Matt Fiddes is multi-skilled, multi-faceted entrepreneur, often first known for being Michael Jackson's bodyguard, he is a very successful businessman in his own right and created the biggest martial arts franchise in the world! Join Rob and Matt as they talk about all things business, discuss the many rumours around Matt’s life and of course Michael Jackson!   KEY TAKEAWAYS Michael Jackson was brainwashed as a child, he was taught to not be open emotionally, especially to the public.This impacted how he built relationships and interacted with the world for the rest of his life. Michael always kept everyone guessing, with the one glove or makeup or even a mask. He said these things guaranteed publicity, it kept people talking about him. Behind closed doors he was pretty much like anyone else, just normal. Matt found this transformation innovative and exciting. It’s what we now call great branding and something most famous people and businesses do without question. Rob compares Michael and his flare for being memorable was similar in style to the likes of Andy Warhol and Alexander McQueen. Michael Jackson didn’t embrace the digital transformation that had begun in music before his death. In some ways, Matt believes he would have struggled with the world as it is now but Michael would at least be able to address rumours head on via social media and speak to his fans directly. Something he was unable to do whilst he was alive. A few people know that Michael Jackson bought Eminem’s back catalogue as a comeback to Eminem mocking MJ in his Music Video for the song Just Lose It. This hinted at the ruthless streak Michael occasionally had, further demonstrated by when he bought the rights to The Beatles music and would somewhat taunt Paul McCartney about it. Matt struggled in school, he was bullied and struggled with writing especially but rather than letting it hold him back it’s what gave him the fire in his belly to do more with his life. It gave him the hunger to thrive, he wanted to prove everyone and the world wrong. Matt knew he wanted to run his own Martial Arts school. Matt took some time to really think about how he could make it work. He knew he wanted to do something different and really disrupt the industry. After hearing about how different the Martial Arts Schools were in America, Matt Fiddes saved for a ticket and flew over to go to a Martial Art Conference in San Francisco. After this he was taken under the wing of the American organiser who introduced him to many people and taught him everything he knew. He then went back to the UK and really started change things, including the use of standing orders for paying, providing real education in sessions and adding music to the classes; all at just 18 years old. Matt is a great believer in the law of attraction, wherever you put your energy is where you are going to flow. You often don’t see behind the scenes of entrepreneurs but the difficulties they face happen often and is all very real. Matt has had to deal with his own share of hate, rumours and negativity. 2009 was a hell of a year for Matt. Michael Jackson died, he went through a divorce, his mum died; he ended up being prescribed anti-depressants and Valium. It was a challenging time but he came out the other side stronger and happier by focusing on his next steps and goals. Martial arts taught Matt discipline and everything else he needed to be successful. He wouldn’t have found success in the same way without it.   BEST MOMENTS “I just thought it was normal for18 year olds to be hanging around with Michael [Jackson] and all his friends”   “Michael Jackson is a fascinating person to study because he clearly knew how to get people to remember him and talk about him”   “I wanted to make sure, that anything I wanted my students to do, I could do”   “The bullying, the childhood, lead to everything else. The bullied boy became [a] millionaire”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

The deputy of NATO has just said that the conflict between Russia and the Ukraine could last for year. Listen into Rob has he talks about the latest update on this conflict and how it could impact you and me.   KEY TAKEAWAYS  Biden has just requested 33 billion dollars to help the defence of Ukraine, including 20 million for military intervention. This just shouldn’t be happening, we are supposed to have evolved past this as human beings, as a species. Rob thinks we are de-evolving as a species! Many people think this is an economic war and part of the new world order that is coming.   BEST MOMENTS “They see any intervention as anti-Russia” “Maybe it’s not surprising but it is shocking”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Ross Kemp has just ‘exposed’ Michael Jackson in a documentary about the treatment of animals in the zoo in the Neverland Ranch, Rob thinks it’s the most pointless documentary ever! Listen in to hear his thoughts and why we need more balance on media too!   KEY TAKEAWAYS  What is the point of doing an expose on Michael Jackson when he died 15 years ago. Ross Kemp is arguably a credible documentarian, why is he spending his time on something which is ancient history. There’s no art or point in this documentary.   Rob was talking to Michael’s good friend Matt Fiddes just yesterday, being his ex-bodyguard and friend he can give a balanced view on Michael and how he lives his life. He wants to give the other side of the story and does so on his podcast: The Matt Fiddes Show: https://podcasts.apple.com/gb/podcast/the-matt-fiddes-show/id1565972831   BEST MOMENTS “Michael Jackson has been dead for nearly 15 years, so what’s the point”  “Ross Kemp, go back to doing good work!” “There’s not enough balance on media”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

The biggest sports promoter in the world, the legend, that is Barry Hearn talks with Rob and takes questions in this live Q&A episode Barry shares some shrewd observations about life, business and sport and explains how everyone is brilliant at something but many don’t ever find out what it is  because of time, opportunity or entrepreneurial risk-taking He explains why you must have complete belief in yourself if you want others to believe in you and how you can win if you treat business as a game and approach it in the same way as sport with discipline, dedication, and work KEY TAKEAWAYS It’s important in life to understand yourself, who you are and what you really want The truth is a commodity that’s becoming rarer and rarer in our society I  believe in profitability and sustainability over profitability, the two are interconnected The secret of productivity is starting an hour earlier and finishing an hour later We are all governed by our early influences You need to find a way to get noticed, stand out and be remembered I only get involved with sports I’m passionate about, you can’t do a good job unless it’s something you care about People sacrifice their life to be good at sport and they do it in a way that entertains us. My obligation is to make sure their life changes through sport because of what they’ve committed to and put into it If people go into business with the same attitude as those who go into sport they can be successful In sport to be good, we get the basics right, we put in the work, dedication,   You have to treat it like a game and want to win Using the sporting concept business is about winning and learning from losing, you won’t win every time, you just need to win more than you lose BEST MOMENTS ‘I specialise in understanding myself and that’s a complex subject to come to terms with’ ‘I love to see people changing their lives through sport, I love success stories’ ‘When you talk to yourself you tell the truth when you talk to the world you tell them what they want to hear’ ‘ I’m the only person 100% guaranteed who will tell me the truth’ VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Who do you think should pay for the first date? There’s a viral TikTok at the moment causing a bit of a stir, all about this very question.  Listen in to this episode to hear Rob’s thoughts! Tiny.cc/robsubs KEY TAKEAWAYS  According to the American Lawyer on TikTok, the first date is a great way to test whether someone is marriage material for you. She believes the man should at least offer to pay for the first date and pay attention to the way a woman responds to this. If the woman doesn’t even offer to pay some, then they are probably going to feel entitled in future marriage.   Rob believes that a man should not pay for the first date for many reasons. One of them being that chivalry is old fashioned and it doesn’t demonstrate equality. One fair way of doing things is that the invitee pays for the date. You can then take it in turns going forward. Many people also simply split the bill, as this is straight forward. BEST MOMENTS  “This question has troubled many people, for centuries” “Many women expect the man to pay for the first date, but why should they?” “If we want equality than surely we have to behave equally” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

The war, covid and lockdowns are all having huge impacts on our income and quality of life. Your spending power as a consumer is the lowest it has been in 40 years. In this episode, Rob talks about why this is and more importantly, the solution to not just survive in this crisis, but thrive. Tiny.cc/robsubs KEY TAKEAWAYS  Prices are increasing at a rate not seen for over 30 years across the board, from fuel to real estate and travel. Inflation in the UK is over 10%. Make sure you get out of debt, even if you have to significantly reduce your spending. Interest compounds and if the cost of living is increasing so will your interest rate so you will be hit twice. Make a budget, adjust your living costs and aim to save 5-10% of what you earn. Once you have a good amount of savings as an emergency fund, start to invest. Savings will not make you rich, you can’t save yourself to wealth but you can invest your way there. Where there is crisis and recession there is also opportunity. Look for the opportunities surrounding you and remember, more millionaires are made in a recession than any other time. BEST MOMENTS  “Your spending power is the lowest it’s been in 40 years” “The more information we can share with one another, the more we can arm ourselves with” “Are you making a plan, are you budgeting, are you investing, are you being careful where you spend, are you getting ready?” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

An insightful debate and conversation on this episode of Disruptors as Rob talks to one of the leading experts in branding, Greg Hoffman. They talk about all about creativity, why the art of branding is becoming lost and what it took for Greg to move through the ranks from an intern to becoming the CMO of one of the biggest fashion and sport brands in the world. Tiny.cc/robsubs KEY TAKEAWAYS  A brand is more than a product. It’s something that has power and leaves a lasting impression. There are transactional brands and relationships brands. Nike is a relationship brand as they have managed to evoke emotion with their customers, by investing into the art side of branding and marketing. As we have learnt more about marketing and data, we have moved into less innovative and less personal marketing. Greg believes we are losing the ‘art side’ of branding and focusing too much on the science. Emotion by design is when you commit within your brand and business to cultivate creativity. This means investing in creating teams, creative collaboration and fostering a creative culture. Creativity is simply the creation of an idea, this is where innovation is born. Apple are often used as a great example of branding. What Greg believes they managed to do early on is to grow a brand that showed consumers what their products would help them to achieve. They made their products tie in with aspiration and invited people to be a part of something bigger. Merging a personal brand of a founder with a business, such as Steve Jobs and Apple and Elon Musk and Tesla, is incredibly powerful. The founder sets the tone and vision for the brand externally and also provides absolute clarity on the vision of the company internally and this is a further strength for the business and brand alike. You must know the rules before you break them. Understanding the fundamentals of branding is where you must start. Get this right and then you can begin to explore what more you can do. Greg had equal passion for graphic design and sport. When he landed an internship a Nike he felt he had been given a great chance. Just 7 years in he was managing the people he first interned for. Over time he was given more and more responsibility for anything surrounding branding leading to eventually becoming CMO. Ensure you are expressing all aspects of your brand at all times. It’s important to show all characteristics we as humans have, through our brands. This is the new era of branding. It’s hard to be truly disruptive and innovative without upsetting some people. If you want to be a disruptive brand then you need to be willing to be polarising in some cases. People won’t always understand what you are trying to do, but, what you must ask yourself too, is whether you are improving people’s lives. BEST MOMENTS  “A brand Is not only a product…a brand is something that creates an impression in one’s mind” “[Emotion by design] It’s a celebration of the power of creativity” “If we’re to move this world forward in a better way, brands will need to play a role” “You’re the only one like yourself in the room” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

There are three key areas you can focus on to increase your income, fair, value and care. In this episode, Rob talks through each of these and why they can be your next step to increasing your income! Tiny.cc/robsubs KEY TAKEAWAYS  Value: Are you offering value? Think about what is in It for the client/eomployer. Are you providing value for them? Fair: This Is all about having fair exchange between you and your customer or client. Are you making the right amount of money and do they feel like they are getting something fair in return? Care: People don’t care about what you know until they know that you care. Even if you have knowledge, if people don’t believe you care and therefore trust you, they won’t want to do business with you. If you lack experience, showing you care can actually be a great advantage. BEST MOMENTS  “Show that you care and actually care” “You NEED fair exchange, you make fair money and they make fair value” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

People don’t actually care how much you ‘work’. Your employer and customer aren’t paying for how much you work, what they are paying for are three things, value, production and service. Listen in to this episode to hear more! Tiny.cc/robsubs KEY TAKEAWAYS  When you buy a product, you don’t generally care how long it took to make, what you care about is its value. You can increase your value to be paid more without working more. You just have to think about what is valuable to your customer or clients rather than simply working ‘harder’ or ‘longer’ It’s easier to go the extra mile before you have lots of experience and you are a smaller business. So you can focus on this to provide value. Don't get into the trap of working longer and harder, work better and smarter instead. BEST MOMENTS  “If you increase the value that you give, you will be paid more” “There is no limit to the creativity, to the innovation but there is to the overtime you can do” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob is joined by James Reed, CEO of Reed, Britain’s biggest recruitment brand and worth over a billion pounds today. James describes how he started out in business, how Reed started and how it grew into the business and brand that it is today. If you’re looking to gain insights and advice from one of the most influential entrepreneurs and business owners, don’t miss out on this in-depth interview today. Tune in to discover how to start, grow and scale your business, how to strategically plan your business decisions, why mastering negotiation is essentials to success and why having the right mindset will help you succeed in business with the chairman of the world’s largest family-owned recruitment company, James Reed. Key Takeaways. Take us through your journey? I suppose I am curious about learning and I am interested in entrepreneurship. My first job was in a cemetery to earn money before I went to college, it was hard work, it was in winter and I had to level graves. It was pretty educational because it made me realise I didn’t want to do hard physical work, all my life. I then started working for Anita Roddick, she is the founder of The Body Shop with her husband Gordon, and I was really impressed by her ethos and sense of purpose because it was all about fair trade and not testing on animals, she had a really strong message and brand and I wanted to learn from her. Do you think writing letters to people is more successful than email? Yes, I do, when you email someone you are piling up their inbox but when you write to somebody it is very rare and it stands out more. It is a good way of preempting a job application and that’s what I did with Anita Roddick, I saw that she was having some problems, I wrote to her directly and I became caudate of one rather than a candidate of 100. Any way we can differentiate ourselves, and come across as somebody with personality and character is much stronger. How old were you when you attended Harvard? I was 25, it was really tough. You started your study group at 7:20 in the morning and you worked really hard, and you learned a lot. I then came back and got a job at the BBC in production, I loved that I was a trainee producer for a little bit. You have both higher education and experience working in your family business, which one taught you the most? What is interesting is when I went to Harvard, my Dad actually applied and came over too. He did a course for entrepreneurs. I was the first member of our family to go to university, and even though my father left school at 16 with not any O levels, he was really big on education and he learned at night school to be an accountant. The difference is when you study at a university you consider a lot of ideas and see a lot of other people’s experiences, but you’re not actually doing it yourself. It is all very well having a theory but tries and it in practice, and I have learned that since. Try and take people with you, create a moon purpose, build energy around whatever you’re doing, that is really human and that is what I learned from my father. You have been very partly responsible for the growth of your family business, can you tell us how you grew Reed? I think it is always important to be growing, our strategy is very simple. It is to grow organically, we haven’t grown it by acquisition. There are only two ways you can grow organically, one is through exceptional service and the other is through innovation and new ideas. If you can deliver a good service to people that they appreciate, they will come back and they will also recommend you to other people, we take that very seriously. Innovation is also a big part of our DNA. We are always looking for new ideas and we are always skint people for their ideas. What justifies recruitment agency fees? You can negotiate your price, but I always say, if a recruitment agent is charging your company a very low fee, where are they going to send their best candidates? There is a huge behind the scenes cost of running a recruitment agency. We spend 20 million pounds on advertising, millions on IT, we have over 3500 staff. So there’s a lot of time and investment put into that. All the best and biggest recruiters in the UK use our website. If you’re paying a big fee you should expect a really good service and a really strong shortlist and ultimately a really good hire. If you have a good recruiter alongside you who know what you’re looking for, that’s a really important relationship. How do you probe to get the mindset of somebody and look beyond the CV? Characters are everything in the end. You have to embark on a conversation where you can find out as much as you can. The thing that people most care about is integrity, but if you ask a bunch of school kids “what are you looking for you when you go for a job interview?” They never come up with that. There’s a really mean question in my interview book which is “where does your boss think you are right now?” So unless you have taken the time off, if your boss thinks you are with a client or working from home, that’s an issue. What is the best advice you have ever received? Be nice to people and to try and have an idea every day. What is the worst advice you have ever received? To not do things that I have ignored and always turned out quite well. Or when people have told me “Be more careful” or “It won’t succeed” often they’re right but the comfort of a pessimist is being proven correct, but there is nothing better than proving them wrong. What does the word disruptive mean to you? I am not sure it is positive! It has become more ambivalent to me if disruption is good or bad? I think we have entrepreneurs have a duty to think about that, and maybe come up with some new ideas to address that. I love change, I love the challenge of improvement. BEST MOMENTS: “Getting the right people into your organisation is game-changing” “Some ideas have succeeded, and some have failed, but the combination of the two has led us to where we are today” “The difference between hiring someone who is fantastic and hiring one who is a disaster can make or break a business” ABOUT THE GUEST: James Reed is the Chairman of REED – Britain’s biggest and best-known recruitment brand and the largest family-owned recruitment company in the world. James first joined the company in 1992 after graduating from Harvard Business School. Since then REED has become a billion-pound business and reed.co.uk – the first of its kind, established in 1995 – is the UK’s number one recruitment site. James is a regular media commentator, with TV appearances including BBC News, Sky News, BBC Radio 2 and The Apprentice. He has contributed insight to a wide range of publications including the Financial Times, Harvard Business Review and the Sunday Times. James is also a best-selling author of three books. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com