These Customers Are Costing You Money (And You Don't Even Know It)

Did you know that some of your customers are costing you money? In this interview, customer data expert Allison Hartsoe reveals the concept of "lead customers", a segment of your audience that can actively drain your profits, and you don't even know it. This conversation is a masterclass in understanding your customer base through data. You'll learn how to calculate Customer Lifetime Value (CLV), how to segment your customers into four tiers (Platinum, Gold, Iron, and Lead), and the counter-intuitive reason why the "sweet spot" for growth is actually in your middle-tier customers, not your best ones. Check out the company: https://ambitiondata.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - These Customers Are Costing You Money

03:03 - What is Customer Lifetime Value (CLV)?

07:22 - The 4 Customer Tiers: Platinum, Gold, Iron & Lead

12:02 - Why Your Low-Value Customers Aren't Converting

14:10 - The Real "Sweet Spot" for Growth (It's Not Your Best Customers)

22:21 - Case Study: The #1 Mistake That Killed Blue Apron

34:18 - Retention (Transactional) vs. Loyalty (Emotional)

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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