful marketing tool.    As we wrap up, Jon and Kevin dive into the world of AI and software to craft tailored content for customers, using fascinating examples from building a passionate dog lover community to launching a TikTok brand. They also stressed out the importance of authenticity in branding and flexibility to changes like Amazon's Project Nile. Our conversation concludes with a discussion about understanding the present in the context of the past and the future. Join us for this knowledge-packed episode and let’s exploring the world of E-commerce, Amazon-selling, and beyond! In episode 364 of the AM/PM Podcast, Kevin and Jon discuss: 00:00 - Exploring E-Commerce and Travel Opportunities 10:44 - Jon's Backstory 12:08 - Career Journey and Future Plans  21:46 - Build Brand Audience With Email Marketing  25:31 - Amazon Business Acquisitions and Email Marketing 27:00 - $300,000 Website Business With Display Advertising  30:23 - Apple's Newsletter Performance and Open Rates  32:47 - Building a Passionate Dog Lover Community 37:56 - Building an E-Commerce Tribe and Movement  42:25 - The Importance of Authenticity in Branding 53:04 - Amazon Project Nile and Adapting to Changes 1:04:28 - How To Connect With Jon Dekrits 1:05:17 - Future Episodes And An Upcoming Webinar  1:06:15 - This Week's Words Of Wisdom From Kevin King

Kata Phipps, a successful entrepreneur, shares her journey from boredom to a multi seven-figure exit on Amazon. They discuss the role of psychology in driving business success, the importance of empathy in connecting with customers, and positioning your business for success. They also touch on the challenges of doing business in the US as a British national.

In this podcast, Justin Chen, co-founder of PickFu, discusses the power of AI integration in predicting product success. They explore the origins and growth of PickFu, the expansion of testing options and gathering preferences, and the importance of asking effective questions in market research. They also highlight how advanced technology is accelerating consumer research and the potential of using AI to test videos. Overall, they emphasize the significance of testing and getting feedback to avoid costly mistakes and increase sales.

Andy Hooper, an expert in expanding Amazon businesses to Europe, discusses the complexities of VAT, logistics, and compliance. Topics include navigating VAT regulations and the impact of Brexit, differences in selling on Amazon in the US versus Europe, expanding a brand in the European market, challenges of customer service, and understanding VAT thresholds and requirements in multiple European countries.