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Disruptors

How to Build a Disruptive Valuable Brand

Jul 29, 2022
Learn how attention and interest create brand awareness and reach. Discover the power of notoriety and the importance of online search. Find out how to build a valuable brand by capturing attention, adapting to social media changes, and evoking emotions. Explore the value of investing in art and building wealth.
40:02

Podcast summary created with Snipd AI

Quick takeaways

  • Attention and interest create awareness that will either turn into reach or require an action from you to turn into reach.
  • Notoriety can unlock awareness and growth to your brand and most notoriety is built through your ‘haters’ so don’t neglect them in your branding strategy.

Deep dives

Building a Valuable Brand with Underground Methods

Building a valuable brand involves being aware and reaching a wide audience. This can be achieved through attention, interest, and desire. It is important to be present and easily searchable across various social media platforms. Impact, notoriety, and reputation play a significant role in the success of a brand. It is crucial to be investable and offer tangible value to followers, fans, and sponsors. Leveraging assets such as content and collaboration can enhance brand growth. Association with high-status individuals and being adaptable to the ever-evolving social media landscape is essential. Lastly, building a brand requires energy and evoking emotions in order to create a memorable and impactful experience.

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