

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Apr 9, 2021 • 55min
Annie Mbako 'What is Inclusive Process Design'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 29, 2021 • 42min
Sarah Winters 'How COVID-19 drove panic publishing'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWhen COVID-19 hit, many governments reverted to a panic publishing approach, getting as much content up on their websites as quickly as possible. Structure, organization, testing, it all got shoved aside in the rush to publish. Sarah explains how this sort of panic publishing culture can be avoided in the future because panicking serves nobody.Sarah Richards defined the term ‘content design’ in the early days of GOV.UK, where she led the award-winning content team in the design of the UK government website. For me, GOV.UK is one of the shining lights when it comes to true and genuine quality web design and management. GOV.UK has shown what online government for the people, rather than for the politicians, can be like, by being functional, evidence-based, rigorously tested, clear and succinct. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 26, 2021 • 43min
Jo Szczepanska 'Bringing Co-Design Closer to organisations'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdToday on the show, we have Jo Szczepanska - an incredible designer based in Australia. In this episode, we spoke at length around co-design and how to go about introducing it within organisations. We spoke about Jo’s experience working in this space and spoke about a fascinating project that Jo did called Refugee Realities - aimed to educated school children and the wider Australian public about life as a refugee.Jo was one of my favourite guests ever on This is HCD, and I could have spoken to them for hours. Connect with Jo / https://www.linkedin.com/in/joszczepanska/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 25, 2021 • 22min
Doing Design ' Bridging the gap between creative dynamics and business logic'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWelcome to another episode of the Doing Design Podcast.In this episode, Geke van Dijk and Wietze van der Aa talk about the gap between creativity and business logic ahead of their upcoming course 'Doing Business Innovation' on thisisdoing.comConnect with Geke on LinkedIn / https://www.linkedin.com/in/gekevandijk/?originalSubdomain=ukConnect with Wietze on LinkedIn / https://www.linkedin.com/in/wietze-van-der-aa-b375544/?originalSubdomain=nlCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Mar 4, 2021 • 58min
Zaire Allen 'Changing the face of design'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello and welcome to another episode of Culture Cast, with Vimla Appadoo! I am the co-founder of Honey Badger.In this episode, I speak with Zaire Allen - who is the founder of Love Circular, who specifically teach people how to get into the UX industry from underrepresented communities.Hands down, one of our favourite episodes - sit back and enjoy!Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Feb 19, 2021 • 30min
Ana Kyra Beks 'Good Design relies on great facilitation'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdToday on the show we have Ana Kyra Beks, a Slovenian service design and facilitator based in Germany. In this episode, we speak about Ana's studies at Laurea University in Finland, and her interest in neural psychology and how this transfers to the structuring of online learning, something that many of us are doing on a day to day basis.We even got into some demonstrative exercises in this episode, where Ana completes a fun exercise called 'the Rant' with me - something that was quite funny. Ana is great and think you’ll enjoy this one…Let’s get into it...https://anakyrabeks.com/https://www.linkedin.com/in/ana-kyra-bek%C5%A1-6b70b65b/?originalSubdomain=siCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Feb 18, 2021 • 44min
Liam Nugent '99.9% of what you do is rubbish'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWhen Liam Nugent closed down his digital agency he accounted for all the digital stuff they had created. Each employee was generating about 100 gigabytes of data a year. When they cleaned up all this data so as to give a quality hand-off to their clients, they found that 99.9% of the 8 terabytes of data they had created was useless.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Feb 8, 2021 • 52min
Annette Joseph 'Discussing the "R-word": Race and Culture'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdWelcome to another episode of Culture Cast, I am your host, Vimla Appadoo, Chief Culture Officer for Honey Badger in the UK. Today on the show, I speak with Annette Joseph.Diverse & Equal (D&E) Founder, Annette Joseph, is an award-winning Agile Coach/Delivery Manager. As Chair of Co-op’s BAME colleague network, Annette was instrumental in affecting lasting change in the organisation. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Feb 2, 2021 • 40min
Eriol Fox 'Diversity in Design'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdToday on the show, we have Eriol Fox, someone I recently connected not on Twitter, but within the This is HCD Slack channel. Eriol describes themselves as a human rights centred and humanitarian designer and is one of those designers that makes many of us quite enviable. They can work with organisations in pretty much any area of Design from workshop facilitation through to UX Research, prototyping - they are pretty much an all-rounder!But we speak about Diversity in Design, but not in a superficial way. We try and get a little deeper into areas around speaking up and feeling empowered to do so inside organisations. I loved speaking with Eriol - they are a wonderful person and am so excited to share this conversation with you…https://www.linkedin.com/in/eriolfox/?originalSubdomain=ukhttps://erioldoesdesign.com/about/https://twitter.com/EriolDoesDesignCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jan 30, 2021 • 28min
'When two tribes go to war' with Nick Coster & Gerry Scullion
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode, Nick and Gerry discuss the FESTIVAL BONUS session 'Product Management is not a 4 letter word' (recorded with Adrienne Tan) and also cover where potential tension between Product Management and Design may originate from, dud detection skills, and where the biggest costs lie when developing new products and services.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10