Data Driven Insights Drive UX and UX Design

Before using data on a larger scale, I based my work on UX loads, UI trends and practicing user testing through the process in order to validate my choices. So with all these issues that we faced, it was necessary to find the solution to solve all these problems. This methodology also enhanced the work of our designers by packing up their choices with data and additional weight is given to their work. No more generic good practices. Welcome to the era of qualitative UX.