Insights Unlocked
UserTesting
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results?Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more.UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting.Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact.Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.
Episodes
Mentioned books
Nov 16, 2020 • 45min
UX in a B2B world with Kate Lawrence from Akamai Technologies
Kate Lawrence, Senior Director, User Experience at Akamai Technologies, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss user experience in B2B.
Nov 2, 2020 • 31min
The parallels between UX/CX and employee experience
UserTesting's Chief Insights Officer, Janelle Estes, and Head of UX Research at Humu, Marieke McCloskey, discuss the parallels between UX/CX and employee experience.
Oct 19, 2020 • 34min
Harnessing customer emotion to create meaningful experiences
UX leader Paul Stonick joins UserTesting's CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss harnessing customer emotion to create meaningful experiences.
Oct 6, 2020 • 39min
Building a customer-centric culture at Rothy's
Rothy's Product Designer, Gina DeMatteo, joins UserTesting CEO, Andy MacMillan, and Chief Insights Officer, Janelle Estes, to discuss taking a proactive approach to understanding and addressing customer needs and building a customer-centric culture.
Sep 21, 2020 • 44min
COVID-19's impact on travel industry consumer behavior
Diya Loney, Costco Travel Product Manager, joins Chief Insights Officer, Janelle Estes, and guest co-host VP, Market Strategy, Michael Mace, for a discussion about how the COVID-19 pandemic has impacted travel industry consumer behavior.
Sep 7, 2020 • 28min
Measuring user happiness
Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, joins UserTesting Chief Insights Officer, Janelle Estes, to discuss measuring user happiness.
Aug 14, 2020 • 30min
Health communication and the future of telemedicine
Episode web page: https://bit.ly/4aRBpGV-----------------------Rate Insights Unlocked and write a reviewIf you appreciate Insights Unlocked, please give it a rating and a review.Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.-----------------------In this episode, we’re joined by Michael Mackert, a leading expert in health communication, to explore how communication can bridge gaps in healthcare and improve patient outcomes. From simplifying complex medical information to the rapid adoption of telemedicine, this conversation dives into the critical role communication plays in shaping the future of healthcare.Michael shares actionable insights on how organizations, brands, and healthcare providers can create meaningful connections with their audiences, even in moments of crisis. He also discusses the evolution of telemedicine, its unexpected benefits, and why it’s here to stay as part of healthcare's future.What You’ll Learn in This Episode:The science behind health communication:
Why effective communication is more than just being "good at talking."
The importance of evidence-based approaches in health messaging.
Health communication during COVID-19:
The challenges of messaging in a constantly changing pandemic environment.
The need for clarity, simplicity, and engaging design to reach diverse audiences.
The rise of telemedicine:
How telemedicine went from a niche tool to a mainstream solution during the pandemic.
Unexpected benefits for both patients and providers and where telemedicine is headed next.
Lessons for brands and healthcare providers:
How companies can adopt user-centered design to improve healthcare messaging.
Why policy changes, not just communication, are sometimes the best solution to health challenges.
Aug 6, 2020 • 19min
Messaging and brand during coronavirus
UserTesting's Chief Insights Officer, Janelle Estes, hosts a discussion with CEO and Founder of Motivate Impact, Mona Patel, on messaging and brand during the COVID-19 pandemic.
