

AM/PM Podcast
Kevin King
Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.
Episodes
Mentioned books

Oct 17, 2024 • 50min
#417 - From YouTube to Amazon: David Quintieri on Merging Content and E-Commerce
In this episode, our guest talks about YouTube growth, image optimization, selling internationally on Amazon, overcoming challenges, and top e-commerce strategies.
Welcome to an insightful journey into the dynamic realms of e-commerce and content creation. In this episode, we're joined by Helium 10 Elite member David Quintieri, who shares his wealth of experience as a seasoned YouTuber with over 100 million views. Listen in as we explore the exciting intersection of YouTube and Amazon, uncovering strategies for leveraging video and user-generated content to boost e-commerce success. We highlight staggering success stories, like those of the Kelsey brothers and Joe Rogan, to illustrate the untapped potential of monetization on podcast platforms. David offers a unique perspective on bridging content creation with e-commerce, sharing valuable insights for both aspiring and established sellers.
Join us as we discuss essential strategies for enhancing your Amazon FBA business, from effective image usage in product listings to transitioning from a YouTube career into Amazon FBA selling. Learn about the importance of storytelling and emotionally resonant language in marketing images, and hear personal experiences about transitioning from selling generic products to building a unique brand. We also explore the value of educational resources and small paid groups in overcoming challenges and inspiring entrepreneurship, emphasizing the need to understand the intricacies of the Amazon selling process.
Additionally, we examine the cultural differences in entrepreneurship between the US and other countries, exploring how understanding the American consumer is crucial for international sellers. Our conversation also touches on the innovative use of AI tools for enhancing product images and Amazon listings, offering insights into staying competitive in the evolving e-commerce landscape. Finally, we reflect on the impact of relationship quality on personal and professional growth, encouraging listeners to invest in nurturing connections. Tune in for an episode packed with actionable strategies and inspiration for e-commerce success.
In episode 417 of the AM/PM Podcast, Kevin and David discuss:
00:00 - E-Commerce Strategies and Monetizing YouTube
07:07 - Utilizing YouTube Shorts And It's Algorithm
11:29 - Importance of Quality Photo Composition
13:28 - Amazon FBA Business Journey
16:51 - Scaling Business With Amazon Selling
23:10 - Building Confidence in E-Commerce Business
27:33 - Transitioning From Nine to Five Jobs
29:23 - Business Opportunities in Canada vs USA
32:47 - Advantages of Pursuing Opportunities in the US
36:57 - Utilizing AI Tools in E-Commerce
38:08 - Amazon Comprehend for Image Analysis
43:54 - Benefits of Helium 10 Elite Membership
49:15 - Kevin King's Words Of Wisdom

4 snips
Oct 10, 2024 • 1h
#416 - Sports, Pets, and Masterminds: Gina Perez’s Playbook for Building a Successful Brand
Gina Perez, a former competitive college athlete and successful entrepreneur in the pet brand industry, shares her vibrant experiences from the Olympics in France. She discusses her transition from a corporate sports career to e-commerce, reflecting on the challenges of building a pet brand. Gina emphasizes the importance of storytelling in creating customer loyalty and how mastermind groups like Helium 10 Elite have been instrumental in her growth. With a focus on community and unique product offerings, she highlights strategies for navigating the competitive pet market.

15 snips
Oct 3, 2024 • 51min
#415 - How a Lufthansa Pilot Turned His Passion into a Million-Dollar Amazon Business
David Lang, a former Lufthansa pilot turned e-commerce entrepreneur, shares his remarkable transition from flying planes to thriving on Amazon, where he hit $1.2 million in sales in just five days. He discusses how aviation's detailed systems and data-driven mindset influenced his business strategies. Lang also debunks aviation myths, shares his thrilling journey of selling his Amazon venture, and reveals plans to network at the Billion Dollar Seller Summit in Iceland. It's an inspiring tale of balancing dual careers and finding financial freedom through innovation.

Sep 26, 2024 • 54min
#414 - Amazon FBA Success to Chaos: How Brian & Janine Navigated a Nightmare Business Exit
Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights.
We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape.
Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom!
In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss:
00:00 - Brian and Janine's Amazon FBA Business Success
03:24 - Amazon Sellers Share Insights at Event
06:01 - From Pharmacists to Amazon Entrepreneurs
10:33 - Success Story of Taking Action
14:20 - Immediate Business Success Stories
15:25 - Navigating Amazon Growth and Selling Journey
20:14 - Advice to Sell Brand and Grow
22:31 - Amazon Brand Suspension and Patent Dispute
31:02 - Negotiation for Brand Acquisition
32:20 - Resolving IP Dispute With Faithful Conversation
35:58 - Business Dispute Resolution Conversations
40:42 - Turning Around a Nightmare Amazon Business Exit
40:46 - A New Brand Acquisition for $40,000
45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures
49:37 - Damage Control Strategies
52:07 - Business Networking and Persistence in Amazon
53:11 - Maximizing Amazon-Selling Success
53:40 - Kevin King's Words of Wisdom

Sep 19, 2024 • 56min
#413 - Omnichannel Online & Retail Strategy Advice For Big Brands with Steve Yates
Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint.
In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability.
Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth.
In episode 413 of the AM/PM Podcast, Kevin and Steve discuss:
00:00 - Opportunities in E-Commerce for Big Brands
01:38 - Amazon's Acquisition of Woot.com
06:16 - Retail Strategy of Daily Deal Website
08:26 - E-Commerce Consultancy and Growth Strategy
14:40 - Revenue-Based vs. Fixed Fee Agency Services
17:21 - Navigating Resistance to Amazon Marketplace
20:25 - Strategies for Brand Channel Control
26:11 - Controlling Inventory and Pricing Strategy
28:50 - Dealing With Amazon Resellers
32:54 - Channel Strategy and Marketplace Differentiation
33:59 - Business Strategies for Retail Success
37:35 - Key Price Points for Product Placement
40:40 - Brand Strategy in E-Commerce Marketplaces
45:21 - Branding Strategies for Amazon Success
47:27 - Emerging E-Commerce Opportunities
50:59 - Optimizing Walmart Listings for Success
54:20 - Unscripted Conversations on AM/PM Podcast

6 snips
Sep 12, 2024 • 57min
#412 - Expanding Your E-commerce Business into Europe with Melanie Katsaris' Tax & Compliance Expertise
In this engaging discussion, Melanie Shabangu-Katsaris, co-founder of Avask, dives into the exciting world of global e-commerce. She highlights the significant opportunities for sellers to expand into Europe, emphasizing the importance of understanding local regulations like VAT compliance. With a nod to the vibrant Amazon-seller community, Melanie shares memorable industry moments, including a Beyoncé concert. Ultimately, she outlines how her company simplifies the complexities of international compliance and logistics, supporting sellers to thrive across borders.

Sep 5, 2024 • 60min
#411 - The Key To Explosive Sales In TikTok Shop with Josh Coleman
In this engaging discussion, Josh Coleman, a Helium 10 Elite member, shares his entrepreneurial journey of launching a brand on TikTok using a mix of design and data-driven strategies. He highlights the importance of understanding audience needs and effective marketing on new platforms. The conversation dives into the challenges of transitioning from Amazon to TikTok Shop, emphasizing the role of influencer marketing and inventory management. Josh also emphasizes community support and the value of experiential learning in building a successful brand.

Aug 29, 2024 • 52min
#410 - When Does Price Really Matter on Amazon with Chad Rubin
Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers.
Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from.
But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business.
In episode 410 of the AM/PM Podcast, Kevin and Chad discuss:
08:17 - Evolution of Aftermarket Parts Industry
11:09 - Constant Innovation in E-Commerce Business
13:39 - Challenges of Protecting Intellectual Property
18:47 - Evolution of Prosper Show Conferences
18:48 - Entrepreneur Launches Various Business Ventures
24:12 - Evolution of International Seller Conference
29:45 - The Truth About E-Commerce Conferences
35:10 - Advanced Pricing Strategies for E-Commerce Sellers
39:59 - Enhancing E-Commerce Pricing Strategies
40:43 - Effectiveness of Static Pricing Strategy
46:03 - More Strategies for E-Commerce Success
51:52 - Kevin King's Words Of Wisdom

Aug 22, 2024 • 60min
#409 - Balancing Life & Biz: Surviving a Stroke & Scaling Amazon Brands with Adam Heist
Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continued ventures managing multiple brands and a thriving YouTube channel.
Join us as Adam opens up about the challenges of content creation, balancing a high-demand executive job while running multiple Amazon brands, and the strategic decision to transition from a corporate career to full-time entrepreneurship. He dives into the emotional and financial turbulence he faced, including a life-changing stroke recovery, and how these experiences have shaped his approach to business and life. From navigating divorce to leveraging affiliate marketing and online courses, Adam's story is a testament to resilience and adaptability.
Finally, explore the intricate world of Amazon selling with a focus on AI-driven strategies, the necessity of building robust business teams, and the importance of personalized organic rankings. Adam provides practical advice on creating resilient operations, leveraging Filipino talent for scaling, and the ever-evolving landscape of e-commerce. Get ready to be inspired by Adam's invaluable lessons on staying ahead in the competitive market, the power of personal reinvention, and the future of Amazon selling.
In episode 409 of the AM/PM Podcast, Kevin and Adam discuss:
00:00 - Amazon-Seller Journey With Adam Heist
00:30 - Is It Adam Heist Or Adam Adam Runquist??
06:52 - Entrepreneurship, Life Change, and Reflection
16:30 - Van Life Experience in Australia
17:37 - Stroke Recovery and Unexpected Setback
22:36 - Building a Resilient Business Team
23:46 - Lesson on Business Operations Independence
26:55 - Business Operations Supply Chain Management
29:13 - Business Building and Content Creation
32:59 - Business Growth Through Investments and Learning
38:19 - Ethics in Amazon Agency Industry
38:35 - Expanding Perspectives for Amazon Sellers
45:51 - Future of Amazon Selling With AI
46:50 - Personal Growth and Business Success
49:39 - Future of Keyword Targeting on Amazon
53:36 - Future of Amazon Organic Ranking
55:32 - Preparing for E-Commerce Success
59:26 - Kevin King's Words Of Wisdom

Aug 15, 2024 • 55min
#408 - Innovating E-Commerce Through AI with Max Sinclair
What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces.
Throughout our conversation, Max dives into the challenges and future potential of AI-generated content, particularly in text and image creation. He explains the limitations of current models like GPT-4 and offers insights into how future models will evolve and improve. We also discuss the broader implications of AI technology, touching on concerns about misinformation and the role of trusted sources in mitigating these risks. Max shares compelling arguments on why staying informed and engaged with AI advancements is crucial for anyone involved in e-commerce.
Max's expertise shines as he introduces an advanced e-commerce tool designed to optimize product listings with remarkable speed and accuracy. This tool, integrating seamlessly with platforms like Amazon, eBay, and Walmart, offers a leap in efficiency for sellers by generating comprehensive listings, including text, infographics, and images, with just one click. We also explore the success stories of sellers who have leveraged AI to significantly improve their listing visibility and consumer preference, underscoring the transformative impact of AI in the e-commerce space. Don't miss this insightful episode where we uncover the future of AI in e-commerce with a true industry expert.
In episode 408 of the AM/PM Podcast, Kevin and Max discuss:
00:00 - AI in E-Commerce With Max Sinclair
03:10 - Strategic Account Management and Product Innovation
05:25 - Lessons From Amazon's Culture
07:55 - Opportunities in AI and E-Commerce
11:04 - Artificial Intelligence Revolutionizes Image Generation
17:16 - Challenges With Photorealistic Image Generation
20:11 - Future of Distinguishing Real From Fake
24:39 - Impact of AI on Society
24:50 - Future of AI Generative Content Models
32:05 - AI Product Listing Optimization and Generation
36:42 - Insights on AI in E-Commerce
39:09 - ChatGPT Prompting for Genuine Responses
42:43 - Future of E-Commerce and AI
48:58 - AI in E-Commerce Evolution
51:46 - Exploring E-Commerce Content and AI
53:33 - Kevin's Market Masters Event Announcement
54:05 - Kevin King's Words Of Wisdom