#381 - Charisma Hacking And How It Can Improve The Voice Of Your Brand with McCall Jones

Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.

There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion.

Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business’ success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom.

In episode 381 of the AM/PM Podcast, Kevin and McCall discuss:

• 00:00 - Attractive Character and Charisma Model 
• 07:36 - The Power of Charisma in Marketing
• 12:40 - Effective Communication for Video Success 
• 15:59 - Engaging Characters in Videos 
• 16:15 - Creating Charismatic Presence in Speeches
• 23:55 - The Importance of Warming Up 
• 26:18 - Engaging Audience Through Pain and Consequences 
• 30:06 - Importance of Engagement and Audience Response 
• 33:04 - Understanding Attention Span and Charisma Style
• 40:25 - Different Charisma Styles in Convincing People 
• 46:19 - Maximizing Personal Style for Effective Communication 
• 46:43 - Charisma to Attract and Convert Audiences
• 50:41 - Authenticity in Online Marketing
• 56:10 - Testing Influencers for Brand Alignment 
• 1:00:27 - Understanding Your Brand as a Character
• 1:00:39 - Kevin's Words Of Wisdom