We Live to Build Sell your 8 figure startup with Carl Lundberg | WLTB Podcast #179
Carl Lundberg is the CEO of Gerald Edelman, a British firm that helps companies grow, acquire, and sell.
In this interview we talk about preparing to sell your brand and the Psychology that goes into making your brand sexy enough for someone to want to buy it.
00:00 - Meeting Deadlines in Business
03:21 - Identifying and Valuing Potential Acquisition Targets
06:26 - Negotiating Acquisitions
09:55 - Search Funds and the Role of a Searcher CEO
12:59 - Understanding Enterprise Value in M&A
16:16 - How to Determine the Right Multiple for Business Valuation
19:52 - Exploring Revenue Multiples in Different Industries
23:24 - Management Buy-Ins
27:00 - Maximizing Business Value Before Selling
30:12 - Creating a Win-Win Situation in Business Sales
33:25 - The Significance of Due Diligence from a Buyer's Perspective
36:44 - Efficient Deal-Making
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