Disruptors

How To Lose 10lbs in 7 weeks, and transform your body?  As entrepreneurs, as business owners, it can be hard to find the time to look after yourself. We all know intellectually that ‘Health is Wealth’ but sometimes it can be hard to find the time and motivation to really enhance your health. For the last seven weeks, Rob has conducted a social experiment in accountability with a group of 21 people. All of which have lost an average of 10lbs. From making sure there is the right amount of money involved to ensure that there is a healthy balance between competition and support, Rob talks through his learnings from the process. Listen here to see how accountability can enhance your health, and your business.    Key Takeaways  I went to Dubai in December and I ended up 8kg over my ideal weight. I felt like I was letting myself down. You can get really busy with running your business, and ill health can creep up on you over time. I decided I wanted to do a health challenge with other people, and it was in December so I thought other people would be interested. 19 people gave my mom £500 for this challenge. Then we set the aim of body transformation.  The next seven weeks were some of the craziest in my life. We all lost weight, on average 10 kilos. There were lots of reasons why it was successful. A lot of people said this transformed their life.  £500 was a good number. It wasn’t a large enough amount of month that we were going to kill ourselves for it but it was a good motivator. The commitment of money is a good one. The amount of money created good accountability. Several people wanted to get the money back. Everyone said that they would have paid £500 to get fitter, stronger and healthier. It’s much more painful to lose £500 than to gain it.   Initially, we said that one person wins all the money, which didn’t bring out the best in everyone. Then we split up the pot into the top three, with the first prize winning £5,000. The amounts of money were enough to be a motivator but not enough that people would cheat.  The competitive element was key. This wasn’t to do with the money, and some people just want to be the winner. I just wanted to show people how much I had changed, showing your peers how successful you are.   The pain of backing out. Because we were all doing check-ins and sharing photos. None of us could leave because it was so public to leave. It would have been too embarrassing and shameful to leave. Shame is not an ideal emotion but it’s still a motivator.  We did weekly check-ins. It can be difficult to stay focused and accountable. Once a week at the same time, we shared our photos and metrics. I never was able to go for a long period of time without being close to check-in. We all went a bit crazy several weeks in. We all supported each other though to balance out the competitiveness in the group.  The timeframe was important. Some people said that seven weeks was too short. The deadline acting like a really key motivator. We are doing a 12-week one now, which might be too long, but there will be a deadline that approaches them soon enough.    Best Moments  ‘Health is wealth.’  ‘I know about accountability, and put this into this fitness challenge.’  ‘We wanted to dramatically transform our bodies.’  ‘Everyone in that group lost vast amounts of week.’  ‘The commitment of money is a good one.’  ‘The £500 wasn’t the biggest driver to win, but we didn’t want to lose it.’  ‘I want to prove to people that I am the best student., and prove myself.’  ‘It easy when people don’t notice that you aren’t actioning things.’  ‘There was a shame of not succeeding.’  ‘I had a 12oz fillet steak once I had finished the seven-week challenge.’  ‘At one point we all thought about quitting.’  ‘Deadline focused our minds.’  ‘Your energy and vitality is your capacity to be successful in your business.’  ‘Model these elements in your business.’  ‘You can lie to yourself, but you can’t lie to other people in a group.’  ‘I wanted to steer the direction away, which over a longer period of time can be easier.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob does not like being bored. He keeps himself busy as much as possible because that’s what he thinks he needs to do. But, do you really need to be busy ALL the time? In this episode of The Disruptors Podcast, Rob shares the benefits of boredom. Lately, he realised that sitting for quite some time doing absolutely nothing could declutter your mind to make way for more creative business ideas and the best solutions. Our brains and our bodies do not function well when we don’t rest. Learn how to value rest since it’s part of the cycle. KEY TAKEAWAYS Be bored more often! Here are the benefits of boredom: It forces you to rest. Rob says that one of the curses of being an entrepreneur is that you never rest. His only chance of getting rest in the past was when he was getting an illness. Now, he takes into mind the value of rest. When you’re bored, your brain will pick up on new ideas. Stop forcing yourself to think and think and think. You have to step back a bit, so your mind sees new perspectives. It gets you to notice things. Don’t let be caught up in your business’ social media, your emails, etc. – always checking for updates. Once you put down your phone for a while, you’d notice that there are far more unique ideas and inspiration in your surroundings. You get to look inside more on who you are, what you want and why you’re doing this. Reevaluating your plans and visions is vital if you want the best outcome. It solidifies everything and makes you strive more. You get re-excited, reignited, and re-infused to work on your mission. A few days off from your work lets you regain your energy so you could consume it again on more income-generating tasks. BEST MOMENTS “Rest when you rest, play when you play.” “Those times you use to rest, those times you connect with people, those times you talk to people are getting interrupted by social media.” “When you’re bored, you question. And questioning quite regularly is good.” “Plan time in your diary, a day, a week, or just 15 minutes, even you’re busy starting your business, to be bored.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Kieran Richardson and Steven Sulley: Interview on the love of cars and watches  High-end watches, art and cars can be a great investment, that can withstand any recession. In this episode, Rob talks with Steven Sulley, and former professional footballer Kieran Richardson about their shared love for all things art, cars and watches. They talk through about how to get into each market, what to look for when investing your cash and how it's all about passion. If you’re thinking of investing in assets to gain a return or you just love watches this is the episode for you.     Key Takeaways  How did you get into podcasts, Steven? I’d done the progressive property podcast training and thought I’d done a lot of public speaking anyway, so I’d enjoy it. It gives you validation to your brand. The trickle effect means I get to meet people, and it hopefully helps my business. Kieran talks through his motivation from talking with his friends on WhatsApp to start his own podcast. Some of the best podcasts are those that are just conversations.     In the football world, did you feel the media sometimes misrepresented you, Kieran? Definitely sometimes, and it’s not always true but the public read it and think its true. Now, footballers have their own social media and can control it better. If you are on a podcast you can reach millions of people without editing.     We all have an interest in watches? You know if you have a Patec then there are certain things you know about that person. Kieran stated he had been collecting watches for seventeen years for the love of them. I buy them for the look rather than their function. I fell into selling watches to people and making people face smile. I love it. The moment someone has a watch that you recognise the conversation can start from there.     We are all making a statement of who we are. So we try and meet other people who are into the same things as we are and can have a conversation with others. Just from a watch, you learn so much about someone. You can have a free watch because it goes up in value. Buy it for x amount and sell it for more. You can make money on them if you buy at the right time and the right brand.     If you want to get into watches, what would you do? Kieran stated Rolexes are a solid investment. Rolex Daytona can really increase in their price over time. Paul Newmans, Paul Newman was worth 17 million, and it wasn’t even in good condition. You need to find someone credible, who can open up the watch and check its authenticity. Get a service receipt so you have clarification that it’s real. The value goes down without box and papers. You have to be passionate about it, so you can track the market.    My money came from football? I’m lucky enough to buy watches through football. Sometimes you have to graft, so then you can do what you want to do. My father and my mom throughout my life they have owned several businesses and I’ve seen that through my family. I’ve always been into business. Footballers don’t know what to do often when they retire and the PFA don’t really do anything to support you.     Once you start making a decent amount of money you stop thinking about the future. Kieran is not officially retired but if I got fit I could play in the Premier League. I have two young children and don’t want to go around the world. Some footballers still want to play until they were 40. I got to retire on my own terms.    What’s your favourite modern car? Aventador, or F40, and F50. Aventador took Lamborghini to another level that looked more futuristic. Audi is helping in the building of it, so it is a tight car. We love both Ferrari and Lamborghini, especially vintage Ferrari. Some of these cars are built for the track     Why do you think higher-end cars have gone up in value, and then dropped more recently? No one really knows cars have definitely dropped. Things go up and down all the time. Great cars will always come back around.     If you wanted to buy a car? Limited production, and getting the right brand. Some Mercedes lose value straight off the lot. Definitely, buy the right brands. A car that they don’t make any more for example. Cars have got a service history. Paying someone who has the experience to check over the car is essential.    What about art, what things to do you look for? You have to be an expert in a specific strategy in the market. As far as investment is concerned to ask three questions: is the artist backed by a museum, gallery/agency and an art dealer? If it’s yes to all three, then you’re probably on for a winner. We deal in contemporary street art. These paintings are going for hundreds of a million.     How do you get into painting? You have originals, which is about quality. The shadow head would be around 40-50K. From canvas to paper goes down in value. The limited editions, copies are going for 100’s of thousands. It’s all about supply and demand, 100 is not a lot of copies from one artist. Some people buy the copies and have the real one in storage.      What is your motivation for buying art? That’s the most important question when I speak to my clients. There is a different purchase if it’s a pure investment, or if it’s a decoration or if it fits into their portfolio. If you don’t have the courage to spend tens of thousands a good limited edition is a solid place to start. Some people like to go big, it depends on your appetite for risk.    Best Moments  ‘Some of the best podcasts are just two people having a conversation.’  ‘Podcasts allow you to reach millions of people without editing.’  ‘The first thing I look at when I meet someone is their watch.’  ‘Watches are like art, it’s all about the education.’  ‘Your buying into something more than tells the time, the heritage, history and intimate.’  ‘A watch is a statement of who you are.’  ‘I don’t want to lose my money.’  ‘I like to use them, get into them and drive them and wear my watches.’  ‘Especially with vintage, people like the history.’   ‘There is more doubt if you are buying a watch without box and papers can be seen as not credible.’  ‘Rolex and all these brands put up their price every year.’  ‘The best investment is the one that you are really into.’  ‘You got to enjoy what you do.’  ‘Not everyone has that guidance to buy this and invest in this.’  ‘The best time to plan for future is when it’s going well.’  ‘Treat your contract like it was your last contract.’  ‘You have got to get yourself educated.’  ‘It’s almost about the correct numbers and brands.’  ‘History repeats themselves.’  ‘The big growth with artists after their death is after five years.’  ‘Build up slowly, let it grow.’  ‘Depends on your appetite for risk.’  ‘There is no correlation between different investment assets.’  ‘If you can be disciplined, and hold.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST    The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful.       CONTACT METHOD    http://www.instagram.com/sulley.steven   https://itunes.apple.com/gb/podcast/the-steven-sulley-study-podcast/id1434828547?mt=2 -  ABOUT THE GUEST  Kieran Edward Richardson (born 21 October 1984) is an English professional footballer who is currently a free agent. He plays as a winger but has proven to be versatile, having also played as a left back and a central midfielder.  Richardson began his career as a trainee at West Ham United, going on to have extended spells at Manchester United, Sunderland, Fulham, Aston Villa and Cardiff City. He has been capped eight times for England, scoring twice.  Now retired from professional football. Kieran now follows his passion for selling and collecting specific high-end watches. Ex-footballer turned businessman and entrepreneur.  CONTACT METHOD  Broadwalk Watches Ltd disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you.     Key Takeaways  People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value to your followers to educate, motivate and inspire your ideal clients. It’s important to share information that positions you in your brand, how you and your brand in your niche market. There are three reasons I hear a lot why people don’t do content marketing and they are all easily resolved:  I don’t have enough time - We all have enough time, it’s what you prioritise in that time. Compartmentalise 5-30 minutes five days a week to plan and create content. Then you’ll have at least five pieces of content to use in a week.  I don’t know enough, I don’t have something to say - Just think about what is in your day that your clients or customers could find useful. It might be that you are going through the process of scaling your business, selling, or starting up a new venture. Record the conversations you're having in your business and the revelations that you have in a video or audio form. We have a film crew that work in my office, and I’m still trying to grow to embrace it properly, so we can all do it.   It’s not going to generate money/leads today, Facebook ads might generate today and burn a lot of money doing it. There is a delayed response in content marketing. But often the things that have the best results take longer to mature and flourish. You have to commit to it, and be consistent in producing it over a period of time.     I always do recordings at 8.30am in the morning when I have high levels of energy. You can also schedule this later in the year. If you think smart and strategic about it you could end up spending 1 unit of time and get 14 pieces of content from it in different forms, video, podcast, shorter videos and blogs.     Some people will see your content more than once, that’s ok. Most of the social media platforms will not give you reach to even 10% of the people who are your followers. Some people will only see it once, and those who see it more than once will want to watch it again. That’s how their algorithms work. You will have different audiences on different platforms, as people use different platforms for different things. Only 12-15% of the population have listened to a podcast for example, so it’s fine to leverage your content across platforms.     The more content you put out there means your overall reach goes up. My model for what content to put out there is: 80% - you talk about your market, model your niche, your business - 10% talk about yourself, your credibility, the human being behind the business - 5% engagement jacking, leveraging things that are in the media, that will you can build on to get that extra reach - 5% Pitching and Selling, don’t be scared to do this. If you do this all the time then you will not build any good will, but 5% of the time will be fine.     I don’t have millions of followers. But because of the large and consistent amount of content I put out there, then I have reached millions of people. There will be a lot fewer critics out there then you think. They come to you when they choose, and then they are educated, motivated, and inspired so they are ready to buy. It’s fine for people to be turned off. I don’t mind getting a lot of questions as that can lead to a lifetime customer in the future. You have to do it consistently over time.    Your personal brand is really the only thing that you own entirely. Even property is something that is owned 60% by banks through your mortgage, even my books are controlled by my publishers. Through social media, you can control your personal brand effectively.     Best Moments  ‘Content marketing is not marketing.’  ‘Value is the new marketing.’  ‘You are adding value to your customers, clients, and fans.’  ‘The more I get back the more I get back.’  ‘The podcast as generated £3 million in trickle down in revenue.’  ‘You’ve got to put a lot of content out there to be seen by all your audience.’  ‘You will have different audiences on different platforms.’  ‘The more content you put there means your overall reach goes up.’  ‘Think of content marketing as adding value, not marketing.’  ‘People care what you until they know they care.’  ‘80% Content, 10%  ‘This could be called value attraction.’  ‘No-one likes to be sold at but everyone likes to buy.’  ‘There will be a lot fewer critics out there.’  ‘Ad’s interrupt people, whereas content marketing is viewed by people on their own terms.’  ‘Your personal brand is really something that you own entirely.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How to get more sales, with less friction?  Are you spending a lot of money on telesales? Have you heard of content marketing but not fully committed? In this episode, Rob talks through his steps for turning content marketing into sales. Talking through the process of selling places on his Marketing Mastermind as a case study. Rob explains why if you use a content marketing strategy it enables you to get more sales with less friction. A practical model for you to adapt to your business and product.     Key Takeaways  Content marketing is an easier way to generate sales without being too spammy. I have recently followed this process in the sales of my Marketing Mastermind training course.   Content marketing means that you get warm leads ready to buy easier. You have to have consistent information that they consume where they are at. It probably takes 7- 10 touch points or hours to generate enough warmth and connection with your customer for them to buy from you. If they haven’t built that trust with you before the sales pitch then the process will have more friction. That’s why it’s important to produce content marketing consistently over a period of time. It might not have an immediate return but seeing you online, watching your videos, reading your Facebook posts there will be a lot less friction in the process.   Cast Study: 4x return on Marketing Mastermind which cost 4,000 + VAT. It was one day of training a month for six months. Participants are able to meet my marketing team/sales team every month. They have access to 19 keynote speeches on the different sections of marketing I have laid out. Then they get access to mentoring in a Whatsapp group. There were only 40 spaces, and there was a discount because we were recording it as part of a documentary.  Step Zero is consistently doing content marketing as those people will buy your products as soon as they go live. You have to build trust. That relationship needs to come first rather than waiting for it to happen after you need to sell.   Step One: I asked for a show of interest in our marketing via private message or tagging in the thread. They can watch a video of me explaining the programme, and how to apply to be on it.   Step Two: Qualification message. I would reply to every private message, send them the link to the previous video and ask them to complete a form. I did a one minute version summary. They are asked what reasons they want to be on the programme and are they able to pay straight away.   Step Three: Receive replies from the form. I booked a call with them for 15 minutes. If they missed a call they don’t get another one. On the call, I recap the offer and answer any of their questions and then ask them are they in? This is a vision/clarity call rather than a sales call. Some people dropped out then, some other people dropped out on the next step. The key is to get people who are under-qualified enough but are not overqualified.   Step Four: Logistics. Ask someone else to do all the logistics like taking payment, booking all the dates in etc. In the future, the call step could be done by someone else, with a script.   Step Five: Have all the information ready for the course before you launch. The dates, the logistics, the guarantee terms, the weekly check-ins. I had all these as assets so they can be given if asked for at any stage.   Step Six: Programme Goes Live. We filled two programmes. After many months of testing, this process seems to get the right blend of sales and not being too pushy and best results.  Can you model this to get warm happy leads, and minimise your sales input? Those people who knew me most were the easiest sales. The people who have known me the least, consumed the least amount of content were the hardest.     Best Moments  ‘It takes 7-10 touch-points, or 7-10 hours of content for a warm lead.’  ‘Ultimately the less friction there is, depends on how many steps there are in the process.’  ‘You don’t want to under or over qualify people.’  ‘You want a low friction sales process.’  ‘Step zero is getting regular, consistent content marketing out there.’  ‘This is a vision/clarity call rather than a sales call.’  ‘That relationship needs to come first rather than waiting for it to happen after you need to sell. ‘  ‘That’s why it’s important to produce content marketing consistently over a period of time.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Are you that person that wants to be successful? This is the episode for you.  In this episode, The Disruptive Entrepreneur; Rob Moore talks about the things that you must do in your personal and business life if you want to be successful. Learn how to work smarter by leveraging your time and avoiding procrastination.  KEY TAKEAWAYS  Things to do if you want to be successful in the long term.  Working smart. If you work smart on your business, even if it’s only one to two hours you’ll find that really good work is probably more effective and than 10 hours chasing your tail. For example, having a driver is a very good investment and not wastage of money because with a driver and you’re caught up in traffic, you do not get stressed over that, you also don’t get tired over driving for too long and your productivity will be higher.  Time leverage. You should always use your limited time to the fullest to do something productive in your business. For example, when you are travelling, you should be doing business as usual like making the calls, replying to some emails and even listening to some podcasts, just try and do something that is productive with the time that you have and is sure to attain success.  Avoid procrastination. This is the process of postponing something that you are supposed to do without any reason but just because you feel lazy about doing it. By avoiding procrastination you’ll be sure to achieve your goals.  Find a get away from your distractions. Always try and find some time alone so that you can work towards achieving your goals, like going to a hotel away from home and kids who distract you sometimes and when you are alone, try to work at that time, don't just go on a getaway and waste that time. So when you work on your business, not in your business, you isolate yourself from distractions, you put yourself in environments that are conducive to work.  Planning, compartmentalizing your diary, leaving space to observe, to watch and to listen. With this, you get the time to feed your brain with very good information from the outside which might in most cases help you to improve your products and services and even getting to know your market and your competitors. Working on your business will give you more leverage than you think. Sometimes slowing down, winding down, thinking and taking the time is way more productive than working in your business and chasing your tail.  Balance working on and in, graft versus craft, relentless versus creative, busy versus slow, working versus listening, then you'll have the idea of balance to grow and sustain your business, grow and sustain your livelihood, your health, your wellness, your family time, you really can have a balanced life even if you're a relentless entrepreneur.  BEST MOMENTS  “Hard work is a key element of success.”  “You need to work on your business as well as in your business.”  “Stress ruins your productivity in the future.”  “Deliberate, intentional perfect practice makes perfect not practice makes perfect.”  “People overestimate what you can achieve in a short time, but underestimate what you can achieve in a lifetime.”  “If you don't risk anything, you risk everything.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you.   Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high.   How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful.   Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best.   How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction.   How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea.   How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas.   What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are.   It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with.   What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen.   We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten.   Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world.   How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover.   Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ultimate. I admire what he achieved, and he was really thinking about the consumer, and the money was the secondary part of it. It’s a paradox, that it’s not all about the money to make loads of money.   Best moment in your career/worst moment in your career? The best was James, my business partner, says that he would come and work for me. I had to take him on a coffee journey, to get him back into the fashion industry. The worst moment was that Superdry was going to take a wrong turn and not being able to change it.   Best Advice you’ve been given: Share and experience together. I have equal partnerships, so it’s not overpowering and you're doing something equally together.   Is there something in the world that you would like to change? I’m a passionate British tax paying human being. I think how we run the country, I think we can do it differently. I don’t think we look at a problem and how we can affect change. If we look at areas that voted Brexit, they are the deprived areas of the country. We are in a stage where manufacturing could come back to this country because of technology. We could bring back manufacturing in those areas. You could affect that change now, as tax-free investment in those areas. No one is thinking about that.   What does the word disruptive mean to you? Looking at a market, finding a gap in that market and doing something about it.   Best Moments ‘I love Cheltenham. The place has been very good to me.’ ‘I’m a retailer at heart.’ ‘You have to enjoy getting to the product.’ ‘Everything we do we try and be as best as possible.’ ‘You have to follow the consumer.’ ‘You have to put yourself in the consumer shoes.’ ‘I’ve always warm our products.’ ‘If you start thinking in isolation, then you will fail.’ ‘our here to serve and the moment you forget that this industry isn’t for you.’ ‘I will go back to Superdry and sort it out.’ ‘You have to know what people are wearing in Tokyo, New York, and Korea.’ ‘People are so focused on responding they forget to think.’ ‘Moments of peace are really important.’ ‘I’ve always had somebody else to help me.’ ‘I always made sure it was safe before jumping in.’ ‘The chances of inventing something are slim, but taking something popular to a new place is possible.’ ‘Keep watching, keep getting better, keep focusing on the consumer.’ ‘I had my first shop at 19.’ ‘To find what your good at 19 is amazing.’ ‘The Brexit is a very negative mindset.’ ‘It’s all about partnerships.’ ‘You have to have an appreciation of other people's skills.’ ‘Japan is incredibly cool in terms of streetwear and street culture.’ ‘We have done something that has been done before, that many times.’ ‘I changed the market.’ ‘I’m incredibly proud of what we have achieved at Superdry.’ ‘I really embrace intellectually new experiences.’ ‘Pushing forward is something I really enjoy doing.’ ‘Don’t be greedy.’ ‘Don’t spend more than 10% more than what you earn.’ ‘Try not to take on debt.’ ‘Money can’t be the main driver.’ ‘In business you have to be fairly confident in yourself.’ ‘Sometimes you just have to do the right thing.’ ‘We are at the forefront of various different things compared to the rest of Europe.’ ‘The world thinks that Superdry is Japanese.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Julian Dunkerton is a British businessman, and the co-founder of the fashion label Superdry. At the age of 19, Dunkerton, along with his then business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. They started selling the clothing from an indoor market stall in Cheltenham. In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry. https://theluckyonion.com/about-us/disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Competitor analysis and real-time feedback can solve your problems, help you grow your business and give you an edge over your competition. Join in this episode and listen to Rob as he discusses these two very important and simple things that you should do to solve your business problems in details.   KEY TAKEAWAYS  Two basic things that people don’t do in order for them to know the answers to their business problems.  Number one full competitor analysis. A great balance in business is to both obsess over what your competitors are doing and also try to innovate and be unique in your marketplace. If you want to be purely unique, sometimes obsessing over your competitors kind of encourages you to model them rather than be different, disruptive and unique, but you can learn a lot from your competitors. Look to be collaborative rather than competitive with your competitors or take what they're doing well, and improve upon it.  Number two, getting real-time feedback from your followers, fans, leads and clients. Engage in the communities and in feedback with your clients and users and simply ask them why should we start, what should we stop and what should we keep and so on. What am I doing that you like, that I should do more of? Just watch what people are saying and struggling with and wrestling with and arguing about and debating over and you just pick off and solve those problems and your future products and services become the solutions to the products that people are talking about a lot. Learn about what my clients want. This completely reduces your risk when launching a new product, it gives you this certainty to go big with the launch of it.   These are simple things that you could be doing to make a big difference and get vastly improved products and services that have more sales, that have less risk and they're easy to do. Obsess over your competition, watch from them, learn from them, keep an open mind about them, take what they do well and make it better and hat you do will do better.  BEST MOMENTS  “Few people realize that the answers to their business problems creating the ideal products and services and solutions for their ideal clients are right under their nose hidden in plain sight.”  “If you want to be purely unique, sometimes obsessing over your competitors kind of encourages you to model them rather than be different, disruptive and unique.”  “Being confident on you products that they are the best at the market, that's a bad mindset to be in because the reality is, your competitors are better than you at something or some things in your business.”  “Look to be collaborative rather than competitive with your competitors.”  “Model the traits of the greats.”  “Obsess over your competition, watch from them, learn from them, keep an open mind about them, take what they do well and make it better and hat you do will do better.”  “If you don't risk anything, you risk everything.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jackie ‘The Flying Scot’ Stewart: Interview with 3 times Formula One World Champion.  Jackie Stewart represented Great Britain at the Olympics in shooting, and won three world championships in Formula One motor racing In this episode Rob talks to the great Scotsman about how he developed his love for racing, how he has developed a wide array of business interests since retiring from the sport. Learn how mind management has been so important to his success. Listen on to hear its so important in the latest episode of the Disruptive Entrepreneur.     Key Takeaways  Do you remember the first time you first fell in love with driving cars? It was my brother. He was part of a team going around the world and my brother would take me to the different venues when I was 12. I’ve got the autographs of all the stars at the time. All these big names. I was a big fan.     Did your undiagnosed dyslexia affect your success? In those days the teachers didn’t know anything about dyslexia, and you were just labelled thick. 10% of my class would have had some kind of learning difficulty, so that would have been five people. When you do have dyslexia you find new ways of doing things, you think outside the box. Lots of intelligent people are dyslexic. It made me really go for something when I found I love something.    How did you transition from being the best in the world to doing something different? It was not easy but it was exciting. I had relationships and connections with various companies. Unlike track and field, there are lots of opportunities in F1. Many of these relationships I was able to cultivate those relationships to develop this ambassadorial role. All of these things like TV, and commercials ad up.    Did you plan your retirement? I think it was April, and I wanted to retire at the end of that season. I didn’t tell anyone. I developed a blood disorder from overwork, and I travelled 86 times over the Atlantic. I was burnt out. I went on to win the championship and finish the season that year.    All of my personal friends in racing got killed. It was severely dangerous at the time. It was ridiculous, really dangerous, and badly done. I had a big war to get safety changed in Formula One. When you are a world champion you are able to get more media coverage on this issue. In those days the tracks were more dangerous as well as the cars. Even then we got a huge amount of abuse from some quarters but there was no point in killing people unnecessarily.    Was there a reason you decided to partner with Rolex? I’ve had a fifty-year relationship with them. I signed in 1968 and been with Rolex ever since. They have an amazing product, they are beautiful. I was very much focused on long term relationships with brands. This means that you can have continuity for business. We’ve started speaking to your drivers, to make sure you have a career after your driving career.     How do you balance all these fast business interests? They are all wonderful people. I enjoy going back to all these locations. I’m flying to Australia for the first race of the season. I’ve been around the sport for some time. It’s blue-chip companies that you need to aim for.     How have you managed to be strong in those relationships and not? You underpromise, and over-deliver. You will seldom get the sack. You have to make people enjoy those people who will be there. You have to do all these things with a smile on your face. You have to become part of their team.  [Text Wrapping Break]What are the commonalities of all the best drivers ever? Fangio, an Argentinian driver, won the championship five times and won with five different cars. They all have a special something. Lewis Hamilton has chosen to be the Mercedes Benz and are a well-run company and will win world championships. I think the most important thing is mind management. You don’t get over excited and you don’t get too depressed. If you have mind management, you deliver rather than under-driving or over-driving. All great racing drivers have this.    How did you develop that mind management? I think I learned that from shooting. I was doing clay pigeon Olympic shooting. When you are shooting at a world championship. If you miss the first target you will never get it back. That was probably the biggest asset I got from that sport. I learned how to handle failure and success in that sport before I got into motorsport.     Best piece of advice that you ever received? Don’t think you are better than you are.    Worst advice you have ever received? You need to drive faster.    One thing to do differently in your career? Have all the guys killed brought back?     What does the word disruptive mean to you? Not surrounding yourself with the best people. The people that surround you in whatever walk of life is essential.    What would like to change in the world? I’d like to see a cure for dementia.     Best Moments  ‘I fell in love with motor racing because of my brother.’  ‘If you were always told at school that you were stupid, then you can get an inferiority complex.’  ‘Motor racing was the best platform more than any other support.’  ‘Motorsport and formula one has allowed me to do lots of different things.’  ‘I was burned out.’  ‘When you do have dyslexia you find new ways of doing things.’  ‘All of my personal friends in racing got killed.’  ‘We were the new generation and things had to change.’  ‘I was very much focused on long term relationships with brands.’  ‘We signed in 1968 and been with Rolex every since.’  ‘It’s blue-chip companies that you need to aim for.’  ‘Long term relationships are things that everyone should be building.’  ‘Sports people are unique people.’  ‘If you have mind management, you deliver rather than under-driving or over-driving.‘  ‘When you are shooting at a world championship. If you miss the first target you will never get it back.’  ‘Concentrated to a point where emotions aren’t involved.’  ‘Emotions are dangerous.’  ‘Mind management is the most important thing.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 About The Guest  Sir Jackie Stewart, OBE[2][3][4] is a British former Formula One racing driver from Scotland. Nicknamed the "Flying Scot", he competed in Formula One between 1965 and 1973, winning three World Drivers' Championships, and twice finishing as runner-up over those nine seasons.  Contact Method  https://raceagainstdementia.com  disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Why being ‘YOU’ is the simplest and best form of marketing  Everyone has reservations about putting themselves out there. Fear is deep in our psyche, from not wanting to be left out the group. However it’s important to remember, being you is the simplest, most effective way of marketing out there. In this episode, Rob, talks through his approach to personal branding. Learn how being yourself, knowing yourself and exaggerating your good traits are essential for you in your marketing. Learn how package yourself to the world effectively in this episode.    Key Takeaways  I’ve spoken to thousands of people about personal branding and there are quite a lot of reservations. When thinking about marketing packaging yourself, the most important factor is being yourself. The easiest thing in the world should be; to be yourself, but for most people it's one of the hardest in the world, because you fear being challenged, ridiculed, and getting lots negative attention. In prehistoric times if you put yourself out the tribe then you would die, but we have changed since then.     My assumption is that you would like to attract the best clients, but repel the customers you don’t want. No one wants customers who waste and don’t purchase your products. If you don’t want to waste time on those customers you don’t want: be yourself. It means those that are attracted to you are attracted to you, and those that are repelled are repelled.     For years we would go up and down the letting agencies in Peterborough trying to do deals as much as possible and we bought loads of houses from these Estate Agents. We were polarising however. One side of the road, everyone liked us and the other no liked us. Even twelve years alter we are still hated on that side of the street.     If you are yourself you will draw people who like you, and repel those who don’t like you. 99% of the people who aren’t interested in you won’t even follow you. They will just ignore you. I had this fear when we were starting out that I had to please everyone to get loads of business. When we first sold some packaged deals, it was for more multiple deals only, and only in Peterborough so I had this lack of abundance fear. I had a fear that we didn’t have enough business when we actually had too much business we made that business smaller.     If you aren’t who you are people can’t find you. It’s simple but also profound. One of the best marketing strategies is to be yourself. I’m the same at an event, on a podcast and to an individual. There is no act.     The world needs you to shine our light. We all need to self actualise, to become the infinite potential. We are meant to be who we are. As well as being yourself you have to know yourself. You have to know your strengths and weaknesses, I’ve been deluded on both end of the spectrum in the past. For example, I’m allowed to say i’m good at something. I’m really good at marketing, I’m really good at writing books, I’m really good at podcasts, I’m really good at strategy, and ideas. I know that to be true. I’m really bad at research, I’m bad at analysis, I’m bad at anything technical, I’m really impatient.     The good points and bad points are not exclusive, they are part of the same you. You can’t have a visionary thinker and have someone really good at analysis, you have to have a balance. There are some people who are not on the extremes and more well-rounded.     You need to exaggerate the things you’re good at. Embrace the good things about you. Embrace the positive things in you. Embrace who you are.     Best Moments  ‘It should be the easiest thing to do being yourself.’  ‘The world is a mirror of you.’  ‘I had this lack of abundance fear.’  ‘It’s simple but also profound. One of the best marketing strategies is to be yourself.’  ‘This ultimately is about being yourself.’  ‘The thing you fear when you are being yourself, probably won’t happen.’  ‘Your playing smaller than you should be.’  ‘We are all meant to self-actualise. We all need to.’  ‘The world needs you to shine our light.’  ‘Your good traits and negative traits are part of the same you, you can’t have one without the other.’  ‘My assumption is that you would like to attract the clients you want, and repel the ones you don’t want.’  ‘One of the best marketing strategies is to be yourself.’  ‘You need to exaggerate the things you’re good at.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com