Disruptors

It’s the 350th episode of The Disruptive Entrepreneur Podcast! And, today, Rob makes it very special for his listeners. He promises to answer ANY question people throw in. That’s right! Questions could get random from business to his personal life to his other passions. Learn how he built his businesses from the bottom up, how he still manages to be the best dad to his kids and the best husband to his wife, and so on. Rob also shares great business strategies from aspiring entrepreneur to people who are already on their way to build their own empire. Among the 17+ questions he answers, he also showed how he’s just not an A+++ businessman, but also a man with other passions too. In case, you haven’t heard yet, Rob is a die-hard metal fan so find out which interesting people he wants to meet and dine with when you tune in. KEY TAKEAWAYS Growth is of Rob’s highest value. Rob always pushes for growth not just in his business but also in his personal life. Rob shares he’s always on the hunt for new ideas to improve his business. Stay in touch with your clients. The Future of Progressive. Progressive used to be property training. Progressive is now a big company which offers more services to more clients. Robs is happy to share that they’re going global. Rob’s biggest business fear: gone bust. Fear is normal. Rob puts a lot of checks and balances in place to make sure it doesn’t happen. Rob says his critics and haters motivate him to strive more and work harder. Progressive has just reached its 13th year this year. Q: “I have 3 possible start-ups with 3 possible JVs. Should I work on all of them at the same time or choose only one?” Rob’s advice: There is no wrong or right answer; you just have to know what works for you. Rob shares his 70-20-10 model when he does 3 main things at the same time. It’s important that you have self-awareness of what you like. Rob’s secret to being an A+++ star of business and being a family man: Rob says he’s always learning and improving every single day. He compartmentalises his diary to make time for his family and his business. Rob shares strategies on how to maximise social media and be a social media influencer. Listen to podcasts, follow experts on your niche or attend classes about leveraging social media. Know how to make the idea, product, or service you’re selling your own. Rob’s 8 dinner guests include Trent Reznor from Nine Inch Nails, Alexander McQueen, Phil Anselmo from Pantera and Sheryl Sandberg among others. Tips when you’re looking for a mentor: Find top influencers in the business you’re in and listen to their podcasts and audiobooks. If you already found someone that you think you resonate with, try your best to talk to him personally. What’s on Rob’s bucket list? Rob wants to travel more and meet interesting people. BEST MOMENTS “I don’t think dealing with solutions is overly hard. I know that’s easy to say and I know I’ll probably get challenges that are hard. The answers are hidden in plain sight.” “Progressive Property is no longer Progressive Property. It is just Progressive, and it’s a scalable global brand.” “I’m always learning. I’ve always got things that I can improve and develop.” “I wanna be original, and I don’t want to be a complete rip off of anyone.” “I like some element of risk. It makes me feel alive.” “You learn. You test. You review. You tweak. You repeat. I think that’s how you develop a skill.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Business is marketing. Lots of business people seem to be proud that they are carrying on just fine without doing any marketing. You might be getting on fine but without any kind of marketing strategy, you can’t be growing effectively as a business. In this episode, Rob talks through why everyone needs to start thinking about marketing strategically. Testing your strategies so when you go for the big launch you’re able to know that your marketing works. If you’re not using marketing properly and thinking about a marketing strategy effectively this is the podcast for you. Key Takeaways Some business people come to me and say they are proud of the fact that they don’t do any advertising. This is not something that you should be proud of. Some business tick over, through accidental referrals but haven't grown in years. Surely there is an untapped market out there for these companies if they did a bit of marketing. Although it might feel like saving money, your not able to grow, and scale your business. On the other side of the coin, I see companies paying a lot of money, for advertising on facebook but they don’t track any of it. Consequently, they don’t know what works. They aren’t testing it or checking what is working and what isn’t. There are these two types of business owners. There are some key things that are everyone needs to know about marketing: You should always be A.B.T - Always Be Testing. Don’t go and spend a £1,000 a month before testing those facebook ads. Start now by doing small ads, £50 per week, something that you can afford to lose. Test every single aspect in the marketing process, the copy, the audience and the engagement. In 3-6 months you will have a proven product marketing campaign. I’m amazed by the number of people who aren’t leveraging social media. A lot of people are so focused on the art on the product, that they forget to sell. Instead of getting on social media they rely on accidental referrals. For example, Linkedin is the only platform not restricting the reach beyond your connections. You can’t do that without paying on Facebook. Be disruptive. Be disruptive in your industry. There are so many free and low-cost marketing platforms out there from Linkedin to Patreon. If no one in your industry is on a platform use that as a platform to be disruptive. Look to other industries to learn things not just your own. People don’t put themselves out there too much because they think they are being too pitchy. I probably sell 1 in 150 posts, which is hardly anything in terms of percentage. I know that other people are selling more but I do more content marketing like videos, podcasts and webinars. Sales are easier when you have built that trust. Don’t moan about others selling to much, embracing marketing as a key to growing your business. If all your business comes from one client/lead then you have a high level of risk. What if things change. We might be hit by a recession soon or legislation might change. How common is it that business goes under because they had one supplier. As well as having multiple streams of income you need multiple lead sources as well. Start testing before you go big. Don’t spend a lot of money at first. Are you selling your old clients with new products? Try and set a target this year for new marketing platforms. After that scale up with your tested marketing strategy. Some of them won’t work and that’s fine. Some of them will work for you, however. Best Moments ‘Marketing is all about the ABT - Always be testing.’ ‘People are so focused on the art of the product that they forget to market.’ ‘Business people forget marketing.’ ‘It’s nothing to be proud of that you don’t spend your ‘You need multiple streams of leads.’ ‘Start testing before you go big.’ ‘Without marketing, you have no business.’ ‘Visibility is credibility.’ ‘You have to be seen to be the best.’ ‘Be disruptive.’ ‘Track your numbers. Test everything before you fo big.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you. Key Takeaways People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value to your followers to educate, motivate and inspire your ideal clients. It’s important to share information that positions you in your brand, how you and your brand in your niche market. There are three reasons I hear a lot why people don’t do content marketing and they are all easily resolved: I don’t have enough time - We all have enough time, it’s what you prioritise in that time. Compartmentalise 5-30 minutes five days a week to plan and create content. Then you’ll have at least five pieces of content to use in a week. I don’t know enough, I don’t have something to say - Just think about what is in your day that your clients or customers could find useful. It might be that you are going through the process of scaling your business, selling, or starting up a new venture. Record the conversations you're having in your business and the revelations that you have in a video or audio form. We have a film crew that work in my office, and I’m still trying to grow to embrace it properly, so we can all do it. It’s not going to generate money/leads today, Facebook ads might generate today and burn a lot of money doing it. There is a delayed response in content marketing. But often the things that have the best results take longer to mature and flourish. You have to commit to it, and be consistent in producing it over a period of time. I always do recordings at 8.30am in the morning when I have high levels of energy. You can also schedule this later in the year. If you think smart and strategic about it you could end up spending 1 unit of time and get 14 pieces of content from it in different forms, video, podcast, shorter videos and blogs. Some people will see your content more than once, that’s ok. Most of the social media platforms will not give you reach to even 10% of the people who are your followers. Some people will only see it once, and those who see it more than once will want to watch it again. That’s how their algorithms work. You will have different audiences on different platforms, as people use different platforms for different things. Only 12-15% of the population have listened to a podcast for example, so it’s fine to leverage your content across platforms. The more content you put out there means your overall reach goes up. My model for what content to put out there is: 80% - you talk about your market, model your niche, your business - 10% talk about yourself, your credibility, the human being behind the business - 5% engagement jacking, leveraging things that are in the media, that will you can build on to get that extra reach - 5% Pitching and Selling, don’t be scared to do this. If you do this all the time then you will not build any good will, but 5% of the time will be fine. I don’t have millions of followers. But because of the large and consistent amount of content I put out there, then I have reached millions of people. There will be a lot less critics out there then you think. They come to you when they choose, and then they are educated, motivated, and inspired so they are ready to buy. It’s fine for people to be turned off. I don’t mind getting a lot of questions as that can lead to a lifetime customer in the future. You have to do it consistently over time. Your personal brand is really the only thing that you own entirely. Even property is something that is owned 60% by banks through your mortgage, even my books are controlled by my publishers. Through social media, you can control your personal brand effectively. Best Moments ‘Content marketing is not marketing.’ ‘Value is the new marketing.’ ‘The more I get back the more I get back.’ ‘The podcast as generated £3 million in trickle down in revenue.’ ‘You’ve got to put a lot of content out there to be seen by all your audience.’ ‘You will have different audiences on different platforms.’ ‘The more content you put there means your overall reach goes up.’ ‘Think of content marketing as adding value not marketing.’ ‘People care what you until they know they care.’ ‘80% Content, 10% ‘This could be called value attraction.’ ‘No-one likes to be sold at but everyone likes to buy.’ ‘There will be a lot less critics out there.’ ‘Ad’s interrupt people, whereas content marketing is viewed by people on their own terms.’ ‘Your personal brand is really something that you own entirely.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

We all know that everyone gets overwhelmed. When this happens, what do you do? Some people know while others don’t. In this episode, Rob shares his secret about how to beat the feeling of overwhelm. If you feel like you are going to mentally explode, Rob’s 4 simple steps will keep you sane. Tune in today to master the art of managing overwhelm. KEY TAKEAWAYS 4 quick and simple things to follow to drown out feeling overwhelmed: Brain dump everything out when you feel like your head is going to explode. Write out the 48 or so things that are in your head or you can empty it out in an audio file. Just empty your mind. Now that you have a list. Look at it and see what you can leverage, outsource or pay someone to do it or just get some help. Never be afraid to ask for help, your list should be a list that needs to be done, not a what-you-have-got-to-do list. By doing this there is a good chance that your list will go down by a third or even half. We are the bottleneck of everything when there is so much to do so ask yourself, what can we leverage, what can we outsource and what can we get help on? Learn to say no. In your list, there will be things that you can simply say no to or that you can delay, by a week, month or year. Just be honest with people and say,  “Sorry, I can’t do that right now.” or "I am interested but I need 3 months to just get things cleared up." You must take responsibility of the things that come your way. If you want less to do and less overwhelm in the future, you have to start saying no. After 1, 2 and 3, you will have a third left on your list. Take time to prioritize everything on left. Yes, your brain automatically does it. But you have to remember to not have any distractions. Let nothing interrupt your priority. Number 1 is number 1. Finish it. Then proceed to Number 2, then Number 3. When you are overwhelmed, these will happen: You can lose your shit. You react to people badly. Clients, customers, family, friends, the people close to you. You push people away. You miss opportunities. You feel so full, so you push opportunities away consciously and unconsciously and unfortunatley the good opportunities, you won’t be aware of them. The things that you are doing, because there are too many things that you do, you end up doing them badly. You just have to do them too quickly so you rush them.   BEST MOMENTS‘But just writing everything I had to do down was the good step 1. It’s therapeutic. It’s cathartic. It gets out of your head. And then it just releases that feeling some more because we all get overwhelmed.” “Do not be afraid to ask for help. It is not a weakness. It is a strength.” “I like to say, ‘I’m interested but not maybe until 3 months time or 6 months time. I’ve got other things that are important and more priority...” “Here’s the irony of overwhelm when we haven’t got enough to do, enough business to generate, enough leads, enough clients, we want more more and more. Then when we open the floodgates and start bringing in opportunities, we have too many. But we created it. Everything that you’ve got on your list, everything that’s happening, you created it through what you said yes to.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 ENTREPRENEUR TRUTHS I WISH I’D KNOWN In this episode, Rob shares the 11 things he wishes he had known when he was starting out. This podcast is an amazing opportunity to benefit from Rob’s expertise and experience. The Disruptive Entrepreneur should be listened to now by anyone starting out in business, it will make a positive difference to your journey. KEY TAKEAWAYS 1 You’re not alone You can feel that challenges are yours alone.  In reality, you are not alone other entrepreneurs have faced the same challenges. Align yourself with people who can help you, mentor you, inspire you and lift you up, People who have the answers to your problems because they’ve been there. 2 It’s good to want to make a difference but it’s also good to want to make a profit The purpose of business is to take risks and the reward is profit. The ideal for sustainable and scalable business is to achieve a balance between serving, solving, caring, making a difference whilst equally being selfishly motivated to make a net profit margin. 3 Time management is easier than you think In reality, everyone has the same amount of time in the day. Time management is about time prioritising. It’s about managing both your emotions and your planning. Compartmentalising is the key to managing your time successfully. If you know what you’ve got to do and when then it removes the emotions. 4 Manage and master your emotions well This is what will drive your business to be successful.  Emotions can dominate the entrepreneur as things are not fair. Business mastery is taking events in your stride accepting them and not reacting to them emotionally so that you don’t cause resistance or breakage. You have mastered your emotions when you can smile, be grateful and accept things even though that’s not how you feel. 5 if you want to be great in business you need to be great at marketing The area you must be great at in any business is marketing. This is about promoting the products you have and getting them out there to the market. If you want to sell more, it's about creating a balance between putting out value and what you get back.  If you want to sell more increase the amount of value you are putting out. 6 You need to up your game with social media This is a key requirement for any business in 2019 It's not just the volume of posts it’s also about the quality. For organic content, LinkedIn extends your reach to a much larger contact base than other platforms. You should be increasing both the quality and quantity of your content to increase your reach. 7 The balance of confidence and humility ‘If you don’t believe in yourself why should anyone else?’ The belief about a business can come from the enjoyment and the passion and from the proof, the success of the results. Confidence can turn into hubris, arrogance, narcissism and complacency these are human traits. It’s not about never experiencing them but about understanding and managing them. 8 What you should be planning for next The time is now to plan, prepare, save, get liquid for, and organise finance. You need to do these things right now to be ready for the next recession. It's coming, the signs are there so you need to be prepared so that you don’t miss any of the opportunities that will available. 9 How you feel comparing yourself to others It’s a curse but it can force you to grow and learn. If you are going to compare yourself to anyone else then make sure to do the upside as well as the downside. It’s a futile exercise for me to try and be like Arnold Schwarzenegger, one of my heroes, the best thing is to use him to inspire me to be the best version of myself that I can be. 10 Knowing what type of business you are   There are 3 main types of business person The intrapreneur - someone who wants to own things but doesn’t want to take the risk these people often partner with an entrepreneur or work with autonomy within a large company. The lifestyle entrepreneur – who want to maximise their time. This is the most important thing to them, and they will sacrifice certain things to retain time and lifestyle. The empire builder – who wants vast scale, they want to grow something big and meaningful. 11 The myths of the hard sell Working hard is only part of the equation working smart is another part leveraging, outsourcing, getting low-value tasks done in a different way e.g. using apps, technology, virtual assistants can transform your business. BEST MOMENTS ‘It's about life and business prioritisation’ ‘Get out of your own way’ ‘A simple solution, you need to talk to other people’ 'Don’t do another thing that’s not selling’ 'Often the recipients of our worst emotions are those who are closet to us’ 'No one is going to be pushing, selling or marketing your product for you’ ‘Are you getting good discussions from your posts?’ ‘You want to be humble to learn from everyone’ 'Some of the biggest companies have been formed in recessions’ 'You can never be a better version of them you can only be a better version of you’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

ARE IDEAS WITHOUT ACTION WORTHLESS?  DESCRIPTION The Disruptive Entrepreneur – Rob Moore is sharing the value of ideas and the ways in which you can foster a great idea and then implement actions to achieve your desired outcome. This episode is an engaging and informative way to understand more about how to be open to ideas and the best way to take action with a good idea. KEY TAKEAWAYS Ideas Ideas sitting there in a meditative way are not going to bring the results you want. There has to be a certain amount of implementation action and testing. Bringing together people to brainstorm ideas and sharing ideas with each other can result in a great idea that is a hybrid of the other ideas. It’s vital that you don’t judge ideas or knock any idea down as often ideas can gestate and fertilise over time becoming something great. If you are not sure about an idea you can take some actions and view the action as a test then improve and iterate. This ensures that even if the initial action doesn’t get the right result a later action will have the desired outcome. Mindless Action Mindless action without proper planning and good ideation can result in taking actions that leads you down the wrong road and will culminate in no results. The Value of Ideas Ideas do have a value without action as they can hybridise into another great idea that you act upon. Ideas can stay with you, gestate and inspire, in your mind and then when there is an opportunity you can take action. Mindless actions without planning and good gestation for ideas are worthless but once you do have the inspiration you need to take immediate action. BEST MOMENTS ‘My ideas are a hybrid, an amalgam of other ideas’ ‘There are probably not that many revelatory ideas but there are lots of good ideas that are hybrids of other ideas’ ‘Everyone has good ideas or dumb ideas that can be turned into good ideas’ You don’t need to be a genius to observe the masses, and do the opposite’ ‘Constant conversations with people, be the student listening more than talking’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In this fascinating podcast, Rob is disrupting and challenging listeners as hediscusses the highs and lows for successful MMA fighter Cris Cyborg.Listen in to find out how being a successful competitor in a rapidly growing globalsport requires a synergy of qualities and the beliefs and faith to persevere. KEY TAKEAWAYS• How did you feel when you lost?I was undefeated for 13 years but as you approach any fight you always know that one day you are going to lose, it’s ultimately in God’s hands. It is a sport, and someone wins, and someone loses each time you fight. On the day I felt I did my best, I had challenged myself in training and learnt lots through the process. In the next fight, I’m sure I’ll be the winner. My mindset is very strong and losing has put fire in my heart about being the winner next time I fight. • When did you first realise you wanted to fight?As a child, I took part in lots of different sports and loved all of them. Atuniversity, I was approached by a scout as a potential fighting prospect due to my good eye to hand coordination. Initially, I wasn’t convinced it was for me as I don’t like confrontation. When I did start sparring I realised that when punches were being thrown at me Iimmediately responded. At this point, there was the realisation that along with my coordination and cardio I had ‘heart’, and this is not something that someone can teach you, it is a part of you. I like to compete and had been competitive in all my sports so after 6 months of training I took part in my first fight. I lost because of an elbow injury but knew then that I had found my sport. I entered full-time training at 19 although my family didn’t agree as they didn’t think it was a suitable sport for a girl, but I believed in myself. • What’s it like being a woman in your sport?It’s a big responsibility as you have to think about how people are watching you. It’s nice being a champion but being a people’s champion is the most important role I have. I have the opportunity to share my life and the journey I have been on to become a fighter. I have used my position in the sport to fight for equal rights and opportunities for women. BEST MOMENTS‘You need to learn to win and you need to learn to lose’‘Everything you have in your heart that you think is impossible is possible’‘You have to believe and do your best’‘I can give strength and hope’‘It’s impossible to be wrong if you believe in what you do’‘When you have a dream, you work at it’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUESTCris CyborgFC Featherweight Champion, ranked the #1 P4P Female Fighter in the world by ESPN, undefeated for over a decade and a 3x 145lbs World ChampionCris Cyborg is a Brazilian mixed martial artist and the former Strikeforce Women’s Featherweight World Champion, Invicta FC World Featherweight Champion and Current UFC Featherweight Champion. Cyborg won the Strikeforce’s title on August 15, 2009, by defeating Gina Carano via first-round by TKO. Cyborg won the Invicta FC Featherweight belt July 13, 2013, by defeating Marloes Coenen in the 4th round by TKO and won the UFC Featherweight Championship on July 29, 2017, by beating Tonya Evinger by TKO in the 3rd round.Cyborg is currently the #1-ranked pound-for-pound female MMA fighter in the world by ESPN.Com and the #1-ranked 145-pound female fighter according to the Unified Women’s MMA Rankings. CONTACT METHOD – CRIS CYBORG https://www.instagram.com/criscyborg/?hl=enhttps://www.instagram.com/pinkbeltfitness/?hl=enhttps://www.criscyborg.com/https://twitter.com/criscyborg?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthordisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In this podcast, Rob shares the ten and a half essential skills you need that nobody taught you at school. He succinctly explains why each skill is necessary and the importance of them for everyone as they move through life. Listen in now to start learning. KEY TAKEAWAYS Learning to Manage and Master your Money Whether or not you are money focused, understanding how to make, manage and budget with money is key for everyone in life. Learning to Sell and Market Yourself, Your Product and Your Services Selling and marketing are about creating value and caring about others giving them a service they desire, want or need. Brands are everything - the personal brand, the company brand, the product brand and you can leverage them all if you choose. Learning to Manage and Master your Emotions We all feel emotions such as jealousy, resentment, fear, greed and excitement. Within each of us is a huge range of emotions. If you can learn to master your emotions you can master life. Learning to Communicate with, Get On With and Influence People If you want to have a happy successful life, be successful in business or be a good employee being able to communicate and get on with others is vital. Learning the Skills and Traits and Reverse Engineering of being Successful We are taught about being successful in a particular subject, but we are not taught about the rules and laws of success. There is no learning about how to cope with rejection, staying enthusiastic or how to overcome challenges. Learning how to Start and Scale a Business Understanding that starting and scaling a business is within the reach of anyone who wants it enough is an important attribute of anyone who is successful. Learning how to Deal with and Solve Real-World Problems The world is full of problems and you need to have the skills to be able to deal with wide-ranging challenges as you move through life. Learning how to Manage and Master your Time Lots of people waste time throughout their lives, learning how to manage and master your time effectively is a characteristic of successful individuals. Learning how to Deal with and Defeat Rejection and Failure Failure and rejection are a part of the real world and having strategies to cope with and move forward from them is a vital part of life. Learning how to be Happy Most people view happiness as an outcome when actually it’s a strategy - you do happiness on purpose, you plan happiness. THE HALF - Learning how to Invest in Yourself If you are investing in yourself you will be using every opportunity to improve in the “TEN ESSENTIAL SKILLS’ In doing this you will be giving yourself the best opportunity for success across your life. BEST MOMENTS ‘You are your best asset’ ‘You pay yourself the best return’ ‘You should invest in learning yourself to get the best return and best value for you ‘ ‘Going from failure to failure, to failure with no loss of enthusiasm’ - Churchill ‘Why don’t they teach this at school?’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Well recorded, well rounded, great sounding music makes people feel alive. Hi-fi’s and amplifiers are there to fulfil that purpose, and Dan D’Agostino is the best in the business at creating high-end, luxury Hi-Fi. Rob interviews a pioneer in the audio industry, having created a £250K amplifier entitled the Relentless. Their conversation goes from their shared love of music, to how to balance creativity with the hard facts of business, and what it takes to make a $250K amplifier? Listen to this episode to learn more about balancing the creative and business to gaining the confidence in charging more for your product. Could you charge 250K for your product? Key Takeaways How did you first get interested in Hi-Fi? It was music that got me into Hi-Fi, through my father, when I was young. He would play lots of different music, and he would build a small hi-fi system in our house. It became a career after a while, I saw a gap in the late 70’s in amplifier designs. There weren’t high enough amplifiers out there for the music people were listening to. People really liked the idea, and that’s when I thought there was a business I could make out of it. The Relentless took me two years to turn it into a product. The enclosure is not a normal offering within the market out there. Many are things you wouldn’t like in your living room, they are ugly. I wanted to make something a little like an engine, even space. But the cost comes from the inside of the amplifier, which are second to none, no expense spared, hence they cost $250,000. With the relentless amplifier, I didn’t have a budget. I wanted to build it and I didn’t want to take any shortcuts. The price came letter. I didn’t make any compromises. It takes two weeks to make one pair of relentless amplifiers.   How do you have the confidence to charge the top end of the market? I do enter it with some trepidation. You don’t have to build a product when you design it, is key. In the Relentless case, a lot of people said that they would like to buy something like the amplifiers that I was making. How has the audio market changed in the last 30 years? Audio, 30 years ago, was a big deal, stores were crowded. Vinyl was a big factor, and then CDs were huge. People flew to Hong Kong to buy a CD and play it when they got home. People are more educated now, more knowledge of prices. When people come into your shop they want to buy something they like. Anyone can buy on the internet but a dealer has to show that extra value they are able to offer. My whole emphasis is on the sound. If I don’t tear up or get goosebumps when I listen back to a piece of music on my Hi-Fi’s then I will go back to the drawing board. I have an intuition with the components, I which order and how things work together or not. I keep on pushing the envelope, like with the Relentless. Do you think you want to bring a style or characteristic to the sound, or do you want your product to be out of the way? I’m in the school of getting out of the way. I notice with other amplifiers that you can notice a certain characteristic but that’s not my school. My characteristics come through in the design, the look of the amplifiers. You could design an amplifier in a black box and it would have the same sound but it wouldn’t give you the same feeling because of the design. I’m really trying to create a product that is invigorating. I want to build something on that scale that of a high-fashioned piece of jewellery. I’m a bit of watch collector. Apple watches are great but when I go out I always wear an analogue watch. Could Hi-fi go in the same direction as watches? I’m hoping that it goes the way of watches that they are not just there to tell the time they are a piece of jewellery as well. What would you say the vision is for your company? Continue to make products that are visually enhanced. I want to make internet products and high-quality products. It’s a wonderful time to experience music, and it shouldn’t be a pain to access. It should be really accessible. What are your go-to demo songs? I have some old recordings of Frank Sinatra and Nat-King Cole that I always use. I listen to a lot of Jazz from the 80’s and 90’s. I play a lot of jazz and play all different types of music. I have to go to recordings, and they are always the same ones, so you can see if there is anything different in the sound. I do like to surprise myself sometimes with a new song, however. How would you explain your passion for Hi-Fi? A lot of people ask me what I do. People say that they don’t have a trained ear. So, I reply that you can hear me speak, so you don’t need any training. It’s like Frank Sinatra is in the room with you. You can hear all the tightening, and the rustling, it feels real. My wife and I run this new venture, she runs the operational size, and I run the engineering part. We do have discussions around business vs art but not with the relentless. If I’m trying to design a $15,000 amplifiers there is a concern on the parts, and how we can make money from it. I’ve learned the hard way from being fired from my old company What’s the future of Dan D’Agostino? My children work in the company, and my grandson is going to work in the business. We have a good idea of how the name and company will continue after I don’t want to work every day. We have a good succession plan. I want to melt the technology and analogue together. Something that allows a customer to do the modern things, and interfaces with the sound quality that you want from high-quality Hi-Fi. The best advice that you have ever received: Don’t believe your own hype. Worst Advice ever received: Get an investor. What does the word disruptive mean to you? Unsettling, whereas I think that my products are engrossing.   Best Moments ‘It was music that got me into Hi-Fi.’ ‘I’ve always loved music.’ ‘I wanted to make something visually attractive.’ ‘The price came letter’ ‘People flew to Hong Kong to buy a CD and play it when they got home.’ ‘Audi...it’s not an easy game.’ ‘I have a signature sound that people like.’ ‘I keep on pushing the envelope’ ‘I’m in the school of getting out of the way.’ ‘You could design an amplifier in a black box and it would have the same sound but it wouldn’t give you the same feeling.’ ‘I’m hoping that it goes for the way of watches that they are not just there to tell the time they are there as a piece of jewellery.’ ‘I do like to surprise myself.’ ‘I look for songs from my past that can define the product sound.’ ‘You don’t need any training for listening to hi-fi. just ears.’ ‘Everything is hand built.’ ‘We are a very small company, that keeps is our standards really high.   ABOUT THE GUEST No name is more closely associated with high-end audio amplifiers than that of Dan D’Agostino. During his career of more than 30 years, D’Agostino pioneered countless advances in the design of amplifiers, preamplifiers, CD players, and surround-sound processors. He is known as the audio industry’s most passionate promoter of high quality, high-powered amplification. Makers of the world’s finest loudspeakers rely on D’Agostino-designed amplifiers for their most important demonstrations.   CONTACT METHOD - Dan D’Agostino Website: https://dandagostino.com/history.php Facebook: https://www.facebook.com/dandagostinomasteraudio/ Instagram: https://www.instagram.com/dagostinoamps/ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

You shouldn’t always believe in luck if you want to become successful. Luck is just the unknown that you simply can't explain and can’t control. What you can learn is the traits of successful people, the entrepreneurs that have been there and done it. Tune in today to discover the traits of the greats and how you too can replicate their mindset to success. KEY TAKEAWAYS What is luck? Luck is just the unknown that you can't explain. You mustn't believe in luck at least if you want to become successful in your endeavours. The problem with that as a belief, even if it's a true belief is that you are out of control, you can't do anything about it, you are simply an effect rather than cause, you are a victim rather than in control and you are reactive rather than proactive and that mindset is not going to set you up towards success. Traits that successful people have. The single most important quality of successful people tried and tested is optimism. Sometimes optimism is naivety, I am going to be a millionaire when most people aren't, or I'm going to be a property investor when most people aren't, or I'm going to quit my job when most people don't, but that naive optimistic quality is the quality that makes a success even though there's risk in it. What we need to be successful, is to have the beliefs that make you successful. Naivety, a crazy vision of doing something that most people on this planet could not do. Observing the masses and doing the opposite, being greedy when everyone is faithful and faithful when everyone is greedy. These things are the traits that everybody who is successful has. If you want to be successful in your life, you should have the desire to research what makes a success. Success leaves clues. For you to have a good deal or success, you've got to read, you've got to get rid of the void, you've got to do a cost-effective refurb, you've got to manage it effectively, you've got to get finance on that deal. It’s not all about luck. If we believe that luck is the unknown, and we try and work out and make the unknown known, then to a certain degree, we can reverse engineer luck. If you put yourself in the right position to seize the opportunities by listening to podcasts, audiobooks, embrace mentors, educate yourself and be visible on social media communities, you’ll end up putting yourself in the right place enough times and you will succeed. BEST MOMENTS “The single most important quality of successful people tried and tested is optimism.” “Luck isn't luck but luck is what you don't yet know.” “Success leaves clues.” “There is no accident, there is no coincidence, it is all done by design. The world gives you back the energy that you give out to it.” “The better you prepare, the better you are able to seize the opportunity.” “You can make your own luck.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com