The Purposeful Marketing Podcast #87: How should B2B marketers think about generative AI's impact on SEO ft. Nik Vujic, Marketing Director, Veza Digital
Dive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast.
In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content.
Nik shares invaluable insights on leveraging AI effectively in content generation while underscoring the irreplaceable value of human input in crafting authentic and compelling content. From the challenges of maintaining ethical standards to the intricacies of providing AI models with relevant prompts, Nik offers practical strategies for harnessing the power of AI while preserving the essence of human creativity.
The discussion extends to the strategic prioritization of SEO efforts, emphasizing the need to analyze niche markets and align various marketing channels to maximize impact.
Moreover, the episode underscores the pivotal role of SEO in building brand authority and visibility in an increasingly competitive digital landscape.
Listeners are treated to sound bites brimming with actionable advice and thought-provoking insights, ensuring a rewarding listening experience from start to finish. Join Aaron, Mary, and Nik as they unravel the complexities of SEO and generative AI, offering a roadmap for marketers navigating the ever-evolving realm of digital marketing.
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Connect with the hosts:
- Mary Keough
- Aaron Weekes
- James Boeckmann
Connect with the guest: