Work Less, Earn More

In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.Listen to the full episode to hear:Join me as I demystify the factors influencing open rates in email marketing.Learn why consistent emailing is more than just frequency.Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.Master the art of crafting compelling messages in your emails.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.Listen to the full episode to hear:Learn how Abbey Ashley successfully guided her virtual assistant training business.Delve into the emotional aspects of rapid success in the business world.Explore the importance of fostering connections in the digital business landscape. Uncover the unique customer journeys and experiences associated with entrepreneurship.More about Abbey Ashley:Check out The Virtual Savvy: www.thevirtualsavvy.comThe Virtual Savvy InstagramFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Learn the essentials of creating a winning marketing strategy for small businesses, including choosing the right product, identifying your key audience, leveraging social media effectively, and maintaining a growth mindset. Discover the power of the 5W Marketing Strategy and the importance of focusing on fewer platforms. Gain insights into sales email sequences and the '100k method' strategy, as well as tracking and adapting your marketing for business growth.

In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.Listen to the full episode to hear:Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!Get the scoop on Sarah Noked's secrets to launching winning products over and over.Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!More About Sarah Noked:Check out OBM School: http://www.obmschool.com/FREE Standard Operating Procedure (SOP) Starter Kit: www.obmschool.com/wlem-sopFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, they discuss the 3 fatal reasons why your online course might not be selling and provide solutions. They explore the importance of diagnosing the issue and discuss common obstacles. They also talk about the significance of connecting and engaging with the right people for effortless sales. Finally, they mention an enrollment opportunity for a coaching program to turn online courses into a consistent income source.

In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.Listen to the full episode to hear:Discover the three major business blunders that nearly derailed my entrepreneurial journey.Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.Find out how a lack of leads can make your business invisible in a crowded market.Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Apply for VALIDATE: https://gillianperkins.com/validate-closed-waitlist/Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles.Join us for a conversation that explores the transformative power of mindset in entrepreneurship. Discover practical tips and expert advice that will help you become the person you need to be to elevate your business.Listen to the full episode to hear:Discover how to find time for digital product creation while managing your business.Gain insights into overcoming common scaling challenges in your entrepreneurial journey.Explore the transformative power of mindset in achieving business growth and personalFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Apply for Validate: https://gillianperkins.com/validate-closed-waitlist/Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market.The game-changer? Differentiation. I'll show you how to carve a niche and stand out like a boss. And here's the kicker: the most successful entrepreneurs act fast. So, ditch the "it's been done before" excuse and start making your entrepreneurial dreams a reality. It's time to take action!Listen to the full episode to hear:Overcome the fear that your business idea has already been claimedGain the confidence to chase your entrepreneurial dreamsExplore the two primary challenges confronting aspiring entrepreneursUnderstand why taking swift and determined action is the key to entrepreneurial successFREE Resources to Grow Your Online Business:$100K Funnel Breakdown Training - https://www.gillianperkins.com/btsGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Jenna Colavito interviews Gillian about launching an online course with no audience. They discuss strategies for building an audience from scratch, maximizing success with limited reach, and using passion to drive the project. They also explore the importance of a beta launch, providing quality in an online course, finding balance, offering free samples, and engaging with listeners.

In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.Listen to the full episode to hear:The three essential pillars of business successInsights on refining your audience targeting and increasing visibilityThe importance of product quality, delivering results, and effective product positioningThe critical role of a well-defined Sales Process in connecting your people and productFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindGet your online biz started with Startup Society: https://startupsociety.comLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins