AM/PM Podcast

From living in a school bus to running a TikTok Shop agency, today’s guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce

In this episode, we will discuss e-commerce growth, branding, AI, and customer loyalty strategies. We will also share tips from our guests’ 15+ year journey selling on Amazon and building a sustainable business.   Join us on this captivating journey with Cara Sayer, a seasoned entrepreneur thriving in the online marketplace since 2009. Listen in as Cara shares her inspiring evolution from an Amazon seller to a brand owner, emphasizing the importance of brand identity in standing out amidst the crowded e-commerce space. Cara's story began with a simple yet innovative idea, a blackout blind and shade for strollers inspired by her desire to help her daughter sleep better on the go. Her narrative is a testament to a problem-solving mindset and determination to bring innovative products to market, even during the early days of social media.   As we continue the conversation, Cara provides insights into the challenges and successes she faced transitioning from a traditional retail model to a direct-to-consumer approach on Amazon. We discuss the necessity of taking control by eliminating resellers, navigating Amazon's category system, and adapting to market demands. Cara shares the strategic moves she made, such as transitioning from Vendor Central to Seller Central to manage better pricing and inventory, and the importance of maintaining a flexible team of freelancers to accommodate the seasonal nature of the business. Her story highlights the balance between scalability and maintaining operational efficiency, offering valuable lessons for aspiring entrepreneurs.   Throughout our discussion, we explore the evolving e-commerce landscape and the importance of branding over mere product selling. Cara's passion-driven approach is evident as she shares how she balances business growth with quality of life, emphasizing customer interaction and flexible work hours. We touch on the transformative potential of AI in retail and the shifting consumer habits across different generations and platforms. The conversation concludes with a focus on maintaining a presence outside of Amazon, the potential impact of competitors like TikTok entering the e-commerce space, and the necessity of understanding marketing fundamentals. This episode is a treasure trove of insights for anyone looking to succeed in the dynamic world of e-commerce.   In episode 459 of the AM/PM Podcast, Kevin and Cara discuss: 00:00 - Building a Brand in E-Commerce 04:46 - Entrepreneur Finds Manufacturer Through Contacts 11:26 - Navigating E-Commerce Challenges and Success 11:44 - Direct Sales Success Through Social Media 16:08 - Entrepreneurial Mindset in E-Commerce 21:16 - Advantages of Custom Stroller Accessories 24:11 - Building an Emotional Brand Connection 30:58 - Expanding Product Line Plans 33:31 - Product Copying and IP Protection 36:14 - Staying Engaged in Sustainable Business 37:47 - Corporate Discontent and Entrepreneurial Freedom 42:50 - Challenges of Trading in the EU 46:09 - Adapting to Changing E-Commerce Landscape 49:45 - Evolving Trends in E-Commerce 53:44 - The Importance of Marketing in Business 56:49 - Engaging Audience Interaction and Feedback

Vietnam is becoming the go-to sourcing hub for e-commerce sellers. Today's guest shares insights on tariffs, factory clusters, supplier vetting, and scaling beyond China.   Curious about global sourcing dynamics amid trade wars and tariffs? We have Jim Kennemer from Cosmos Sourcing on board to unpack these complexities. Discover how businesses have been navigating the trade landscape since the Trump administration, with Vietnam emerging as a strategic alternative to China. Jim shares his expert insights on why having a backup plan is crucial in this unpredictable environment and how companies have effectively dealt with unexpected tariff changes. Dive into the fascinating shifts in manufacturing, where Chinese companies are setting up shop in Vietnam, preserving factory setups to ensure business continuity.   Join us as we explore the vibrant landscapes of Vietnam and China from a cultural and economic perspective. From the bustling streets of Ho Chi Minh City to the incredible garment industry in Hoi An, Jim's personal experiences shed light on the evolving manufacturing scene. We also discuss the industrial clusters in Vietnam and its reliance on Chinese raw materials, offering a glimpse into Vietnam's potential as a burgeoning manufacturing hub. With anecdotes and insights, we bring to life the realities of working in these dynamic regions, including Vietnam's growing prowess in textile and apparel production.   Looking ahead, we touch on global manufacturing shifts and future trends with Jim's expert forecasts. From Mexico to Africa, we examine the potential and limitations of various regions in the evolving manufacturing landscape. Discover how robotics might revolutionize the industry and why Africa is seen as a promising future hub as wages rise in Vietnam. For anyone keen on understanding international trade, sourcing tips, or the promise of Vietnam as a reliable partner, our discussion with Jim offers vital insights to stay nimble and informed in today's global market.   In episode 458 of the AM/PM Podcast, Kevin and Jim discuss: 00:00 - Trade Wars Impact Vietnam Sourcing 01:55 - Fluctuating Tariffs Trend Discussion 11:53 - Manufacturing in Vietnam vs China 17:00 - Logistics and Industrial Clusters in Vietnam 20:19 - Vietnam Impressions 25:47 - Manufacturing Labor Turnover During Holidays 33:24 - Global Manufacturing Shifts and Future Trends 41:25 - College Football Fanatics Discuss Past Games 49:31 - Forecasting Global Sourcing Trends 51:06 - Product Sourcing Tips for Beginners 53:42 - Tech Pack Details in Clothing Design 57:48 - Sourcing in Vietnam 1:00:03 - Vietnam Sourcing and Negotiation Insights 1:01:11 - Building Relationships With Overseas Manufacturers 1:04:14 - Kevin's PPE Sourcing Success in Vietnam

From retail arbitrage to private label success, this episode dives into brand building, niche strategies, AI tools, and the truth about standing out in a crowded Amazon marketplace. Can you imagine turning a schoolyard hustle into an 8-figure Amazon empire? Charles Chakkalo did just that, and his journey from selling Coke cans to becoming a private label giant offers invaluable lessons for aspiring entrepreneurs. Join us as we explore the highs and lows of his entrepreneurial path, including a hilarious tale of juggling business opportunities with personal commitments. Charles also shares insights into building a brand in today's competitive e-commerce landscape, all while emphasizing the power of networking at industry hotspots.   For those with a knack for nostalgia, you'll love the stories of entrepreneurial beginnings, featuring school days filled with selling Billboard Top 40 albums and the many trials of early retail arbitrage. These experiences didn't just pad their pockets; they laid the groundwork for understanding the challenges and potential of retail arbitrage today. From dealing with counterfeit goods to early suspensions, the lessons learned have been instrumental in shaping mature business practices that stand the test of time.   Running a family business presents its own set of challenges and rewards, especially in the e-commerce and warehousing sectors. We explore the dynamic of managing operations with family, highlighting the benefits of maintaining control without third-party logistics. Gain insights into strategies for differentiating commodities in a flood of knockoffs, and the significance of first mover advantage. With expert advice, discover the potential of integrating branding and community building into business models. Plus, navigate the complexities of information overload and learn how to strategically consume information to stay ahead in the ever-evolving e-commerce space. In episode 457 of the AM/PM Podcast, Kevin and Charles discuss: 00:00 - Entrepreneur Journey and Amazon Brand Building 09:51 - From Coke Cans to Amazon Retail Arbitrage 04:44 - Life's Ups and Downs  22:07 - Brothers Build Amazon Business Together 30:30 - Competing in the Commodity Market 33:47 - Brand Building Outside of Amazon  36:08 - Navigating Information Overload in E-Commerce 42:26 - Everyone Has an Angle in News 49:44 - Charles' Newsletter Strategy 50:40 - Entrepreneurial Success and Wisdom

Two bold founders share how they're revolutionizing period wear for active women. From startup struggles to wearable innovation, this is a story of purpose, power, and persistence. Join us as we sit down with two extraordinary entrepreneurs, Alayne and Angie, who are on the verge of launching an innovative product that merges functionality with empowerment in customized clothing. Alayne shares her remarkable journey from being a ballroom dancer to overcoming severe scoliosis, defying medical odds, and returning triumphantly to the dance floor. Angie's story is equally inspiring, as she talks about founding Pulse Body, a company aimed at providing practical period solutions for young dancers, inspired by her own daughter's experiences. Together, they are addressing a significant gap in the market, and their passion for empowering women is palpable throughout their journey. Our conversation also explores the strategic aspects of building a new brand in the e-commerce space, focusing on the integration of period liners into athletic clothing. We discuss the intricacies of patent and manufacturing logistics, including collaborations with overseas manufacturers and navigating patent protections. Alayne and Angie share their multi-faceted approach to brand growth, which includes direct-to-consumer sales, licensing to educational institutions, and retail expansion. Their dedication to creating a female-friendly brand that empowers athletes is evident, and their plans for future growth include moving some production to the US and securing exclusive patents. We wrap up with insights into their grassroots marketing strategies, highlighting the power of community-driven efforts and the importance of building a supportive network for new entrepreneurs. The episode covers creative approaches to social media marketing, the impact of relatable content, and the value of engaging smaller influencers to reach niche communities. Through early user feedback and innovative storytelling, Alayne and Angie are committed to refining their product and messaging, all while building a movement around women's empowerment. Their story is a testament to resilience, creativity, and the entrepreneurial spirit, offering inspiration and valuable lessons for aspiring e-commerce business owners. In episode 456 of the AM/PM Podcast, Kevin, Alayne, and Angie discuss: 00:00 - Empowering Women Through Innovative Clothing 02:03 - Overcoming Adversity Through Passion for Dance 06:53 - Female-Centric Athletic Wear Innovation 13:29 - Navigating Global Patent and Manufacturing 14:54 - Developing a First Mover Product 20:22 - Launching a Unique Female Product 22:51 - Building Awareness for Female Wellness 28:11 - Harnessing the Power of Personal Stories 31:50 - Teen-Focused Period Liners in Various Sizes 34:04 - Building a Supportive Entrepreneurial Community 37:04 - Utilizing Resources for Business Growth 44:34 - Empowering Women Through Grassroots Marketing 45:08 - Community Building for AI Product 48:59 - Creative Marketing Strategies for Female Empowerment 52:13 - Empowering Women Through Marketing 59:29 - Building a Successful Business Movement 1:00:36 - Kevin King's Words of Wisdom

Global competition is killing Western sellers. This episode’s guest shares how to survive tariffs, copycats, and shifting supply chains in this must-hear e-commerce deep dive.   E-commerce enthusiasts and entrepreneurs, you're in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon's marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.   We're not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.   As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you're an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today. In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss: 00:00 - E-Commerce Innovations With Bernie Thompson 03:06 - Fortunate Timing for Amazon Seller 08:59 - Navigating Tariff Challenges in the Electronics Category 11:35 - Rise of Chinese Brands in Electronics 20:32 - Challenges of Western Electronics Industry 25:31 - Challenges in Opening Chip Plant 26:57 - Strategies for American Manufacturing Competitiveness 31:08 - Navigating Global Electronics Manufacturing 32:04 - Technological Innovations and Global Competition 36:29 - Intellectual Property and Sourcing Strategy 43:56 - Manufacturing Support Discrepancy Between Countries 47:01 - Labor and Automation in China 52:20 - Impact of AI on Product Development 53:20 - Cultural and Mental Shifts in Business 58:00 - The Power of AI in Business 1:02:26 - Strategic Implementation of AI in Business

Learn how to defend your Amazon brand from overseas knockoffs. Today’s guest shares real IP battles, counterfeiting tactics, and strategies for protecting your e-commerce success.   Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings."   In a world where unauthorized sellers and 'hijackers' lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon's brand registry and the Apex program.   Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.   In episode 454 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Protecting Your Amazon Listing Strategies 00:04 - Rising Competition in Online Sales  06:42 - Concerns About Data Security 13:32 - Navigating IP Protection in Global E-Commerce 16:54 - Intellectual Property Rights Across Borders 18:55 - Combatting False Advertising in E-Commerce 20:11 - Retail vs E-Commerce Growth Differences 30:12 - Strategic Approaches to IP Protection 40:32 - Negotiating for Release of Product 41:33 - Navigating Brand Protection in E-Commerce 45:11 - Navigating E-Commerce Challenges and Innovations 47:15 - Competitive Strategies in Global Business 52:48 - Utilizing TikTok for Brand Success 53:59 - Protecting Brands in E-Commerce 59:13 - Supporting Amazon Sellers Through AMZ Watchdog  1:00:40 - Kevin's Words of Wisdom

Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.   Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.   Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.   Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.   In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss: 00:00 - TikTok Shop Strategy and Success 02:32 - Early Days of TikTok Shop 10:46 - The Power of Social Commerce 13:38 - TikTok Shop Advertising Strategy Insights 18:54 - Boosting Amazon Sales Through TikTok 19:32 - Effective Influencer Acquisition Strategies 24:45 - Creator Acquisition Lever Through Contests 27:22 - Influencer Retainer Strategies & Success 29:06 - Influencer Ambassador Program Success Strategies 34:28 - Strategic Approach to TikTok Marketing 36:41 - TikTok Shop Rules and Strategies 40:10 - Impact of Brand Affiliate Programs

Kamaljit Singh, an expert in Amazon listing optimization and founder of AMZ One Step, shares invaluable insights. He emphasizes that fixing product listings is a key to boosting Amazon sales without added ad costs. Delve into the pivotal role of high-quality imagery and psychological tactics that appeal to customer avatars. Explore how AI tools like Amazon Recognition can revolutionize operations and enhance product listings. Kamal also discusses the importance of adaptive strategies and global collaborations in today's e-commerce landscape.

Isaac Hetzroni, aka @thesourcingguy, is a sourcing expert with a rich manufacturing background from his family's factories. He shares invaluable tips on navigating China's complexities, revealing why the country remains a top choice despite the push for diversification. Isaac emphasizes the significance of personal connections, or Guangxi, in building successful supplier relationships. He also discusses how AI can bridge cultural barriers and enhance sourcing strategies, making the process both insightful and entertaining.