Work Less, Earn More

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!Listen to the full episode to hear:Explore the ESSENTIAL techniques for building a successful sales funnel.Learn how to avoid common pitfalls that can derail your funnel's effectiveness.Understand the importance of timing and messaging in sales to maximize customer engagement.Gain insights into implementing automation for sustainable lead generation and business GROWTH.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!Listen to the full episode to hear:How to STOP trading your time for money The importance of a functional sales system for online business profitabilityStrategies for finding profitable products and identifying the RIGHT audiencePractical steps to attract, develop, and close sales, while building audience trustFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.Listen to the full episode to hear:Insight into recent changes in email deliverability requirements by major providers like Gmail and YahooUnderstanding the importance of sender domain authentication and maintaining a low spam complaint rateBest practices for preserving a healthy domain reputation and ensuring emails reach the inboxPractical strategies for managing subscriber engagement to prevent emails from being marked as spamFREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.Listen to the full episode to hear:Discover insider secrets to pinpointing your target market with precision.Unleash the potential of online platforms to connect and convert your audience into paying customers.Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Listen as the host shares her experience of running a $600K business from home while homeschooling her five children. She discusses the idea of Parkinson's Law and the power of essentialism. She also delves into strategies for finding balance, including dividing responsibilities and establishing passive income systems. Flexible scheduling and the concept of 100K funnels are also explored.

In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.Listen to the full episode to hear:Learn the crucial first step in building a successful business: crafting a compelling offer.Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.Listen to the full episode to hear:Gain valuable insights into the day-to-day reality of an entrepreneur's life.Discover actionable strategies to effectively optimize your work hours for increased productivity.Explore a new perspective on work-life balance, breaking free from traditional notions.Join a transformative quest to revolutionize your approach to entrepreneurship.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm. Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube.This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!Listen to the full episode to hear:Learn the secrets to crafting narratives that resonate and engage viewers right from the start.Discover the significance of a strong hook in capturing audience attention.Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retentionFREE Resources to Grow Your Online Business:Join the Creator Fast Track waitlist: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction. Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students. Listen to the full episode to hear:Learn how aligning course design with a strong sales page boosts engagement and conversion rates.Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.Discover the importance of accommodating different learning styles and tips for personalized course content.Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.Listen to the full episode to hear:Get an insider's perspective as I break down the strategies that defined my 2023Explore the challenges and lessons learned from attempting a four-day work week.Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins