Insights Unlocked

Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture.

Diya Loney, Costco Travel Product Manager, joins Chief Insights Officer, Janelle Estes, and guest co-host VP, Market Strategy, Michael Mace, for a discussion about how the COVID-19 pandemic has impacted travel industry consumer behavior.

Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, joins UserTesting Chief Insights Officer, Janelle Estes, to discuss measuring user happiness.

Episode web page: https://bit.ly/4aRBpGV-----------------------Rate Insights Unlocked and write a reviewIf you appreciate Insights Unlocked, please give it a rating and a review.Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.-----------------------In this episode, we’re joined by Michael Mackert, a leading expert in health communication, to explore how communication can bridge gaps in healthcare and improve patient outcomes. From simplifying complex medical information to the rapid adoption of telemedicine, this conversation dives into the critical role communication plays in shaping the future of healthcare.Michael shares actionable insights on how organizations, brands, and healthcare providers can create meaningful connections with their audiences, even in moments of crisis. He also discusses the evolution of telemedicine, its unexpected benefits, and why it’s here to stay as part of healthcare's future.What You’ll Learn in This Episode:The science behind health communication: Why effective communication is more than just being "good at talking." The importance of evidence-based approaches in health messaging. Health communication during COVID-19: The challenges of messaging in a constantly changing pandemic environment. The need for clarity, simplicity, and engaging design to reach diverse audiences. The rise of telemedicine: How telemedicine went from a niche tool to a mainstream solution during the pandemic. Unexpected benefits for both patients and providers and where telemedicine is headed next. Lessons for brands and healthcare providers: How companies can adopt user-centered design to improve healthcare messaging. Why policy changes, not just communication, are sometimes the best solution to health challenges.

UserTesting's Chief Insights Officer, Janelle Estes,‍ hosts a discussion with CEO and Founder of Motivate Impact, Mona Patel, on messaging and brand during the COVID-19 pandemic.