AM/PM Podcast

Join Kevin King and his guest, Jana Krekic, a language specialist and the founder of YLT Translations, as they engage in a fascinating conversation exploring the importance of translating Amazon listings for different countries. Listen to Jana share her inspiring journey from working in a call center 17 years ago to becoming a language expert and entrepreneur. Discover how she stumbled upon the Amazon industry and used it to generate her first sales, sparking her ambition to venture out on her own.    As we continue, Jana and Kevin tackle the challenges of learning European languages such as Finnish and Icelandic. With these languages lacking international words, we discuss the best strategies for language learning and the crucial role of immersion and conversation with native speakers. We also underline the significance of thinking in the target language to achieve true fluency. We also turn our attention to the limitations of AI in listing and content creation, analyzing its potential in copywriting, translations, and localization.   Moving on, we examine the potential of Open AI in creating more nuanced translations of listings and how this could revolutionize the translation process. We also explore the awakening of some brands to the potential of Amazon's global reach. We also shed light on the challenges of localizing listings when selling on Amazon's international marketplaces and how AI tools can assist in copywriting and translations. So tune in as we navigate the complexities of language, translation, and the power of connection in achieving success.   In episode 367 of the AM/PM Podcast, Kevin and Jana discuss: 00:06 - Multilingual Specialist From Serbia 08:14 - The Importance of Translations in Branding 17:24 - Translation Process for Multilingual Brand Expansion 20:21 - Translating Cultural Nuances 26:44 - AI Limitations in Translation and Integration 30:23 - Translation Tools in E-Commerce Limitations 34:39 - Challenges of Selling on Amazon 40:09 - Amazon Product Listing Issues in Different Markets 45:04 - Affordable One-Time Investment for Content Optimization 48:51 - Translation and LinkedIn Strategy 52:07 - Kevin's Words Of Wisdom This Week

In this episode, we talk to the Co-Founder of the Amazon ads agency Junglr about practical advice and real-world experiences on Amazon PPC, launching products, and more!   Get ready to unlock secrets to mastering Amazon advertising with our guest, Elizabeth Greene, an Amazon PPC expert, and a successful work-from-home mom. With her unique blend of personal and professional experience, Elizabeth navigates us through the complexities of Amazon PPC, sharing her insights on launching products and understanding the changes of Amazon PPC then and now. Her first-hand tips are sure to equip you with invaluable tools to thrive in this dynamic marketplace.   Plunge right into the challenges of Amazon PPC as we talk about Elizabeth's journey into this industry. We explore the transformation of the Amazon Advertising platform, tackling issues that sellers face including rising costs and adapting to Amazon's updates. Together, we dissect the upcoming changes to broad match and sponsored product ads, and anticipate the potential impacts on keyword targeting and off-platform advertising. If you're looking to understand the complexities of Amazon's advertising world, this episode is a very good listen.   As we conclude, we talk about a thorough understanding of video ad optimization and PPC strategy evaluation. Elizabeth helps us decode the elements of a successful video ad and the value of having the product as the focal point. We also uncover the importance of storytelling through data and a collaborative client relationship when choosing an Amazon ad agency. Wrapping up, we leave you with Elizabeth's wisdom to help you calculate advertising ROI, identify competitive categories, and boost your Amazon business’ success. Prepare to be enthralled, enlightened, and empowered by this episode!   In episode 366 of the AM/PM Podcast, Kevin and Elizabeth discuss: 06:56 - Navigating Amazon Advertising and Data Analysis 18:59 - Sponsored Products and Off-Platform Advertising  21:32 - Difference in Targeting and Expanded  25:36 - Effectiveness of Product Targeting on Amazon  29:01 - Product Selection and Relevancy in Launch  34:42 - Determining Benchmarks for Advertising Metrics  45:28 - Amazon Search Query Performance Data Value  51:12 - Clear Product Focus in Sponsored Video Ads 57:11 - LinkedIn Benchmarking and Search Tips 57:44 -  This Week’s Words Of Wisdom From Kevin

Join us as we welcome internet marketing titan, Perry Belcher, to the AM/PM Podcast! Listen in as we journey through Perry's remarkable career path - from humble beginnings before turning to digital marketing. Perry’s illustrious career even saw him get a personal call from none other than Jeff Bezos himself, a short story you don’t want to miss!   The conversation continues with Perry reflecting on the rise and fall of his business and partnerships. His journey, marked by selling health supplements to launching a digital marketing business, and finally starting the Driven Mastermind and the War Room, is an insightful one for any entrepreneur. Our chat also covers the importance of joining a mastermind group, the benefits it can bring, and how it can help you gain a broad perspective of different industries.   Lastly, Perry shares fascinating insights about the role of AI in business, specifically in copywriting. From reducing labor costs to crafting compelling headlines and stories, the potential applications of AI are far-reaching. He also discusses misconceptions people have about AI and the opportunities it presents. Tune in for a riveting discussion about the intersection of AI, E-commerce, and internet marketing. In episode 365 of the AM/PM Podcast, Kevin and Perry discuss: 09:22 - Success in Real Estate and Selling 16:45 - Running Successful Events 23:30 - The Value of Networking and Collaboration 29:55 - Selling Event Recordings for Profit 34:19 - Cash Prize Incentives for Speakers 39:00 - Leveraging Email Lists for Business Success 42:06 - Artificial Intelligence And Its Impact On Internet Marketing 53:21 - Other Mindblowing AI Capabilities 57:27 - AI's Role in Various Industries 1:07:38 - Follow Perry on Facebook for Updates 1:09:46 - Kevin’s Words Of Wisdom

Let's navigate the intricate landscape of E-commerce with Jon Derkits. Our guest this week is a seasoned expert who's worked with Amazon, consulted, and launched his own successful Amazon-selling ventures. Wouldn't you love to hear about his love for globe-trotting experiences, or perhaps learn more about the art of creating raving fans and starting irresistible newsletters? This is your opportunity!   During the course of our chat with John, he breaks down how to find success in the Amazon marketplace, tackling challenges head-on, and provides valuable insights into the business of acquiring small to large Amazon brands. Kevin and Jon also highlight the enormous potential of combining journalism and product selling - a winning strategy for any E-commerce seller on any platform. Get ready to learn how to use newsletters as a powerful marketing tool.    As we wrap up, Jon and Kevin dive into the world of AI and software to craft tailored content for customers, using fascinating examples from building a passionate dog lover community to launching a TikTok brand. They also stressed out the importance of authenticity in branding and flexibility to changes like Amazon's Project Nile. Our conversation concludes with a discussion about understanding the present in the context of the past and the future. Join us for this knowledge-packed episode and let’s exploring the world of E-commerce, Amazon-selling, and beyond! In episode 364 of the AM/PM Podcast, Kevin and Jon discuss: 00:00 - Exploring E-Commerce and Travel Opportunities 10:44 - Jon's Backstory 12:08 - Career Journey and Future Plans  21:46 - Build Brand Audience With Email Marketing  25:31 - Amazon Business Acquisitions and Email Marketing 27:00 - $300,000 Website Business With Display Advertising  30:23 - Apple's Newsletter Performance and Open Rates  32:47 - Building a Passionate Dog Lover Community 37:56 - Building an E-Commerce Tribe and Movement  42:25 - The Importance of Authenticity in Branding 53:04 - Amazon Project Nile and Adapting to Changes 1:04:28 - How To Connect With Jon Dekrits 1:05:17 - Future Episodes And An Upcoming Webinar  1:06:15 - This Week's Words Of Wisdom From Kevin King

Kata Phipps, a successful entrepreneur, shares her journey from boredom to a multi seven-figure exit on Amazon. They discuss the role of psychology in driving business success, the importance of empathy in connecting with customers, and positioning your business for success. They also touch on the challenges of doing business in the US as a British national.

In this podcast, Justin Chen, co-founder of PickFu, discusses the power of AI integration in predicting product success. They explore the origins and growth of PickFu, the expansion of testing options and gathering preferences, and the importance of asking effective questions in market research. They also highlight how advanced technology is accelerating consumer research and the potential of using AI to test videos. Overall, they emphasize the significance of testing and getting feedback to avoid costly mistakes and increase sales.

Andy Hooper, an expert in expanding Amazon businesses to Europe, discusses the complexities of VAT, logistics, and compliance. Topics include navigating VAT regulations and the impact of Brexit, differences in selling on Amazon in the US versus Europe, expanding a brand in the European market, challenges of customer service, and understanding VAT thresholds and requirements in multiple European countries.

In this episode, we welcome Zack from Gembah and we talk about how to bring the best products to the Amazon marketplace by differentiation, innovation, and creating new ideas.

Mina Elias, former 7-figure Amazon seller and PPC expert, shares his inspiring journey from Egypt to the US, his success as an Amazon seller, strategies for success, challenges faced and revenue growth. He also discusses overcoming negative perceptions, retiring parents, and the concept of ideal TACOS for Amazon sellers.

Yoni Kozminski, founder of an incubator program for scaling and exiting Amazon brands, discusses systemizing businesses through SOPs, the challenges of implementing changes, and the importance of scaling a business. He also talks about the distribution of team members in Israel and the Philippines, the cost and structure of services for scaling Amazon businesses, and the benefits of hiring talent from the Philippines. Additionally, they touch upon partnerships and sponsorships, the concept of the 13th month bonus in the Philippines, and challenges of letting go of employees.