Insights Unlocked

Jakob Nielsen takes us on a journey into the history of UX from the past, the present, to the beyond--offering predictions of what UX will look like in 2050. Last year, Nielsen gave a keynote speech titled UX 2050; sharing fascinating predictions about what the UX profession might look like in just a few decades. Nielsen predicts growth from the current 1.5 million UX professionals to a monumental 100 million over the next 30 years. We dig into that prediction and what it means for innovation, research and the world economy.

Announcing the launch of UXpeditious: A UserZoom podcast, bringing you quick, insightful interviews with design, product, and UX leaders. Check out the trailer, and please click subscribe to make sure you don't miss our first episode featuring Jakob Nielsen, dropping June 21st. For more information, visit UserZoom.com Help us improve the show and suggest topics or guests! Click here to take our quick survey. https://s.userzoom.com/m/MSBDMzAxUzI4NyAg

Today we’re recapping our fifth season of the Human Insight Podcast.Maybe the biggest change to the podcast this season you’ll have noticed is we started including into episodes more clips from our opt-in contributor network. These are people from around the world, responding to questions we asked either related to that episode’s guest and topic, or to a current news event or trend.This season's episodes:  Ep. 39 Dan Misener - Growing your audience with an "Only we" strategy Ep. 40 C. Todd Lombardo - Delivering value to both your customers and your business Ep. 41 Bobbie Wood - Understanding the accessibility and usability of UX writing Ep. 42 Adam Thomas - The three survival metrics for building better products Ep. 43 Ethan Song - Building deeper web3 relationships between creators and their fans Thank you to all the listeners of the podcast, wherever you may be. And thank you to all the guests for making time for us and sharing their stories.

Ethan Song, Co-founder and CEO of RareCircles, joins the Human Insight Podcast this week. Ethan was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand, and he’s an active investor in Web3. As the RareCircle’s CEO, Ethan empowers a new generation of entrepreneurs and brands to build deeper relationships with their communities through NFTs and blockchain technology. Its intuitive platform allows anyone to make, sell and manage powerful NFT memberships under one operating system.We asked Ethan about what brands and the general public should know about NFTs, as well as:   How creating a community is the foundation to today's businesses  How does he connect with his customers? And why that is important How brands may start to include NFTs in the products and services they offer their customers How NFTs will be integrated into our real life experiences

Adam Thomas believes the role of a product manager is one thing only: how do you help the organization make better decisions consistently? Part of that is knowing when to stop work on a product idea, when to pivot on a product, and when to double down on a product initiative. Adam, lead product manager at SmartRecruiters, as well as a speaker, consultant and technologist, has developed what he calls  Survival Metrics to help product managers do just that. Adam joined Janelle Estes, UserTesting’s Chief Insights Officer, on this week’s episode of the Human Insight Podcast. They talked about his Survival Metrics, the difference between them and success metrics, and more.

Good UX writing begins with usability and accessibility. Bobbie Wood, founder and CEO of UX Content Collective, joins the Human Insight Podcast this week to discuss UX writing and the importance of making it inclusive to everyone and all abilities. Bobbie and co-host Janelle Estes, UserTesting’s Chief Insights Officer, also discuss how Artificial Intelligence will impact UX writing.We also solicited feedback from UX writers and content writers from around the world, asking their thoughts about AI and how it may affect their careers.You can watch highlight reel videos of what they said. In the first, they answer whether AI will take their job. And in the second, we ask what advantages do you think humans have over AI when it comes to writing.

One of the rules of product research is “insights are best shared,” says C. Todd Lombardo.The subtext is never write a report that no one is going to read. C. Todd is the vice president of product and design at Openly, an insurance-tech company empowering agents to deliver a higher standard of service through cutting-edge technology and comprehensive options.He joined UserTesting’s CEO Andy MacMillan on the Human Insight Podcast to talk about all things product management, such as how he shares insights and aligns the company with what customers want. Instead of writing reports, C. Todd said, product leaders should ask themselves how do you bring people along for the ride? How can you share the insights you’re getting from your customers? Can you involve others in your organization before the insights are even generated? For example, he is often asked how he involves an executive in a design sprint. His strategy, he said, is to apply a multitouch inclusion strategy.Include them the first half hour of the first day when you are doing your assumption storming and trying to understand the problem you are solving so that they have the opportunity to co-create with you and shape the problem you’re trying to solve. Bring them in again at the end of the third day when you’ve gotten your sketches ready and your starting prototyping. “These are the solutions we think we’re going to to try and build, prototype and test, what do you think.”And then bring them in again at the end of the last day. “We tested this and here are some of the videos from our conversations, these are some of the things we learned.”By doing that, they’ve had more visibility — and buy in — into the whole journey. It’s not easy, C. Todd says, but it’s the best way he’s seen teams get executives involved. Listen to the episode to get more insights from C. Todd. Also, in a new podcast segment we’re calling UserTesting Insights, you can also hear what podcast listeners thought about the Human Insight Podcast’s old introduction and its replacement.

What makes a podcast worth listening to?That is an overarching question we’ll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement.In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts.If anyone knows what makes a great podcast, it will be Dan and the team at Pacific. We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions.We’ll be sharing those insights with you throughout the season. In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor. “Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?”Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you’re the subject matter expert on a particular topic. “Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don’t think your show is designed especially well.”Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews.

In this episode, cohosts Andy MacMillan and Janelle Estes recap Season 4 and talk about what to expect in the next season.

Nick Mehta, CEO at Gainsight, believes there are three pillars to a great customer experience and he points to Peloton as an example. One thing great about Peloton is they combine human and digital, Nick said. First, you need a human connection. That could be a customer success manager at a B2B tech company. And for Peloton, it is the relationship with a coach. Nick’s favorite instructor Cody Rigsby for example. The second pillar is the product. Nick said Peloton’s digitally-connected product delivers what he (the customer) needs and wants to know for a workout. The third pillar is a community of other human beings. This is the leaderboard, which allows you to compete with the rest of the Peloton users in the same class as you and your type of equipment.“That triad is the future,” Nick said.In this bonus podcast episode, a previously recorded LinkedIn Live conversation, Andy MacMillan, UserTesting’s CEO, talks with Nick to discuss what makes a great customer experience and why that's so important for today's businesses. Their conversation was part of the User Tested book tour.Listen to the episode for further insights.