Insights Unlocked Data driving design decisions - Fanny Pourcenoux, Director of Global Design at Contentsquare
Aug 23, 2022
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Scale Reveals Complex User Behavior
- Contentsquare's strength comes from analyzing massive behavioral data across verticals and devices.
- Large-scale data reveals complex patterns that small studies often miss.
Pair Data With User Testing
- Combine quantitative analytics with qualitative user testing to avoid biases from small panels.
- Data-first processes speed decision-making and give designers measurable weight for choices.
Measurement Replaces Generic Best Practices
- Designers who measure performance learn faster and avoid generic best practices.
- Embedding analytics into design work creates a culture obsessed with measurable outcomes.