

We Live to Build
Sean Weisbrot
We Live to Build is the raw, no-fluff interview series for high-performance founders and CEOs who are scaling 5+ figure businesses and want to grow faster without burning out.Hosted by serial founder and angel investor Sean Weisbrot, each episode delivers tactical conversations with battle-tested operators, unpacking the mental models, systems, and automation strategies that drive sustainable success.If you're obsessed with scaling smart, optimizing for mental resilience, and building teams and products that don’t rely on your constant presence, these interviews were recorded for you.Expect honest talk about leadership, delegation, AI tools, cost reduction, psychology, and how to stop being the bottleneck in your business.We’re not here to inspire, we’re here to equip.Subscribe and upgrade how you build. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Feb 27, 2024 • 50min
Why Gen Z Is Broke: They Lack Skills, Discipline & The Guts to Move
What is the real reason why Gen Z is broke? According to 8-figure entrepreneur Joe Rare, it is because they are completely unrealistic about what it takes to achieve anything. In this brutally honest interview, he argues that the younger generation lacks the skills, discipline, and willingness to move to a place with a lower cost of living . Joe also shares his own story of going to zero after the 2008 crash, and reveals the number one secret of the ultra-wealthy: they never sell their assets. Check out the company: https://level9virtual.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Why Gen Z is Unrealistic About Money04:25 - If You Are Broke, Pick Up and Move08:22 - Passive Income Requires an Obnoxious Amount of Work12:39 - How I Had 14 Properties and Went to Zero16:49 - The #1 Secret of Billionaires: Never Sell Your Assets21:14 - My Responsibility to Create Generational Wealth25:42 - The Real Solution to Your Money Problems29:49 - The Market Determines the Price, Not Your Feelings33:29 - The Secrets of Trusts for the Uber-Wealthy37:25 - An Economic Crisis is Happening Right Now41:48 - How to Buy a Boring Business from a Baby Boomer45:58 - Failure is The Greatest Gift You Can Give Yourself📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Feb 21, 2024 • 43min
I Overcame Addiction and Discovered the SHOCKING Truth About Mental Health
After overcoming his own addictions, CEO Greg Sobiech discovered the SHOCKING truth about mental health for entrepreneurs: your habits are just symptoms of a deeper, limiting belief system . In this brutally honest interview, the founder of a 140-person company shares how he realized his five-cup-a-day coffee habit was a symbol of a manic mindset that was driving his team crazy and preventing his company from scaling . This is a masterclass on the psychological evolution a founder must undergo to grow, and why the mindset that gets you started is the same one that will eventually hold you back.Check out the company: https://www.delvedeeper.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - My 5 Cups of Coffee a Day Addiction03:35 - My Manic Mindset Was Driving My Team Crazy07:05 - The SHOCKING Truth About Mental Health10:39 - Addiction is What Stops You From Unpacking Your Potential14:30 - What Got You Here Will Not Get You There18:04 - The Psychological Shift from Founder to CEO21:23 - The Terrifying Leap to Achieving Goals Through Others24:43 - The Entrepreneur's Paradox: Confident But Full of Self-Doubt28:30 - Why It's So Painful to Let Go of Control32:03 - You Must Stay in Your Lane to Scale35:40 - Finding Your True Area of Greatness39:06 - It Is Okay to Be a Work in Progress📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Feb 13, 2024 • 52min
Are You Trapped in the Mental Prison of Being Right?
Are you stuck in the mental prison of being right? According to measurement expert Chris Mercer, the moment you decide you are absolutely correct, you lock yourself in and lose the ability to see other solutions . In this deep conversation about the psychology of failure, Chris reveals why the most powerful phrase a leader can say is, I could be wrong. You will learn his unique method for solving problems by fixing the previous problem first, and his philosophy on adopting a useful belief, even if it is not objectively true, to stay empowered and break through mental log jams. Check out the company: https://www.measurementmarketing.ioBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - A Counter-Intuitive Way to Handle Failure04:37 - Are You Trapped in a Mental Prison?09:16 - A Belief Only Needs to Be Useful, Not True13:08 - My Podcast Is Failing. What Should I Do?17:24 - Your Network is The Key to Getting Unstuck21:16 - You Must Redefine the Rules of Your Own Game25:33 - The Starfish Story: It Mattered to That One30:00 - Why AI Failed to Replace My Human Editor34:49 - A Strategy to Connect Your Podcast to Your Business43:19 - How to Help the Market Find Your Solution47:41 - The Most Powerful Phrase a Leader Can Say📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Feb 6, 2024 • 38min
Are Successful Businesswomen Bad Mothers?
Are successful businesswomen bad mothers? It’s a toxic question that working moms hear all the time. In this brutally honest interview, Brittney Fairweather, the Chief Business Development Officer of TRX Capital, confronts the myth that if you're a successful mother, "someone else is raising your children". She shares her reality as a leader in a male-dominated industry where, after 15 years, men still ask her to get them coffee or ask to see her boss. This is a masterclass in authenticity, setting boundaries, and proving that you can be a great mother and a powerful CEO at the same time. Check out the company: https://www.trxcapital.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - A Woman's Constant Battle: Justifying My Seat at the Table03:38 - The Toxic Myth: "Someone Else is Raising Your Children"06:47 - I Run a Lending Firm. Men Still Ask Me to Get Their Coffee.09:44 - Why Our C-Suite Is Almost Entirely Women12:50 - How Negotiating With "Tiny Terrorists" Makes You a Better CEO15:59 - My 14-Year-Old Son Pitches My Company at Conferences19:02 - I Take Client Calls While Giving My Kids a Bath. Here's Why.22:13 - If You Don't Respect My Boundaries, You're Not the Right Client28:17 - How Authenticity Creates 15-Year Client Relationships31:03 - Our Diverse Investment Portfolio (Beyond Real Estate)34:29 - The Most Important Thing I've Ever Learned📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Jan 30, 2024 • 30min
Are Americans Only Entrepreneurs Out of Financial Desperation?
Is the American dream fueled by financial desperation? In this deep and provocative interview, Finnish CEO Juha Berghäll and American host Sean Weisbrot debate whether the high-stress, high-debt US system is the true engine of its entrepreneurial success. They contrast this with Finland's "prepaid" society, where giving birth costs about €50 and a world-class education is free, which provides safety but may stifle ambition. This is a must-watch for anyone interested in the societal forces that shape our lives, careers, and the very nature of innovation. Check out the company: https://www.oneio.cloudBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Why Are People in Finland So Happy?02:32 - The Finnish Education System: A Masterclass in Equality05:14 - The Goal is an "8 out of 10," Not Perfection10:09 - Does Finland's School System Create Entrepreneurs or "Sheeple?"12:40 - How American College Traps You in Debt for Life14:43 - A "Prepaid Country": Where Giving Birth Costs €5017:23 - The "Entitlement" Problem in a Welfare Society19:48 - Are Americans Entrepreneurs Out of Desperation?22:18 - How Universal Basic Income (UBI) Helps People Rebuild24:55 - How Lobbyists Keep Americans Sick & Poor27:27 - Why Europe is "So Far Behind" US Tech Innovation📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Jan 25, 2024 • 41min
The Question That Forced Me to Finally Bet On Myself
What does it take to finally bet on myself? For product expert Adam Judelson, it was a single, powerful question from his coach: "Why do you think their chance of success is higher than your chance of success?". In this deep and philosophical interview, the founder of First Principles Catalyst explores the internal mindset of an entrepreneur. You'll learn about the VC Trap where you grow fast but end up with many bosses and little ownership, his product philosophy of selling value instead of pain avoidance, and the simple secret to success: do what everyone else does, plus one more thing Check out the company: https://www.firstprinciples.laBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Why You Shouldn't Try to Be Like Other Founders03:38 - Do What Everyone Else Does, Plus One More Thing06:58 - The "Handicap" of Not Having a Founder in the Family10:29 - The Uncomfortable Trade-Off Every Ambitious Person Must Make13:36 - The Question That Forced Me to Bet On Myself17:14 - The VC Trap: You'll Have 10 Bosses & Own Nothing20:46 - Why American "Urgency Culture" Fails in Europe24:03 - How My Miserable Government Job Was The Perfect Teacher27:19 - A Pricing Masterclass: Are You Selling Value or Pain Avoidance?30:46 - The Hardest Product Question for Any SaaS Business34:15 - The Myth of Multitasking (And The Power of Focus)37:26 - The Most Powerful Data Tool on Earth is Still Excel📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Jan 16, 2024 • 40min
Business Deadlines Are Mostly Nonsense (And No One Gets Hurt)
Are business deadlines really a matter of life and death? According to Carl Lundberg, CEO at M&A firm Gerald Edelman, they're mostly nonsense. In this insightful interview, Carl argues that we're not working in an emergency room, and we must accept that sometimes things don't get done on time because something more important comes up. He also provides a masterclass on how to value a business, explaining the difference between enterprise value and equity value, and the secret to finding great off-market deals through proprietary outreach. Check out the company: https://www.geraldedelman.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Meeting Deadlines in Business03:21 - Identifying and Valuing Potential Acquisition Targets06:26 - Negotiating Acquisitions09:55 - Search Funds and the Role of a Searcher CEO12:59 - Understanding Enterprise Value in M&A16:16 - How to Determine the Right Multiple for Business Valuation19:52 - Exploring Revenue Multiples in Different Industries23:24 - Management Buy-Ins27:00 - Maximizing Business Value Before Selling30:12 - Creating a Win-Win Situation in Business Sales33:25 - The Significance of Due Diligence from a Buyer's Perspective36:44 - Efficient Deal-Making📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Jan 9, 2024 • 47min
After My 3 Companies Failed, Working a 9-to-5 Felt Like The End of the World
After the 2008 crash ended all three of his companies at once, Oshri Cohen was completely burnt out and forced back into working a 9-to-5, which he says felt like "the end of the world". In this brutally honest interview, Oshri shares the story of losing everything, the subsequent depression and anxiety he faced in the corporate world, and the moment he knew he had to become a founder again. You'll learn his most important lesson, that cashflow is more important than your mother, and why he believes entrepreneurs are disturbers who don't belong in an army of soulless drones. Check out the company: https://www.redcorner.ioBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - My First Business Was Selling Pirated Software in High School04:02 - "Cashflow is More Important Than Your Mother"08:14 - The 2008 Crash Ended All 3 of My Companies at Once12:02 - The School Alert System That Died Before It Launched19:57 - After My Companies Failed, I Was an Emotional Wreck23:59 - Working a 9-to-5 Felt Like The End of the World27:53 - Why Entrepreneurs Don't Belong in Corporate Jobs31:51 - I Got Fired For Going Over My Boss's Head35:46 - The Moment I Knew I Had to Be a Founder Again39:36 - The Untapped Market for "Boring" Service Businesses43:07 - The Most Important Thing I've Learned📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Jan 4, 2024 • 44min
My Biggest Regret: I Prioritized My Startups Over My Kids
What is the true cost of entrepreneurship? For 6-time founder Keith Smith, his biggest regret is that he prioritized startups over kids. As a single dad raising two children while building five companies, he shares the heartbreaking and honest story of the moments he missed. In this wide-ranging interview, Keith also discusses his current venture building AI "clones" of celebrities that can "defy the laws of time and space" and the addictive AI-driven feedback loop that he calls "entrepreneurial crack". Check out the company: https://www.me4u.aiBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - From Bible College Flunkie to 6-Time Founder 03:40 - The Moment I Realized AI Had Finally Arrived07:26 - Why Most Creator Economy Startups Fail11:15 - Building AI Clones to Defy Time & Space15:04 - I Asked My Daughter For Her DMs to Train an AI18:30 - Training an AI on a Creator's Public Persona22:07 - An AI That Doesn't Get Tired or Annoyed 26:05 - The Critical Importance of Long-Term Memory for AI29:40 - Why ChatGPT is a Terrible Conversationalist33:27 - This AI Feedback Loop is "Entrepreneurial Crack" 40:10 - My Biggest Regret: I Prioritized My Startups Over My Kids📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Jan 4, 2024 • 44min
The Surprising Science of "Puppy Dog Eyes" (And Why It Eases Suffering)
What is the surprising science of "puppy dog eyes"? It’s a complex cocktail of neurochemicals, led by oxytocin, that reduces stress, anxiety, and pain when humans and dogs interact . In this interview, Tombot founder Tom Stevens explains how dogs were selectively bred for millennia to have unique eye muscles that imitate human babies, triggering our innate need to care for them. This powerful bond is the reason he created an AI-driven robotic pet after his mother's Alzheimer's diagnosis forced him to make a heartbreaking choice—taking away her beloved real dog—a decision that turned him from the "good son" to the "villain" in her eyes. Check out the company: https://www.tombot.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - I Became The Villain to My Mom After Her Alzheimer's Diagnosis03:47 - How Alzheimer's Turned My Sweet Mom Mean & Nasty07:49 - The Guilt of Becoming a Parent to My Own Parent11:14 - The Unsettling Reality of a Loved One's Cognitive Decline15:17 - The Hidden Dangers of Psychotropic Drugs for Seniors22:32 - The Human-Animal Bond is a Powerful Neurochemical Cocktail26:14 - The Science of "Puppy Dog Eyes"29:56 - How We Bred Dogs to Imitate Human Babies33:48 - Why Our Robotic Pet Can't Talk37:25 - A New Tool to Monitor Sundowning Syndrome in Dementia Patients41:13 - You Don't Have to Be a Lone Ranger in Your Struggle📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.


