Learn how attention and interest create brand awareness and reach. Discover the power of notoriety and the importance of online search. Find out how to build a valuable brand by capturing attention, adapting to social media changes, and evoking emotions. Explore the value of investing in art and building wealth.

Rob is joined by the Infamous Paul Gascoigne aka Gazza in this open and revealing episode. Everyone knows Gazza, but not many people know Paul Gascoigne and in this interview Paul talks all things personal including how he dealt with the pressure being one of the top footballers in the world, addiction and the death of his father. He also talks about his biggest achievements in life as well as the changing face of football and his biggest regrets.   KEY TAKEAWAYS Gazza was told by his dad to never forget where he came from, and this has kept him humble and grounded throughout his life. The press wasn’t always fair or kind to Gazza and his family. They would harass them, endlessly lie and they even hacked his phone not once, not twice but three times. The football world has changed dramatically since Gazza’s career started, he has noticed there is now a sheer a lack of celebration and sociability among players. As well as the role of money and the lack of opportunities in the UK. The best player Gazza believes he played against is Brian Robson, the skill and tenacity has never been matched since. Many top players have come out and said that Gazza is the best player they have played against, this is something he feels very fortunate to hear and be told. When Gazza left English football, he found that he was unprepared for what came next. His advice to any other young players is to make a back-up plan. Gazza had a great relationship with his dad, they were very close. He was alongside him his whole career and his dad’s death hit him very hard. Gazza is misunderstood a lot of the time. Many people don’t recognise that he has strong emotions and sometimes he needs help, he isn't always the persona of 'Gazza' that people see and expect. It can be a challenge for Gazza to spend too much time alone, he finds he overthinks and focuses on the wrong things if he is in his own company too much. Taking cocaine 18 years ago, was the worst thing Gazza feels he has ever done. He believes it was the biggest failure in his life. Many people struggle to ask for help, this is something Gazza struggled with when he was younger which is what he attributes to the depths of his addiction. He now knows when to ask for help and encourages others to do the same.   BEST MOMENTS “I miss football really badly; I can’t watch it anymore” “People know Gazza, not many people know Paul Gascoigne” “Enjoy every day because before you know it, your career is over” “I don’t think about tomorrow, I concentrate on today” “If I trust myself a little bit more, then I can trust other people” “That books was just lies” “Don’t be scared to ask for help”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Is it true that some companies and brands are too big to fail? It's rumoured that Starbucks is going to go on sale in the UK! Rob discusses why Starbucks are struggling right now, the power of learning from the mistakes of others and why you must always evolve and adapt in this ever changing world.   KEY TAKEAWAYS It’s far best to learn vicariously the mistakes and challenges from other businesses and brands than failing yourself. Starbucks is failing because of the high cost of living; people can’t justify $5 on a coffee anymore. You have to evolve your pricing strategy according to the market. It’s hard to get quality staff in the world right now, and many staff are unionising too, these too are causes of Starbucks struggle. Starbucks rely on high volume and low margins, this model is leaving them vulnerable in the current economic climate. You are never too big to fail. Stay humble. Information is the future of high margin and low overhead business models. Don’t allow your business to rely on locals, this limits your growth and ultimately your money!   BEST MOMENTS “It’s far better to learn from the mistakes, the challenges of others than yourself” “It’s really hard to find talent right now” “We take the supply chain for granted” “There’s a revolution right now and you need to make sure you are evolving”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob is joined by the former secretary of state for health and social care, MP Matt Hancock. They talk about Matt’s thoughts on taxes, what the masses misunderstand about politics and the role of small businesses in both the economy and government. Rob also talks to Matt about the handling of the pandemic and doesn’t hold back on quizzing him about all things Boris including ‘partygate’! KEY TAKEAWAYS Matt believes Boris got the handling of three things very right: Brexit, the Pandemic and Ukraine invasion. Matt will be backing Rishi Sunak in the Conservative leadership contest, he believes he is the one who can provide the strongest leadership that appeals to the many. The pandemic meant that Matt and his party had to move quickly on many things, sometimes they managed well and inevitably sometimes, Matt admits, they missed the mark. The use of modern technology and data is what Matt attributes the fast vaccination programme and rollout to. There’s no reason clinical trials have to take as long as they used to, the covid vaccines prove that this isn’t necessary, and change can be made fast. There are many severe challenges impacting the economy right now including war and record inflation. A lot of things that would elevate the cost of living problem risk making inflation worse, this is the situation Matt and his fellow policy makers are battling with.  There are so many new and transformative technologies and industries being developed in the UK including in food, energy, space and medical science. These will be key in leading the UK economy in the future. Matt grew up in small businesses, both his parents and all his siblings have all created their own businesses. Matt’s parents’ business almost going bust when he was a teen is what first sparked his interest in the bigger picture, this is what led him to work for the bank of England and then move on into politics. Formal ways that the government can listen to entrepreneurs, and turn their thoughts into policy, is the way Matt believes the government can move forward to help small business. Being an MP is incredibly rewarding and Matt has enjoyed life on the backbench. What really matters in life are the small people you are really close to and what they think of you. During the pandemic, Matt and his colleagues had to make big calls on little data.   BEST MOMENTS “We were the first country in the world to vaccinate” “Never let the inflation genie out of the bottle because it’s incredibly hard to get it back in” “We’ve got to stay responsible; we’ve got to remain credible” “I asked myself how did the whole system work, that led me into economics” “We only succeed as a country when we are open to, and embrace, new innovations” “We make our future by making the UK as attractive as possible to grow” “Be yourself, if they like it great, if they don’t, there’s always others”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Now is probably the biggest opportunity you will get to be an entrepreneur, create a business or scale a business in your lifetime. Listen into this episode to hear Rob outline 9 rules of Entrepreneurship he has learnt in his 16 years of experience, to help you on your entrepreneurial journey and to take advantage of these unprecedented times.   KEY TAKEAWAYS Value must always come first. You must understand what value is and how to give it to your client. The purpose of entrepreneurship Is not about profit, but the outcome is. You have to create fair exchange, it needs to work for both you and the client, there should be gratitude felt on both sides. Take risks. There are risks to being an entrepreneur and you must embrace these. You must always evolve and as entrepreneur, the more you learn the more you earn. The more leverage and distribution the more impact, influence and opportunities you will gain. A company is an ecosystem. What’s essential is communication, connection and people, never forget that. Your reward for solving a problem is a bigger one. Evolution never stops, when you solve a challenge it’s simply preparation for the next bigger one. You have to let go to grow.   BEST MOMENTS “Entrepreneurship is about you taking the risk, to create the value for yourself” “Don’t get bitter, get better” “Fair exchange is the absolute vital environment for a successful business and an entrepreneur”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Is comedy under threat from woke culture? Join Rob as he talks to comedian and writer Russell Kane all about cancel culture, comedy and business. They also delve deep into the difficulties of masculinity in the modern world and the role of social media in comedy and mental health.   KEY TAKEAWAYS Russell Kane doesn’t think that there is a war on comedy. Some of the most popular comedians of today say very controversial things such as Ricky Gervais and Jimmy Carr. More things can be said now than back in the 70s, we’ve just changed what can’t be said. When words cause violence or real psychological damage, then it’s not ok. You need boundary, argument and debate at the periphery of comedy, that’s where the humour lies. Russell learnt, through copywriting and comedy, to separate his ego from his art and creativity. He learnt to handle rejection well. Russell never planned to go into comedy, it was simply one of the things he thought he would try and it turned out that he was good at it! Comedy for Russell was like crack cocaine, his life was falling apart, yet he kept going back to stand up for more. He had to make a decision ,and this is when he quit his job. Russell approaches his comedy career like a business. It’s one of the ways he protects himself from setbacks. Coming from a working class background and living an ordinary life before comedy means that Russell always has and still can, tap into how an ordinary person thinks. The more successful you get as a comedian, the more negativity you pick up along the way. Look for the ideas that don’t make sense, this is often where the magic lies and Russell has seen this again and again in both business and comedy. Planning for the future is something Russell has always focuses on. He has always had a plan and diversified ways to make a living for now and the future too. If you aren’t willing to put in the work to build a stand up career, then you aren’t going to have a career full stop. Practice is the key to success for comedy. Russell is so successful because he has worked hard and spent time refining and practicing his art. A lot of what people are interpreting as anti-freedom of speech is actually just unsophisticated AI, it’s often just technology gone wrong. Masculinity is a mess; this is why Kane started his series Man Baggage, exploring exactly this. We need better sex education and emotional education for men.   BEST MOMENTS “People forget how much we can say now” “Does it cause harm, hate or criminal activity in the real world, if not it’s probably ok” “My first language remains chav” “Slow, highly engaged growth is what you want [on social media]) “It’s all practice, I’m not genius at work here I probably just have more willpower” “Something has gone wrong with masculinity”  “Men use humour as a salve”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

It’s popular and trendy at the moment to share all, to be open and accept vulnerability, but Rob wants to warn you about the four things you should never share about yourself. Listen in to hear what they are and why it’s important you always keep these things to yourself!   KEY TAKEAWAYS Your goals. It’s great to share your vision, purpose and cause because it’s general and meaningful. But your specific goals should not be shared as most people don’t want you to succeed! What you like and loved about your exes. No one really wants to know especially not your new partner! Anything someone trusts you with you should take to your grave. Someone else’s secret isn’t for you to share and keeping it to yourself proves you are to be trusted. Never share your net-worth. General numbers are fine but never be upfront about your actual net-worth.   BEST MOMENTS “These should stay secret, and you should take them to your grave!” “Don’t share on you goals, work on them privately, secretly and quietly” “Let your results speak for themselves”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

“I’m getting so tired of this woke world!” Listen in to this episode of Disruptors with Rob Moore as he interviews one of the most well-known trans women in the modern world, Caitlyn Jenner. In this provocative interview, Caitlyn Jenner opens-up about why she is sick and tired of ‘this woke world’ and offers more of her unique perspectives on the world today. No topic is off limits as they discuss politics, gender, family and delve deep into Caitlyn’s philosophies on life including how everyone’s experience with gender dysphoria is different and why trans women shouldn’t compete in women’s sport.   KEY TAKEAWAYS Caitlyn is fed up with what she calls this ‘woke world’. She thinks it is dividing the world and jeopardising society and freedom It only takes one generation to lose freedom in America and Caitlyn believes we are seeing this now. She is upset at how we are losing traditional values. Living with gender dysphoria is impossible to explain to others, it’s something Caitlyn has found a challenge her entire life. Caitlyn recognises that she wasn’t the best father to her first four kids because of battling with herself and her identity. This is something she was able to work on when she met Kris Jenner and had more children. When Caitlyn hit 65, she realised she was battling with the same issues she had been dealing with her entire life. She decided enough was enough; this is when she came out as Cailtyn. The trans community is small but it is everywhere. Caitlyn wonders if it is why god put her on this earth, to help and support this community in any way she can. A trans activist is often what Caitlyn is labelled as but it’s not how Caitlyn sees herself. She simply sees herself as a trans example, of what is possible for trans people everywhere. The most important thing you can be a life, according to Caitlyn, is to be a good person. To be kind to others and to help when you can. Surround yourself with positive people, uplifting people, with friends that want to see you do well. If they don’t then simply get rid of them! Caitlyn’s four words to success: gamble, cheat, lie and steal. 1. Gamble your best shot in life, dare to take risks.2. Cheat those who would have you be less than you are.3. Lie in the arms of those that you love, never take love for granted.4. Steal every moment of happiness, treat every day as your last as we never know when that day will come. Trans people in athletics and all sport is a hotly debated topic at the moment. Caitlyn is trying her best to support what is referred to as ‘biological’ women in sport, she believes it isn’t fair to let trans women who were previously male to compete in female sports. Parenting is something that Caitlyn feels she was judged on the most. It’s admittedly one of the hardest things she has ever done. Caitlyn worries for the future for her children and grandchildren. She wants them to have the freedoms she has always been afforded. Rob and Caitlyn agree that the government interference is one of the main causes of the decline of the economy and society. Joining fox news led Caitlyn to being shadow banned on social media. Showing the power and bias tech companies have right now in the world and how they are trying to control the conversation. Social media is a business tool for Caitlyn. She has a lot of fun on there too but always tries to remember what the purpose of it is.   BEST MOMENTS “I’m getting so tired of this woke world” “I’ve always been politically motivated; I’ve always followed politics closely” “Let’s give him the soul of a female and see how he does” “I’m not a trans activist, I’m a trans example, of what you can do with your life” “Most important thing, you’ve got to be a good person” “California is nothing but an absolute mess, it is one big scam from top to bottom!” “Americans are very resilient”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

There’s no denying it, a crash is coming. Listen in to this episode with Rob to learn how to plan and prepare for the worst and help you not just survive, but thrive in the upcoming correction recession. KEY TAKEAWAYS Cash is now trash, or at least up for recycling! Your cash has gone down at least 20-25% in terms of spending power. People Evangelise Bitcoin because it can’t be manipulated in the same way as the monetary system we are currently in. You can’t save your way out of this crisis, you have to invest and earn your way out of it. Cash is no longer king, income is. Use your cash for assets that can generate you income. Money has to move, like energy, this is why we are seeing it move from traditional industries such as retail into spaces like content creation. Figure out where money is flowing to, where it’s headed, and go there. It’s vital that you work towards the goal of creating recurring income at the very least but ideally work towards passive income being your end goal. Monetise your information. It’s simple to create digital assets based on information and it translates perfectly into recurring and passive income. Join rob.team to find out how. BEST MOMENTS “Your relative spending power is probably down 20-25%” “Learn, earn, invest” “Money needs to be given energy to flow because that’s what it is, energy” “We love information because it solves problems and it’s quick and it’s easy”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Misunderstood, scary and tattooed are all words associated with the powerhouse Martyn Ford. He is known as a fitness guru, social media star, bodybuilder, fighter and actor too but who is the real Martyn Ford and what is he about? Join Rob in this episode as he tries to find out about the man behind the words and rumours, including what is behind Martyn’s success in life, the power of mindset and even his battle with an eating disorder. They also discuss Martyn’s confrontation with the Iranian Hulk, the obesity crisis in the UK and his thoughts on steroids and supplements.   KEY TAKEAWAYS Martyn would rather fight in the professional world for credibility than for money. He isn’t interested in celeb fights. The heaviest Martyn has been 27 stone, but he still wouldn’t class himself as a bodybuilder, he just likes to lift weights! The mindset of a professional sportsman according to Martyn is the refusal to lose, the ability to switch off the outside world and to be consistent. The world of training has changed an incredible amount over the years. Martyn attributes this to the misconceptions around health and fitness mostly driven by social media. Young people need to be taught the balance and structure needed in life, the damage social media is creating for young people is extremely worrying. There is a lot of responsibility in the hands of parents who aren’t always making the right choices for their kids. The problem with free speech is that you open yourself up to people who don’t actually know what they are talking about, who are ignorant and also at times, dangerous. We often need to go backwards to go forwards and this is what Martyn believes is the answer to the bad habits, obesity and the health crisis seen in the Western world. The cancellation of the fight between Martyn and the Iranian Hulk was accumulation of many things, including rape threats made about Martyn’s family, the realisation that the Iranian Hulk was struggling mentally as well as countless breaks in the contract. Martyn lost 7 figures from cancelling the fight with the Iranian Hulk, but it wasn’t worth it for him. At the very least it wouldn’t have been a fair fight and anything negative that would have happened afterwards Martyn would have felt responsible for. Being progressive is the best way to help with depression. Think about what you it will take to change the things you are depressed about and start doing them.   BEST MOMENTS “The problem with me is my personality is very addictive, so I have to be careful with what I do” “Win, lose, or draw I want people to say fair play at the end of it” “My ability to not give up is probably what makes me so strong when it comes to sports” “Life has been so judgemental of the outside that people have forgotten the internal” “For me it wasn’t worth the gamble, for him to take his own life” “How can you use tomorrow to make the next day better?” “My morals might be too high to make the most money”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team  ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com