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How to Build a Disruptive Valuable Brand

Disruptors

CHAPTER

Building a Valuable Brand

This chapter discusses the importance of building a valuable brand and the role reputation plays in that process. It emphasizes the need to think like Conor McGregor in terms of capturing attention and creating a strong brand image. The chapter also highlights the importance of having tangible substance and a mission to change the world in order to build a strong brand.

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