Rob Hahn, Chief Operating Officer of Pattern and former Amazon executive, shares insider secrets to e-commerce success. He reveals three essential strategies for brands to thrive on Amazon without losing control. Delve into how advanced logistics and AI are revolutionizing the marketplace, including insights from Amazon's trajectory in building its own delivery system. Rob also discusses the blend of tech investment and operational mastery essential for scaling businesses today. This conversation is a treasure trove for anyone looking to dominate the e-commerce landscape!
54:35
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Pattern's Accelerator Model
Pattern is an accelerator, not an aggregator, working closely with brands to buy and sell inventory globally.
They manage fulfillment, logistics, and marketing, leveraging technology to grow brands on marketplaces like Amazon.
volunteer_activism ADVICE
Partner for Growth Without Giving Up Control
Partner with Pattern if you've outgrown your team's capacity and lack fulfillment or marketing expertise.
They can blow up your brand without you increasing fixed expenses or losing control.
volunteer_activism ADVICE
Let Pattern Manage Your Listings
Hand over your Amazon listing to Pattern to let them manage and scale it under their account.
They handle content, PPC, and logistics, aiming to grow your sales while you retain brand ownership.
Get the Snipd Podcast app to discover more snips from this episode
Amazon’s top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies.
Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you’ll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally.
Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources.
Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern’s innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don’t miss the chance to learn how you can leverage these insights for your brand's success.
In episode 442 of the AM/PM Podcast, Kevin and Rob discuss:
00:00 - The Pattern E-commerce Accelerator
03:44 - Marketplace Growth Strategies With Established Brands
07:28 - Scaling Brand Growth Through Partnership
08:38 - Amazon Fulfillment Advantage
13:27 - Evolving Complexity of Amazon FBA
18:29 - Amazon Career to Startup Success
18:40 - Evolution of Amazon's Logistics System
28:33 - Amazon's Cost Center and Logistics Focus
29:40 - Logistics Complexity in Amazon Fulfillment
AM/PM Podcast