Work Less, Earn More Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin)
Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.
Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.
Listen to the full episode to hear:
- Insight into recent changes in email deliverability requirements by major providers like Gmail and Yahoo
- Understanding the importance of sender domain authentication and maintaining a low spam complaint rate
- Best practices for preserving a healthy domain reputation and ensuring emails reach the inbox
- Practical strategies for managing subscriber engagement to prevent emails from being marked as spam
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