Disruptors

What makes a great leader? As an entrepreneur, it is often frustrating when other people in your business don’t seem to care as much as you do. But sometimes that’s just part of being a leader. Live from the Cayman Islands, Rob talks through what every leader should consider in terms of their skills, behaviours, and actions. From managing your emotions to creating a clear vision this episode gives every entrepreneur the essential knowledge to become a great leader. Key Takeaways Manage your own emotions. This is really important. You could do everything right in your business but letting your emotions get the better of you once, can cause a deal to be ruined or the loss of a client forever. Your business will dramatically grow, the more you grow personally. Managing your emotions is a huge part of this. Be grateful for your challenges. Every problem that arises is an opportunity to grow, learn and do things better. If you can turn anger into a positive attitude then you’ve mastered your emotions, something we are all trying to do over a lifetime. Be hyper self-aware. In the past, I have thought I’m good at things when in reality I’m rubbish at them. I’ve also thought the converse of that, so being overly humble is equally damaging as being overly confident. We often make the same mistakes over and over again because that’s who we are, so don’t worry about learning to correct it, just outsource it. Create a clear, inspiring vision. How many businesses have a global vision? How are you going to change the world? If you make peoples lives a little bit better with your product, surely that’s a good thing. It’s crucial however to continually restate this vision over and over again for new staff, jaded staff and those who have just forgotten. Have a constant desire to solve bigger and bigger problems. The higher the level, the bigger the devil. There will always be bigger problems the more successful you become. In property once you have bought your first single let and move onto HMO’s you find that you have discovered a whole new set of problems. The reward comes from mastering those problems. Set in place good systems, and training. A leader's job is to inspire a manager to create good systems and training. The leader is the least hands-on person in the business but the most important for the strategy of the business. The best leaders on the planet are the ones who develop and inspire other leaders. Your ability to grow a manager to becoming a leader shows you can nurture talent, and develop their career. That will mean letting them take the credit sometimes, and maybe taking a back seat on occasions. Best Moments ‘No one is going to be quite as passionate about your business as you.’ ‘Leadership will make or break your business.’ ‘Sometimes it doesn’t sit well, but it’s necessary.’ ‘Your business will dramatically grow the more you grow.’ ‘Learn to be quiet when you want to respond.’ ‘Mastering your emotions is an ongoing process.’ ‘Sometimes you’re best just leveraging it out.’ ‘How do you want to change the world?’ ‘Continuously repeat your vision to inspire others.’ ‘A leader does not manage.’ ‘Leaders aren’t good at process and people management.’ ‘Leaders and managers are different.’ ‘Problems are the cost of entrepreneurship.’ ‘The best leaders are those who develop and inspire other leaders.’ ‘Let others take credit.’ ‘Understand the difference between leaders and managers.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Social media is everywhere and most people are using it to develop their content, personal brand and business. However, it’s always changing, tweaking of algorithms, or adding new features which can affect how content producers and users interact with the platform. In this episode, Rob goes through three specific changes that are about to happen in social media which could have a drastic impact on how we use platforms like LinkedIn and Facebook. To find out exactly what those changes are, listen to this episode, to make sure your social media strategy is in line with recent changes. Key Takeaways There is a proposed test on Instagram in Canada, where the number of likes is going to be concealed from users and producers. This could be connected to the prevalence of buying ‘Likes’ on Instagram and the levels of addiction to social media that we are seeing around the world. LinkedIn is now going to allow ‘Lives’. Platforms really like ‘Lives’ because they force users to stay native in their platform and don’t move onto other platforms. LinkedIn probably has the biggest reach out of all the different social media platforms and will give the most reach to things like ‘Lives’ going forward. Changing of content. There is going to be a drastic difference between free and premium. Patreon has been a huge platform for artists allowing fans to gain donations from their fans. Luminary is developing a paid for podcast platform in the mould of Netflix. The free content world has become like the wild west, you don’t know what’s based on research and what isn’t. Facebook is also setting up a supporter programme. There is a small cost, which then gives you access to premium content from your favourite influencers. There will be a bigger divide between premium and free content. I’m part of this pilot supporter programme on Facebook but for me, this is about giving the best content possible rather than asking for support. Best Moments ‘I really see social media changing a lot.’ ‘Even Apple is recommending not being on social media for extended periods of time.’ ‘LinkedIn is the most ‘reaching’ platform.’ ‘Free content is like sifting for gold.’ ‘How do you differentiate different content whether its accurate or not.’ ‘I wanted to create the world's best supporter programme.’ ‘If this roles out then it could be the end of free content.’ ‘How can you be sure of the research behind some content.’ ‘I’m giving away lots of different content as part of the Facebook supporter programme.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Quick Marketing Strategies For Business Growth  In today’s episode of Disruptors, Rob reveals three things that you can do to make a huge difference to the growth of your company. Tune in today to discover Rob’s business growth marketing strategies and how you too can implement them in your own business.   KEY TAKEAWAYS  If you are a company that is looking to be more targeted with your marketing, or you're looking to get higher quality clients, or you have clients that spend a reasonable amount of money, that is, you're not selling peanuts and widgets, these three things will make a huge difference in the growth of your company.  The first thing is handwritten letters: This is the most obvious thing in the world but no one receives handwritten letters in the Post anymore. Do you remember 30 years ago when you used to handwrite letters, and we used to get postcards that were handwritten and that's what we used to get in the post and when email took over, no one does handwritten letters? I recommend that you get some nice envelopes and paper, get a nice colour, something that stands out, hand write the name and the address and hand write the letter. I've been testing this on my podcast guests and I get about a 50% response rate which you never get that in email.  The second thing is video messages via private message: Video messages directly to the individual, now that can be either sent just messaged private message on LinkedIn. Isn't it nicer when you get a message on LinkedIn that's a bit more personal to you and then there's a maybe a video that you can watch rather than just a cut and paste text? Now, of course, it's still a pitch, so not everyone's going to respond, but we shouldn't be scared of selling but it's going to get a much better response rate.  The third thing then is audio notes. Just on an efficiency level, audio noting someone on WhatsApp or LinkedIn or Facebook, much more efficient communication method. It's easier than typing, you can do it quickly and you can answer a question more clearly.  BEST MOMENTS  “Video messaging clients is very important in your company because those video cards surely have got a get a really high response rate.”  “It is ironic, stroke relevant that the person that we're talking to about this has a video production company. So if there's anyone on the planet who can do really quality engaged, pattern interrupting videos is obviously yourself and this could even become a product that you create, which is creating really good trailers for other people to reach high-end people.”  “If you don't risk anything, you risk everything.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How would you make 100K in 29 days? Rob is set a challenge this week; How would he make 100K in 29 days, by his Psychologist, Entrepreneur, and an Author Ed JC Smith. From his many year's of experience in building a  property and training business, Rob talks through the key steps he would take. From ensuring that you have the right business model, your getting your hustle on and ensuring that you are learning constantly, there are lots of ways you can go to ensure you make 100K by the end of the 29 days. How would you go about earning 100K in 29 days?   KEY TAKEAWAYS I have a property background, so selling property package deals to others could be a good way of starting. You could find a block and make that 100K back in one deal for example. There is a ‘hack’ in England where you can walk into an Estate Agents for free, be shown round properties for free but they don’t charge buyers free only the sellers. Then the second thing I would do is to create a mastermind training business. This has very little overheads only an internet connection and some kind of experience. Everyone has some kind of experience they could teach. What is it that you know well? You could run a business or ‘writing a book’ mastermind which could be £5,000 a head, and you’ll be on your way in gaining the 100K.  I would go down to all the Estate Agents on the high street and say I have money to invest in properties viewing as many of them as possible. Alongside this go to as many networking, business events as possible with the aim of getting finance. Gerald Ratner created a gym from scratch by doing this. He couldn’t get any finance from any banks so he put a newspaper ad out for memberships before the gym even existed. Luckily enough the bank manager's wife had bought one which he was then able to leverage to get the finance. He then used those memberships as collateral to finance the gym. He then sold it for £4 million. There are estate agents in every city. There are lots of networking and business angel events. Today the barriers are really low to making money. You have to have the right mindset, and business model to make money, however. There is a paradox in hard work. There is a way of thinking that says if you work hard then you will get rewarded in the future. But as an Entrepreneur you can be working all day really hard on nothing productive, making no money. I think you have to work smart and use leverage, rather than working all the hours possible. You have to find something that you enjoy and are passionate about. What was your entry into business? I started as a struggling artist when I was 25/26 in thousands of pounds of debt. I went to a property event where I met my now business partner Mark Homer, after being told about the event by a gallery owner. About six weeks later he had got me a job in a property company. We then bought 20 properties in my first year, and then 50 in two years. We then sourced deals for other people in the next five years. What is the key to life? I think the purpose in life is growth and self-actualisation. I think that a big myth is that happiness is key to life. If you are happy there is nothing to strive for after that. Whenever you are getting to the place that you feel happy when you always want to get to the next place and then the next. No one is always happy, because it’s impossible. I’m happy when I’m moving forward, growing. I try to balance the paradoxes in my own head. I try and balance out the negatives and positives in my head. You have to have gratitude and a level of dissatisfaction at the same time to push forward. As much as it is good to be relentless this can come across as greedy, and power. Gratitude for what you have is important. BEST MOMENTS ‘There is a ‘hack’ in England where you can walk into an Estate Agents for free, but they don’t charge buyers free.’ ‘You could run a business or writing a book deal can be a way of creating a mastermind.’ ‘Gerald sold memberships before he even had a gym.’ ‘You have to hustle over the 29 days.’ ‘If you walk into Estate agents they don’t as for any qualifications.’ ‘Most other places with the consultancy you have to pay upfront, whereas Estate agents don’t.’ ‘British people are little worried about ‘get rich quick.’ ‘It took me 27 years to get into £50,000 and then four years to get out of it and make a million.’ ‘There is a paradox in hard work.’ ‘I really do prefer smart work, and leverage over hard work.’ ‘Entrepreneurs are always thinking, not switching off.’ ‘You have to be able to put the hours in.’ ‘You have to work hard enough to not have to work hard.’ ‘I think that most things are monetizable, as long as you enjoy it.’ ‘Everything has got experience in something.’ ‘You can learn, do and teach in one year.’ ‘What do you already know?’ ‘You have to be doing what you teach.’ ‘Information is a real commodity.’ ‘Meaningful progress towards a worthy goal is happiness.’ ‘I want challenges and I want things to be hard.’ ‘You do have to be careful what you wish for.’ ‘Being satisfied with what you have can be a stronger motivator than being dissatisfied.’ ‘You have to practice gratitude.’ About The Guest Ed J C Smith is a Psychologist, Entrepreneur, Keynote Speaker and an Author. After over 10 years in the industry, he has had the privilege of helping thousands of people like you get exactly where they want to be and live life on their terms. Most people want more, whether it’s more time, more money, and more choice to do what they want to do. However, they lack a clear structure to get what they want.  Most people live dealing with the biggest demons in life, overwhelm and procrastination, and thus get stuck not being able to move forward. In a world today so full of choices it’s hard for a lot of people to know what’s the right choice for them.  Never before has it been easier to start a passion project on the side allowing more time and money to be created when you know exactly how. Never before has it been as important to start generating a second income source so that more security is created, however again dealing with those demons, procrastination and overwhelm, gets in the way. Contact Method Website: http://edjcsmith.com/about/ Facebook: https://www.facebook.com/edjcsmith/ Twitter: https://twitter.com/edjcsmith LinkedIn: https://www.linkedin.com/in/edwardjcsmith/?originalSubdomain=uk [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How do you find high net worth individuals to invest in your property deals? Live at a Marketing Mastermind, Rob talks through some of the best tools and techniques you can use to engage with billionaires and other high-net-worth individuals. These are the people you need to get on board in your business but it can be difficult knowing where to start. From using Linkedin effectively to networking across different events are just two of the ways you can develop your contact list. If you are currently in search of finance for your deals and don't know where to start this is the place to start. Key Takeaways Finding people on LinkedIn is a good strategy for approaching high net worth individuals. An approach that doesn’t work well is to contact people through direct messages asking them up front for money. Everyone knows this is an annoying way of approaching people. You have to be strategic in your searches. Look to other people who are like the person you are targeting. You can start by connecting or following all these people. Then put out content on your LinkedIn that will appeal to these people who you would like as investors. Curate your content to talk to that market. As long as you’re connected with them they will see your content. This will hopefully start a pull effect. It’s better to do that rather than pitching directly to people.  Attend Business Angel meetings, where there will be investors. There will be individual investors, people who represent funds, and single or pooled investors. You can either speak to the organiser and pitch your money directly but this isn’t always the best way to go about getting investments. I never pitched at events, I just networked and said that I was a property investor. This way you build up longer-term relationships with people which will be a better way of securing finance. The problem with raising finance is that we think about the money only when we need it. This can feel a little bit desperate. People want to feel like they are wanted for their business experience rather than just for their money. Look for the money before you have the deals in advance, so you can spend time building a sustainable relationship. You want to go to as many charity balls, and functions as possible. I went to lots of these and met a lot of really interesting people. They are fantastic events that raise a lot of money for charity and a good way to meet potential investors. It always better to get introductions from others if you can. Search for people on Google. On Google that will give you similar individuals to whomever you have searched, similar to LinkedIn. Google all these people and follow them on Twitter, Facebook and all social media platforms. Then start commenting on their posts so they get to see your face, and name. Finally, send them a handwritten letter. This gives you an edge, no one else is doing this at the moment. When was the last time that you received a handwritten letter in the post?   BEST MOMENTS ‘LinkedIn is a good strategy for approaching high-end net worth individuals.’ ‘Getting connections with a billionaire might be hard, but it’s worth trying.’ ‘Follow on LinkedIn means that you can see their content but they can’t see yours.’ ‘Before you know it you’ll have hundreds of contacts in your LinkedIn black book.’ ‘Curate your content to talk to that market.’ ‘I’m very careful how I time introductions to others.’ ‘Network at Angel meetings, but to the business outside of the room.’ ‘Don’t be scared to reach out to your existing contacts.’ ‘A lot of people do networking, and always follow up with them.’ ‘People can always sense when you are desperate for money.’ ‘You want to go to as many charity balls as possible.’ ‘When was the last time that you got a handwritten letter through the post.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Why settle for aiming to be a millionaire if you could just go for it and set your goal to be a billionaire? In this episode of the Disruptors Podcast, Rob chats with Martin Fridson, a CFA and the author of “How To Be A Billionaire.” Martin’s book has been one of the top non-fiction bestsellers and has helped many people on reaching – not just getting near – their goals. Discover today how a billionaire’s mindset and personality differ from a millionaire. It’s true also that along the way, there will always be challenges, detours, and people who would definitely put your guard down. Learn how the classic and modern billionaires dealt with these so you’ll have the basis on how to face such and stay focused on becoming a billionaire. Aside from these, Rob and Martin also talk about Martin’s career and his book. When you walk the road to being a billionaire, do you wish to be greedy and capitalistic? Or do you want to be generous and philanthropic? Listen in, so you know how to balance your life, how to give back, and how to live your billionaire life to the fullest. KEY TAKEAWAYS What does a billionaire know that a millionaire doesn't yet know? "Really understanding that it is possible to achieve, that’s the most significant difference." You have to be extremely focused if you want to be a billionaire. "What comes first is the focus in business building and enterprise." Greedy and capitalist vs generous and philanthropic. Many billionaires had some issue with their dealings in their business, but once they have turned to philanthropy, they put their eyes on socially-relevant projects. For example, John D Rockefeller helped in a significant project of eradicating the hookworm disease. Three things you need to ready yourself with when you want to become a billionaire: Scale, Timing, and the ability to take rejection. Scale: Deciding on whether to make it to a national or international scale is very essential. To get into a billionaire status, you have to reach certain boundaries. Timing: The rapid growth right now is your cue to start moving to become a billionaire. Know the trends, so you know when's the right time to scale up or introduce new products & services. The personality of a billionaire: You have to have a thick skin to succeed. The downsides and upsides observed by Martin on starting billionaires: Example of a downside: People they interact with may think that they got the shorter end of a deal. Most of the time, this sparks the altercation between the parties – i.e. the individual getting sued. Upsides: Billionaires give essential contributions to the community. For example, in the restaurant industry, companies are starting to listen to the consumer demand of being provided with healthy options. A lot of companies also are at the forefront of the revolution in technology. BEST MOMENTS "There's this line of huge vision and craziness." “There are unquestionably dislocations when innovation comes along, when there's disruption, ultimately winds up better. it's important not to be cavalier about this to understand the effects of that dislocation towards solutions for those that wind up on the wrong end." "You have to have the incentive of profit to take the risk and do all the work, do all the regulation, construction and competition... and that's the reward." “I think that in many cases, they[billionaires] really feel that it’s important for everyone to have the opportunity they have. They appreciate what capitalism has made possible for them. They know that without the education they received, they wouldn’t have been able to exploit those opportunities. I think they feel a great sense of injustice that we haven’t reached the stage where everyone has the educational opportunity.” ABOUT THE GUEST Martin Fridson is a Certified Financial Adviser, a financial writer and the author of “How To Be A Billionaire”. According to the New York Times, he is “one of Wall Street’s most thoughtful and perceptive analysts”. In 2002, Martin was named the Financial Executive of the Year by the Financial Management Association International. He is also the youngest person ever inducted into the Fixed Income Analysts Society Hall of Fame. Martin Fridson Official Website How to be a Billionaire: Proven Strategies from the Titans of Wealth by Martin Fridson [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Traditional businesses like solicitors, accountants or estate agents are lazy with their marketing. Too many rely on customers finding their services when they need them rather than doing effective content marketing. If they were the first in their markets to educate their customers they’d place themselves in a much better position. Rob talks through why content marketing is so effective in growing your business and why even if you are in a traditional business you should be doing content marketing.     Key Takeaways  There are a lot of traditional businesses that are getting left behind. It’s not that difficult to win business if you’re a solicitor or a mortgage broker because people know when they need an estate agent for example. I think that makes them lazy.    I rarely see these traditional businesses doing content marketing. In the training world, there is quite a lot of competition and content marketing is a real thing that most businesses in that space are looking to develop. In traditional businesses, however, there are not many people in that space, doing effective content marketing.    When you do content marketing people will come to you. Content marketing is a pull lead development tool rather than a push one. Even if you produced a video of what the top ten things that annoy you from your customers are you will be ahead of the game. That way you're educating your market and you are qualifying your customers.     Joe Girard has written a great book called How To Sell Anything?, where he has completed such effective content marketing customers will come to him to buy cars every month. He has educated the market, customers come to him because they trust him, and see him as an authority on the subject.      Best Moments  ‘There are a lot of businesses that are missing a trick.’  ‘I think there are a lot of traditional businesses that are lazy.’  ‘As a mortgage broker, you know the top 20 things that people always ask you.’  ‘Become the educator of your market.’  ‘Don’t just rely on people walking through the door.’  ‘What’s your biggest fear? Having no business, no money or putting yourself out there.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Facebook is one of the most powerful social media platforms out there but how do you get the most out of its functions especially a Facebook Live. Videos and live recordings are some of the most shared, viral content available on social media. In this episode as part of his Marketing Mastermind series, Rob talks to a live audience about to make the perfect Facebook Live, to get the most reach and engagement. If you’ve been thinking about recording a Facebook Live but never got round to it, listen here to learn how?   Key Takeaways Why would you do a Facebook Live? A pre-recorded video won’t get the same reach on Facebook compared with a Facebook Live post. They dramatically increase the reach of your post because Facebook wants you to stay in their platform for as long as possible rather than moving away. Text posts get about ⅕ of the reach of a video on Facebook from my testing of a series of them both.   You can engage with people on Facebook Live. If you are only doing a Facebook Live asking for likes, and engaging with people in your ‘Live’ can be a good idea. Sometimes I don’t do this ‘asking for likes’ process because if I’m repurposing the video as a podcast and for LinkedIn then it doesn’t make for great content in those areas. As a podcast asking for likes is wasted time. Repurposing can be a good use of leveraged time; a Facebook Live can be a LinkedIn or Youtube video, or you could chop up a series of Facebook Lives to make a trailer.   The technicalities are pretty easy? You write text above when you are going to post which acts as a headline. There are some options when you press publish, you want to click ‘Live’ and you are ready to go. You can go live for as long as you want. The numbers of people who are engaged will go up until you hit a top point before it goes down. The balance is timing it so you can catch the right amount of people before they leave and move on. 7-10 minutes is ideal. You can do a Live, from a group, a page or from a profile. There are pros and cons for each of these.   After you have done the live, getting it shared is key. If you do it on your page first then it can be shared into a group. Whereas the other way round it doesn’t quite work and won’t have the same reach. Always remember to ask for permission in any groups you decide to share in. Ask your viewers to share the video towards the end of your Live once you have delivered good content rather than before.   ‘Ask Me Anything’s’ Are a Great format for Facebook Lives. They get great reach because people get great content from the answers that you provide in the video to their questions. Once it’s published it will not be live but it will still look like a Live so people will still keep watching. You will want to progressively share your videos into several groups. You want to do this progressively at different times, with different headlines not all at the same time. If you have recorded it for a podcast, there should be a time delay before it’s released to avoid duplication.   I became really comfortable doing my Facebook Lives from home. I think over time the reach went down because people like to stop on something in their feed that is new and not familiar. My background had become too familiar. People do Facebook Lives when they are travelling which can be a really good way of doing them.   Don’t spend the first few minutes saying that you are doing a live. Always try to make a big claim in the first few minutes that is connected to the ‘Headline’ something like ‘The Truth of Being an Entrepreneur’ could really engage people. If I’m using research notes I’ll place them next to the camera so I can check the notes without it being uncomfortable for the viewer.   Best Moments ‘You get to deliver real time.’ ‘Your lives can be shared by others.’ ‘If you ask people to share your lives they will.’ ‘One day one of your posts will go viral.’ ‘The technicalities of Facebook Lives are pretty easy.’ ‘It’s more   than a pre-recorded video.’ ‘Make sure you share content rather than pitches all the time.’ ‘If you share a 'live' in the group - it will never get as many reaches as something that happened with the group.’ ‘To get maximum reach do one live on your page and one in your group.’ ‘People won’t book into a Facebook Live you are disrupting their feed.’ ‘Best times can be at 8.30/8pm for reach.’ ‘Make sure you do it in Landscape rather than portrait.’ ‘Make sure to comply with the rules of a group that you are sharing into.’ ‘People don’t mind them being raw, as long as people can hear you well.’ ‘Make sure your holding page for the Facebook Live is a pattern interrupter.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Do you want to learn what it takes to become an influencer?  In today’s episode, Rob explains how to become an influencer and build your personal brand, types of influencers and the things to think about when you become an influencer.   KEY TAKEAWAYS  How to be an influencer or how to build your personal brand. In the modern business world, it's not just important, it's maybe vital that you want to build a personal brand or become an influencer.  Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokesperson or an influence in the space, you have one asset. Imagine if your company has a bit of reputational issue or the company struggles financially, you're linked to that and you have no other asset for income, you have no other sort of additional stream or ability to pivot.   The next thing is, if you want to sell your business, what are you going to do after you've sold it. Now if you don't have any other assets, then you better hope you get 50 million minimum because 10 million is not enough to retire. And you better hope that you are pretty happy doing nothing for the next 30 or 40 years of your life. Otherwise, you're going to be pretty lost and possibly quite bored. If you have a personal brand you can start writing a book and you've got a big following to sell your books to, you can go and do pay keynote speeches around the world and sort of inspire and motivate other people. So you have a separate asset from your companies if you decide to sell your companies  Different things to think about becoming an influencer.  The first thing is you want to show and know more than anyone else. You want to upscale your knowledge and experience so that you clearly have credibility. The great thing about social media is you can just stick a Live on Facebook, you can have a zoom h1 on to a podcast, and you can share what you know. And if you've been doing it five minutes or 50 years,  as long as you share what you know, and you don't pretend to know more than you know, if you've been doing it for five years, there’s someone who's been doing it for five minutes, and there’s someone that you can inspire. If you've just started, a great thing to do to build up your influence of status is to just do a diary of the log.  The next thing about being an influencer is being yourself, and putting your own uniqueness. A lot of people compare themselves to influencers who are big in the market, and they want to kind of maybe be a bit more like them, or they feel they have to model or copy them or conversely, they don't think that they could be like them because they feel they’re inexperienced.  For people who are not confident on camera, then do a podcast. If you're really, really cripplingly unconfident on a camera, do a podcast and get hundreds of thousands or millions of listeners, built up over time. Talk from your heart, talk about something that you're passionate about. If you're not that confident in front of the camera, start with a one minute piece of content or a three-minute piece of content and then build it up from there.  Next thing in becoming an influencer is to be a bit disruptive. Comment on some areas in your sphere in space that a lot of people don't have the courage to. If there are parts of your niche or your industry that are a bit taboo, or that a lot of people don't have the confidence to go and make a stand about, address those issues and concerns, get behind them, put a disruptive or a polarizing argument across because that will generally tend to get quite a lot of leverage and reaching.   Next thing is to make sure you leverage all the social media, share the information around all social media platform.  Next then is newsjacking. So newsjacking is commenting on Brexit when everyone's moaning about Brexit, or if you're a landlord getting involved in the petitions and the signatures to try and reverse section 24 or stuff like that. It’s far easier to get comments and shares and followers around a subject that people are talking about a lot anyway.  The next thing is to convert your knowledge into good content. In your head is a vast amount of knowledge, the challenge then is getting that out of your head to a really compelling video, really good podcast episode, a really good article, a really interesting Facebook post, et cetera.  Next thing is you must be consistent and actually, a lot of influencers aren't necessarily better than you, they're more consistent than you, they've been doing it for a long time and they do it daily or weekly. Constant consistent creation of content.   The next thing is being prolific. The good influencers are consistent, the big influencers are prolific.  Next then is to weave your business and social life together. When you merge your passion and your profession, your vocation and your vacation, and you can put down to your social media, people really love that content.  Next is you need to weave in your social proof and your accolades. Do people know what awards you've won? Put all these proof in your social media, pictures with celebrities, pictures of the awards you’ve won et cetera. Hooking up with other influencers increases your own influence of status.  Next thing is JV. Could you joint venture with other influencers, could they promote you and you promote them, could you have some kind of contra deal or agreement?  Next is have you written a book, do you have a podcast and do you maybe leverage your YouTube channel? Lives on Facebook, LinkedIn, books, audio-books, podcasts, having a YouTube channel, being a public speaker, these are probably the main assets that you would want to pick off if you want to be an influencer.  The next thing is leveraging virtual assistants, PA’s, VA’s to do all of the admin, research & the technical. This is really beneficial, they do everything, take this video, put it on LinkedIn, take this video, put it on YouTube, take this, put it on Instagram, take the audio, put it live on to my podcast, and that's massive leverage.  The next great thing about being an influencer and having followers is you become the main lead source for your business which obviously gives you great leverage to grow.  BEST MOMENTS  “Social media is about following people, individuals.”  “You get to win both ways by building a company that doesn't rely on you and then having another asset around your name.”  “There’s always going to be someone that knows more than you.”  “What there isn't is someone who knows a lot, and someone who's like you.”  “It’s always enough to be you.”  “The best content often for social media for being an influencer, is documenting.”  “In your head is a vast amount of knowledge.”  “If people don't know, people don't know.”  “If you don't risk anything, you're risking everything.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Building a large database of contacts, email addresses and followers can be one of the most daunting prospects in marketing. Live at a Marketing Masterclass Rob talks through how you can make the most of ‘Paid’ and ‘Organic’ advertising on social media and more. Learn how multiple streams of income are a fundamental of marketing, and why testing every single piece of content you put out there is key even before you spend any money. If you’re looking to take your database or list from 0 to a million subscribers listen here for how to do it.   Key Takeaways Define what your list or database is? There are email opt-ins, but then there is podcast listeners, people in facebook groups, and more broadly LinkedIn followers and connections. There are lots of things that can be defined as subscribers. One of the fundamentals is that you need to have multiple streams of leads otherwise you can be more easily affected by external changes such as GDPR.   It’s really important to have all the platforms set up. When you’re growing your database you can split them into ‘paid’ and ‘organic’. At some point you will have to go to paid advertising otherwise you will stop growing. As the platforms will own your subscriber's contact information make sure to ensure that you have as many of their contact information signed up in your own list, to avoid losing them when a platform changes or ends.   On a rolling three month cycle, I will do an offer on LinkedIn to subscribe to my podcast. I will then carousel them across platforms. Over the course of a few months, every platform has been asked to join each of the other platforms. If you ask people to join some will, nag them to join some more will but the best way is to bribe them. I offered a marketing and KPI’s document for free and then I got more than 700 followers.   If you create two or three ‘Lead Magnets’ and give them away for free in exchange for a subscription or review or alike you’ll get more followers. Most platforms will allow 1 in 10 of your posts to be seen by your followers. Sometimes a top fan will see five of your posts, whereas others will only see 2. So you have to post a lot of your content for more people to see.   The consistency of your marketing and content. If you see someone good content, you’ll probably go and google them off your own back. That’s more powerful than asking them to follow you. When you do content marketing you’ll get a stronger subscriber and better lifetime value customer.   Social media is a great place to test your paid adverts. I don’t want to upload a Facebook or Google ad with an untested one. I would test them in a Facebook group, in a community or in other peoples groups and only when it works I’ll pay for it as an advert. Then you do a small test on Facebook. You have to know how much you are willing to lose each month in testing ads. If you only have £50 then spend only £50. This will grow over a period of time. You should ideally do this before you start a launch campaign.   You want to be doing lead generation across multiple platforms. The positives of this are that you can grow easier, it can be easier to test different client avatars and you’ll generate more leads. There are some negatives that you might get a feeling of overwhelming, and some of it will be wasted time. Test products and services, test language and copy in all your ads. As you test wider you can build more verticals, more micro niches. Have a goal to have all the testing you need to be done in 4-8 weeks before your launch.   If you link away from a particular platform your reach will be decreased. If you pay for an add it will have a large reach on Facebook because you’re paying for it. But each of these platforms will have a lower reach if you link to another platform as they want people to stay on their platform. Use innovative methods to link off to another platform.   Best Moments ‘One of the fundamentals of marketing is that you need multiple streams of leads.’ ‘Each individual platform other than an email opt-in owns your follower.’ ‘Leverage your existing followers to build that database.’ ‘Lead are documents or things of perceived value that you are willing to give away for a subscriber.’ ‘Product magnet are products that you’re willing to give away in exchange for a subscriber.’ ‘These platforms will only show your content to 1 in 10 of your followers.’ ‘The consistency of your content marketing is key.’ ‘There is an argument that you need to be doing 3 pieces of content each day.’ ‘What amount of money would you be happy to lose every month?’ ‘If you only have a £50 budget then spend £50 on paid advertising.’ ‘On a low budget, it works to get in there yourself and work it out not an agency.’ ‘Test products and services, test language and copy in all your ads.’ ‘As you test wider you can build more verticals, more micro niches.’ ‘It’s important to reinvest profits into marketing, staff, and leaving some in the company as cash.’ ‘Make sure that if you are in a magazine include ‘If you write 3,000 articles and get them up there with rich keywords you’ll get it shared.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com