How a UX insights show is must-see programming at HelloFresh

This week on the Human Insight Podcast, we are excited to have James Villacci joining us to discuss how HelloFresh is scaling customer insights across the organization. 

As the first UX Researcher at HelloFresh, James Villacci established the value of conducting studies on the company’s online and offline projects. He is now head of Global UX Research at the company, which is the largest meal-kit provider in the world. 

He evangelized the power and impact of getting fast customer feedback through what has become “The Insights Show,” an internal watch party of customer insights that draws 100+ employees.

The HelloFresh story is one of many shared in User Tested and that will be featured in Season 4 of the Human Insights Podcast. The book was authored by podcast hosts Janelle Estes, UserTesting’s Chief Insights Officer, and Andy MacMillan, UserTesting’s CEO. The book is being released on February 15th, but you can pre-order it today here or on your favorite book seller’s website.

Listen to the episode to learn James’ recipe for democratizing insights across an organization. In their conversation, they discuss: 

• How HelloFresh’s insights show came to be
• How James and his UX team partners with the product organization to ensure they create and deliver a great experience for HelloFresh customers
• How James and his UX team built the case for UX research at HelloFresh, from business metrics to storytelling