This week on the Human Insight podcast, we interview April Dunford, a tech executive, board member, CEO and founder of Ambient Strategy, and author of Obv!ously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.
In her interview with Janelle Estes, UserTesting’s Chief Insights Officer, Dunford discusses:
- Is positioning just for startups
- How has the pandemic changed the role of positioning
- How our biases inhibit our positioning efforts
- Who should be involved in positioning
- The importance of customer feedback in developing your positioning
- And how to identify your best fit customers
