

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Apr 20, 2018 • 35min
32: A Chat With Alex Beadon About Instagram Stories
Meet Alex Beadon, she is the queen of IG stories and on today's chat she shares with us tons of information about this topic.
Let's be honest, when was the last time you checked your IG??
Probably within the last hour, right? You probably spend at least 10 minutes watching IG stories and if you did that your ideal client is probably doing the same. So here's an idea, let's use IG stories to connect with future clients, and market your business in a fun way!
http://thetogrepublic.com/podcast/32

Apr 13, 2018 • 21min
31: What Kind of Content Your Newsletter Should Include?
I love newsletters, but I'm going to be honest and say that it's not an easy breezy marketing strategy. But for those who take the time to build a list, this can be the perfect tool to improve brand awareness. It's also an effective way to keep your clients and potential customers thinking about you.
In today's episode I cover some important content that your newsletters should have and I give you some ideas so you can send out a newsletter of your own this week!
http://thetogrepublic.com/podcast/

Apr 6, 2018 • 1h 22min
30: A Chat With Bianca + Kyle Thompson About How To Make Your Website Irresistible
Did you know that you only have 5 seconds to capture somebody once they land on your site?? Yes, 5 seconds! CRAZY, but it is true! So if your site is not amazing, you are missing out on the opportunity to connect with new clients and that means you just lost money.
Listen to today's podcast to get some insight on what makes a website irresistible and tips you can implement right now!
http://thetogrepublic.com/podcast/30

Mar 29, 2018 • 43min
29: A Chat With Posy Quarterman About Family Photography
Meet Posy! She is a very talented family photographer based out of Portland, Oregon. She has been in business for the past 10 years over which she has learned a thing or two about family photography.
In today's podcast we chat about connecting with your clients plus some other tips that you can implement in your business right away. Posy also gave us an introduction about The Family Narrative and why this retreat is amazing!
Find out more about Posy here: http://thetogrepublic.com/podcast/2

Mar 22, 2018 • 16min
28: 5 Steps I take After Receiving An Inquiry
I love when I get an inquiry email! It's exciting to see that people are engaging with my brand and looking at the possibility of doing business together!
So listen to today's podcast where I share 5 simple steps I take once I receive an inquiry! I also chat about contact forms and why you need to have a good one on your site :)
http://thetogrepublic.com/podcast/28

Mar 12, 2018 • 16min
27: How to Market Like The Real Housewives
Guilty! I watch (and love) the Real Housewives franchise. That being said, there are some amazing marketing tips on these series - Yes, I know it sounds crazy, but it is true! These ladies not only know drama, but they also know what business is all about and how to get that money! So if you are wondering how to market your own photography business like The Real Housewives of (insert your favorite city) then go ahead and take a listen to today's episode
http://thetogrepublic.com/podcast/27

Mar 2, 2018 • 15min
26: A Confused Mind Doesn't Buy
Hear me out, a confused mind doesn't buy!
You want to be a great photographer that has tons of products for your clients and you want to give them many many options to choose from...right? But guess what? While you think this is a fantastic idea, the reality is that you may be overwhelming them with all that information. And guess what? An overwhelmed mind doesn't buy!
http://thetogrepublic.com/podcast/26

Feb 21, 2018 • 13min
25: Having an Olympian Mindset Will Transform Your Business
So I'm very excited about the Winter Olympics! They're fun and entertaining, but mostly I'm mind blown by the dedication, commitment and resilience of the athletes. That's got me thinking what if we treated our photography business as if it were the Olympic Games??
http://www.thetogrepublic.com/podcast/25

Feb 11, 2018 • 1h
24: A Chat With Dana Pugh About Pricing
Meet the amazing Dana Pugh, she's a family, wedding, and commercial photographer based in Calgary, Canada.
In addition to her fantastic work, Dana is on a mission to help photographers price themselves correctly!
Make sure you listen to today's episode so you can get a better idea on how to start making a profit on your photography business.
You can find out more info on the show's notes page http://thetogrepublic.com/podcast/24

Feb 1, 2018 • 49min
23: A Chat With Joshua Kane About Destination Wedding Photography
On today's episode I had the chance to chat with the amazing Joshua Kane about being a destination wedding photographer. We talk about how his story translates into travels and how his clients fly him all over the world to photograph their celebrations.
You can find out more, plus see some amazing images on the show's notes page http://www.thetogrepublic.com/podcast/23


