#452 - Fix Your Listings, Not Your Ads Kamaljit Singh’s $100K Amazon Image Hacks

Jun 19, 2025

Kamaljit Singh, an expert in Amazon listing optimization and founder of AMZ One Step, shares invaluable insights. He emphasizes that fixing product listings is a key to boosting Amazon sales without added ad costs. Delve into the pivotal role of high-quality imagery and psychological tactics that appeal to customer avatars. Explore how AI tools like Amazon Recognition can revolutionize operations and enhance product listings. Kamal also discusses the importance of adaptive strategies and global collaborations in today's e-commerce landscape.

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ADVICE

Fix Listings to Boost Sales

Fix your existing Amazon listings instead of spending more on ads or launching new products.
Focus on improving images and methods to increase your listing's click-through rate (CTR).

ANECDOTE

Kamaljit's Amazon Journey

Kamaljit Singh started with retail arbitrage as a side hustle to generate extra income.
He progressed to private label selling after learning from YouTube videos despite some initial failures.

INSIGHT

Entrepreneurial Mindset on Images

Many sellers treat listing images as a cheap necessity rather than a key investment.
Entrepreneurs who realize the opportunity cost of poor creatives see massive long-term revenue loss.

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One of the fastest ways to boost your Amazon sales? Fix your damn listings. Our guest today drops $100K image hacks, avatar secrets, and AI tips you can use today.

What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape.

Kamal's journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team.

As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive.

In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss:

00:05 - Optimizing Amazon Listings for Higher CTR
07:12 - From Streaming Boxes to Amazon Agency
11:53 - Global Growth of Creative Amazon Services
13:45 - The Importance of Quality Product Imagery
18:27 - Building Customer Avatars for Sellers
22:10 - Creating Customer-Centric Product Images
25:40 - Positioning and Differentiating Avatar Images
26:39 - Positioning Tests and Customer Avatars
30:02 - Evolving Amazon Listing Strategies With AI
31:37 - Importance of AI in Online Listings
35:29 - Adjusting Images for AI Recognition
37:36 - AI Impact on E-Commerce Evolution
38:21 - Impact of AI on E-Commerce Industry
46:30 - Maximizing Amazon Listing Creatives With AI
42:26 - Future of Amazon Listing Customization
49:12 - Transforming Ads With Creative Solutions
57:46 - E-Commerce Strategies and Tips Newsletter