Podcast Growth Hacks with Mics to Millions: Discover How to Build, Grow, and Monetize Your Dream Health & Wellness Podcast

Most podcasters think growth is all about marketing. But what if only focusing on promotion is actually holding you back?   Today we’re joined by Harry Morton, founder and CEO of Lower Street, a global podcast agency that has worked with brands like Pepsi, BCG, and HPE.   In this episode, you’ll learn: How to define your ideal listener (and why it’s crucial for success). The biggest mistake podcasters make when trying to grow—and what to do instead. Why the first 30 seconds of your episode can make or break listener retention. The right way to approach podcast guesting to attract the right audience. How to balance SEO with engaging, human-first content.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with Harry: LinkedIn: https://www.linkedin.com/in/harrymorton/ Lower Street: https://lowerstreet.co/   ❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com

Discover top marketing trends in this quick solo episode ▶️ Today, I share my opinion on marketing trends from the recent blog post – Podcast Marketing and Publishing: What’s IN and What’s OUT for 2025 – co-authored by Lauren Passell and Arielle Nissenblatt.  I share my own thoughts, and offer actionable strategies to take these trends even further for maximum podcast growth. What you’ll learn in this episode: -Why asking guests to drop full interviews on their own feed is OUT—and what to do instead -The big cover art mistake that could be making your podcast look unprofessional -How to use split-episode collaborations the right way for audience engagement -Why LinkedIn is becoming a must-use platform for podcasters—and how to leverage it for growth Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   Get your free guide to get yourself booked as a guest in 4 weeks here: podwritten.com/podcastguesting   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/ ❤️If you have questions or just want to say hi, drop us an email at info@podwritten.com    Check out our past episode with Lauren here:  https://shorturl.at/zN9fw   Read the full blog post here: https://shorturl.at/L5HkB   👉 Connect with Lauren: https://tinkmedia.co/ https://x.com/laurenpassell https://www.linkedin.com/in/lauren-passell/ https://podcastthenewsletter.substack.com/ https://podcastmarketingmagic.substack.com/   👉 Connect with Arielle: https://www.linkedin.com/in/arielle-nissenblatt-90348356/ https://www.instagram.com/ariellethisandthat/ https://www.ariellenissenblatt.com/ https://x.com/arithisandthat

Thinking like an amateur will keep you stuck as an amateur. Thinking like a pro will take you to the top.  In today’s episode of Mics to Millions, we’re joined by Ella Lucas-Averett, host of On Air with Ella, a show ranked in the top 0.5% of podcasts. With over 25,000 monthly downloads and a podcasting career spanning back to 2015, she shares hard-earned wisdom on podcast growth, audience engagement, and standing out in the crowded health and wellness space. In this episode, you’ll learn: How podcasting has evolved since 2015 and why standing out today requires a clear brand, strategic engagement, and high-quality content. The secret behind Ella’s strong listener relationships—how she transitioned from email engagement to meaningful Instagram DMs. The biggest lessons learned from taking an 18-month podcasting hiatus and how she successfully rebuilt her audience from scratch. Why she believes good interviewing is a skill that requires intentional editing and pacing to maximize listener value. Her unique marketing strategies, from local newspaper ads to business cards with QR codes, and how non-traditional advertising can help podcasters reach new audiences. The importance of overcoming fear of visibility and why she didn’t actively promote her own podcast for eight years. If you’re looking for insights from a seasoned podcaster who has successfully navigated the ups and downs of the industry while maintaining authenticity, this episode is for you! Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍 ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/ 💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/ Connect with Ella Lucas-Averett: Instagram: https://www.instagram.com/onairwithella Website: https://www.onairella.com/ ❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com

If you’re not using AI in your podcast production process, you’re missing out.  And even if you are, there are many ways you can take it further to enhance your process.  In this episode, I break down my thoughts on AI’s role in the creative world, why I believe it should be a collaborator rather than a competitor, and the three key ways I use it to streamline and elevate my show, Mics to Millions. Plus, I share an incredible insight from Professor Gina Neff on AI’s impact on creative professionals, and a fun LinkedIn exchange that put everything into perspective! Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   LinkedIn Post:  https://www.linkedin.com/posts/samuelbrakeguia_i-might-lose-followers-for-this-but-here-activity-7283135493511217152-m5hG?utm_source=share&utm_medium=member_desktop   Catherine Bohart: TL;DR: https://open.spotify.com/episode/4h19sMEb7PJWH6MERUwNTi?si=O0rDGRkcQK-Qp00kVBSO_A   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with me and Göz: Sam Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Sam Instagram: https://www.instagram.com/sambguia/ Göz Linkedin: https://co.linkedin.com/in/gozdeguzey Göz Instagram: https://www.instagram.com/gozbguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Want to know what it takes to build a top wellness podcast with 225,000 monthly downloads?  In today’s episode of Mics to Millions, we’re joined by the JJ Virgin, a triple-board certified nutrition expert, an advocate for women’s health, and the host of Well Beyond 40, a podcast that’s empowering women to age powerfully.  With more than 40 years in the fitness industry and over a decade of podcasting under her belt, JJ offers invaluable insights on building a strong team, mastering delegation, and using podcasting as a tool for business growth. In this episode, you’ll learn: Why building a solid, reliable team is key to doing your best work, and how mastering delegation can set you up for success. The hard-earned wisdom JJ shares on evaluating who you work with to avoid getting burned, based on her past experiences. Why JJ believes a podcast book tour is far more powerful than traditional TV and radio appearances, and why she insists on securing at least 50 podcast guest spots for every book launch. How, despite all her success, JJ still doesn’t feel she’s reached that "I’ve made it" moment and why she believes there’s always more to accomplish. Key insights on how to grow and maintain momentum in your podcasting career, while staying true to your core values. If you’re looking to grow your podcast, or you’re considering launching your own, this episode is packed with actionable advice and inspiration. Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with JJ Virgin: Website: https://jjvirgin.com/ Instagram: https://www.instagram.com/jj.virgin/ Twitter: https://twitter.com/JJVirgin Facebook: https://www.facebook.com/jjvirgin/ Health Biz Hub: https://mindsharecollaborative.com/health-biz-hub-new/ Health Biz Growth Summit: https://pages.mindsharecollaborative.com/mindshare-summit-page ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

We’re back with part two of our insightful interview with Adam Schaeuble, and you won’t want to miss a second of this conversation!  If you haven’t already, be sure to check out episode 51, Podcast Marketing Tips to Drive Organic Growth and Secure Clients with Adam Schaeuble, before diving into today’s episode, it’s packed with actionable strategies to supercharge your podcast. Today you’ll learn: Why solo episodes are a game-changer for establishing yourself as an expert and attracting your ideal clients. Adam’s approach to consistency and why he’s never missed a week of releasing content in nearly a decade of podcasting. How Adam uses the number of email subscribers as a critical metric to gauge his podcast’s success. Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Adam: Episode 483 of Podcasting Business School: https://shorturl.at/1ppBd https://www.instagram.com/podcastingbusinessschool https://www.threads.net/@podcastingbusinessschool https://www.podcastingbusiness.school/   If you enjoyed this, you might also like our previous episode: Using email to convert podcast listeners into sales with Jeremy Enns | Ep 41 https://shorturl.at/2QPcF ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Are you ready to take your podcast to the next level? In this episode of Mics to Millions, we’re diving deep into actionable strategies that can help you boost your podcast’s discoverability, attract more listeners, and turn your podcast into a powerful client-attracting tool. This conversation is so packed with value that we had to split it into two parts. Get ready for part one of this transformative interview. You’ll learn: How to boost your podcast’s organic discoverability on platforms like Apple and Spotify. Why your podcast name should clearly convey its focus, audience, and include keywords, even if it feels like a stretch for your brand. A Quick and Dirty Rebrand Strategy that can elevate your podcast instantly. A brilliant hack for leveraging live speaking engagements to drive downloads—on the spot! If you loved this episode, don’t forget to subscribe to Mics to Millions and leave a review. Your feedback helps us bring you even more actionable tips for growing and monetizing your health and wellness podcast! Be sure to tune in next week for part two of this conversation, where we dive even deeper into strategies that will transform the way you grow your podcast. Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Adam: Episode 483 of Podcasting Business School: https://shorturl.at/1ppBd https://www.instagram.com/podcastingbusinessschool https://www.threads.net/@podcastingbusinessschool https://www.podcastingbusiness.school/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Sick of hearing the same old podcast marketing tips? If you're looking for something different, today's episode is exactly what you need. In today’s episode of Mics to Millions, we’re joined by Lauren Passel, the founder of the podcast growth company Tink Media who’s here to share some game-changing strategies that most podcasters aren’t talking about—strategies designed to take your show to the next level. You’ll learn: Why being overly active on social media might actually be a waste of your time and what you should focus on instead to grow your show. How splitting your show into seasons opens up unique PR opportunities that you might be overlooking. The smartest way to spend your podcast marketing budget for maximum impact. Fresh insights on how to repurpose your podcast content to grow your audience. Why many podcasters misjudge the success of their top episodes and what you should be looking for to measure true success. Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Lauren: https://tinkmedia.co/ https://x.com/laurenpassell https://www.linkedin.com/in/lauren-passell/ https://podcastthenewsletter.substack.com/ https://podcastmarketingmagic.substack.com/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

In today’s episode of Mics to Millions, we sit down with James Cridland, Editor of Podnews, a daily podcast newsletter with over 32,000 subscribers, to explore upcoming podcast trends you can use to stay ahead of the curve and keep your show fresh.    We’ll explore: The rise of video podcasts and how you can compete in a visually-driven world.  The shift in how we measure success, moving beyond downloads to more meaningful metrics like plays and listen time.  How AI tools are making podcast production more efficient and accessible, impacting everything from editing to content repurposing.  New ways to engage with your audience through comments, polls, and even monetary contributions that help you connect in real-time. The future of podcast discoverability with things like cross-app commenting, innovative offline marketing strategies, and Pod Rols.    Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with James: https://james.cridland.net/ https://bsky.app/profile/james.crid.land https://podnews.net/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Welcome to Season 2 of Mics to Millions—your ultimate resource for growing and monetizing your health and wellness podcast! In this trailer, host Sam Brake Guia gives you a sneak peek into what’s coming up this season. Get ready for a new wave of actionable strategies, insider tips, and inspiring interviews designed to help you take your podcast to the next level. This season, expect deep dives into the world of podcast growth, including: Interviews with top health and wellness podcasters sharing the secrets behind their success and the strategies that have helped them build thriving shows. Experts in podcast growth who will reveal game-changing marketing tips that will elevate your show’s visibility, attract your ideal audience, and boost monetization opportunities. Ask Me Anything (AMA) episodes, where Sam answers your burning podcasting questions. Got something you’ve always wanted to know? Shoot your questions to sam@podwritten.com! New episodes drop every Wednesday—make sure to hit subscribe so you don’t miss any of the invaluable content coming your way. Season 2 is packed with everything you need to grow, monetize, and thrive in the podcasting world. Tune in, get inspired, and get ready to take your health and wellness podcast to MILLIONS of listeners!