Work Less, Earn More

In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay.For instance, a well-structured course can fetch prices many times higher than an eBook, highlighting the importance of aligning your product format with the results it offers. We also explore a clever strategy where just changing a single word in your offering can dramatically enhance your product's perceived value and income potential. This episode is a must-listen for anyone seeking to maximize their business profits effortlessly.Listen to the full episode to hear:the ONE word that can elevate your product's perceived valuethe significance of packaging in the digital product realmthe key factors in deciding how to package your product effectivelyhow delivering results to your customers can maximize your business earningsFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Discover the key mistake that prevents YouTubers from getting views and learn about a simple change that can boost your video views. The importance of views on YouTube and transitioning to a new call to action is discussed, as well as the importance of focusing on views rather than just subscribers. Promoting other videos for increased viewership is recommended, along with a YouTube strategy masterclass and a call to action to share the episode on Instagram.

In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with your audience and boost your brand's profitability. Whether you're a seasoned marketer or a small business owner looking to improve your messaging, stay tuned for some invaluable insights that could save you money and elevate your marketing game!Listen to the full episode to hear:The top tagline mistake to AVOID at all costsThe power of clarity and simplicity when shaping your taglineThe profound impact taglines can have on your business's successFREE Resources to Grow Your Online Business:Get access to the breakdown of my $100K sales funnel: https://gillianperkins.com/btsGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Startup Society (20% off with code YOUTUBE) https://startupsociety.com Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively.I'll delve into Stacey's two choices: diving into course details or opting for lead generation through free resources. To make an informed decision, Stacey needs to consider the profile of her website visitors and their likely intentions when they land on her homepage. Chances are, they'll explore, scroll, or click around before making a purchase decision. But what we’ll be the best choice so she can nurture these leads over time, building trust and eventually converting them into course buyers?Listen to the full episode to hear:Identifying the most effective call to actionOptimizing your homepage for enhanced sales performanceDiscovering the two key areas on your homepage where visitors are most likely to clickFREE Resources to Grow Your Online Business:Startup Society (20% off with code YOUTUBE) https://startupsociety.com Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!Listen to the full episode to hear:3 powerful mindsets to transform your perception of timeThe profound impact of identifying your prioritiesAn in-depth exploration of time blocking and its practical applicationsThe incredible potential unlocked by adopting the right mindsetFREE Resources to Grow Your Online Business:Startup Society (promo code YOUTUBE for 20% off)Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.Listen to the full episode to hear:Leveraging trust as your advantageKey strategies for safeguarding your contentMethods to make unauthorized copying more challengingFREE Resources to Grow Your Online Business:Startup Society (20% off with code YOUTUBE) https://startupsociety.com/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!Listen to the full episode to hear:How creating high-quality content can significantly boost your YouTube channelUnderstanding why many viewers don't subscribe upon initial discoveryThe single most impactful element that influences their likelihood to subscribeThree crucial factors that encourage viewers to engage with more than just one of your videosFREE Resources to Grow Your Online Business:Find out how Creator Fast Track can help you get your channel monetized in just 3 months: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Discover how to stand out in the online world and capture anyone's attention. Learn strategies like creating compelling story loops and sparking curiosity with questions. Find out the common missteps brands make and how to reshape your marketing message. Unveil the power of addressing others' problems and challenges. Plus, join the 100K Mastermind Program for passive revenue.

Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!Listen to the full episode to hear:Insights into the YouTube Partner ProgramThe recent updates they've implemented in their requirements this yearEffective strategies for generating income on YouTubeKey pitfalls to steer clear of when seeking channel monetizationFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!Listen to the full episode to hear:How to identify your target audiences pain points Why telling a compelling story will resonate with potential customersProven techniques for writing persuasive and engaging copyAccess to a free template that simplifies the process of creating an effective sales page FREE Resources to Grow Your Online Business:Download free sales page template: https://gillianperkins.com/nbsp/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins