The Aspiring Solopreneur

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ideas, and making connections that stick. That’s why we are always encouraging solopreneurs to lean into hosting events. It’s the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday!OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan.It’s been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definitely included, so when we looked at our inbox to see that there was a gal interested in being on our show who helps course creators make a lucrative living without launching, we just knew we had to respond immediately and get her on here.Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online courses into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down.We discuss things like:The surefire way to sell more courses without launchingHow to double your course sales In 30 daysThe biggest mistake that course creators face as they make the transition from launching to selling their course on auto-pilot.The biggest difference between a course that flops and one that makes millionsPlus so much more. So be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, we talk about the importance of celebrating milestones big and small, setting aside time for self-care, how time-blocking can help you stay focused without burning out, and more!So, be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Donna Amos, a marketing expert with over 30 years of experience, shares her insights tailored for solopreneurs. She discusses the unique marketing challenges they face versus larger businesses, and how to blend traditional methods with modern strategies. Donna emphasizes leveraging AI for customer profiling and the importance of personal connections. Budget-friendly tactics for maximum impact and the critical roles of video content and optimized messaging are also covered, ensuring solopreneurs can stand out in a crowded market.

Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting relationships that can help take your business further.In this episode, Joe and Carly quickly discuss all of this and quick wins to start nurturing those leads today. So, grab a coffee, get comfortable, and let’s talk about how you can start building a community around your business—one thoughtful interaction at a time.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Who doesn’t love a good comeback story? Our guest, Matt Theriault, made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his real estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and strategies tailored just for you.We covered topics like:Where people should begin if they’re looking for passive income streams even if they don’t have a lot of captialMindset shifts that are necessary for solopreneurs to build a successful businessHow to balance growing your business while maintaining flexibility and independenceHow to approach marketing and networking as a solopreneurStrategies for creating systems that allow for growth without losing controlManaging the ups and downs of cash flow and advice for solopreneurs dealing with inconsistent incomePlus so much more so be sure to tune in.’Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships. Running a business solo doesn’t mean you have to go it alone. In fact, building strategic alliances can open doors to new audiences, fresh ideas, and shared resources—all while keeping your independence intact. Whether you're looking to co-host a project, cross-promote with a fellow business owner, or simply add value through joint efforts, collaborations can be a game-changer for scaling without sacrificing flexibility. In this short episode, we explore the why, what, and how of making impactful connections that fuel growth and inspire success in the solopreneur world! Be sure to tune in.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Andy Guttormsen, co-founder of Circle, shares expert insights on building online communities from scratch. He discusses the importance of fostering connections and creating supportive environments, using running communities as a case study. Listeners learn about strategic signature events and member engagement techniques. Guttormsen highlights balancing community management with other commitments and emphasizes the need for clear goals. This workshop delivers practical tips and a to-do list for solopreneurs looking to cultivate vibrant, engaged communities.

Is SEO still relevant in an AI-driven world? Discover how solopreneurs can adapt their strategies amidst changing digital marketing trends. As traditional approaches fade, fostering genuine connections with audiences becomes essential. Learn why creating content that answers specific questions is vital, along with the importance of local SEO. Plus, explore how human-generated content and podcasting can significantly boost traffic and engagement. Navigate the complexities of running a solo business with tailored, resource-efficient tactics!

In this conversation, Marcus Sheridan, a marketing expert and author of "They Ask, You Answer," shares transformative strategies for solopreneurs. He discusses the power of transparency and storytelling in building trust with clients. Marcus emphasizes the importance of self-service tools to empower customers and improve lead quality. He also highlights the necessity of disruption in business success and offers practical tips on engaging clients through innovative methods. Get ready to revolutionize your marketing approach!