We Live to Build Increase customer lifetime value with Allison Hartsoe | WLTB Podcast #37
Allison Hartsoe is the CEO and Founder of Ambition Data, which helps companies use customer data to make better decisions about how they attract and retain customers.
00:00 - Introduction
02:13 - Get to know Allison
03:03 - Learn more about your customer base
12:02 - Importance of providing content
14:10 - Strategies to get referrals
22:21 - How to use data to grow your company
31:14 - Future of data analytics
34:18 - Retention vs Loyalty
37:09 - Follow up with Allison
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