How to Build a Disruptive Valuable Brand
Disruptors
Creating Brand Awareness through Attention and Interest
This chapter emphasizes the importance of attention and interest in building brand awareness. It discusses the concept of 'mind space' and the difference between reach and impressions on social media platforms. The chapter concludes by mentioning organic and paid methods for increasing brand awareness.
Would you rather have 1 million pounds cash in hand or 1 million social media followers? Join Rob as he talks about this question, alongside building a valuable and disruptive brand with underground methods. Many of these methods Rob has learnt from the biggest brands and successful people in the world as well as a vast amount of business owners, entrepreneurs and of course his own invaluable experience.
KEY TAKEAWAYS
- Attention and interest create awareness that will either turn into reach or require an action from you to turn into reach.
- Awareness isn’t about who you know it’s who knows you.
- Attention and interest plus some desire will create awareness and your reach through your impressions, views, downloads, clicks and actions will build your brand, the bigger these are the bigger your brand.
- Notoriety can unlock awareness and growth to your brand and most notoriety is built through your ‘haters’ so don’t neglect them in your branding strategy.
- Online Search used to be Google, search is now so much more. It’s Instagram, Facebook, Linkedin, Podcasts, Amazon and so many more!
- Impact is created from the actions people take on search awareness and reach on you. It’s what they do from searching or knowing you.
- If you want high impact for and from your brand then you want to aim for notoriety, this will provide much more impact that reputation.
- ‘Investability’ is where a sponsor/client etc are prepared to invest in you. Where you are an asset to them, so are you investable?
- An asset is simply something that produces income.
- Content is a great asset, Rob has made a lot of money from his content in a variety of different ways including social media tools, sponsorship, ads and more.
- Social proof is a powerful concept and you can elevate your own status and standing by associating with ‘valuable’ people and those of ‘high status’.
- Ensure there is some substance, meaning and tangibility underneath becoming well known. You’ll build a much more powerful brand in doing this, being someone who wants to do something than just ‘being someone’
- Social media is in constant change. Social media always evolves, you have to evolve and change with it.
- What worked previously for you in social media previously might not anymore, so figure out what changed or even test a new platform.
BEST MOMENTS
“How far and wide is your awareness?”
“Will Smith was famous already but he became notorious through the slap”
“You want people talking about you whether they love you or hate you”
“Go out and be yourself, but be a bigger, stronger and more exaggerated version of yourself because you’ll naturally collect hate anyway”
“Your Facebook page is just as relevant as your website”
“Notoriety is far better than reputation”
“Social proof is a powerful concept”
“If you evolve with social media you’ll find that virality”
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
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