The Purposeful Marketing Podcast

On today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam. In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and understanding its significance in driving customer engagement throughout the journey. As the discussion unfolds, Leni talks about the challenges of communicating the value of lifecycle marketing and offers actionable advice for striking the right balance between responsibilities in this multifaceted discipline. Whether you're a seasoned marketer or just starting your career, this episode equips you with the knowledge and strategies needed to excel in lifecycle marketing with expert insights, practical tips, and engaging discussions that will empower you to elevate your marketing strategy and drive meaningful results. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the guest: ⁠⁠Leni Vasquez⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Marketing and sales alignment is critical to reaching goals. No matter if you're a B2B marketer in SaaS, industrial, or professional services space. Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions.  In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing functions. They uncover the pivotal role of messaging in driving impactful sales and marketing strategies, shedding light on the challenges and benefits of working in small organizations. Listeners gain valuable insights into simplifying metrics and measuring success effectively, empowering them to streamline their approach and focus on meaningful outcomes. From navigating the dynamics of sales and marketing in large corporations to the unique considerations of industrial settings, every aspect of the industrial marketing landscape is expertly dissected. Whether you're a seasoned professional or an aspiring marketer, this episode offers invaluable wisdom to elevate your strategic approach and drive impactful results in the industrial marketing landscape. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the guest: ⁠Clint Kuykendall⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

To answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode. The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams. Throughout the conversation, the hosts and guest emphasize the transformative impact of understanding both sales and marketing perspectives, advocating for the cultivation of dual-role experiences to enhance collaboration and effectiveness. From the nuances of measuring marketing activities to the benefits of embracing a holistic approach, every aspect of achieving alignment is expertly dissected. Listeners gain invaluable insights into the power of regular communication and structured meetings in maintaining alignment, as well as the art of delegating responsibilities and focusing on the vital 20% that drives results. Luke shares first-hand, practical strategies for simplifying scorecards and measuring outcomes rather than activities, empowering marketers and sales professionals to evaluate success effectively. Whether you're a seasoned marketing veteran or starting your marketing career, this episode offers invaluable insights to elevate your strategic approach and drive meaningful results. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠ Connect with the guest: Luke Wittenbraker ⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Dive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast. In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content. Nik shares invaluable insights on leveraging AI effectively in content generation while underscoring the irreplaceable value of human input in crafting authentic and compelling content. From the challenges of maintaining ethical standards to the intricacies of providing AI models with relevant prompts, Nik offers practical strategies for harnessing the power of AI while preserving the essence of human creativity. The discussion extends to the strategic prioritization of SEO efforts, emphasizing the need to analyze niche markets and align various marketing channels to maximize impact. Moreover, the episode underscores the pivotal role of SEO in building brand authority and visibility in an increasingly competitive digital landscape. Listeners are treated to sound bites brimming with actionable advice and thought-provoking insights, ensuring a rewarding listening experience from start to finish. Join Aaron, Mary, and Nik as they unravel the complexities of SEO and generative AI, offering a roadmap for marketers navigating the ever-evolving realm of digital marketing. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠ Connect with the guest: ⁠Nik Vujic ⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

What should B2B marketers do if leadership does not get marketing? In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values. As the conversation unfolds, Julie sheds light on the transformative impact of partnering with an agency (Gorilla 76) that played a pivotal role in instilling a marketing mindset and optimizing processes within her organization. From the significance of personal growth to the courage required to forge a fulfilling career path, Julie's journey serves as a beacon of inspiration for aspiring marketers. Through Julie's experiences, this episode underscores the enduring importance of personal growth, authenticity, and strategic partnerships in navigating the dynamic landscape of B2B marketing. Tune in to this empowering episode of the Purposeful Marketing Podcast to glean actionable strategies, heartfelt anecdotes, and invaluable lessons from Julie's remarkable journey. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠ Connect with the guest: Julie Runez ⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Join Aaron and Mary in an engaging discussion on the latest episode of the Purposeful Marketing Podcast as they chat about personal branding for B2B companies and its pivotal role in selling. In this insightful episode, the hosts explore the significance of mindset and authenticity in crafting a compelling personal brand. From debunking common myths to highlighting the importance of aligning content with audience interests, Aaron and Mary provide invaluable insights into the art of building an authentic and impactful personal brand. Listeners gain practical advice on navigating the nuances of personal branding, including examples of effective social selling strategies and the evolving dynamics of audience engagement in today's digital landscape. The conversation extends to discuss the pitfalls of self-serving content and the critical role of leadership buy-in in fostering a culture of personal branding within organizations. Moreover, Aaron and Mary shed light on the career growth opportunities that arise from cultivating a strong personal brand and the intrinsic value of adding genuine value to your audience. As the episode draws to a close, listeners are inspired to take action and embark on their personal branding journey by finding their audience, curating meaningful content, and fostering genuine connections to create a lasting impact. Tune in to this enlightening episode of the Purposeful Marketing Podcast for expert insights, actionable strategies, and thought-provoking discussions on harnessing the power of personal branding to drive sales success. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Join Aaron and James in an insightful conversation on the latest episode of the Purposeful Marketing Podcast as they challenge the prevalent reliance on paid ads in marketing strategies. In this episode, the hosts delve into the fundamental question: are paid ads merely a tactic, a strategy, or a business objective? As they dissect the nuances of this issue, they underscore the importance of prioritizing customer-centric approaches and delivering valuable content to audiences rather than viewing paid ads as a one-size-fits-all solution to marketing challenges. Listeners gain valuable insights into the role of ROI in paid ads, with Aaron and James highlighting the potential pitfalls of solely focusing on return on investment and urging marketers to align their efforts with higher-level business objectives for sustainable success. The conversation extends to explore the potential benefits of transitioning to organic content, offering a different avenue for engagement and reaching diverse audiences. Additionally, the hosts explore the concept of advertising as entertainment, emphasizing the value of captivating storytelling in driving meaningful connections with consumers. As the episode progresses, Aaron and James discuss the role of agencies in managing paid ads campaigns, offering practical advice on finding the right approach tailored to each business's unique needs and goals. Tune in to this thought-provoking episode of the Purposeful Marketing Podcast for actionable insights, strategic guidance, and expert perspectives on reevaluating the role of paid ads in your marketing strategy. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠ ⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Join Aaron and Mary as they dive into a lively discussion fueled by questions from Reddit on the latest episode of the Purposeful Marketing Podcast. From defending marketing to niche specialization and the value of listening, this episode covers various topics relevant to B2B marketers of all levels. Key Takeaways Defend marketing by asking questions, advocating for yourself, and mirroring the expectations of others. Focus on business metrics rather than being measured solely on activities. Niche down and specialize in a specific area of marketing to stand out and offer unique value. Listen more than you talk to better understand your audience and improve your marketing efforts. Develop a strong POV, niche, and process to guide your marketing strategy and stand out in the industry. The conversation kicks off with a thoughtful exploration of how to defend marketing in the face of skepticism, emphasizing the power of asking questions, advocating for oneself, and focusing on business metrics over mere activities. Listeners gain valuable insights into navigating the challenges of finding their place in the dynamic field of marketing and the importance of niche specialization to stand out in a crowded marketplace. As Aaron and Mary address questions on cold calling, B2B marketing, and learning to sell, they offer practical tips and strategies for success while underscoring the significance of developing a strong point of view (POV), niche expertise, and a structured process in guiding marketing efforts. Throughout the episode, the hosts stress the value of listening to understand your audience better and refine your marketing approach, highlighting the transformative impact of active listening on marketing effectiveness. The episode concludes with a reflection on the Purposeful Marketing Podcast's mission and an invitation for listeners to actively engage in the conversation. Whether you're a seasoned marketer seeking fresh perspectives or a newcomer navigating the complexities of the industry, this episode offers actionable insights and thought-provoking discussions to elevate your marketing game. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann ⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Join Aaron, Mary, and James in an enlightening conversation with Rand Fishkin, co-founder of SparkToro & Snackbar Studio, on the latest episode of the Purposeful Marketing Podcast, where they explore the significance of nurturing a purpose-driven culture within organizations. The episode kicks off with light-hearted banter about cooking, setting the stage for a deep dive into the intricacies of building a purposeful culture. Rand shares his insights on the pervasive pressure of achieving rapid growth at all costs and its detrimental impact on organizational culture, particularly in the startup ecosystem. Drawing from his extensive experience, Rand underscores the importance of fostering shared values and ensuring alignment with those values in the workplace. As the conversation unfolds, the hosts and Rand delve into the nuanced dynamics of finding purpose in a career that aligns with one's values, offering actionable insights for professionals navigating their career paths in the ever-evolving marketing landscape. The episode concludes with a reflection on the fluid nature of culture and the importance of continuously engaging in meaningful conversations to refine and improve workplace and personal cultures. Tune in to the Purposeful Marketing Podcast for a captivating exploration of building a purposeful culture in marketing, and unlock actionable strategies to foster a thriving and values-driven workplace environment. Whether you're a seasoned marketer, aspiring entrepreneur, or business leader, this episode offers invaluable insights to cultivate a culture of purpose and excellence in your organization. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠ Connect with the guest: ⁠Rand Fishkin SparkToro Snackbar Studio ⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Join Aaron and James as they discuss sales and marketing alignment with guest Patrick Burns, founder of Patrick Burns Co. Key takeaways include the importance of alignment for revenue growth, breaking down the customer journey, involving sales from the start, and a holistic marketing strategy.