AM/PM Podcast

Discover why TikTok Shop and social commerce must be a core in your e-commerce strategy. Actionable tactics on affiliates, creators, and scaling beyond Amazon.   Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France's first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok's ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.   Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today's dynamic digital landscape.   Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok's significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.   In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss: 00:00 - TikTok Shop and Social Commerce 00:35 - E-Commerce Opportunities With Stephanie Tramicheck 04:53 - Exploring Social Commerce Opportunities on TikTok 12:59 - Influencer Marketing on TikTok 15:57 - Building Brand Influence on TikTok 18:53 - Different Roles in Social Commerce 19:59 - TikTok Shop Affiliate Marketing Strategies 22:36 - Tracking Affiliate Performance on TikTok 34:24 - Live Shopping Strategies on TikTok 41:58 - Innovating Live Shopping Across Borders 45:07 - Maximizing TikTok Shop Affiliates' Efficacy 47:53 - Emerging Social Commerce Platforms vs TikTok 58:04 - TikTok and Social Commerce Future 1:01:12 - The Future of TikTok Commerce

This FBA pioneer seller reveals how to win on Amazon: profit-first math, margins, real differentiation, smarter China sourcing, and IP + NNN protection. Plus, wild origin stories!   What if understanding financial fundamentals could transform your Amazon selling journey from mediocrity to profitability? Join us as we uncover the entrepreneurial insights of Steven Selikoff, a trailblazer in Amazon's original FBA program, who began his journey selling homemade firecrackers and transitioned to a successful career in the wholesale market. Steven's diverse experiences, from fashion photography in New York City and Italy to his no-nonsense business approach, provide invaluable lessons for anyone striving to succeed in the competitive world of online selling.   Steven sheds light on the often-overlooked aspects of e-commerce, emphasizing the importance of prioritizing profitable sourcing over merely chasing top-line sales. Many sellers find themselves entangled in the allure of impressive gross merchandise volume, only to realize profitability has slipped through the cracks. Through compelling anecdotes and real-life examples, Steven highlights how understanding your financial numbers and strategic sourcing can drastically shift the trajectory of your business, moving beyond superficial metrics to achieve sustainable success.   As we explore the significance of product differentiation, Steven shares his expertise on crafting unique market strategies. From premium dog treats to pillowcases for pet owners, he illustrates how catering to unmet customer needs can set you apart from the competition. Learn about securing your market advantage through effective strategies, including NNN agreements, intellectual property protection, and rigorous factory inspections. This episode promises a treasure trove of actionable advice for those ready to rethink their approach to online entrepreneurship and gain a competitive edge.   In episode 463 of the AM/PM Podcast, Kevin and Steven discuss: 00:00 - Entrepreneurial Journey With Stephen Selikoff 17:27 - Profitable Sourcing Over Flashy Marketing 19:37 - Chasing Quick Wins in Business 21:17 - Calculating Initial Amazon Selling Investment 29:00 - Bully Sticks for Dogs Product 30:21 - Unique Product Differentiation for Success 35:47 - Product Development Strategies for Beginner Sellers 39:51 - Navigating Manufacturing and Intellectual Property 40:56 - Protecting Your Product and Market Advantage 45:16 - Protecting Your Product and Timeline 54:50 - Successful Product Development and Factory Inspections 56:12 - Innovative Pillowcases for Pet Owners

Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.   Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.   Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.   In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.   In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss: 00:00 - Challenges of Chinese Amazon Sellers 02:33 - Global Connections Through Technology 06:20 - Challenges of Building US Brand  14:39 - Chinese Amazon Sellers & IP Infringements 19:01 - Cross-Cultural Marketing in E-Commerce 22:59 - Cultural Influence on Conversion Rates 29:08 - Market Research and Cultural Understanding 33:06 - Marketing Strategies and Consumer Data 37:25 - Reliability of Academic vs AI Data  41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration 48:01 - Amazon Business Owner Seeks Branding Help 54:07 - Common Ground Between East and West

Counterfeits, hijackers & knockoffs are killing brands. In this episode, learn proven legal tactics and e-commerce strategies to protect your IP, defend your sales, and secure your Amazon business. Imagine a world where your brand’s value is constantly under threat from unauthorized sellers and counterfeiters. In an era where e-commerce is a competitive battleground, protecting your brand has never been more crucial. Join us as Daren Garcia from Vorys, an international law firm, shares his expertise on the delicate interplay between brand protection and intellectual property strategies in the digital marketplace. Learn what can brands can do to maintain their market presence and integrity. Navigating the legal maze of e-commerce is no small feat. We explore how giants like Amazon and eBay position themselves as mere facilitators, avoiding accountability for third-party seller actions such as counterfeiting. The episode dives into the nuanced legal concepts like the "first sale doctrine" and how these impact both the brand and the marketplace. Through Daren’s insights, discover the rigorous process of securing trademarks and combating infringement, particularly in challenging terrains like China, while understanding the pivotal role of cease and desist letters in safeguarding your brand. Brand protection is an ongoing battle, demanding strategic resource management and proactive measures. From securing injunctions to leveraging AI for trademark protection, we unravel the complexities of modern brand defense strategies. Hear stories of entrepreneurs turning adversity into opportunity by innovating within legal confines, and glean valuable lessons on the importance of securing a robust legal framework before enforcing restrictions globally. Whether you're facing the challenges of counterfeits or unauthorized sales, this episode offers actionable insights and expert guidance on how to effectively safeguard your intellectual property in the digital age. In episode 461 of the AM/PM Podcast, Kevin and Daren discuss: 00:00 - Brand Protection Strategies in E-Commerce 07:16 - Online Marketplaces and Legal Immunity 10:18 - IP Infringement on Online Marketplaces 18:23 - Amazon Brand Protection Strategies 23:57 - Cease and Desist Misuse 27:22 - Brands Asserting Control Over Distribution  27:33 - Combatting Brand Infringement in E-Commerce 35:57 - The Importance of IP Protection 38:53 - Injunction Process for Brand Protection 41:44 - Amazon Listing Sabotage Threats 45:22 - Impactful Brand Protection Strategies Through AI 48:10 - Brand Protection Strategies on Online Marketplaces 53:39 - Impact of AI in Business

From living in a school bus to running a TikTok Shop agency, today’s guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce

In this episode, we will discuss e-commerce growth, branding, AI, and customer loyalty strategies. We will also share tips from our guests’ 15+ year journey selling on Amazon and building a sustainable business.   Join us on this captivating journey with Cara Sayer, a seasoned entrepreneur thriving in the online marketplace since 2009. Listen in as Cara shares her inspiring evolution from an Amazon seller to a brand owner, emphasizing the importance of brand identity in standing out amidst the crowded e-commerce space. Cara's story began with a simple yet innovative idea, a blackout blind and shade for strollers inspired by her desire to help her daughter sleep better on the go. Her narrative is a testament to a problem-solving mindset and determination to bring innovative products to market, even during the early days of social media.   As we continue the conversation, Cara provides insights into the challenges and successes she faced transitioning from a traditional retail model to a direct-to-consumer approach on Amazon. We discuss the necessity of taking control by eliminating resellers, navigating Amazon's category system, and adapting to market demands. Cara shares the strategic moves she made, such as transitioning from Vendor Central to Seller Central to manage better pricing and inventory, and the importance of maintaining a flexible team of freelancers to accommodate the seasonal nature of the business. Her story highlights the balance between scalability and maintaining operational efficiency, offering valuable lessons for aspiring entrepreneurs.   Throughout our discussion, we explore the evolving e-commerce landscape and the importance of branding over mere product selling. Cara's passion-driven approach is evident as she shares how she balances business growth with quality of life, emphasizing customer interaction and flexible work hours. We touch on the transformative potential of AI in retail and the shifting consumer habits across different generations and platforms. The conversation concludes with a focus on maintaining a presence outside of Amazon, the potential impact of competitors like TikTok entering the e-commerce space, and the necessity of understanding marketing fundamentals. This episode is a treasure trove of insights for anyone looking to succeed in the dynamic world of e-commerce.   In episode 459 of the AM/PM Podcast, Kevin and Cara discuss: 00:00 - Building a Brand in E-Commerce 04:46 - Entrepreneur Finds Manufacturer Through Contacts 11:26 - Navigating E-Commerce Challenges and Success 11:44 - Direct Sales Success Through Social Media 16:08 - Entrepreneurial Mindset in E-Commerce 21:16 - Advantages of Custom Stroller Accessories 24:11 - Building an Emotional Brand Connection 30:58 - Expanding Product Line Plans 33:31 - Product Copying and IP Protection 36:14 - Staying Engaged in Sustainable Business 37:47 - Corporate Discontent and Entrepreneurial Freedom 42:50 - Challenges of Trading in the EU 46:09 - Adapting to Changing E-Commerce Landscape 49:45 - Evolving Trends in E-Commerce 53:44 - The Importance of Marketing in Business 56:49 - Engaging Audience Interaction and Feedback

Vietnam is becoming the go-to sourcing hub for e-commerce sellers. Today's guest shares insights on tariffs, factory clusters, supplier vetting, and scaling beyond China.   Curious about global sourcing dynamics amid trade wars and tariffs? We have Jim Kennemer from Cosmos Sourcing on board to unpack these complexities. Discover how businesses have been navigating the trade landscape since the Trump administration, with Vietnam emerging as a strategic alternative to China. Jim shares his expert insights on why having a backup plan is crucial in this unpredictable environment and how companies have effectively dealt with unexpected tariff changes. Dive into the fascinating shifts in manufacturing, where Chinese companies are setting up shop in Vietnam, preserving factory setups to ensure business continuity.   Join us as we explore the vibrant landscapes of Vietnam and China from a cultural and economic perspective. From the bustling streets of Ho Chi Minh City to the incredible garment industry in Hoi An, Jim's personal experiences shed light on the evolving manufacturing scene. We also discuss the industrial clusters in Vietnam and its reliance on Chinese raw materials, offering a glimpse into Vietnam's potential as a burgeoning manufacturing hub. With anecdotes and insights, we bring to life the realities of working in these dynamic regions, including Vietnam's growing prowess in textile and apparel production.   Looking ahead, we touch on global manufacturing shifts and future trends with Jim's expert forecasts. From Mexico to Africa, we examine the potential and limitations of various regions in the evolving manufacturing landscape. Discover how robotics might revolutionize the industry and why Africa is seen as a promising future hub as wages rise in Vietnam. For anyone keen on understanding international trade, sourcing tips, or the promise of Vietnam as a reliable partner, our discussion with Jim offers vital insights to stay nimble and informed in today's global market.   In episode 458 of the AM/PM Podcast, Kevin and Jim discuss: 00:00 - Trade Wars Impact Vietnam Sourcing 01:55 - Fluctuating Tariffs Trend Discussion 11:53 - Manufacturing in Vietnam vs China 17:00 - Logistics and Industrial Clusters in Vietnam 20:19 - Vietnam Impressions 25:47 - Manufacturing Labor Turnover During Holidays 33:24 - Global Manufacturing Shifts and Future Trends 41:25 - College Football Fanatics Discuss Past Games 49:31 - Forecasting Global Sourcing Trends 51:06 - Product Sourcing Tips for Beginners 53:42 - Tech Pack Details in Clothing Design 57:48 - Sourcing in Vietnam 1:00:03 - Vietnam Sourcing and Negotiation Insights 1:01:11 - Building Relationships With Overseas Manufacturers 1:04:14 - Kevin's PPE Sourcing Success in Vietnam

From retail arbitrage to private label success, this episode dives into brand building, niche strategies, AI tools, and the truth about standing out in a crowded Amazon marketplace. Can you imagine turning a schoolyard hustle into an 8-figure Amazon empire? Charles Chakkalo did just that, and his journey from selling Coke cans to becoming a private label giant offers invaluable lessons for aspiring entrepreneurs. Join us as we explore the highs and lows of his entrepreneurial path, including a hilarious tale of juggling business opportunities with personal commitments. Charles also shares insights into building a brand in today's competitive e-commerce landscape, all while emphasizing the power of networking at industry hotspots.   For those with a knack for nostalgia, you'll love the stories of entrepreneurial beginnings, featuring school days filled with selling Billboard Top 40 albums and the many trials of early retail arbitrage. These experiences didn't just pad their pockets; they laid the groundwork for understanding the challenges and potential of retail arbitrage today. From dealing with counterfeit goods to early suspensions, the lessons learned have been instrumental in shaping mature business practices that stand the test of time.   Running a family business presents its own set of challenges and rewards, especially in the e-commerce and warehousing sectors. We explore the dynamic of managing operations with family, highlighting the benefits of maintaining control without third-party logistics. Gain insights into strategies for differentiating commodities in a flood of knockoffs, and the significance of first mover advantage. With expert advice, discover the potential of integrating branding and community building into business models. Plus, navigate the complexities of information overload and learn how to strategically consume information to stay ahead in the ever-evolving e-commerce space. In episode 457 of the AM/PM Podcast, Kevin and Charles discuss: 00:00 - Entrepreneur Journey and Amazon Brand Building 09:51 - From Coke Cans to Amazon Retail Arbitrage 04:44 - Life's Ups and Downs  22:07 - Brothers Build Amazon Business Together 30:30 - Competing in the Commodity Market 33:47 - Brand Building Outside of Amazon  36:08 - Navigating Information Overload in E-Commerce 42:26 - Everyone Has an Angle in News 49:44 - Charles' Newsletter Strategy 50:40 - Entrepreneurial Success and Wisdom

Two bold founders share how they're revolutionizing period wear for active women. From startup struggles to wearable innovation, this is a story of purpose, power, and persistence. Join us as we sit down with two extraordinary entrepreneurs, Alayne and Angie, who are on the verge of launching an innovative product that merges functionality with empowerment in customized clothing. Alayne shares her remarkable journey from being a ballroom dancer to overcoming severe scoliosis, defying medical odds, and returning triumphantly to the dance floor. Angie's story is equally inspiring, as she talks about founding Pulse Body, a company aimed at providing practical period solutions for young dancers, inspired by her own daughter's experiences. Together, they are addressing a significant gap in the market, and their passion for empowering women is palpable throughout their journey. Our conversation also explores the strategic aspects of building a new brand in the e-commerce space, focusing on the integration of period liners into athletic clothing. We discuss the intricacies of patent and manufacturing logistics, including collaborations with overseas manufacturers and navigating patent protections. Alayne and Angie share their multi-faceted approach to brand growth, which includes direct-to-consumer sales, licensing to educational institutions, and retail expansion. Their dedication to creating a female-friendly brand that empowers athletes is evident, and their plans for future growth include moving some production to the US and securing exclusive patents. We wrap up with insights into their grassroots marketing strategies, highlighting the power of community-driven efforts and the importance of building a supportive network for new entrepreneurs. The episode covers creative approaches to social media marketing, the impact of relatable content, and the value of engaging smaller influencers to reach niche communities. Through early user feedback and innovative storytelling, Alayne and Angie are committed to refining their product and messaging, all while building a movement around women's empowerment. Their story is a testament to resilience, creativity, and the entrepreneurial spirit, offering inspiration and valuable lessons for aspiring e-commerce business owners. In episode 456 of the AM/PM Podcast, Kevin, Alayne, and Angie discuss: 00:00 - Empowering Women Through Innovative Clothing 02:03 - Overcoming Adversity Through Passion for Dance 06:53 - Female-Centric Athletic Wear Innovation 13:29 - Navigating Global Patent and Manufacturing 14:54 - Developing a First Mover Product 20:22 - Launching a Unique Female Product 22:51 - Building Awareness for Female Wellness 28:11 - Harnessing the Power of Personal Stories 31:50 - Teen-Focused Period Liners in Various Sizes 34:04 - Building a Supportive Entrepreneurial Community 37:04 - Utilizing Resources for Business Growth 44:34 - Empowering Women Through Grassroots Marketing 45:08 - Community Building for AI Product 48:59 - Creative Marketing Strategies for Female Empowerment 52:13 - Empowering Women Through Marketing 59:29 - Building a Successful Business Movement 1:00:36 - Kevin King's Words of Wisdom

Global competition is killing Western sellers. This episode’s guest shares how to survive tariffs, copycats, and shifting supply chains in this must-hear e-commerce deep dive.   E-commerce enthusiasts and entrepreneurs, you're in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon's marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.   We're not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.   As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you're an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today. In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss: 00:00 - E-Commerce Innovations With Bernie Thompson 03:06 - Fortunate Timing for Amazon Seller 08:59 - Navigating Tariff Challenges in the Electronics Category 11:35 - Rise of Chinese Brands in Electronics 20:32 - Challenges of Western Electronics Industry 25:31 - Challenges in Opening Chip Plant 26:57 - Strategies for American Manufacturing Competitiveness 31:08 - Navigating Global Electronics Manufacturing 32:04 - Technological Innovations and Global Competition 36:29 - Intellectual Property and Sourcing Strategy 43:56 - Manufacturing Support Discrepancy Between Countries 47:01 - Labor and Automation in China 52:20 - Impact of AI on Product Development 53:20 - Cultural and Mental Shifts in Business 58:00 - The Power of AI in Business 1:02:26 - Strategic Implementation of AI in Business