We Live to Build

This is a masterclass on how to use psychology to build a million-dollar team. Business owner and psychology expert Jenny Gustafson explains why understanding what makes your team "tick" is the key to creating a sustainable, profitable, and happy company culture. This conversation is a practical guide for founders on how to apply psychological principles to their leadership style. You'll learn how to create an "anti-burnout" culture that retains top talent , why you should give your employees "no questions asked" mental health days , and how to use empathy and vulnerability to foster trust and better communication.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - How to Use Psychology to Build a Million-Dollar Team03:33 - Why Psychology is a Founder's Secret Weapon 08:40 - A Brain Hack for Overcoming Burnout (ACT Therapy) 18:43 - The "Anti-Burnout" Culture That Retains Top Talent 25:23 - Creating a Culture of Vulnerability & Trust 30:38 - Why "No Questions Asked" Mental Health Days Work📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

Is your profit margin a lie? This interview explains here's why: you might be making a 20% profit margin and think you're succeeding, but if your competitors' average is 40%, you're actually failing without even knowing it. Growth strategist Michelle Diamond reveals the critical mistake founders make by not looking outside their own business to assess their performance. This conversation is a masterclass in business strategy and building a strong foundation. You'll learn how to perform a holistic assessment of your company, why "culture trumps strategy", and the key performance indicators (KPIs) that actually matter for sustainable growth.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Your Profit Margin is a Lie. Here's Why.05:23 - The Holistic Assessment: Where Are You Really?11:30 - The #1 Mistake Founders Make When Looking at Data17:21 - How to Know if You're Underperforming (Even if You're Profitable)25:06 - The KPIs That Actually Matter for Growth28:33 - Differentiating Beyond the Numbers37:19 - Michelle's #1 Rule for Building a Resilient Business📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

This is the unbelievable story of how we took down a Chinese mafia ring and saved hundreds of lives in the process. In this interview, Cypheme CEO Hugo Garcia-Cotte reveals how his anti-counterfeiting startup discovered that 45% of an anti-cancer medicine in China was fake, putting thousands of patients at risk of death with every dose. This is a real-life spy thriller. You'll learn how Hugo's team used their own technology to gather the criminals' IP addresses, WeChat accounts, and GPS positions to map out the entire organization. After handing the evidence to the Chinese police who then went completely silent, Hugo learned from a TV news report that the entire network of 18 criminals had been arrested.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - How We Took Down a Chinese Mafia Ring02:30 - My Unfair Advantage as a Founder in China10:28 - Discovering a Fake Cancer Drug That Could Kill You20:10 - Using Our App to Track the Criminals' Every Move24:33 - The Chinese Police Went Silent (What Happened Next)26:00 - The #1 Lesson From Fighting Organized Crime35:20 - Why Persistence is the Only Thing That Matters📈 WORK WITH ME▶️ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶️ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶️ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

This is a masterclass on how to build a "recession-proof" portfolio of 7+ figure businesses. Serial entrepreneur Stephen Halasnik, who has built 6 successful companies, reveals his strategy for creating counter-cyclical businesses that thrive in any economy. He explains how his financing company, funeral funding business, and commercial real estate holdings balance each other out during economic downturns. This conversation is packed with actionable advice for any founder looking to build long-term, sustainable wealth. You'll learn the importance of testing a market before investing, why you must work "on" your business instead of "in" it, and the mindset required to run multiple companies successfully.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - How to Build a "Recession-Proof" Business Portfolio05:44 - The First Business: Testing a Market Without Investing10:45 - Learning From Recessions (The 7-Year Downturn)16:35 - The Counter-Cyclical Strategy: Financing vs. Funeral Funding29:45 - The Importance of Working ON vs. IN Your Business33:54 - Why a Building Was My Best Hedge Against a Recession37:23 - Stephen's #1 Rule for Long-Term Success📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

How do you use time zones to run your startup 24/7? In this interview, Shop Lit Live CEO Toby Zhang explains how he turned the challenge of managing global teams in the US and China into a massive competitive advantage. By leveraging the time difference, his engineering team in Shanghai can fix bugs and push features overnight while the US team sleeps, creating a non-stop development cycle. This conversation is a masterclass in modern startup operations. We discuss the massive cost advantages of hiring in China, the truth about the "9-9-6" work culture, and the communication systems required to make a globally distributed team successful.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - How We Use Time Zones to Run Our Startup 24/701:46 - The 5x Cost Advantage of Hiring Engineers in China 03:14 - Our "Around the Clock" Development Cycle Explained 09:04 - Managing US vs. China Teams (Language & Culture) 13:53 - The Truth About China's "996" Work Culture16:15 - Toby's #1 Rule for Global Team Success📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

Is there a "useless feature" that's quietly hurting your business? In this interview, startup consultant Pieter VanIperen explains how founders get attached to features that lose money and add no real value, just to "keep the customers happy". He shares a story of a client with 100,000 customers and a feature that only two of them used. This conversation is a masterclass in business minimalism. We break down how to identify and remove features that are draining your resources, the "weighted trade-off" strategy for removing a feature without enraging your customers, and the simple habit of "dogfooding" that can prevent these mistakes from happening in the first place.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The "Useless Feature" That's Hurting Your Business01:09 - Case Study: 100,000 Customers, 2 Reviews06:40 - How to Remove a Feature Without Enraging Customers12:08 - The "Weighted Trade-Off" Strategy14:44 - The #1 Minimalist Rule for Startups18:58 - "Dogfooding": The Habit That Prevents Bad Features21:29 - The Communication Breakdown That Guarantees Failure📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

"My sales grew 3000%. A month later, my business was shut down." This is the unbelievable founder story of Yuri Cataldo. His multi-million dollar bottled water company, Indigo H2O, was forced to close at its peak of success after a "Cease and Desist" letter from a state agency destroyed it overnight. They believed his startup was a "large international conglomerate" trying to avoid taxes simply because his publicity was so successful. This is a cautionary tale about how government regulation and bad luck can wipe out a thriving business in the blink of an eye.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - "My Business Was Shut Down" - The Full Story07:22 - The Idea: Bottling Water From My Parents' Land18:17 - Launching with the First $1000 in Sales26:08 - Winning "Best Water in the World" & Getting Into the Oscars34:45 - The 3000% Sales Spike & The Cease and Desist Letter39:49 - The #1 Lesson From a Multi-Million Dollar Failure📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

What is the truth about venture capital? For most founders, it's that you shouldn't even try to get it. This conversation with Silicon Valley veteran Greg Zen explains why 95% of startups shouldn't bother chasing VC funding, reminding founders that less than 5% of companies actually receive it. This is a must-watch for any entrepreneur debating whether to bootstrap or raise money. We discuss the reality of startup accelerators like Y Combinator, the importance of finding your "founder-fit" before choosing a funding path, and the lessons learned from the dot-com bubble burst that are still relevant today.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The Brutal Truth About Venture Capital13:13 - Pre-Internet: How Deals Were Made Without VCs28:04 - How the Dot-Com Burst Changed Startup Funding31:50 - Are Startup Accelerators (Like Y Combinator) Worth It? 39:40 - Why 95% of Startups Will Never Get VC Funding 42:51 - Finding Your "Founder-Fit" vs. Chasing Unicorns 47:40 - Greg's #1 Piece of Advice for Founders📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

Discover the business automation "secret weapon" that 7-figure companies use to beat competitors. In this interview, technology expert and Managing Director of Ten Square Miles Frank Oelschlager explains why automation is essential for survival and growth. This conversation is a practical guide for founders on how to get started with automation, from simple email autoresponders to complex CI/CD pipelines for software companies. Frank also shares a shocking story of a multi-million dollar client who was running their entire system on code they didn't even own, highlighting the risks of not having automated, documented systems.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS0:00 - The Automation "Secret Weapon" Explained02:57 - The #1 Sign Your Business is Already Obsolete07:50 - The Simplest Automation You Can Set Up Today13:28 - Intermediate Automation: Building Your CI/CD Pipeline27:15 - Case Study: Digitizing a Major Media Company31:29 - The Million-Dollar Mistake That Nearly Destroyed My Client38:13 - Frank's #1 Rule for Sustainable Growth📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.

"My burnout caused temporary blindness." This is a founder's warning from mindset coach KC Rossi, who shares her terrifying story of experiencing physical burnout symptoms so severe she would lose her eyesight at work. This conversation is a crucial guide on how to prevent burnout and recover from adrenal fatigue. We break down the exact self-care for entrepreneurs that KC uses, including meditation, manifestation journaling, and setting powerful boundaries. This is a must-watch for any founder who feels like they're on the edge of burning out.Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS0:00 - A Founder's Warning: My Burnout Story01:55 - The Day I Went Blind at Work From Stress07:38 - My 5-Step Routine to Recover From Burnout14:30 - How to Set Boundaries (And Actually Keep Them)17:46 - A "Stillness Practice" for Overwhelmed Entrepreneurs27:34 - KC's #1 Rule to Prevent Burnout📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiℹ️ ABOUT THIS CHANNELThis channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business. Hosted on Acast. See acast.com/privacy for more information.