

AM/PM Podcast
Kevin King
Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.
Episodes
Mentioned books

Jul 17, 2025 • 1h 2min
#456 - Built for the Female Body: Two Entrepreneurs Disrupt the Athleticwear Industry
Two bold founders share how they're revolutionizing period wear for active women. From startup struggles to wearable innovation, this is a story of purpose, power, and persistence.
Join us as we sit down with two extraordinary entrepreneurs, Alayne and Angie, who are on the verge of launching an innovative product that merges functionality with empowerment in customized clothing. Alayne shares her remarkable journey from being a ballroom dancer to overcoming severe scoliosis, defying medical odds, and returning triumphantly to the dance floor. Angie's story is equally inspiring, as she talks about founding Pulse Body, a company aimed at providing practical period solutions for young dancers, inspired by her own daughter's experiences. Together, they are addressing a significant gap in the market, and their passion for empowering women is palpable throughout their journey.
Our conversation also explores the strategic aspects of building a new brand in the e-commerce space, focusing on the integration of period liners into athletic clothing. We discuss the intricacies of patent and manufacturing logistics, including collaborations with overseas manufacturers and navigating patent protections. Alayne and Angie share their multi-faceted approach to brand growth, which includes direct-to-consumer sales, licensing to educational institutions, and retail expansion. Their dedication to creating a female-friendly brand that empowers athletes is evident, and their plans for future growth include moving some production to the US and securing exclusive patents.
We wrap up with insights into their grassroots marketing strategies, highlighting the power of community-driven efforts and the importance of building a supportive network for new entrepreneurs. The episode covers creative approaches to social media marketing, the impact of relatable content, and the value of engaging smaller influencers to reach niche communities. Through early user feedback and innovative storytelling, Alayne and Angie are committed to refining their product and messaging, all while building a movement around women's empowerment. Their story is a testament to resilience, creativity, and the entrepreneurial spirit, offering inspiration and valuable lessons for aspiring e-commerce business owners.
In episode 456 of the AM/PM Podcast, Kevin, Alayne, and Angie discuss:
00:00 - Empowering Women Through Innovative Clothing
02:03 - Overcoming Adversity Through Passion for Dance
06:53 - Female-Centric Athletic Wear Innovation
13:29 - Navigating Global Patent and Manufacturing
14:54 - Developing a First Mover Product
20:22 - Launching a Unique Female Product
22:51 - Building Awareness for Female Wellness
28:11 - Harnessing the Power of Personal Stories
31:50 - Teen-Focused Period Liners in Various Sizes
34:04 - Building a Supportive Entrepreneurial Community
37:04 - Utilizing Resources for Business Growth
44:34 - Empowering Women Through Grassroots Marketing
45:08 - Community Building for AI Product
48:59 - Creative Marketing Strategies for Female Empowerment
52:13 - Empowering Women Through Marketing
59:29 - Building a Successful Business Movement
1:00:36 - Kevin King's Words of Wisdom

Jul 10, 2025 • 1h 7min
#455 - AI vs. Tariffs vs. Global Supply Chains: The New Rules of the E-commerce Game with Bernie Thompson
Global competition is killing Western sellers. This episode’s guest shares how to survive tariffs, copycats, and shifting supply chains in this must-hear e-commerce deep dive.
E-commerce enthusiasts and entrepreneurs, you're in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon's marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.
We're not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.
As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you're an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today.
In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss:
00:00 - E-Commerce Innovations With Bernie Thompson
03:06 - Fortunate Timing for Amazon Seller
08:59 - Navigating Tariff Challenges in the Electronics Category
11:35 - Rise of Chinese Brands in Electronics
20:32 - Challenges of Western Electronics Industry
25:31 - Challenges in Opening Chip Plant
26:57 - Strategies for American Manufacturing Competitiveness
31:08 - Navigating Global Electronics Manufacturing
32:04 - Technological Innovations and Global Competition
36:29 - Intellectual Property and Sourcing Strategy
43:56 - Manufacturing Support Discrepancy Between Countries
47:01 - Labor and Automation in China
52:20 - Impact of AI on Product Development
53:20 - Cultural and Mental Shifts in Business
58:00 - The Power of AI in Business
1:02:26 - Strategic Implementation of AI in Business

Jul 3, 2025 • 1h 1min
#454 - 153 Knockoffs & 1 Shutdown: The True Cost of Selling on Amazon with Chris Keef
Learn how to defend your Amazon brand from overseas knockoffs. Today’s guest shares real IP battles, counterfeiting tactics, and strategies for protecting your e-commerce success.
Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings."
In a world where unauthorized sellers and 'hijackers' lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon's brand registry and the Apex program.
Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.
In episode 454 of the AM/PM Podcast, Kevin and Chris discuss:
00:00 - Protecting Your Amazon Listing Strategies
00:04 - Rising Competition in Online Sales
06:42 - Concerns About Data Security
13:32 - Navigating IP Protection in Global E-Commerce
16:54 - Intellectual Property Rights Across Borders
18:55 - Combatting False Advertising in E-Commerce
20:11 - Retail vs E-Commerce Growth Differences
30:12 - Strategic Approaches to IP Protection
40:32 - Negotiating for Release of Product
41:33 - Navigating Brand Protection in E-Commerce
45:11 - Navigating E-Commerce Challenges and Innovations
47:15 - Competitive Strategies in Global Business
52:48 - Utilizing TikTok for Brand Success
53:59 - Protecting Brands in E-Commerce
59:13 - Supporting Amazon Sellers Through AMZ Watchdog
1:00:40 - Kevin's Words of Wisdom

Jun 26, 2025 • 47min
#453 - TikTok Shop Secrets: How Influencers & Algorithms Are Rewriting E-Commerce
Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.
Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.
Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.
Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.
In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss:
00:00 - TikTok Shop Strategy and Success
02:32 - Early Days of TikTok Shop
10:46 - The Power of Social Commerce
13:38 - TikTok Shop Advertising Strategy Insights
18:54 - Boosting Amazon Sales Through TikTok
19:32 - Effective Influencer Acquisition Strategies
24:45 - Creator Acquisition Lever Through Contests
27:22 - Influencer Retainer Strategies & Success
29:06 - Influencer Ambassador Program Success Strategies
34:28 - Strategic Approach to TikTok Marketing
36:41 - TikTok Shop Rules and Strategies
40:10 - Impact of Brand Affiliate Programs

Jun 19, 2025 • 57min
#452 - Fix Your Listings, Not Your Ads Kamaljit Singh’s $100K Amazon Image Hacks
Kamaljit Singh, an expert in Amazon listing optimization and founder of AMZ One Step, shares invaluable insights. He emphasizes that fixing product listings is a key to boosting Amazon sales without added ad costs. Delve into the pivotal role of high-quality imagery and psychological tactics that appeal to customer avatars. Explore how AI tools like Amazon Recognition can revolutionize operations and enhance product listings. Kamal also discusses the importance of adaptive strategies and global collaborations in today's e-commerce landscape.

10 snips
Jun 12, 2025 • 59min
#451 - Factory Hacks & Sourcing Gold: Real Tips From Inside the Production Line with Isaac Hetzroni
Isaac Hetzroni, aka @thesourcingguy, is a sourcing expert with a rich manufacturing background from his family's factories. He shares invaluable tips on navigating China's complexities, revealing why the country remains a top choice despite the push for diversification. Isaac emphasizes the significance of personal connections, or Guangxi, in building successful supplier relationships. He also discusses how AI can bridge cultural barriers and enhance sourcing strategies, making the process both insightful and entertaining.

Jun 5, 2025 • 57min
#450 - Building Rockets and Brands: Jerry Vida on Scaling Smarter with AI & Data
From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon.
Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters.
As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies.
Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights.
In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss:
00:00 - E-Commerce Expert Discusses Amazon Success
02:06 - Lightning Deal Hack Success Story
04:21 - Benefits of Industry-Focused Newsletters
09:08 - AI Technology in E-Commerce Growth
10:41 - Engineers Excel in E-Commerce Sales
17:52 - Maximizing Profitability Through AI Technology
20:52 - Switching From Agencies to Internal PPC
25:15 - Maximizing Profitability With Amazon Strategies
28:13 - Maximizing Profitability Through Amazon Optimization
31:54 - Future of E-Commerce
37:38 - Optimizing Product Listings for Multiple Avatars
44:02 - Leveraging Amazon for Customer Acquisition
47:39 - Rocket Science and E-Commerce Integration
48:12 - Description of Visuals on YouTube
53:14 - Rocket Launch Safety and Precautions
55:33 - Unlocking Success in E-Commerce

17 snips
May 29, 2025 • 1h 1min
#449 - The Global Seller Blueprint: Tariffs, Logistics, Miles, & Winning Product Listings with Antonio Bindi
Antonio Bindi, an eight-figure Amazon seller from Brazil, shares his remarkable journey from dentistry to dominating e-commerce. He highlights the intricacies of global expansion, tackling tariffs, and streamlining logistics. Bindi dives into the rising challenges for sellers in Brazil and the contrasting landscapes of Amazon and MercadoLibre. He also reveals how AI can optimize product listings, making them more visible than ever. With personal anecdotes about travel rewards and adventures, this discussion is packed with actionable insights and inspiration for aspiring entrepreneurs.

May 22, 2025 • 58min
#448 - E-Commerce Will Never Be the Same: Andrew Bell Breaks Down Amazon AI
In this episode, our guest explores AI’s impact on e-commerce, from voice search to prompt engineering, revealing strategies to future-proof your Amazon and online retail success.
Andrew Bell, a thought leader in AI and e-commerce, takes us on his remarkable journey from studying ancient Greek and preaching to becoming a leading voice in the intersection of AI and online retail. He shares personal stories, including the influence of his late grandfather, a top contract negotiator, and his wife's inspiring story of being adopted from Ethiopia and launching a business that supports her orphanage. Andrew's insights into the e-commerce world reveal his strategic role in the growth of brands like Touch of Class on Amazon and his tenure as the Amazon lead for the National Fire Protection Association, where he champions the representation of vital safety standards.
Explore the evolving landscape of AI in e-commerce, where image generation and large language models redefine user experience. Andrew shares success stories stemming from industry networking, illustrating how connections at conferences can lead to collaborations featured in prestigious outlets like Forbes. With an eye on the future, Andrew and I discuss emerging trends, such as the shift towards remote work and the decline of traditional keyword optimization. The conversation unveils new strategies like Omni Search Optimization and the rise of voice search, underlining the transformative role of AI in shaping the future of search and branding.
Join us as we delve into the intricacies of AI-assisted tasks, where prompt engineering and multimodal strategies are revolutionizing human capabilities. Andrew emphasizes AI's potential to enhance rather than replace human skills, allowing for greater creativity and specialization. The discussion highlights innovative uses of AI, such as personalized recommendations and problem-solving via personality type consultations. By mastering AI technologies, businesses can optimize operations and scale efficiency, turning AI into a pivotal tool for growth and creativity in the digital age.
In episode 448 of the AM/PM Podcast, Kevin and Andrew discuss:
00:00 - AI in E-Commerce With Andrew Bell
05:01 - Learning Amazon Selling With Freedom Ticket
09:21 - Tech Innovations Discussed in Conversation
11:44 - Business Transition to Amazon Lead Role
18:08 - Remote Work Career Shift and Creativity
18:23 - Emerging Trends in E-Commerce Optimization
22:01 - Omni Search Optimization Paradigm
28:02 - Answer vs Generative Engine Optimization
31:07 - Voice Search in E-Commerce Future
35:40 - Voice Search and Productivity Implications
36:01 - Optimizing AI Prompting Strategies
43:59 - Role of Agents in E-Commerce
44:48 - Augmenting Skills With AI Technology
48:07 - Personalized Knee Brace Recommendations Using AI
51:55 - Debates on AI Adoption in E-commerce Businesses
57:16 - Kevin King's Words of Wisdom

May 15, 2025 • 46min
#447 - Why Amazon Listings Can’t Go Viral (But Your Brand Can) – Inside the Social Commerce Shift
Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers.
Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market.
Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction.
The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives.
In episode 447 of the AM/PM Podcast, Kevin and Kara discuss:
00:00 - Branding and Social Media Strategy for E-commerce
01:59 - 1P & 3P Consulting Experience at Amazon
06:52 - Understanding the Concept of Branding for Amazon Sellers
09:45 - Bridging E-Commerce and Branding With Social
13:32 - TikTok Marketing and E-Commerce Insights
14:49 - Utilizing TikTok Trends for Business Success
18:47 - Cultural Differences in Live Shopping
28:13 - AI and Shopping Integration in AILMs (46 Seconds)
34:17 - Future of Social Media and TikTok
35:11 - Building Brand Affinity and Community Engagement
39:10 - The Value of Branding in Selling Online
45:32 - Kevin King's Words of Wisdom