Podcast Growth Hacks with Mics to Millions: Discover How to Build, Grow, and Monetize Your Dream Health & Wellness Podcast

Joining a podcast network might sound tempting - they promise exposure, professional production, and faster growth. But what happens when the trade-off is losing creative control and splitting your ad revenue?   In this episode of Mics to Millions, we speak with Cass Dunn, host of the top 0.5% podcast Crappy to Happy, and a clinical and coaching psychologist. Cass has racked up millions of downloads, been featured by Apple Podcasts, and navigated both the highs and lows of working with podcast networks before choosing independence.   You’ll hear: -The reality of podcast networks (the pros, the cons, and what most podcasters don’t realize before signing a contract). -How Cass balanced loyalty to long-term listeners while keeping content fresh and attracting new audiences. -Why solo episodes and authenticity often resonate more than big-name guests, and how to use that to your advantage. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Cass Dunn: Website: https://cassdunn.com Instagram: https://www.instagram.com/cassdunn_xo Podcast: Crappy to Happy (available on all podcast platforms)   If you enjoyed this, you might also like our previous episode: Podcasting from New Zealand: How to Rise Above Tall Poppy Syndrome with Kim Crossman | Ep 67 https://shorturl.at/roOzQ   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Here’s the inside scoop on how live shows and strategic, well-crafted content can turn casual listeners into loyal, raving fans who can’t wait to hit play the moment your episodes drop.   In this episode, we speak with Janey Lee Grace, host of the Alcohol Free Life podcast, bestselling author, broadcaster, life coach, and founder of The Sober Club. With more than six years of consistent podcasting, Janey has built a thriving, engaged community while staying true to her mission of celebrating self-care and sobriety.   You’ll hear: How to balance consistency with personal boundaries and why taking seasons or breaks can protect your momentum. The power of live podcast shows for deepening audience connection and creating unique guest experiences. Why engagement, not downloads, should be your guiding metric for growth and long-term loyalty. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Janey Lee Grace: Website: https://www.thesoberclub.com Instagram: https://www.instagram.com/janeyleegrace Podcast: Alcohol Free Life (available on all podcast platforms)   If you enjoyed this, you might also like our previous episode: Hiring a podcast booking agency to reach new audiences with Ali Shapiro | Ep 13 https://shorturl.at/ymLdG 💌 Questions or want to say hey? Reach us at sam@podwritten.com

Feeling overwhelmed by all the podcast growth advice out there? You’re not alone. With so many strategies and tools being shared online, it’s easy to get stuck wondering what will actually move the needle for your show.   In this episode, we speak with Chris Stone, podcast strategist, writer of Podcast Strategy Weekly, and founder of Podcast Crew.   You’ll hear: -The Podcast Marketing Map framework that went viral on LinkedIn, breaking podcast growth into four clear zones: owned, earned, paid, and bartered. -Which strategies are truly worth your time (and which ones are overrated) if you’re short on budget or bandwidth. -Practical, underutilized tactics, from reusing old podcast feeds to leveraging newsletters, that most podcasters are missing. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Chris Stone: -Newsletter: https://podcaststrategy.substack.com/ -LinkedIn: https://www.linkedin.com/in/chrisstonetv/ -Podcast Crew (waitlist): https://www.podcastcrew.co.uk/   If you enjoyed this, you might also like our previous episode: Using email to convert podcast listeners into sales with Jeremy Enns | Ep 41 https://shorturl.at/6XfVv   💌 Questions or want to say hey? Reach us at sam@podwritten.com

It’s been a standout year for Mics to Millions, and in this special episode, I am sharing a few reflections, some exciting behind-the-scenes updates, and what’s coming next for the show. Tune in to find out what’s changing, what’s staying the same, and how you can stay connected while the show takes a short break.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with me and Göz: Sam Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Sam Instagram: https://www.instagram.com/sambguia/ Göz Linkedin: https://co.linkedin.com/in/gozdeguzey Göz Instagram: https://www.instagram.com/gozbguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Here’s a breakdown on podcast guesting, outsourcing, and growing your show, from someone who’s done it all.   Kelly Smith, host of the Mindful in Minutes Meditation podcast, which ranks in the top 0.1% globally for downloads, joins us to share what her experience working with PodWritten has been like.    In this episode, you’ll hear why she decided to work with PodWritten when she had success booking herself on shows in the past, the impact of podcast guesting on her podcast and brand, and advice she’d give to other health and wellness podcast hosts and businesses considering podcast guesting   Plus, my wife and PodWritten co-founder, Goz, joins us for the first time on the show, making this a truly special episode.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kelly: Website: https://www.yogaforyouonline.com/ Instagram: https://www.instagram.com/yogaforyouonline/?hl=en Apple Podcast: https://podcasts.apple.com/us/podcast/mindful-in-minutes-meditation/id1295718287 Spotify: https://open.spotify.com/show/7s1ydwJkcWeJD1TngMN9Rk   💌 Questions or want to say hey? Reach us at sam@podwritten.com

A great interview is a two-way street. Both host and guest need to bring their best. But how do you actually secure top-tier guests who deliver standout conversations?   In this episode, I break down exactly what to do when you receive a crap guest pitch, and what you can do to encourage better quality pitches arrive in your inbox. You’ll also learn how to craft a winning pitch that gets a “yes” from your dream guests, plus bonus tips to help your outreach stand out from the crowd.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Links to previous episodes mentioned: The hard truth about podcasting with 1.7M TikTok followers with KC Davis | Ep 64 https://shorturl.at/v0HXG   Getting great guests for your show with Allan Misner | Ep 27 https://shorturl.at/stTyZ   Pitching yourself to secure podcast guest interviews with Michelle Grosser | Ep 17 https://shorturl.at/oDN1R   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Want to know the secrets behind how top podcasters like Amy Porterfield and Cathy Heller grow their shows?    In this episode, we speak with Kylee Chandler, CEO and Founder of Podcast Marketing Hub, who helped them both skyrocket their downloads and email lists.    You’ll hear how she used quizzes not only to grow Amy’s email list by 15,000 and Cathy’s by over 2,500, but also to segment ideal listeners, deliver custom episode playlists, and guide them seamlessly into offers, turning passive listeners into loyal subscribers and buyers.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kylee: Website: https://www.podcastmarketinghub.com/ LinkedIn: https://www.linkedin.com/in/kylee-chandler555/ Apple Podcast: podcast://feeds.libsyn.com/556442/rss Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=4b181385629a4380 Kylee's Newsletter: https://www.podcastmarketinghub.com/playbook   💌 Questions or want to say hey? Reach us at sam@podwritten.com

Here are my top insights and takeaways from attending The Podcast Show in London, the biggest international festival dedicated to the business of podcasting.   In this episode, you’ll hear how podcasting is rapidly evolving in monetization, measurement, and marketing, and what you can do to stay ahead of the curve.   These lessons underscore a central theme: podcast success today demands smarter, more strategic decisions grounded in real audience behaviour and authentic promotion.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Links to podcasts and companies mentioned in the episode: Podnews: https://podnews.net The Jordan Harbinger Show: https://podcasts.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619 Bumper: https://wearebumper.com/ Introcast: https://www.introcast.io/ 💌 Questions or want to say hey? Reach us at sam@podwritten.com

Your podcast doesn’t have to drain your time to deliver ROI, here’s how to turn it into a self-sustaining business asset.   Nikki McKnight is an operations and systems strategist who helps creatives simplify complex processes into streamlined systems. With over 15 years of experience in operations, Nikki specializes in designing client experiences that scale, and she’s bringing that same mindset to podcasting.   In this episode, Nikki breaks down how podcasters can stop treating their show like a side hustle and start using it as a strategic asset to support sales, client delivery, and marketing.   In this episode, you’ll learn: -Why identifying your podcast’s true purpose is the first step to building a sustainable workflow -How to avoid the common trap of optimizing for speed instead of strategy -What it looks like to turn your podcast into a nurturing tool for leads and clients -How Nikki’s clients are using old episodes in smart ways, from email sequences to onboarding -The difference between vanity metrics and meaningful data, and which podcast numbers are worth your time -Nikki’s favorite tools for managing the podcast process, from editorial calendars to automated editing ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Nikki: Website: https://theopsshop.biz/ Instagram: https://www.instagram.com/iamnikkimck/ LinkedIn: https://www.linkedin.com/in/nikkimcknight/   💌 Questions or want to say hey? Reach us at sam@podwritten.com

How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to.   Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked.   This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podcast audience the smart way.   In this episode, you’ll learn: -Why Overcast stood out among podcast ad platforms like Facebook, Buzzsprout, and Mopod -How Philip tested categories outside his niche (like TV & Film) and still saw results -What ad copy connected best, and how he used AI tools to help write it -The cold, hard numbers: taps, conversions, and actual cost-per-subscription across 4 finished campaigns -Why Philip cares more about subscribers than downloads, and how he tracks long-term listener value If you’ve ever wondered whether paid podcast ads are worth it, or how to run them without wasting money. this episode will give you real answers and even better questions to ask before launching your next campaign.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Philip: Website: https://witsandweights.com Instagram: https://www.instagram.com/witsandweights Podcast: https://shorturl.at/xRwdl   💌 Questions or want to say hey? Reach us at sam@podwritten.com