

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Jan 20, 2021 • 30min
Kataraina Davis 'Designing with Māori knowledge'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode, we hear about Kataraina's passion for ensuring a culturally responsive way of being and working, particularly for the Indigenous people of New Zealand – Ngai Māori. And how she combines design thinking methodologies with Māori knowledge to provide leadership and direction to issues facing Māori.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Jan 14, 2021 • 39min
Richard Gahagan 'Getting organisational culture right when hiring or being hired'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello and welcome to the first official episode of The Culture Cast podcast, I am your host for this episode, Gareth Burton. In this episode, I will speak with Richard Gahagan, about all things organisational culture.Richard can be found on twitter @RichardGahagan or LinkedIn linkedin.com/in/richardgahaganCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Dec 23, 2020 • 34min
Joanna Peel 'My journey from full-time employment to a Masters course, to my first UX role'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello and welcome to another episode of Getting Started in Design, I am your host Gerry Scullion, service designer and educator and founder of This is HCD Network and CEO of This is Doing. This podcast is focussed on shining a light on the tricky stages between education and employment and also covers moving careers into Design. We realise it’s not a simple career to break into, and I myself can totally relate to this, and often reflect back on the time (a long time ago when I struggled for a few years to catch a break). Hopefully, this podcast goes some way towards helping you land your job in your chosen area of Design.https://www.linkedin.com/in/joannapeel/?locale=en_USCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Dec 23, 2020 • 34min
Dr. Lucretia Berry 'Many Hues. One Humanity.'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers, content designers and much more.Today on the show, we have Dr Lucretia Berry, Co-Founder of Brownicity, an organisation based in the US that is dedicated to advocacy and education and support for racial healing and antiracism.I absolutely adored their hero statement on their website when I first saw it, it says ‘many hues, one humanity’ so was extremely excited to finally get to speak with Lucretia. We speak about racism in-depth, where it comes from, what privilege looks like, and also discuss why African American children are 5 x more likely to drown in US swimming pools. A fact that blows my mind. Lucretia was one of my favourite guests on This is HCD, and special thanks to Pinar Guvenc, who was on the show recently who connected us to each other.It’s a big topic, so let’s get into it...https://www.linkedin.com/in/lucretia-berry-b766005b/https://www.instagram.com/lucretiaberry/?hl=enCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Dec 19, 2020 • 29min
Laura Kalbag 'Privacy & Accessibility for Everyone'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdHello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show, we have Laura Kalbag, a wonderful Designer and co-founder of Small Technology Foundation, an organisation focussed on building a more rights-respecting web. They’ve produced some really great things, one of the tools that I use from them is a privacy tool called Better (check it out)Anyway - we speak lots of different things in this podcast, and cover topics related to accessibility and it’s an interconnectedness with Privacy - I thoroughly loved speaking with Laura, and have links to all of their websites and initiatives, including Laura’s book called Accessibility for Everyone by A Book Apart listed below. If you like Laura's work, please support Small Technology Foundarion's work by donating. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Dec 12, 2020 • 38min
Beth Stensen 'Netlife’s journey to be a Earth Experience digital consultancy'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdNetlife is one of Norway’s digital pioneers, having focused on usability and user experience when it was not exactly fashionable. Beth Stensen, their CEO, talks to Gerry McGovern about how Netlife is on a new journey which focuses on the Earth Experience. It’s exciting and challenging times. Digital can often accelerate very bad and wasteful human behaviours. Designing digital for Earth Experience is a key challenge and opportunity. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Nov 25, 2020 • 43min
Emma Jones 'Project F - Working to correct the gender imbalance in the tech industry'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdMy name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show we have Emma Jones from Sydney. Emma is a champion of Diversity in Design and Tech and Founder and CEO of Project F - an organisation that works with other organisations to help them improve their diversity internally. Did you know that 56% of women quit working in the tech industry - a statistic that is DOUBLE the rate of men. We speak at length about this in this episode. https://www.projectf.com.au/https://www.linkedin.com/in/msjonesinsydney/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Nov 17, 2020 • 35min
Kim Mackenzie Doyle 'Designing for the future with children and schools at the Center'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdThis episode is brought to you by This is Doing - Learn Design and Innovation remotely via online classesHello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show we have Kim Mackenzie Doyle, a name that will be familiar to all of the Irish Design community. Kim is the Former President of the Irish Design Institute and when I say this, I truly mean it, one of the most incredibly forward-thinking individuals in Ireland right now. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Nov 14, 2020 • 31min
Doing Design 'Structuring Design Research Projects for Success'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdIn this episode of Doing Design, you will hear from myself, Gerry Scullion and Geke Van Dijk, one of the finest design researchers that I know of and work with. We chat about structuring design research projects for success and go through the granular details of things that successful research projects do.It's a good one!Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10

Nov 12, 2020 • 53min
Nick Evanson 'Big Data growth is not sustainable'
If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.Leave a review (+ help us grow): https://ratethispodcast.com/hcdBy 2035, it is estimated that there will be more than 2,000 zettabytes of data produced globally. Based on current storage pricing, 2,000 zettabytes would cost $58 trillion to store. The global economy is currently worth about $80 trillion. The pace and quantity of data production is not even remotely sustainable.One zettabyte—just one zettabyte—would require 20 trillion trees worth of paper to print out. There are about three trillion trees left on this planet. The digital world is undergoing a Big Bang of data and 90% of it is useless because we have a culture that prizes production and collection over-analysis and insight. Nick talks about how we might address the Big Data tsunami. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
Like what we do? Make a Tip.OrLeave a review: https://ratethispodcast.com/hcdSponsor links10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'Sign up https://auth.smaply.app/sign-upCheck out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10