The Aspiring Solopreneur

In this conversation, Marcus Sheridan, a marketing expert and author of "They Ask, You Answer," shares transformative strategies for solopreneurs. He discusses the power of transparency and storytelling in building trust with clients. Marcus emphasizes the importance of self-service tools to empower customers and improve lead quality. He also highlights the necessity of disruption in business success and offers practical tips on engaging clients through innovative methods. Get ready to revolutionize your marketing approach!

In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream. In fact, it's completely within reach, as long as you make it a priority in your business plan. In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally. Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!Access SoloSuite Starter

The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss!Our guest today, Jordan Tait, coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours.If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like:Common challenges solopreneurs faceHow he helps solopreneurs identify their ideal lifestyle and align their business goals with itRecommendations for maintaining a healthy work-life balance while growing a businessThe role delegation and/or automation and processes play in achieving both business success and personal fulfillmentHow to set boundaries between work and personal life to prevent burnoutHow to effectively manage stress and pressure while scaling their businessesSuccess stories of entrepreneurs who have successfully built businesses that allow them to live their ideal lifestyleHow solopreneurs can overcome the guilt or fear of prioritizing personal time over business demandsSteps solopreneurs can take to continually reassess their priorities and ensure their businesses are aligned with their evolving lifestyle goalsPlus so much more!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Starter

Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking. But here’s the thing, we’re not talking about your usual "swap business cards and shake hands" kind of networking. We're sharing our unique take on what really works for us—some strategies and approaches you may not have considered before. Whether you're a seasoned solopreneur or just starting out, we’ll be exploring fresh, unexpected ways to build connections that actually move the needle for your business.---Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but it's a game changer for connecting with clients, building your brand, and growing your business.We invited Blair Bryant Nichols on the show to not only discuss how to engage your audience, but also how to approach the business side of public speaking. And you may be asking why Blair? Well, Blair is the owner of BBN Creative Management for diverse and mission-driven talent. He's an expert in strategic speaking platforms and guides speakers and business leaders through the nuances of public speaking. We discussed things like: How to identify your core message and communicate it effectivelyCommon challenges people face when preparing for public speaking and how to overcome themKey components of a well-structured speech or presentationAdvice to help speakers build confidence on stageHow to find the right speaking engagements for your businessHow to figure out what to charge. We discuss all of this plus so much more, so be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode.We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like: If email marketing is actually necessary for solopreneurs (his answer surprised us) The biggest mistakes people make when it comes to email Common myths about email marketing How to create a subject line that increases open rates Where solopreneurs should focus their email efforts given they have limited time and resources How to grow email lists  Email marketing predictions for 2024 (and why you need to think about the election even if your business has nothing to do with politics)And so much more!In the episode, we describe Jay as a cup of coffee. His enthusiasm and upbeat personality are so contagious and we can't wait for you to listen to this episode!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Staying busy as a solopreneur is one thing, but being productive is something entirely different!Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)!In this short episode, she and Joe share their favorite hacks that you can't always get from a simple Google search. They go beyond the obvious to uncover hidden gems that will have you wondering why you didn’t start using them sooner. Be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve. Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value. Solopreneurs can no longer depend on static downloads—they need to create engaging, actionable resources that build trust and provide tangible benefits in real time to stand out in an increasingly crowded market.In this episode, we briefly reflect on the current state of lead generation and disclose what works best for us so that you can apply it to your solo business. Be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut. We were fans of hers before our interview and became even bigger fans after our chat.Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.And she’s really good at it. She and her teams have won over 200 international and national awards for marketing effectiveness. No big deal, right?!If that isn't enough, Nancy has also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.We invited her on the show to discuss things like:Tactics and principles people can use to capture their audience’s attentionCommon mistakes marketers make when trying to incorporate behavioral science into their strategiesThe most surprising or unexpected finding in Nancy’s researchNancy’s advice for aspiring marketers looking to integrate behavioral science into their strategiesPlus so much more, so be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro